Your audience is tuned in with news apps New research1 reveals that brands can reach an engaged audience throughout the day with news apps. Read on to discover who is using news apps and how to best get their attention.
1
“Something for everyone,” Ipsos MORI mobile app research report commissioned by Google, U.S., July 2017
Men and women of all ages use news apps By age*
By gender*
16%
44%
20%
55-65 years old
of app users are female
18-24 years old
19% 45-54 years old
56% of app users are male
21%
24%
35-44 years old
25-34 years old
Based on overall smartphone users who use news apps
*
News app users are often the main shoppers and main earners in their households 73%
73% of news app users identify as the main earner in their household
79%
79% of news app users identify as the main shopper in their household
News app users check in frequently to stay up to date on current events
8%
more than 6x per day
72% at least once per day
Average use for news apps
31 minutes a day
91% at least once a week
93% at least once a month
more than
2x per day
10 minutes per session
News app users stay informed throughout the day
39%
while relaxing
35% at breakfast
32%
in the evening
31%
on their lunch break
Learn how to captivate audiences on news apps Read the full Display & Video 360 Guide to Advertising in Apps to learn how to reach and engage your audience with news apps.
By age*. By gender*. News app users are often the main shoppers and ... Read the full Display & Video 360 Guide to Advertising in Apps to learn how to reach ...
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