Table of contents Definition .............................................................................................................. 2 1. Introduction ...................................................................................................... 3 2. Summary ........................................................................................................... 6 3. Market Review .................................................................................................. 8 4. Flowchart of the marketing the Arbiz platform ............................................... 9 5. Platform Economy ........................................................................................... 10 5.1. How does it work? 5.2. Platform work mechanism. 5.2.1. MarketResearch: Focus groups 5.2.2. MarketResearch: Testing of advertising media 5.2.3. MarketResearch: Testing of videos 5.2.4. MarketResearch: Polls 5.2.5. MarketResearch: Naming 5.2.6. Marketplace: Branding 5.2.7. Marketplace: Reduction 5.2.8. Marketplace: Auctions 5.2.9. Marketplace: Exchange of goods and services 5.2.10. Marketplace: Reviews and ratings 5.2.11. MarketingActivity 5.3. Advantages and opportunities of the Platform 5.4. Benefits for owners of the Arbiz tokens 5.5. Description and role of the Arbiz token

10 10 10 11 12 12 13 13 13 14 14 15 15 15 16 16

6. Technologies and dAPP components ............................................................. 17 7. Details and rules of Pre-Sale and ICO. ........................................................... 18 8. Sale of the Arbiz tokens ................................................................................... 19 9. Costs structure ................................................................................................. 20 10. RoadMap ........................................................................................................ 20 11. Conclusion ...................................................................................................... 21

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Definition Blockchain The blockchain is a database with large-scale replication of all transactions on the network. Unlike traditional databases, which by reason of the limitations of the technology and protection were created as a centralized data repositories, the blockchain is a decentralized database of transactions which are divided into blocks that contain information about recipients and senders, price, transaction terms and other details. A decentralized database is created from the association copies of the same database, placed in several different locations or nodes. Such distributed among the network members database allows you to increase the transparency and security of conducting transactions by the use of a cryptographic mechanism which compares the unique signature of the parties and general information about the transaction. In the database the transaction is considered confirmed, if the result of the calculation is the same for all nodes and added to the chain of previous transactions since the confirmation unit. The registry chains of blocks are duplicated on a distributed network and each copy is updated on the basis of data on new transactions. Transparency and openness are primarily due to the fact that all parties can access the same information (on decentralized sections of the network). Unlike traditional "closed" storage systems, whose work is often "hidden" behind firewalls, and is available only for a limited number of persons who have a certain tolerance for working with it. In turn, a high degree of protection in the blockroom is due to the use of encryption to confirm transactions by verifying the signatures of the parties making the transaction. This ensures that a "false" transaction can not be added to the block account unless it has been agreed by the parties involved. Complex mathematical calculations, called "hashing", are performed at each attempt to enter information into the block, affecting details of the transaction, information about the parties involved, as well as the result of previous transactions. The fact that the current state of the block is dependent on the previous transactions, ensures that it is impossible to transparently substitute past transactions. This follows from the fact that if the data on previous transactions are changed on one of the nodes, then this will affect the current hash amount, which does not coincide with the results obtained on the remaining nodes, and therefore the changed data will be discarded. Usertokens The Arbiz tokens are created on the basis of a smart contract and hosted in a decentralized environment for executing the smart contract Ethereum. Arbiz users' tokens are a liquid international unit of calculation and necessary for users to receive services provided by a decentralized network. To work with the platform and use various marketing tools (panel surveys, focus groups, testing advertising messages, etc.) in it, you need tokens. In addition, tokens are needed to pay respondents for their time to participate in a particular study.

