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Fourth Semester MBA Degree Examination, June/July 2016 Supply Ghain Management Tirne: 3 hrs.

Max Marks:100

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Define Supply Chain. Explain briefly the objectives and importance of supply chain management. Discuss the major drivers of supply chain performance.

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a. What do you mean by supply chain network? b. Briefly discuss the importance of e - business. c. Explain the factors influencing the supply chain network design decisions.

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Explain the modes of transportation available for shipment of goods.

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a. What is 3PL and 4PL? b. Discuss the risks involved in using of 3PL. c. Explain the key activities of the business logistics function.

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a. Define ERP. Mention its benefits. b. Explain the role of I.T in supply chain illustrate with c. Discuss briefly the macro supply chain process.

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(07 Marks) (10 Marks)

(03 Marks) (07 Marks) (10 Marks)

(07 Marks) (10 Marks)

(03 Marks) (07 Marks) (10 Marks)

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a. What is V.M.I? (03 Marks) b. What are the obstacles in achieving the supply chain co-ordination? Explain. (07 Marks) c. What is bullwhip effect? Discuss its importance/impact on supply chain performance.

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a. Define Tailored Transportation. (03 Marks) b. Discuss the various transportation network design options available in supply chain.

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Most of the firms buy rnaterials from foreign suppliers. As a supply chain manager, what are the potential challenges you face in Global sourcing. (05 Marks) b. You are in CEO of small electronic manufacturing firm that is about to develop a global strategy. What strategy do you prefel for managing global risk? (05 Marks) c. DELL uses push - pull supply chain strategy. As a manager describe how DELL takes advantages of risk - pooling concepts. (05 Marks) d. As a supply chain manager, what strategies you will use for aggregate planning. (05 Marks) For More Question Papers Visit I of- 2www.pediawikiblog.com

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Procter and Gamble (P & G) the worlds leading producer of household products, rnarkets over 300 brands to 5 billion people around the world. P & G's products fall under three broad categories, namely beauty care ; baby and family health care and household care. P & G has 2 of its worlds leading detergents - Tide and Ariel in India to cater the main concerns of the Indian households, namely outstanding whiteness and stain removal. P & G's another leading brand, pamper which is the worlds number one selling diaper brand with sales of U.S $ 6 billion annually. Pampers provides superior dryness for un interrupted, over night sleep, with just one pamper diaper. In lndia, pamper's fresh and dry is available in a variety of three sizes - 4s, 10s and 25s. In the early 1990's P & G faced a problem of extreme demand variations for this best selling brand pampers diapers. The logistics executives at P & G examined the order rates for pampers across the supply chain. Though the purchases rates remained rnore or less steady at the consumer end, the logistics executives found that the variation of orders increased from the retailers level to the distributor level up the..supply chain. The effect is lack of supply cahin coordination, subsequently, the manufacturing and inventory cost increased resulting into less supply chain profi tability.

a. What is the problem that P & G was facing in the early 1990 and how will it be countered? (05 Marks)

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b. How important supply chain coordination is, in maximizng supply chain profitability? Explain. (05 N{arks) c. How P & G can ensure supply chain coordination? (05 Marks) d. List the important obstacles in supply chain co-ordination. (05 Marks)

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Supply Chain Management July 2016 (2012 Scheme).pdf

Fourth Semester MBA Degree Examination, June/July 2016. a. Define Supply ... In the early 1990's P & G faced a problem of extreme demand variations for this best selling ... Displaying Supply Chain Management July 2016 (2012 Scheme).pdf.

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