TIME IS PRECIOUS INSURANCE TAKES TIME MIWAY IS CHANGING THAT. Ground-breaking, technical development combined with a real understanding of user journeys. The first platform in South Africa enabling internet users to purchase and manage short-term insurance online.

SHORT TERM INSURANCE

INCREASE IN ONLINE SALES (in 5 months post launch in 2013)

17% increase in visitors 29% reduced bounce rate 22% more quotes completed online 31% increase in logins to “self-help”

33%

SHORT TERM INSURANCE

CONTINIOUS IMPROVEMENT (January 2014, in comparison to pre-launch stats)

2% increase in form completion after form optimisation CTA changes result in 4% increase in clicks 3% increase in visitors to quote after site is secure 66% increase of unique logins to mixpress

time is precious

2% increase in form completion after form optimisation. CTA changes result in 4% increase in clicks. 3% increase in visitors to quote after site is secure.

243KB Sizes 1 Downloads 217 Views

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