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1. Introduction Requirements of society are growing every day. Everyone wants something new and perfect. How many of us understand every time that the engineers who create this teapot or the TV, sneakers or the car – put a weak cover, the loudspeaker not from that party, too rigid sole, the lighter in that place which will reach unless the gymnast! Using the Arbiz platform everyone will be able to influence the design, the technical characteristics, the sound, the color, the smell, the size, the speed, the power, an arrangement of buttons and many other things – even BEFORE the emergence of the goods! In the pursuit of cost main priority becomes the scale of production, which leads to severe strain on natural resources: there is less and less of oil, fresh water, vegetation, content of metals in mining the ore. Large corporations are wrong in the assessment of the true motives and interests of society – their customers and their employees. For this reason, developed and manufactured products that may contain unnecessary features, and sometimes even dangerous ones. The stale goods are dumped on junkyard and, at best, are recycled. However, some resources - human, time, energy and natural – were spent on production of these products. It is difficult to small companies and interesting startups to break through the information noise and to receive objective assessment of an idea or a product. Because of it, it is almost impossible to provide the due level of sale. Often very good ideas vanish only because they haven't received objective feedback at a stage of creation. The results of the most marketing agencies researches claim that the specific weight of marketing costs in structure of product prime cost in the developed countries is about 25% for traditional goods, and to 70% - for new production. In the developing countries the share of marketing costs makes from 1 to 10%. At the same time the big share of the budget is spent for the advertizing in any its manifestations. The accuracy of target audience at best is 40% (other 60% don’t need the goods/service at present). The chain of events is built as follows: a long market research (upon termination of which the market has already changed, in comparison with the moment of the beginning of its carrying out) – the development of "unnecessary" goods and its production start-up – the start of the advertizing using media which are unclear to the consumer – weak getting into target audience because of the incorrect promotion channel choice– the growth of marketing costs – the growth of prime cost – the decrease in profit. The large business which is able to allocate a part of the budget for market researches tries to predict demand for a product to satisfy it. Unfortunately, these researches are created, carried out and interpreted only by small group of marketing specialists in staff of the company, at best for such purposes the consulting firm will be involved which results of work won`t be much better. Medium, small and micro business is guided by news, trends and Internet sources. At best the opinions of buyers from the own client base are taken into account at the decision-making.

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Speed of market researches reduces the value of their results in the fast-growing markets. There are a lot of reasons for that: scientific and technical progress, competition development, society preferences change and even change of season can influence on change of the audience preferences. The society loses an opportunity to provide its relevant requirements. There is a huge variety of goods on shelves, the majority of which creates only false requirement. As a result – both the producer’s and the separately taken consumer’s money is wasted. Over and over again this result reduces quality of life. Our project consists in creation and development of the Arbiz marketing platform based on technology of a blockchain and big-data which will be created for the solution of the main problem of the market – to provide expeditious definition of the society requirements and the production of the goods corresponding to its requirements. ________________________________________________________________________________ The philosophy of the project is in erasing of barriers between Companies and Users, having changed the concept from BusinessToConsumer (B2C) to BusinessWithConsumer(BWC). ________________________________________________________________________________ It will give to the society an opportunity: - to pull together society and the companies for improvement of the needs satisfaction level. It will give to the companies an opportunity: - to hear their consumers quickly and definitely; - to be flexible to demand and needs of the consumer; - to lower marketing expenses and the cost of production; - to get identical opportunities for their business development for all from an individual entrepreneur to the international corporation. It will give to the users an opportunity: - to influence the process of goods creation, - to earn tokens, participating in market researches, - to spend tokens in Marketplace for real goods and services, - to conduct marketing survey on a subject which concerns it. The main destination of the created Platform at the initial stage consists in providing of opportunity to carry out market researches by means of questioning, focus groups, etc, and to receive necessary result most precisely and as fast as possible by means of the collected information arrays analysis. The information which is obtained by means of the Arbiz platform has the following characteristics: 1) Objectivity. The information arrives from the maximum number of users, which is necessary for ensuring objectivity. The interest of users participation in various polls is caused by application of the Arbiz token connected with Ethereum blockchain. In exchange for the answers users of service receive the Arbiz token – the liquid and not burdened by the commissions international unit taken in community for calculation unit.

