Copyright  ©  2010  AMW,  Inc.  All  rights  reserved.  

 

Social  Networking:   For  Each  Stage  of  Your  Career    

   

What’s All the Buzz About?........................................................................... 4 Common Features of Social Networking Sites........................................ 6 Cost:............................................................................................................................. 7 Profile: ......................................................................................................................... 7 Connections: ................................................................................................................ 8 Status: .......................................................................................................................... 9

Tools ............................................................................................................ 9 Choose Your Tools.....................................................Error! Bookmark not defined. LinkedIn..................................................................Error! Bookmark not defined. Twitter.....................................................................Error! Bookmark not defined. Facebook .................................................................Error! Bookmark not defined. Blogs .......................................................................Error! Bookmark not defined. YouTube .................................................................Error! Bookmark not defined. Email .......................................................................Error! Bookmark not defined. Google.....................................................................Error! Bookmark not defined. Which Tool?............................................................Error! Bookmark not defined.

Your Career Stage Today ........................... Error! Bookmark not defined. High school student: ...............................................Error! Bookmark not defined. College students:.....................................................Error! Bookmark not defined. Employed in a service field: ...................................Error! Bookmark not defined. You are the hiring manager: ...................................Error! Bookmark not defined. As a recruiter:..........................................................Error! Bookmark not defined. Advancing in your current job: ...............................Error! Bookmark not defined. Looking for a lifestyle job: .....................................Error! Bookmark not defined. Your next career step is unclear:.............................Error! Bookmark not defined. Professional services:..............................................Error! Bookmark not defined.

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  Copyright  ©  2010  AMW,  Inc.  All  rights  reserved.  

 

Social  Networking:   For  Each  Stage  of  Your  Career    

   

Self employed: ........................................................Error! Bookmark not defined. Contract work: ........................................................Error! Bookmark not defined. Staying in the know: ...............................................Error! Bookmark not defined. You hate the thought of social networking:............Error! Bookmark not defined. You use social networking site for fun, not for your career: Error! Bookmark not defined. Targeting a specific industry or company:..............Error! Bookmark not defined. You are in a declining industry or company:..........Error! Bookmark not defined. Change careers:.......................................................Error! Bookmark not defined. Portfolio careers:.....................................................Error! Bookmark not defined. Semi retired:............................................................Error! Bookmark not defined. Retired:....................................................................Error! Bookmark not defined. You do not have time for social networking:..........Error! Bookmark not defined.

Conclusion .................................................... Error! Bookmark not defined. Glossary of Terms........................................ Error! Bookmark not defined. Connect with April Online:.................................................................................... 12

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  Copyright  ©  2010  AMW,  Inc.  All  rights  reserved.  

 

Social  Networking:   For  Each  Stage  of  Your  Career    

   

 

SOCIAL  NETWORKING   FOR  EACH  STAGE  OF  YOUR  CAREER   What’s  All  the  Buzz  About?   It  seems  everyone  is  talking  about  social  networking  tools  these  days.   Newspaper  stories  and  daily  comics  make  light  of  our  “tweets”.  We   have  all  heard  about  social  networking  and  many  of  us  are  using  these   sites  regularly.  In  fact,  these  tools  have  sparked  a  communication   revolution  by  changing  how  we  talk  with  each  other  and  the  speed  in   which  information  travels.       If  you  are  a  professional  looking  for  a  new  job,  considering  a  career   change  or  even  planning  to  be  in  the  job  market  for  more  than  one   more  year,  it  is  important  to  understand  how  to  leverage  the  most   common  social  networking  tools.  If  you  are  not  effectively  managing   your  online  network  you  will  appear  out  dated  and  behind  the  times   to  current  employers  or  recruiters.  Currently,  80%  of  all  companies   use  LinkedIn  as  their  primary  recruiting  tool.  That  means  if  you  are  not  

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  Copyright  ©  2010  AMW,  Inc.  All  rights  reserved.  

 

Social  Networking:   For  Each  Stage  of  Your  Career    

   

using  LinkedIn  effectively,  other  candidates  will  be  hired  for  the  job,   which  may  be  a  perfect  fit  for  you.      

“Swim  in  the  sea  where  hiring  managers  are  fishing  for  you.”     April  M.  Williams  

  Hiring  managers  and  recruiters  actively  use  these  sites  because  they   are  low  cost  and  effective  at  identifying  candidates.  They  have  found   there  is  no  need  to  pay  for  expensive  ads  on  job  search  boards  when   unlimited  numbers  of  qualified  candidates  are  easily  accessible  on   social  networking  sites.  They  are  fishing  in  a  well-­‐stocked  sea  of   potential  hires.  Of  course,  you  do  not  have  to  swim  in  these  social   networking  sites.  If  you  choose  to  stay  out,  remember  that  you  will   not  be  where  the  hiring  managers  are  looking  for  you.     Here  we  will  cover  the  special  considerations  for  different  career   stages  we  may  transition  through  over  the  course  of  our  work  life.   Your  use  of  the  tools  will  be  different  when  you  are  in  college,   employed  by  others  or  self-­‐employed.  You  may  even  find  yourself  in   more  than  one  of  these  career  stages  at  the  same  time.  For  example,  

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  Copyright  ©  2010  AMW,  Inc.  All  rights  reserved.  

