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sAn FrAncisco Business TiMes
THE BREW AREA JuLiA cooPEr |
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The Bay Area loves its booze. Beyond Wine Country, we also really like our beer. It turns out that some local cities are imbibing a lot more than the national average, according to data from Esri on beer consumption over the last six months. Where does your ZIP code fall among the biggest brew guzzlers? (Hint: The darker the area, the bigger the boozers.)
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BAY AREA DRINKING BY THE NUMBERS
Martinez
Bolinas
$466.77
Walnut Creek
als
Berkeley
Alameda
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Which Bay Area cities spend the most on beer and ale? the wealthiest areas, of course. the town of Atherton, ranked as one of the most expensive ZiP codes in the u.s., leads the charge with an average of $466.77 spent per household per year. that’s more than twice what the average san Francisco household will spend.
94110
Livermore
Bu s
ine
Daly City
the Bay Area ZiP code where you’ll �ind the most confessed beer drinkers: the Mission District in san Francisco. About 27,670 people reported consuming beer in the last six months, more than any other ZiP code in the Bay Area. Makes sense, considering the sheer number of bars and restaurants in the Mission. Anyone who’s been to Dolores Park on a sunday could back up this fact.
Fremont
an C
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Foster City
Half Moon Bay
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You’ll �ind the biggest drinkers of low or no alcohol beer in the ‘burbs. Daly city “drinkers” (if you can even call them that) consumed the most low and no alcohol beer in the Bay Area in the past six months, drinking 84 percent above the national average. other alcohol-shy drinkers can be found in the sunset District of san Francisco (83 percent above u.s. average) and Millbrae (70 percent).
Avg. spent on beer and ale per household per year
$216.61
BAY AREA ZIP CODES BEER INDEX
three-quarters of Bay Area ZiP codes exceed the national average of 100 on the beer demand index.
116 to 106 96 to 86 to 21 to 126 to 115 105 95 85 Bolinas Marina/cow Hollow TOP Mission Bay ZiP CODes Mission District Palo Alto
HOW DOES SAN FRANCISCO STACK UP TO OTHER BIG CALIFORNIA CITIES? $214.40 $184.47 $153.40
Antioch
for -N ot
San Rafael
$158.83
$150.50 $129.12
san Quentin Prison university of LOWesT california, Berkeley ZiP CODes stanford university oakland Airport East oakland
sourcE oF ALL DAtA: Esri
UNITED STATES SAN FRANCISCO LOS ANGELES
SAN JOSE
SAN DIEGO
FRESNO
SACRAMENTO
Methodology: Esri’s market potential data measures the likely demand for a product or service in an area compared to national averages, and is derived from Mediamark surveys, GfK MRI. The index of 100 represents the average demand for the U.S. A value of more than 100 represents high demand; a value less than 100 represents low demand. For example, an index of 125 implies the demand in the area for spending on beer is likely to be 25 percent higher than in the overall U.S.
no Data
ZiP code 94924 94123 94158 94114 94304
County Marin san Francisco san Francisco san Francisco santa clara
index 126 124 123 123 123
94964
Marin
21
94704
Alameda
81
94305 94621 94603
santa clara Alameda Alameda
82 83 87
