Social​ ​Media​ ​SEO:​ ​What​ ​You​ ​Need​ ​to​ ​Know​ ​to​ ​Grow​ ​Your​ ​Business

The​ ​search​ ​industry​ ​is​ ​always​ ​abuzz​ ​about​ ​how​ ​social​ ​media​ ​can​ ​influence​ ​SEO.​ ​Social​ ​media SEO​ ​refers​ ​to​ ​how​ ​social​ ​media​ ​activities​ ​can​ ​boost​ ​your​ ​website’s​ ​organic​ ​traffic​ ​through​ ​search engines.​ ​It’s​ ​a​ ​topic​ ​that​ ​never​ ​gets​ ​old.​ ​The​ ​reason​ ​being​ ​simple:​ ​social​ ​media​ ​is​ ​important​ ​for SEO​ ​in​ ​more​ ​than​ ​one​ ​way.​ ​It​ ​not​ ​only​ ​makes​ ​your​ ​SEO​ ​activities​ ​effective​ ​but​ ​also​ ​lucrative. Yes,​ ​social​ ​media​ ​and​ ​SEO​ ​might​ ​look​ ​different,​ ​but​ ​there’s​ ​no​ ​doubt​ ​that​ ​they​ ​help​ ​each​ ​other. However,​ ​contrary​ ​to​ ​popular​ ​belief,​ ​social​ ​media​ ​doesn’t​ ​directly​ ​contribute​ ​to​ ​SEO.​ ​In​ ​other words,​ ​social​ ​signals​ ​don’t​ ​directly​ ​help​ ​rank​ ​better.​ ​The​ ​links​ ​that​ ​you​ ​share​ ​on​ ​Twitter, Facebook​ ​and​ ​Pinterest​ ​may​ ​help​ ​your​ ​brand​ ​get​ ​more​ ​exposure,​ ​but​ ​they​ ​aren’t​ ​seen​ ​by Google​ ​as​ ​a​ ​ranking​ ​signal. Now,​ ​here’s​ ​the​ ​thing:​ ​even​ ​though​ ​social​ ​media​ ​is​ ​not​ ​a​ ​ranking​ ​factor​ ​on​ ​a​ ​superficial​ ​level,​ ​it has​ ​significance​ ​if​ ​you​ ​look​ ​deeper.​ ​Indirectly,​ ​it​ ​does​ ​have​ ​a​ ​positive​ ​effect​ ​on​ ​a​ ​page’s​ ​ranking. So​ ​yes,​ ​there​ ​is​ ​a​ ​definite​ ​correlation​ ​between​ ​a​ ​site’s​ ​position​ ​in​ ​the​ ​SERPs​ ​and​ ​the​ ​number​ ​of social​ ​signals​ ​it​ ​has.

If​ ​you​ ​study​ ​the​ ​websites​ ​that​ ​hold​ ​top​ ​ranking​ ​positions​ ​in​ ​Google,​ ​you​ ​will​ ​find​ ​many​ ​of​ ​them having​ ​strong​ ​social​ ​signals. So,​ ​if​ ​you​ ​are​ ​investing​ ​in​ ​social​ ​media​ ​marketing,​ ​then​ ​you​ ​are​ ​in​ ​essence​ ​also​ ​improving​ ​your chances​ ​of​ ​performing​ ​well​ ​in​ ​the​ ​search​ ​engines. Why​ ​Google​ ​Ignores​ ​Social​ ​Signals Does​ ​Google​ ​crawl​ ​and​ ​index​ ​social​ ​media​ ​profiles/pages​ ​from​ ​Facebook,​ ​Twitter​ ​and​ ​LinkedIn? Of​ ​course​ ​it​ ​does.​ ​Does​ ​it​ ​view​ ​the​ ​content​ ​and​ ​the​ ​links​ ​published​ ​on​ ​them​ ​any​ ​different?​ ​No,​ ​it treats​ ​them​ ​like​ ​a​ ​regular​ ​HTML​ ​page​ ​of​ ​a​ ​website. Coming​ ​to​ ​social​ ​signals,​ ​Google​ ​doesn’t​ ​take​ ​the​ ​number​ ​of​ ​social​ ​media​ ​shares​ ​or​ ​followers into​ ​consideration​ ​when​ ​ranking​ ​a​ ​web​ ​property.