The Positive Side Of Negative Reviews olympiaseo.com/this-week-digital-marketing-5-june/
June 6, 2016 Marketing News No Comments
This Week In Digital Marketing News – June 5, 2016 Contents [hide] 1 This Week In Digital Marketing News – June 5, 2016 1.1 SEO for Bloggers: How to Nail the Optimization Process for Your Posts – Whiteboard Friday 1.2 10 Things You Need To Know About Online-To-Offline Marketing This Week By David Kaplan 1.3 The Positive Side of a Negative Review 1.4 What Is Google PageRank, How Is It Earned & Does It Matter in 2016? 2 Video Of The Week
SEO for Bloggers: How to Nail the Optimization Process for Your Posts – Whiteboard Friday Success isn’t an overnight phenomenon when it comes to SEO, but with the right process and a dose of patience, it’s always within reach — even if you’re running your own blog. Optimizing your blog posts begins as early as the inception of your idea, and from then on you’ll want to consider your keyword targeting, on-page factors, your intended audience, and more. The biggest takeaway you will get from this post is the outreach section. Getting traffic from your competition or authority websites in your market does a lot for any business. Of course, it can be a lot harder of a process for certain small businesses. For example, what type of content does a plumber write in order to gain exposure from their associations etc?
10 Things You Need To Know About Online-To-Offline Marketing This Week By David Kaplan Local Digital Marketing Dollars To Reach $71.6 Billion By 2020, Says BIA/Kelsey. Within four years, interactive will comprise 41.6 percent of total local media ad sales, up from 28 percent in 2015. This post is a content roll-up similar to our’s here at Olympia SEO. I think you will start to see this format more and more on local sites, as well as national brands, in order to provide readers with more targeted content.
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The lesson here is, even small businesses can benefit from doing it. Even small pages about events going on in your communities will build more local relevance to your website and drive more traffic to your business both online and offline.
The Positive Side of a Negative Review Negative reviews can be a good thing. Critical reviews generate interest in your company. For example, we know that G2 Crowd users click on the less-than-positive reviews two-and-a-half times more frequently than positive ones. For example, we know that G2 Crowd users click on the less-than-positive reviews two-and-a-half times more frequently than positive ones. It is not the fact that you get bad reviews that hurts your business online. The biggest thing that can get your online reputation into trouble is how you react to those reviews. Often times we as business owners protect our businesses like a momma bear protects her cubs and lash out at reviewers, this can lead to nothing but more trouble. When in doubt, be nice, thank them for leaving the review, and state that you have taken note of their complaints so you can work to improve your product or services.
What Is Google PageRank, How Is It Earned & Does It Matter in 2016? Just because Google does not provide PageRank data to users anymore, does not necessarily mean that it is no longer a factor for search rankings and authority building. This post created by the folks at Bruce Clay details how Google determines authority. It also goes a little into how you can shape it properly using backlinks that you have either earned or created.
Did you find anything new in this weeks news update that you found interesting? Is there anything you would like to read more about?
Clint is the owner of Olympia SEO, an digital marketing agency focused on small business marketing online.
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