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2) High data acquisition and processing speed. By means of the distributed decentralized system of data storage the obtained information is processed as fast as possible and the result is available already in a few minutes after start of a research. 3) Confidentiality. The user himself defines what information about himself to provide: sex, age, hobby, car brand, phone model, marital status, etc. However, the more data an user will leave in system, the more likely he will be able to get into the selection for carrying out researches and earn for participation in researches. The platform doesn't demand for registration in system any data on the identity of the user, ensuring his full anonymity due to use of couple of public and private keys to the account. 4) Accuracy. During creation of a market research users can set a large number of criteria when forming selection, as much as possible outlining the target audience. For example, the baby food producer, resolving an issue of the product range for Jamaica, defines that survey has to be conducted among women aged from 22 up to 35 years living in Jamaica which have at least one child aged from 6 months up to 2 years regarding existence of preferences or allergies in the child. The platform will automatically select the respondents corresponding to the criteria specified by the user: sex, age, presence of children and their age, region. The convenience, the efficiency of data acquisition in online mode and the level of accuracy can be interesting to the companies from any sphere: pharmaceutics, automotive industry, clothes and footwear, power supply, information services, cosmetics and perfumery, consumer electronics, public catering, services. It can be interesting to the companies of any scale: from regional car service to the largest international corporation. In view of the fact that blockchain technologies are in embryo and the global decentralized platform for carrying out effective market researches won't appear for one night, the Arbiz plans to occupy the leading role in process of their development, in all aspects concerning the market research market, for the embodiment of everything listed in reality, having begun with changes in the market of polls, focus groups and videos and other advertising media testing.

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2. Summary Polls services, such as SurveyMonkey, "Anketolog" and the similar projects are limited to the speed, mobility and low liquidity of the payment tool. Besides, they don't provide payment guarantees to users after they complete their participation in the survey, in difference from the system of clever contracts which allow to realize it. At the same time, standard marketing tools are too sluggish and need increase in efficiency by means of modern technologies. With the advent of the Arbiz platform as symbiosis of the blockchain and big-data technologies, process of researching will become cheaper, simpler, faster and more transparent. The basic principle of the Platform work is collecting and processing of the big information arrays (big-data) received as a result of the market researches initiated by users. Within participation in various researches users earn rewards in the form of Arbiz tokens for providing information and can use them as in the platform for goods/services acquisition from other users, for their own market researches and activation of marketing activities, and out of the platform, exchanging them for other cryptoassets at various exchanges.

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The main functions of the platform are: Collecting and analysis of information provided by Users. Carrying out market researches in various formats: focus groups, polls open for a discussion, testing of videos and other advertizing media. Automatic selection of statistical sample of respondents in online mode on criteria defined by the user conducting a research. Ensuring the movement of tokens from the Customer to the User, between Users, including in exchange for goods/services. Access to analytics of data arrays (big-data) received as a result of the conducted researches.

This project assumes crowdfunding investments into development of the Platform by means of the Arbiz tokens which are realized on Ethereum blockchain. Main objectives of crowdinvestments into the Arbiz platform: - for community in general – formation of objective picture of the society requirements and priorities for the purpose of obtaining the maximum benefit from the consumed goods and services. - for the companies in particular – receiving the powerful instrument of the data collection and processing promoting the development of a company strategy, new goods, services, the ideas really demanded at society; - for the economy – decrease in cost of production due to minimization of risks and increase in value of a product at stages of its development. Tokens of the Arbiz are the international payment instrument received by Users for participation in a campaign. They give to owners the following opportunities:

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- creation of unlimited number of market researches in the decentralized environment in formats of focus group, testing of advertizing media and videos, holding polls of varying complexity, naming and so forth. - fast and various carrying out a wide range of marketing activities: mailings, sampling, coupons, actions and discounts, sponsorship/crowd funding; - sale of goods/services in various ways of sale: Dutch auctions, auctions, the free exchange of goods and services (including freelancers fee); - creation of own branded page with individual design in Marketplace; - participation in Dutch auctions/auctions on purchase of goods/services; - purchase of goods and services (including services of freelancers) at the free exchange; - possibility of exchange of the Arbiz tokens for other cryptoassets.

