Google Ad Grants helped Travel to Impact reach students outside of their physical location and recruit students in 10 additional universities. Mission
Travel to Impact At a Glance
• Website: www.traveltoimpact.co.za • Location: South Africa
Ad Grants Marketing Goals
• Expand student registration in new universities • Drive traffic to new website and develop online presence • Increase new student registrations
Success Metrics Expanded student registration to 10 new universities Drove 35,000 clicks to their website in 8 months Acquired 1,200 new student registrations
Travel to Impact operates under AIESEC, the world’s largest youth-led organisation and strives to develop responsible and entrepreneurial leaders. Travel to Impact connects students at South African Universities with nonprofit organisations to participate in a 6-8 week internship and sends students abroad to foster youth leadership and cultural understanding. Each year 200 students travel to Brazil, Mauritius, India, and Turkey and continue to make a difference in their host community.
Marketing Goals Before joining the Ad Grants programme, Travel to Impact relied on traditional marketing channels that required them to have a physical presence on campus. Students put up posters and shared shifts at the Travel to Impact campus information stand to raise awareness and encourage their fellow students to engage in nonprofit work around the world. While they were successful in their efforts, the organisation was limited to specific universities. Travel to Impact saw an opportunity in the online space and developed an online strategy centered around the Google Ad Grants programme. Through Ad Grants, they could promote their website, drive online registrations in new universities, and measure the impact of their ads.
Impact of Google Ad Grants
“Google
Ad
Grants
helped
Google Ad Grants enabled Travel to Impact to broaden their marketing reach in 10 additional universities in South Africa. Their new online marketing strategy led to 35,000 clicks to their website in 8 months, a 4.6% conversion rate and 1,200 new student registrations. They have established a strong online presence and are working to help other organisations in AIESEC get online and sign up for Google Ad Grants!
us reach out to students at universities we would have never reached otherwise.” - Michael Hubbard VP Marketing & Finance, Travel to Impact
Ad Grants Marketing Goals. ⢠Expand ... All other company and product names may be trademarks of the respective ... Their new online marketing strategy led to.
Website: www.traveltoimpact.co.za. ⢠Location: South ... Drive traffic to new website and develop ... and continue to make a difference in their host community.
2014 Google Inc. All rights reserved. Google Ad Grants and Google Ad Grants logo are trademarks of Google Inc. All other company and product names may be trademarks of the respective companies with which they are associated. google.com/grants. Google
Location: South Africa ... location and recruit students in 10 additional ... stand to raise awareness and encourage their fellow students to engage in nonprofit.
Website: www.traveltoimpact.co.za. ⢠Location: South Africa. Ad Grants Marketing Goals. ⢠Expand student registration in new universities. ⢠Drive traffic to new ...
Location: South Africa. Ad Grants Marketing Goals. ⢠Expand student registration in new universities. ⢠online presence. ⢠Increase new student registrations.
understanding. Each year 200 students travel to Brazil, Mauritius, India, and Turkey and continue to make a difference in their host community. Marketing Goals.
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