​ ​Because​ ​it​ ​would​ ​be​ ​too​ ​easy​ ​for​ ​anyone​ ​to cheat​ ​the​ ​system​ ​and​ ​have​ ​an​ ​undeserving​ ​site​ ​ranked​ ​higher​ ​than​ ​a​ ​deserving​ ​one. Also,​ ​it’s​ ​important​ ​to​ ​note​ ​that​ ​social​ ​media​ ​shares​ ​happen​ ​24/7.​ ​And​ ​they​ ​take​ ​place​ ​quicker than​ ​Google​ ​can​ ​catch​ ​up.​ ​Which​ ​makes​ ​it​ ​difficult​ ​for​ ​the​ ​search​ ​engine​ ​giant​ ​to​ ​crawl​ ​and​ ​keep track​ ​of​ ​them. We​ ​do​ ​not​ ​know​ ​how​ ​much​ ​of​ ​data​ ​does​ ​Google​ ​has​ ​access​ ​to​ ​from​ ​the​ ​major​ ​“must-login” social​ ​media​ ​sites,​ ​and​ ​we’re​ ​not​ ​sure​ ​if​ ​they​ ​use​ ​it​ ​for​ ​ranking​ ​purposes.​ ​What​ ​we​ ​do​ ​know​ ​is social​ ​media​ ​plays​ ​an​ ​indirect​ ​role​ ​in​ ​helping​ ​people​ ​find​ ​your​ ​brand​ ​in​ ​the​ ​search​ ​engine results.​ ​And​ ​for​ ​now,​ ​that’s​ ​all​ ​that​ ​matters. 3​ ​Reasons​ ​to​ ​Up​ ​Your​ ​Social​ ​Media​ ​Game

Search​ ​engine​ ​optimization​ ​is​ ​about​ ​gaining​ ​more​ ​visibility​ ​and​ ​getting​ ​more​ ​people​ ​to organically​ ​visit​ ​your​ ​website.​ ​Social​ ​media​ ​marketing​ ​on​ ​the​ ​other​ ​hand,​ ​is​ ​about​ ​making​ ​the most​ ​of​ ​social​ ​networks​ ​and​ ​getting​ ​found​ ​on​ ​them​ ​by​ ​the​ ​right​ ​people.​ ​They​ ​both​ ​might​ ​look different​ ​but​ ​have​ ​overlapping​ ​goals.​ ​In​ ​essence,​ ​they​ ​work​ ​together.​ ​This​ ​is​ ​why​ ​search engines​ ​are​ ​becoming​ ​more​ ​social,​ ​and​ ​social​ ​networks​ ​are​ ​turning​ ​into​ ​valuable​ ​search engines. An​ ​effective​ ​social​ ​media​ ​strategy​ ​has​ ​to​ ​have​ ​a​ ​solid​ ​SEO​ ​plan​ ​in​ ​place,​ ​because​ ​both​ ​of​ ​them go​ ​hand​ ​in​ ​hand.​ ​Let’s​ ​look​ ​into​ ​three​ ​valid​ ​reasons​ ​why​ ​you​ ​should​ ​focus​ ​your​ ​efforts​ ​on​ ​social media​ ​if​ ​you​ ​want​ ​to​ ​enhance​ ​your​ ​SEO​ ​results. Reason#1:​ ​Social​ ​Media​ ​Content​ ​Gets​ ​Indexed The​ ​right​ ​type​ ​of​ ​social​ ​media​ ​content​ ​published​ ​on​ ​a​ ​regular​ ​basis​ ​can​ ​make​ ​a​ ​huge​ ​difference to​ ​your​ ​overall​ ​content​ ​marketing​ ​campaign.​ ​And​ ​when​ ​you​ ​find​ ​out​ ​that​ ​your​ ​social​ ​media​ ​posts can​ ​get​ ​crawled​ ​by​ ​search​ ​engine​ ​spiders​ ​and​ ​get​ ​indexed,​ ​things​ ​get​ ​better. Now,​ ​this​ ​doesn’t​ ​mean​ ​that​ ​every​ ​tweet​ ​or​ ​post​ ​you​ ​make​ ​finds​ ​it​ ​way​ ​to​ ​Google’s​ ​vast​ ​index.