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3. Market Review The volume of the world marketing research market constantly increases. According to data of the European society on studying of the market and public opinion (ESOMAR), in 2016 the market has increased by 26% in comparison with 2010, having reached 43 billion dollars.

Structure of the advertizing market according to ZenithOptimedia In connection with stagnation of the market there is also a change of structure of demand for market researches. Due to the reduction of marketing budgets companies more often resort to less expensive online researches and also in-house researches which are carried out by the customer independently without services of the marketing agency. Besides, in crisis the factor of time began to play even a greater role: results of researches not in 1-2 months, but in 1-2 weeks are required by customers therefore express methods began to be used more within the projects.

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4. Flowchart of the marketing the Arbiz platform

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5. Platform Economy 5.1. How does it work? The Arbiz platform is the first multipurpose decentralized application allowing to accelerate process of marketing decisions adoption by carrying out different types of market researches in the decentralized environment. Attention to details and the broad functionality including modules MarketResearch, MarketPlace, MarketingActivity, Communication, Analytics, etc. will allow users of the platform to participate in the carried-out marketing activities with benefit for themselves and if necessary to collect and analyse data online quickly. The Arbiz platform is a community of the people seeking to change the world to the best through creation of the products really necessary and useful to everyone. For example, the company plans to release a new product. On the Arbiz platform it conducts survey of target audience online, previously having selected participants of poll by the corresponding criteria specified by them in a profile at registration and also on the basis of the previous polls. Besides, answers of this person to all questions in which he participated earlier are available. Results of the conducted poll/survey/testing/research, as well as profiles of participants can be studied in the Analytics module. After release of a new product here on the platform in the section "Marketplace" it is possible to place the catalog of the goods / services and to offer exchange of these goods/services on tokens. A new user who has installed the application receives some Arbiz tokens in the purse. Earning rewards for participations in polls, he can spend them in the platform for creation of the polls, for participation in auctions or Dutch auctions on a marketpleysa, to receive item necessary for him or the coupon offered on the Platform by other users or to store them in the purse and to make their exchange at the cryptoexchange for other values. 5.2. Platform work mechanism. 5.2.1. MarketResearch: Focus groups Any user of the Arbiz platform can carry out his own focus group online. For this purpose he needs to be registered on the Platform and to have necessary quantity of tokens of the Arbiz on the account. At a stage of creation of the guide scenario for carrying out focus group he is offered to choose one of several templates of scenarios and focus group parameters, including the carrying out duration, the number of participants and criteria to which they have to correspond and also preliminary structure of the report. The user establishes amount of remuneration to each participant of focus group in the Arbiz tokens. During creation of focus group the Arbiz tokens are charged off an account of the user into the account of the clever contract in the quantity necessary for the fixed payment for participants of focus group. After set is announced in focus group, any user corresponding to the established criteria can participate in focus group and earn for participation reward into the account, having satisfied all conditions provided by the organizer. ARBIZ PLARTFOM

