Store Locator Boost online-to-store conversion with Google Maps APIs

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Shoe repair nearby

Coffee shops near me

Nearest pharmacy

Searches like these are vital to local businesses. In fact, local searches now make up a third of all searches on Google. The people doing those searches are ready to engage with businesses that help them find what they need. So why not give them a map with the details they crave? Google Maps APIs have loads of rich data to help retailers boost their online-to-store conversion rate with map-centric shopping experiences.

HOW IT WORKS Google Maps APIs help potential customers find your nearest stores, then see the best route there by car, bike, foot or public transit. They can find your hours of operation and other key details and use indoor Street View to find departments in your store. Plug in your own data to show interested users how long wait times might currently be. Let’s walk through three ways that Google Maps APIs can transform your business.

1. Guide online visitors to your offline store A busy mom is taking her 6-year-old to a birthday party, and she‘s still searching for the right gift. Brands like Primark use Google Maps APIs to make it easy for her to swing by one of their stores to grab a necklace or fuzzy boots. They can show all nearby stores, autocomplete store information as she searches, or display the nearest store based on her mobile location.

APIs used 1. The Google Maps JavaScript API helps her see your nearby store by showing a custom Google map 2. The Google Maps Geocoding service converts your retail addresses into coordinates in preparation for display on a map 3. With the Google Places API JavaScript Library, your store address autocompletes after she types just a few keystrokes 4. The Google Maps Android API and the Google Maps SDK for iOS help her use your locator on her Android or iOS mobile apps

Key Benefits =

A simple, familiar map interface you can customize with your branding

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Higher revenue generation by making it easier for customers to find your stores using Autocomplete or current location

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Consistent desktop and mobile experience for your customers

2. Offer directions and filter results It‘s dinner time, and there‘s nothing in the fridge. That‘s when grocers like Sainsbury‘s use Google Maps APIs to bring hungry shoppers right to their stores. They help potential customers navigate by car, bus, bike or foot, by distance or travel time. With custom filters, users can even see which items nearby stores have in stock.

APIs used 1. The Google Maps Geolocation API returns the user’s estimated latitude and longitude. 2. The Google Maps JavaScript API displays the user‘s current location on a map in relation to local stores. 3. The Google Maps Distance Matrix API returns distances and time durations to various store locations based on the user’s location. 4. The Google Maps Directions API shows people the best route to your store based on current traffic, road conditions, and their preferred mode of travel.

Key Benefits =

Show accurate travel times to your stores

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Let potential customers choose the most efficient route based on travel times and modes of transport

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Filter results to make sure they find what they need

3. Show helpful store details A couple is looking for a restaurant to celebrate their anniversary. Street View indoor images can give the couple a taste of the restaurant’s ambiance. With Google Maps APIs and store data, brands can show potential customers open stores nearby, with key details like hours of operation, available on-site facilities and popular times at various locations. Once customers are inside, indoor maps help them navigate your store.

APIs used 1. The Google Maps Places API Web Service lets you display opening hours, contact information, ratings and reviews, location photos and other data you choose. 2. The Google Maps Street View Image API helps you offer Street View images of your storefront and interior.

Key Benefits = = =

Give users the details they need, like reviews and hours of operation Make it easy for the user to locate their department of choice Increase customer satisfaction by shifting demand to less popular times, and execute yield management using your store data

WHO USES GOOGLE MAPS APIs?

WANT TO FIND OUT MORE? Our account management team is ready to help you discover how Google Maps APIs can go to work for you and your customers. Please contact us: North and South America [email protected] Europe, Middle East and Africa [email protected]

Asia Pacific [email protected]