​ ​It has​ ​to​ ​be​ ​relevant​ ​enough​ ​so​ ​that​ ​they​ ​can​ ​be​ ​found​ ​by​ ​people​ ​searching​ ​for​ ​similar​ ​content.​ ​For example,​ ​if​ ​you​ ​search​ ​for​ ​Ellen​ ​DeGeneres,​ ​you​ ​will​ ​find​ ​most​ ​of​ ​the​ ​top​ ​results​ ​are​ ​her​ ​social media​ ​profiles/pages.​ ​Because​ ​it’s​ ​relevant​ ​to​ ​the​ ​search​ ​query. What’s​ ​even​ ​better​ ​is​ ​that​ ​social​ ​media​ ​can​ ​help​ ​you​ ​get​ ​your​ ​website’s​ ​content​ ​indexed​ ​faster because​ ​of​ ​how​ ​search​ ​engines​ ​treat​ ​social​ ​media​ ​content.​ ​If​ ​your​ ​blog​ ​post​ ​gets​ ​a​ ​lot​ ​of attention​ ​on​ ​Facebook​ ​or​ ​Twitter,​ ​it​ ​will​ ​end​ ​up​ ​getting​ ​in​ ​the​ ​index​ ​at​ ​a​ ​quicker​ ​pace.​ ​Search engine​ ​spiders​ ​are​ ​able​ ​to​ ​find​ ​such​ ​content​ ​easily​ ​because​ ​of​ ​the​ ​social​ ​factor.​ ​So​ ​if​ ​your​ ​post goes​ ​viral​ ​on​ ​social​ ​media,​ ​the​ ​ripples​ ​can​ ​be​ ​felt​ ​in​ ​the​ ​search​ ​engine​ ​result​ ​pages.

Reason​ ​#2:​ ​Social​ ​Media​ ​Helps​ ​Build​ ​Authority Search​ ​engines​ ​give​ ​a​ ​lot​ ​of​ ​weight​ ​to​ ​a​ ​website’s​ ​authority,​ ​making​ ​it​ ​a​ ​critical​ ​SEO​ ​factor​ ​to focus​ ​on.​ ​In​ ​the​ ​eyes​ ​of​ ​search​ ​engines,​ ​if​ ​your​ ​page​ ​or​ ​domain​ ​has​ ​high​ ​value,​ ​it​ ​has​ ​high authority.​ ​And​ ​a​ ​better​ ​chance​ ​to​ ​rank​ ​above​ ​sites​ ​with​ ​not-so-strong​ ​authority. The​ ​authority​ ​of​ ​a​ ​webpage​ ​or​ ​site​ ​grows​ ​over​ ​time.​ ​As​ ​you​ ​keep​ ​publishing​ ​top​ ​notch​ ​content and​ ​gain​ ​more​ ​relevant​ ​backlinks,​ ​your​ ​authority​ ​keeps​ ​growing.​ ​The​ ​content​ ​that​ ​you​ ​publish,​ ​if

valuable,​ ​gives​ ​your​ ​audience​ ​what​ ​they’re​ ​looking​ ​for.​ ​Which​ ​in​ ​turn​ ​earns​ ​you​ ​backlinks,​ ​giving you​ ​a​ ​number​ ​of​ ​positive​ ​votes. Back​ ​when​ ​social​ ​media​ ​didn’t​ ​exist,​ ​the​ ​link-building​ ​world​ ​was​ ​different.​ ​Fast​ ​forward​ ​to​ ​today, you​ ​can’t​ ​ignore​ ​social​ ​media​ ​when​ ​talk​ ​about​ ​building​ ​backlinks.​ ​Why?​ ​Because​ ​a​ ​good​ ​chunk of​ ​content​ ​on​ ​the​ ​web​ ​is​ ​distributed​ ​via​ ​social​ ​media.​ ​It’s​ ​the​ ​biggest​ ​content​ ​distribution​ ​engine. Which​ ​means​ ​your​ ​influence​ ​or​ ​authority​ ​on​ ​social​ ​media​ ​networking​ ​sites​ ​has​ ​a​ ​direct​ ​impact on​ ​the​ ​level​ ​of​ ​authority. By​ ​focusing​ ​on​ ​building​ ​an​ ​engaged​ ​network​ ​of​ ​social​ ​media​ ​followers,​ ​your​ ​content​ ​has​ ​more relevant​ ​places​ ​to​ ​live.