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Participants are recruited and to the creator the possibility of holding focus group discussions on electronic platform which register online opens. The organizer of focus group can receive this record at once after completion of her carrying out. In case of need of interpretations of focus group discussions the creator can address the help of users, having created the corresponding task in the section of focus group and having reserved necessary quantity of tokens of Arbiz on the account. The rate of remunerations to users for participation in work of focus group and interpretation of her discussions is established independently by the creator depending on market condition. At the last stage results of focus group are visualized, fields of a template of the report are filled; references to record of a discussion and the file with its interpretation are attached. The ready report is always available to the user from his private office. Peculiarity: by default all results of focus group are open for other users when carrying out focus group. Carrying out the focus group closed from community isn't welcomed as doesn't bear notable advantage to all associates, but it is possible in exchange for a quantity of the Arbiz tokens. 5.2.2. MarketResearch: Testing of advertising media Users of the Arbiz platform can carry out unlimited number of tests of advertizing media and also participate in the testings held by other users, providing the most valuable information for creators of advertizing. To hold testing of advertising media the user needs to be registered on the platform and to have necessary quantity of the Arbiz tokens on the account. At a stage of creation of advertising media testing he is offered to load the model of the advertising media in the JPEG, GIF, DOC or PDF formats, to make the questionnaire for a poll or a deep interview and to choose criteria of target audience and also the number of the interviewed people. The user can use a ready research template for testing of the idea, or he can create his own one – depending on statements of the problem and efficiency of its decision. In the end the user establishes amount of remuneration in the Arbiz tokens for each participant of testing. The Arbiz tokens are written off from the account of the user for the account of the clever contract in the quantity necessary for the fixed payment for participants of testing. The rate of remunerations to users for participation in testing is established independently by the creator depending on market condition. After set is announced in focus group, any user corresponding to the established criteria can participate in the testing and get the participation reward on his account by completing the profile. At the last stage results of testing are visualized, the automatic report is created. The ready report is always available to the user from his private office right after completion of testing by the last user or after expiration of its time. Peculiarity: by default all results of advertising media testing are open for other users. Conducting the testing of advertising media closed for community isn't welcomed by the Platform as doesn't bear notable advantage to all associates, but it is possible in exchange for a quantity of the Arbiz tokens..

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5.2.3. MarketResearch: Testing of videos Users of the Arbiz platform can carry out unlimited number of tests of videos (most often advertisement) and also to participate in the testings held by other users, providing the most valuable information for creators of advertisement. To hold testing of videos the user needs to be registered on the Platform and to have necessary quantity of the Arbiz tokens on the account. At a stage of creation of testing of the video he is offered to attach the reference to video posted on the Internet or to post video to the Platform. Then the user needs to make the questionnaire to it or for a deep interview and to choose criteria of target audience and also the number of the interviewed people. The user can use ready templates from library of polls for testing of the video, or he can create his own one – depending on statements of the problem and efficiency of its decision. In addition, the user can specify presence of neurogadgets at users (for example, neurofonts of MindWave from the NeuroSky Company) for receiving the neurophysiological reactions recorded by means of the electroencephalograph during viewing. In end the user establishes amount of remuneration in the Arbiz tokens for each participant of testing. The Arbiz tokens are written off аrom the account of the user for the account of the clever contract in the quantity necessary for the fixed payment for participants of testing. The remuneration rate to users for participation in testing and interpretation of her discussions is established independently by the creator depending on market condition. After set is announced in focus group, any user corresponding to the established criteria can participate in the testing and get the participation reward on his account by completing the profile and having attached the file with data of an electroencephalography (in case testing was held with application of a neurofont of MindWave from the NeuroSky Company). The user begins viewing of the commercial in a cluster with other advertising videos to receive indices of perception of the video in its "natural" environment, against the background of other advertizing. Respondents fill out the questionnaire with questions on subjective appraisal of the video and its episodes. For specification and more deep idea of perception of the video by the potential audience respondents can be invited to discussion of the video in a focus group format. At the last stage results of testing are visualized, the automatic report is created, which contains the main indicators testing, and diagnostic fragments of the movie. The ready report is always available to the user from his private office right after completion of testing by the last user or after expiration of its time. Peculiarity: by default all results of testing of videos are open for other users. Conducting the testing of videos closed for community isn't welcomed by the Platform as doesn't bear notable advantage to all associates, but it is possible in exchange for a quantity of the Arbiz token. 5.2.4. MarketResearch: Polls Each user of the Arbiz platform can conduct survey of target audience online. For this purpose it is enough for him to be registered on the Platform and to have necessary quantity of the Arbiz tokens on the account.