 

Social  Networking:   For  Each  Stage  of  Your  Career    

   

you  may  be  an  employee  at  one  company  while  at  the  same  time,  an   entrepreneur  running  your  own  business.  For  each  of  these  stages  of   your  professional  career,  there  are  specific  strategies  you  can  use  to   make  the  most  of  social  networking  tools.     There  are  many  different  social  networking  tools  available  now  and   new  applications  appear  each  day.  We  will  focus  on  today’s  most   popular  tools  and  techniques  to  get  the  biggest  bang  from  your  social   networking  efforts.  We  will  cover  the  common  features  among  these   sites  as  well  as  what  makes  each  site  unique  and  a  good  match  for   your  specific  career  stage.     Common  Features  of  Social  Networking  Sites   As  you  begin  learning  about  social  networking  sites,  you  will  find  most   of  them  have  common  features.  When  getting  started  with  your  first   social  networking  site,  you  may  feel  overwhelmed.  Take  your  time   learning  how  to  use  the  tools.  As  you  become  comfortable  with  the   features  and  benefits  of  using  these  sites,  you  will  feel  more  secure.   The  next  social  networking  site  you  learn  will  seem  easier  because  you  

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  Copyright  ©  2010  AMW,  Inc.  All  rights  reserved.  

 

Social  Networking:   For  Each  Stage  of  Your  Career    

   

will  understand  the  basic  concepts  and  functionality.  You  will  find   similarities  between  many  of  these  sites.    

Here  are  some  of  the  common  features  you  will  find  in  most  social   networking  sites.   Cost:   Almost  all  of  the  social  networking  applications  provide  free  basic   services  though  some  sites  offer  premium  membership  with  advanced   functions  and  features.  Start  with  the  fundamental  free  membership   and  later  evaluate  your  specific  need  to  upgrade.  For  most  job  seekers   and  professionals,  the  basic  plans  provide  enough  performance  and   functionality  to  suit  your  needs.  Determine  your  need  to  upgrade   based  on  how  frequently  you  hit  the  maximum  use  of  the  features   included  with  your  free  membership.     Profile:   Your  social  networking  profile  is  your  opportunity  to  share   information  about  you  or  your  company  with  others.  It  is  up  to  you  to   choose  the  type  and  amount  of  information  you  would  like  to  share.  It  

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  Copyright  ©  2010  AMW,  Inc.  All  rights  reserved.  

 

Social  Networking:   For  Each  Stage  of  Your  Career    

   

is  common  to  see  contact  information  including  name,  email  address,   phone  number  and  website.  If  you  blog,  include  a  link  to  your  blog  site   here.  Direct  others  to  your  preferred  method  of  contact.  Profiles  often   include  information  about  the  type  of  business  you  are  in  or  service   you  provide.  This  is  where  you  can  describe  how  you  add  value  to   clients  or  partners.  You  can  include  a  link  to  your  profile  on  other   social  networking  sites.  All  these  links  are  inbound  hyperlinks  to  your   other  profiles  and  sites  increasing  your  search  engine  optimization.     Connections:   Different  sites  have  different  names  for  the  other  members  you  are   connected  to  including:  connections,  friends,  followers  and  network.   The  power  of  your  network  is  based  upon  the  number  of  connections   you  have.  A  greater  number  of  connections  allow  you  to  reach  a  wider   audience.  When  you  are  part  of  a  large  network,  others  can  more   easily  find  you.    

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  Copyright  ©  2010  AMW,  Inc.  All  rights  reserved.  

 

Social  Networking:   For  Each  Stage  of  Your  Career    

   

Status:   The  status  section  is  where  you  can  post  a  short  status  or  update.  This   micro  message  is  a  way  for  you  to  market  yourself  by  highlighting   changes,  news  or  sales  messages.  Your  message  is  often  restricted  to   140  characters  or  less  which  requires  careful  thought  to  effectively   communicate  within  the  size  constraints.  Long  URLs  can  be  shortened   using  link  shortening  tools  like  http://bit.ly  or  http://tinyurl.com.   These  sites  create  a  new  URL  with  fewer  characters,  which  redirects   the  reader  to  the  original  webpage.       Click  here  to  purchase  your  copy  of  Social  NetworkIng  Throughout   Your  Career:  What's  All  the  Buzz  About?     Amazon,  Barnes  and  Noble,  CyberLife  Tutors  (request  an   autographed  copy  when  you  buy  direct  from  Cyberlife  Tutors!)  

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  Copyright  ©  2010  AMW,  Inc.  All  rights  reserved.  

 

Social  Networking:   For  Each  Stage  of  Your  Career    

   

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  Copyright  ©  2010  AMW,  Inc.  All  rights  reserved.  

 

Social  Networking:   For  Each  Stage  of  Your  Career    

   

About  the  Author    

April M. Williams is a nationally recognized speaker, author and coach who has assisted hundreds of people in career transition. By demonstrating the power of social networking tools, April shows clients how to leverage their strengths to enhance their careers. April has published books and numerous articles on career building as well as other related business topics. She has been featured in major publications including the Wall Street Journal, Project Management Institute, Savvy and Nations Restaurant News. April is a contributing editor to the Blacks Gone Geek IT forum and Hawaii travel website http://www.808talk.com. April is available for speaking engagements for corporations, associations, public seminars and events, and industry-specific trainings. See what people are saying about April’s presentations by watching her April Speaks playlist on YouTube.

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  Copyright  ©  2010  AMW,  Inc.  All  rights  reserved.  

 

Social  Networking:   For  Each  Stage  of  Your  Career    

   

For booking information call 414.502.7745. Visit www.CyberLifeTutors.com or email [email protected] for more information.   Connect  with  April  Online: LinkedIn

http://www.LinkedIn.com/in/AprilMWilliams

Twitter

http://www.twitter.com/AprilMWilliams

Facebook

http://www.facebook.com/aprilmwilliams

Google Plus

http://www.gplus.to/aprilmwilliams

YouTube

http://www.youtube.com/AprilMWilliams

Cyberlife Tutors http://www.cyberlifetutors.com Where’s Are You Today Blog http://aprilmwilliams.com

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