​ ​And​ ​the​ ​more​ ​relevant​ ​places​ ​it​ ​lives​ ​in,​ ​the​ ​more​ ​authority​ ​you​ ​gain.​ ​For instance,​ ​if​ ​you​ ​create​ ​content​ ​about​ ​Yoga​ ​and​ ​get​ ​backlinks​ ​from​ ​blogs​ ​that​ ​specifically​ ​write about​ ​Yoga,​ ​you​ ​get​ ​more​ ​brownie​ ​points​ ​from​ ​Google​ ​and​ ​other​ ​search​ ​engines.​ ​They’ll​ ​know that​ ​you’re​ ​publishing​ ​content​ ​that​ ​is​ ​reaching​ ​a​ ​relevant​ ​audience. Reason​ ​#3:​ ​Social​ ​Media​ ​Involves​ ​Real​ ​People While​ ​SEO​ ​has​ ​a​ ​technical​ ​side​ ​to​ ​it,​ ​it’s​ ​not​ ​only​ ​thing​ ​you​ ​should​ ​be​ ​focused​ ​on.​ ​Most​ ​of​ ​the blackhat​ ​or​ ​unethical​ ​SEO​ ​practices​ ​are​ ​technical​ ​in​ ​nature,​ ​and​ ​yet​ ​fail​ ​to​ ​give​ ​long-term​ ​results because​ ​they​ ​take​ ​the​ ​“user”​ ​out​ ​of​ ​the​ ​equation.​ ​These​ ​methods​ ​are​ ​not​ ​about​ ​people,​ ​when search​ ​engines​ ​are​ ​specifically​ ​looking​ ​for​ ​a​ ​human​ ​touch. Search​ ​engines​ ​have​ ​always​ ​tried​ ​to​ ​find​ ​a​ ​better​ ​way​ ​to​ ​serve​ ​users​ ​and​ ​move​ ​beyond​ ​the technical​ ​stuff.​ ​If​ ​you​ ​want​ ​to​ ​rank​ ​a​ ​web​ ​property​ ​in​ ​2017,​ ​you​ ​can’t​ ​just​ ​depend​ ​on​ ​technical factors​ ​such​ ​as​ ​keyword​ ​optimization.​ ​Your​ ​SEO​ ​has​ ​to​ ​have​ ​a​ ​human​ ​element​ ​to​ ​it​ ​in​ ​order​ ​to get​ ​real-world​ ​results.​ ​Or​ ​else​ ​it​ ​will​ ​get​ ​beaten​ ​by​ ​someone​ ​who​ ​took​ ​the​ ​time​ ​to​ ​create​ ​valuable content. With​ ​social​ ​media​ ​growing​ ​at​ ​warp​ ​speed,​ ​it​ ​is​ ​becoming​ ​an​ ​unavoidable​ ​part​ ​of​ ​SEO,​ ​especially because​ ​it​ ​is​ ​made​ ​up​ ​of​ ​real​ ​people.​ ​After​ ​content,​ ​social​ ​media​ ​can​ ​be​ ​seen​ ​as​ ​an​ ​integral factor​ ​in​ ​search.​ ​It​ ​lets​ ​you​ ​segregate​ ​your​ ​audience​ ​and​ ​target​ ​who​ ​you​ ​want.​ ​It​ ​gives​ ​you​ ​a bird’s​ ​view​ ​of​ ​everything.​ ​You​ ​know​ ​where​ ​your​ ​content​ ​is,​ ​who​ ​it​ ​is​ ​being​ ​consumed​ ​and​ ​shared by,​ ​and​ ​the​ ​kind​ ​of​ ​impact​ ​it​ ​is​ ​having.​ ​Which​ ​if​ ​you​ ​ask​ ​us,​ ​is​ ​huge​ ​in​ ​terms​ ​of​ ​SEO. Here’s​ ​How​ ​Social​ ​Media​ ​Helps​ ​SEO Now​ ​that​ ​it​ ​is​ ​established​ ​that​ ​social​ ​media​ ​isn’t​ ​a​ ​direct​ ​Google​ ​ranking​ ​factor,​ ​here​ ​are​ ​five ways​ ​social​ ​media​ ​actually​ ​does​ ​help​ ​you​ ​rank​ ​better.