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At a stage of creation of poll he is offered to make the questionnaire, to specify the term of holding poll and quantity of the participants interviewed and criteria to which they have to correspond and also preliminary structure of the report. The user establishes amount of remuneration to each participant of poll in the Arbiz tokens. During creation of poll the Arbiz tokens in the quantity necessary for the fixed payment for participants of poll on end of the answer to questions are charged off an account of the user into the account of the clever contract. After poll started, to each user corresponding to the criteria specified by the creator of poll the invitation for participation in poll will come. The participant of poll after filling of the questionnaire earns reward into the account. The remuneration rate to users for participation in poll is established independently by the creator depending on market condition. At the last stage results of poll are visualized and are always available in the form of the ready report to the user from his private office. Peculiarity: by default all results of testing of polls are open for other users. The user can close results of the conducted survey from viewing by other users in exchange for a quantity of the Arbiz tokens. 5.2.5. MarketResearch: Naming One of the varieties of marketing research is testing of the brand name or naming. The Arbiz platform allows rapid testing of users' reactions to a particular product or service name. The principle of launching the research and the mechanism of its work in it is identical to the conduct of other marketing research, with the exception of minor differences in the choice of readymade templates for the preparation of questionnaires, as well as the possibility of conducting a multistage selection of the name with the involvement of different groups of the target audience at each stage. Peculiarity: by default all results of testing of polls are open for other users. The user can close results of the conducted survey from viewing by other users in exchange for a quantity of the Arbiz tokens 5.2.6. Marketplace: Branding All members of the community can make a corporate-branded page that will attract the attention of buyers. In exchange for Arbiz tokens, the seller on the Marketplace can access the functionality of creating a branded page that can be both concise or multilevel - when it is equipped with a separate menu and looks like a full-fledged website of your company inside the Marketplace: with videos, interviews, articles, photos and other image materials. 5.2.7. Marketplace: Reduction Each user can create his own reduction (Dutch auction) for the sale of goods / services through the Marketplace for a certain number of the Arbiz tokens. The creator of the reduction swaps the ARBIZ PLARTFOM

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Arbiz tokens for access to the extended bidding functionality as a seller. He assigns the maximum price, which is published in the Marketplace section of the Platform immediately after the start of the bidding announcement. If none of the buyers expresses a desire to purchase a lot at this price, then the auctioneer begins to lower the price in the Arbiz tokens through the auction management mechanism. The buyer of the goods is the one who first places the order by pressing a button that stops the price change on the page with the reduction. At the same time, the opportunity to place an order is available only to the buyer who has exactly the number of the Arbiz tokens required for the purchase of the goods at a particular time in the reduction process. After the buyer has issued his order, the seller is informed of the data of the registered user declared the winner. He is considered the buyer of this lot. From his account, the required number of the Arbiz tokens is automatically transferred to the seller's account. Calculations in the section "Reductions" are possible only in Arbiz platform tokens. 5.2.8. Marketplace: Auctions Similar to reductions, each of the platform users can create their own auction for promotion. The auction maker exchanges Arbiz tokens for access to the extended bidding functionality as a seller. He assigns a minimum price, which is published in the Marketplace section of the Arbiz platform immediately after the announcement of the bidding. The buyer of the goods is the one who will indicate the maximum price when sending the bid. At the same time, the opportunity to place an order is available only for the buyer who has exactly the number of tokens on the account that is necessary to purchase the goods at a particular time in the auction process. Any manipulation of the auction, including the creation of initially inflated rates is impossible, since the Platform does not provide for the possibility of cancellation rates in principle. After the buyer has issued the order, the seller is informed of the data of the registered user declared the winner. He is considered the buyer of this lot. From his account, the required number of tokens is automatically transferred to the account of the seller. Calculations in the section "Auctions" are possible only in the Arbiz tokens. 5.2.9. Marketplace: Exchange of goods and services Each user of the Arbiz platform can place an advertisement about a product / service that he sells in exchange for the Arbiz tokens. In some product categories, for this, he needs the Arbiz tokens. Moreover, additional advertising opportunities for his ad are available for the seller: raising in the search output by keywords, visual differences in the search output, the individual design of the product page. In order to take the advantage of additional advertising opportunities, the user must pay access to them with the Arbiz tokens, depending on the product / service, placement time and competitive environment. Any user of the platform can purchase a product / service, placed on the exchange of goods and services in exchange for the Arbiz tokens.

