The Fred Hollows Foundation use their Ad Grants and paid AdWords accounts to magnify the impact of their online marketing campaigns. Mission
At a Glance
• Website: www.hollows.org.au • Location: Australia
Ad Grants Marketing Goals
• Raise awareness of eye conditions • Drive traffic to website • Increase number of donations
The Fred Hollows Foundation is an Australian based organisation with a vision of ending avoidable blindness and improving Indigenous health. Over 200 million people worldwide are either blind or visually impaired and often this can be remedied by a simple procedure, however many are without the resources to get quality help. The Foundation focuses on delivering comprehensive treatments for the various conditions causing these problems and helping improve the quality of life for millions of people.
Marketing Goals
Success Metrics 87,000 clicks in 12 months 2,000+ conversions in 12 months Ads drive an average of 2 pageviews per site visit
The Fred Hollows Foundation aims to build public awareness around eye health as an important development goal. The organisation uses their Ad Grants and paid AdWords accounts to raise awareness, drive traffic to their website and charity events, and increase the numbers of online donations.
Process The Fred Hollows Foundation has maximised their online marketing impact by supplementing their Ad Grants account with a separate paid AdWords account. Their digital marketing agency, Loves Data, uses their Ad Grants’ $2 CPC to target less competitive keywords and bids more on general, high traffic keywords in their paid AdWords account. The paid AdWords account also allows The Fred Hollows Foundation to take advantage of features not available to Grantees such as remarketing and the Google Display Network. Remarketing allows the organisation to reach users that visited their website at key points in future marketing campaigns. The Fred Hollows Foundation also updates the content on their website based on high volume keywords in both of their AdWords accounts so they stay relevant.
“Active account management
Impact of Google Ad Grants
and leveraging both the Ad
Over the 2013 fiscal year, the Google Ad Grants account contributed to almost 15% of the organisation’s online donations and helped enable The Fred Hollows Foundation to secure the resources to complete over 4.5 million eye operations, procedures and treatments. The Ad Grants account drove over 87,000 clicks and 2,000 conversions in 12 months and provides the organisation a platform to test the effectiveness of different campaign structures and ad copy. The Fred Hollows Foundation applies the learnings from their Ad Grants account to their paid AdWords account, a strategy that contributed to their win of the Australian Charity of the Year award in 2013.
Grants
and
platforms
paid
together
AdWords enabled
us to achieve 5x the impact of a stand alone Ad Grants account.” -Aisling Wallace Head of Digital Accounts, Loves Data
Ad Grants Marketing Goals ... magnify the impact of their online marketing ... Their digital marketing agency, Loves Data, uses their Ad Grants' $2 CPC to target.
Ad Grants Marketing Goals ... magnify the impact of their online marketing ... learnings from their Ad Grants account to their paid AdWords account, a strategy that.
magnify the impact of their online marketing ... The Fred Hollows Foundation has maximised their online marketing impact by ... âActive account management.Missing:
The Fred Hollows Foundation has maximised their online marketing impact ... Their digital marketing agency, Loves Data, uses their Ad Grants' $2 CPC to ... learnings from their Ad Grants account to their paid AdWords account, a strategy that.
Google Ad Grants and Google Ad Grants logo are trademarks of Google Inc. ... The Fred Hollows Foundation also updates the content on their website based on.
The Fred Hollows Foundation is an Australian based organisation with a vision of ending avoidable blindness and improving Indigenous health. Over 200 ...
their goal of âmaking Ireland the best place in the world to be a child.â ... well ad groups and campaigns, Jean added Sitelinks, Call Extensions, and Location ... record 9.5% conversion rate and outperformed their other online marketing ...
Ad Grants Marketing Goals. ⢠Maintain CTR above 1% ... their goal of âmaking Ireland the best place in the world to be a child.â Marketing Goals. Barnardos relies ...
account's clickthrough rate (CTR) and Quality. Score by adding keyword ... Barnardos' keyword list to choose relevant terms and to have better control over what.
environment to increase their emotional well-being and improve their learning and development. Barnardos understands how a family and a community can ...
Barnardos is one of Ireland's leading children's charities that runs over 40 centres in local areas to provide resources to benefit children in disadvantaged ...
Google Ad Grants offers nonprofits $10,000 per month in in-kind AdWords advertising to .... correctly, we will activate your account and notify you via email.
Singapore International Foundation's digital storytelling initiative, Our Better World, tells. Asian stories of good to inspire the global community to shape a better ...
Singapore International Foundation's digital storytelling initiative, Our Better World, ... Becoming an Ad Grantee and adding AdWords to their marketing mix has ...
total teams participating in the tournament. Stay on website. 20% longer. Visitors from search up 70%. Read 27% more pages to create more meaningful content.
Google Ad Grants and Google Ad Grants logo are trademarks of Google Inc. All other company and product names may be trademarks of the respective companies with which they are associated. google.com/grants. Google Ad Grants empowers. AmpleHarvest.org
Becoming an Ad Grantee and adding AdWords to their marketing mix has ... support the Singapore Cerebral Palsy Football Team, their AdWords campaign used ...
Ad Grants Marketing Goals. ⢠Increase food pantry sign ups ... marketing budget. ... and implements the automated suggestions on the Opportunities tab regularly ... AmpleHarvest.org's AdWords campaigns have driven over 1 million clicks in 5.
AmpleHarvest.org envisions an America where millions of gardeners eliminate food waste, malnutrition and hunger in their own community. The organization ...
environment, helps build communities and supports local food sourcing. Marketing Goals. AmpleHarvest.org relies on their Google Ad Grants account as their ...
Google Ad Grants and Google Ad Grants logo are trademarks of Google Inc. All other company and product names may be trademarks of the respective companies with which they are associated. google.com/ ... pantries nationwide registered.
and technology, so they can become productive and engaged citizens in the 21st ... a repository of STEM career information, fun Science Activities, and real-time ...
