Whitepaper Moving to HTML5 Video

Executive Summary Web and mobile video is growing rapidly, with watch time increasing by 60% year-on-year. As demand increases, the underlying technology is also developing rapidly. For many top media sites, HTML5 video has now replaced Flash as the preferred platform for web and mobile delivery. HTML5 video is a proven technology with billions of hours of content delivered monthly and a large and thriving ecosystem. Recent HTML5 video technology advances make it a fully-featured platform, allowing full custom player control, digital rights management (DRM), and adaptive bitrate streaming support for both on-demand and live video.

Major Media Sites are Moving to HTML5

YouTube, Netflix, Amazon, Facebook, BBC, New York Times and other major media properties today deliver video with HTML5.

As users move to the mobile web, the use of Flash Player is decreasing. Content publishers are strongly encouraged to transition to HTML5 video to broaden their reach and improve user experience.

Moving to HTML5 Video: Key Steps Video Player: Select and customize Web Page: Translate from Flash to HTML5 Ads Platform: Convert to HTML5 Media: Transform to HTML5-friendly formats DRM: Encrypt premium content, select technologies

HTML5 offers clear advantages, but executing an HTML5 transition can take several months. Content publishers should analyze their needs and make a future-proof plan quickly. The sooner a publisher transitions, the sooner they can realize the cost savings, longer watch times and improved user experience of HTML5 video.

HTML5 video has several advantages over Flash: Less Complexity

Create a single player solution and experience for desktop and mobile web

Happier Viewers

A better user experience with faster page loads and shorter start times

More Power

Reduced battery consumption on laptops with native playback support

Lower Costs

When using advanced codecs, lower distribution and storage costs

2007

Facts HTML5 video... •

is supported by billions of mobile, desktop and connected devices

•

allows content protection (DRM) and adaptive streaming

•

delivers a superior user experience to Flash

•

streams billions of hours of media every month

History Pre-2007 •

Web video playback required browser plugins

•

Users must download plugin to watch video

•

Publishers must support multiple plugin versions

2007 •

HTML5

Whitepaper Moving to HTML5 Video Developers

Fairplay; Chrome, Opera and Android WebView support. Widevine .... 10+. PlayReady. (mp4 only). -. Opera (Mobile). 30+. WebM. -. -. -. Device and. Browser ...
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