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5.2.10. Marketplace: Reviews and ratings Each buyer can leave a review on the seller on the Arbiz Marketplace. Each seller can announce the remuneration of other users for the left feedback by reserving the Arbiz tokens for this purpose on the account of a smart contract and setting a remuneration rate. 5.2.11. MarketingActivity Any user of the Arbiz platform can customize and link various marketing activities to his page on the Marketplace, including: - paid subscriptions for the distribution of marketing materials; - sampling (distribution of samples of products organized by them at a certain point of sale with indication of its coordinates, as well as terms and conditions for obtaining samples); - distribution of coupons, both free and in exchange for the Arbiz tokens on the Marketplace; - creation of various actions and discount campaigns; - sponsorship; - crowdfanding. Each of the marketing activities can be targeted up to specific platform users with the help of special marketing activity designers. To access the features of the MarketingActivity module, users need to use the Arbiz tokens. 5.3. Advantages and opportunities of the Platform The Arbiz platform, being the first multifunctional decentralized marketing application, accelerates the process of making marketing decisions, through conducting marketing research using blockchain technology and processing big-data.. Main advantages of the Platform: - accuracy of sampling and attention to detail; - scalability of the sample; - the possibility of conducting research anywhere in the world due to the universality of the Arbiz token; - the possibility of using the platform to purchase services and goods; - wide functionality, including modules Market Research, Market Place, Marketing Activity, Communication, Analytics, etc. - the highest possible speed of research and launch of advertising campaigns; - the highest possible speed of data analysis and obtaining the result. The capabilities of users will be determined by the functionals of such modules as: - marketing research: obtaining tokens for participation and creating their own surveys and campaigns; - purchase and sale of goods and services among users in the C2C market; ARBIZ PLARTFOM

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- participation in promotions and discounts; - creation and testing of own ideas: business, sponsorship projects, start-ups, etc. 5.4. Benefits for owners of the Arbiz tokens The main benefits for tokens owners are: - the possibility of creating an unlimited number of different types of targeted marketing research in a decentralized environment in the focus group formats, testing advertising media and videos, conducting interviews of varying complexity, naming; - the ability to sell goods / services in various ways: reduction, auctions, a free exchange of goods and services (including payment for freelancers); - the ability to quickly and variously carry out a wide range of marketing activities: mailings, sampling, coupons, promotions and discounts, sponsorship / crowdfunding; - the ability to create your own branded page with an individual design in the Marketplace; - the opportunity to participate in reductions / auctions for the purchase of goods / services; - the ability to purchase goods and services (including freelance services) on a free exchange; - ability to exchange the Arbiz token for other crypto assets; - simplification and acceleration of calculations between users of the platform, located in different points of the globe. 5.5. Description and role of the Arbiz token The Arbiz token is a digital currency that gives access to the services that a distributed network provides. An example of the Arbiz platform token using can be its exchange for access to the focus group constructor and the functionality required to conduct it. You can earn Arbiz Tokens by creating values in the Platform - by participating in surveys and focus groups, subscribing to newsletters, as well as selling products on the Marketplace or by providing services on the freelance exchange. Since the Arbiz tokens are written in the Ethereum blockсhain, they can be freely bought and sold for any crypto currency. In addition, one of the main functions of the Arbiz token is a high speed of exchange between users, in contrast to fiat money..

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6. Technologies and dAPP components

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7. Details and rules of Pre-Sale and ICO. We will pre-sell tokens from October 10, 2017 9:00 am GMT for 1 week or until the amount claimed is collected. Revenue from pre-sale will be used to strengthen the team, project marketing and completion of the prototype at each of the development stages prior to the main sale of tokens, which starts on November 15, 2017 at 9:00 am GMT. Information on the contract for the sale of Arbiz tokens will be available through the following channels (including detailed instructions): - GitHub; - Ethereum; - Bitcointalk.org. Pre-sale participants will receive a 100% bonus in Arbiz tokens in the ratio of 1 free bonus token to 1 Arbiz token, bought at the price of pre-sale. The Arbiz bonus tokens will be listed immediately after the pre-sale is completed. Bounties will be available to those who help the project disseminate information and increase the size of the community.

