Case Study | Firebase App Indexing

Tabelog drives app usage with Firebase App Indexing Tabelog is a premier restaurant review app and site. The Japan based company’s mission is to create the most dynamic, interactive environment where users can publicly post “word-of-mouth information” and come together over a shared passion for fine dining.

Challenges

At a glance What they wanted to do • Drive Search traffic into their app for a better mobile user experience.

What they did • Implemented App Indexing for all individual restaurant pages

What they accomplished • 9.6% increase in restaurant pageviews within their app.

“We feel that with App Indexing becoming more widely adopted, users’ actions in Google search and apps will become more united; and this will foster a much smoother user experience. It’s going to feel much more natural!”

With more than 40 million monthly users, restaurant pageviews are the main aspect of the Tabelog’s service. Tabelog is able to deliver this information in a more relevant and personal way via the app. However, the majority of traffic from Google Search comes to the mobile website even if the user has the app installed. Solution By enabling App Indexing for all restaurant pages, Tabelog was able to direct traffic from search directly to the app and provide users a much more dynamic experience. Results After implementing App Indexing, Tabelog saw an immediate 9.6% increase in restaurant pageviews in their app. Additionally, since App Indexing and the App Indexing API are now ranking signals, Tabelog has seen a 63% increase in impressions and 2.6% increase in clicks from Google Search results. Building off of their success with core App Indexing, Tabelog integrated with the App Indexing API, which enables “It was super easy to integrate and search autocompletions. These we were able to see positive results autocompletions have seen a CTR of immediately.”” about 10%. — Yoshinori Isogai, Senior Engineer

— Kyonosuke Maemura, Service Planning Dept. Manager

About App Indexing App indexing lets Google index apps just like websites, so deep links to your app appear in search results. This allows users to find exactly the right content within your app. On Android, Google will also surface install buttons for users who do not yet have your app installed. Learn how to get your app into the Google index at g.co/appindexing Search results page

In-app deep link

Tabelog - Firebase

about 10%. In-app deep link. “We feel that with App Indexing becoming ... On Android, Google will also surface install buttons for users who do not yet have your.

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