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8. Sale of the Arbiz tokens In total, 1 billion the Arbiz tokens (ARB) will be issued. 340 million tokens will be reserved for the team and partners. 110 million tokens will be distributed as Bounty. 550 million tokens will be sold through pre-sale and ICO. Pre-sale phase: ● START: October 10, 2017 9:00 AM GMT ● END: October 17, 2017 9:00 AM Greenwich Mean Time or earlier if the required amount is collected ● Only ETH is accepted ● Minimum Target: 8 000 ETH ● Maximum Target: 12 000 ETH ● Price of 1 Token: 0.00024 ETH ● The pre-sale round will produce 50 million tokens (5% of the total number of tokens produced). In order to build trust and increase loyalty to our pre-sale platform, Pre-Sale members will receive a 100% bonus until the time of the ICO. Bonuses amount to 50 million tokens (5% of the total number of tokens). The funds collected in the pre-sale process will be sent to work on the creation of a platform, PR and marketing, creating an explanatory video, expanding and strengthening the team and preparing for the ICO. ICO Phase: ● Starts: November 15, 2017 9:00 am GMT (possible change in deadlines) ● Ends: December 15, 2017 9:00 AM GMT or earlier if the required amount is collected ● Only ETH is accepted ● Minimum target: 80000 ETH ● Maximum Target: 120000 ETH ● Price of 1 Token: 0.00024 ETH ● The ICO will issue 500 million tokens (50% of the total number of tokens issued). The timing of the ICO can be changed.

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9. Costs structure Costs items Team Direct costs Infrastructure Reserve fund R&D (including team costs) Marketing TOTAL

Costs after pre-sale Amount, Share, % ETH 120 1,0 120 1,0 1800 15,0 1440 12,0 3120 26,0 5400 45,0 12000 100,0

Costs after ICO Amount, Share, % ETH 7200 6,0 1200 1,0 2400 2,0 36000 30,0 19200 16,0 54000 45,0 120000 100,0

10. RoadMap

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11. Conclusion The Arbiz platform is a community of people who are trying to change the world for the better by creating products that are really necessary and useful for everyone. Technology based on the use of analysis of big-data to address the main problem of the market is the precise definition of the society needs and the production of goods that maximally correspond to them. The platform is realized using the Ethereum blockchain. The Arbiz platform, being the first multi-functional decentralized marketing application, will accelerate the process of making marketing decisions, through conducting marketing research using blockchain technology and processing big-data.. Platform Advantages: - accuracy of sampling and attention to detail; - scalability of the sample; - the possibility of conducting research anywhere in the world due to the universality of the Arbiz token; - the possibility of using a platform to purchase services and goods; - a wide range of functions including MarketResearch, MarketPlace, MarketingActivity, Communication, Analytics, etc. - the highest possible speed of research and launch of advertising campaigns; - the highest possible speed of data analysis and obtaining the result. Arbiz platform tools will allow users to participate profitably in ongoing marketing research, and also create them, if necessary, quickly collect and analyze the data online. The user, receiving a reward in the form of Arbiz tokens for participation in the survey, can spend them inside the Platform to create their own survey, participate in auctions or reductions on the Marketplace, get the product or coupon offered by the other users on the Platform, or simply store them in their purse and to make their exchange on crypto-exchange for other values. Our project is to create and develop a decentralized ArBiz marketing platform based on blockchainand-big-data technology that will be created to address the main problem of the market - the exact definition of the society needs and the production of goods corresponding to them. With the help of the Arbiz platform, a company of any size can conduct a fast, accurate, objective marketing research anywhere in the world! As a result, the business environment will receive objective feedback, and the consumer will receive the right product. Today, you, the future users of the Arbiz platform, can change the world. Developing technology! Wiping the boundaries! We will start at 9:00 (GMT) on October 10, 2017! ARBIZ PLARTFOM

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