Get​ ​More​ ​Quality​ ​Links Backlinks​ ​have​ ​always​ ​been​ ​an​ ​important​ ​factor​ ​when​ ​it​ ​comes​ ​to​ ​a​ ​website’s​ ​ranking​ ​in​ ​the search​ ​engines.​ ​Both,​ ​the​ ​quality​ ​and​ ​the​ ​quantity​ ​of​ ​backlinks​ ​has​ ​a​ ​strong​ ​effect​ ​on​ ​how​ ​well your​ ​site​ ​ranks. By​ ​focusing​ ​your​ ​efforts​ ​on​ ​better​ ​social​ ​media​ ​marketing,​ ​you​ ​are​ ​more​ ​likely​ ​to​ ​attract​ ​the​ ​right type​ ​of​ ​backlink​ ​opportunities.​ ​When​ ​your​ ​content​ ​has​ ​a​ ​higher​ ​number​ ​of​ ​social​ ​media​ ​shares, it​ ​is​ ​gets​ ​noticed.​ ​Not​ ​only​ ​by​ ​influencers/power​ ​users,​ ​but​ ​also​ ​by​ ​many​ ​relevant webmasters/bloggers​ ​who​ ​might​ ​want​ ​to​ ​link​ ​to​ ​you.

​​ According​ ​to​ ​a​ ​study​ ​conducted​ ​by​ ​Dan​ ​Zarrella​ ​of​ ​Hubspot,​ ​there​ ​is​ ​a​ ​definite,​ ​positive correlation​ ​between​ ​the​ ​number​ ​of​ ​social​ ​media​ ​shares​ ​your​ ​content​ ​has​ ​and​ ​the​ ​amount​ ​of backlinks.

​​ Gone​ ​are​ ​the​ ​days​ ​when​ ​social​ ​media​ ​was​ ​only​ ​about​ ​shares.​ ​Today,​ ​it’s​ ​about​ ​making leverage.​ ​It’s​ ​about​ ​making​ ​your​ ​content​ ​engaging​ ​enough​ ​so​ ​that​ ​it​ ​is​ ​shared​ ​and​ ​seen​ ​not​ ​just by​ ​anybody,​ ​but​ ​by​ ​the​ ​right​ ​people.​ ​Given​ ​that​ ​you​ ​are​ ​publishing​ ​and​ ​sharing​ ​high​ ​quality content​ ​on​ ​social​ ​media,​ ​your​ ​content​ ​should​ ​be​ ​able​ ​to​ ​generate​ ​a​ ​higher​ ​amount​ ​of engagement​ ​and​ ​backlinks. Build​ ​a​ ​Strong​ ​Audience​ ​or​ ​Following Creating​ ​a​ ​great​ ​product​ ​is​ ​obviously​ ​the​ ​first​ ​step​ ​towards​ ​achieving​ ​great​ ​marketing​ ​goals. However,​ ​in​ ​order​ ​to​ ​truly​ ​call​ ​your​ ​product​ ​or​ ​service​ ​a​ ​success,​ ​it​ ​is​ ​important​ ​to​ ​spread​ ​the word​ ​about​ ​it​ ​amongst​ ​your​ ​target​ ​audience​ ​–​ ​especially​ ​the​ ​early​ ​adopters.​ ​Remember,​ ​if​ ​your audience​ ​doesn’t​ ​know​ ​about​ ​your​ ​offering,​ ​it’s​ ​as​ ​good​ ​as​ ​not​ ​having​ ​it. The​ ​marketplace​ ​of​ ​today​ ​is​ ​highly​ ​competitive​ ​where​ ​businesses​ ​are​ ​ready​ ​to​ ​make​ ​a​ ​real investment​ ​to​ ​get​ ​their​ ​share​ ​of​ ​the​ ​pie.​ ​Which​ ​is​ ​why​ ​you​ ​have​ ​to​ ​put​ ​in​ ​the​ ​needed​ ​extra​ ​effort to​ ​actively​ ​reach​ ​out​ ​to​ ​your​ ​target​ ​audience.​ ​The​ ​more​ ​proactive​ ​you​ ​are​ ​in​ ​your​ ​approach,​ ​the better​ ​results​ ​you​ ​will​ ​see. Social​ ​media​ ​makes​ ​it​ ​easy​ ​for​ ​you​ ​to​ ​build​ ​your​ ​web​ ​presence.​ ​It​ ​lets​ ​you​ ​connect​ ​to​ ​an audience​ ​that​ ​is​ ​not​ ​only​ ​ready​ ​to​ ​hear​ ​from​ ​you​ ​but​ ​also​ ​wants​ ​to​ ​do​ ​business​ ​with​ ​you. Nowadays,​ ​most​ ​of​ ​the​ ​online​ ​users​ ​have​ ​some​ ​kind​ ​of​ ​a​ ​social​ ​media​ ​presence,​ ​it’s​ ​just​ ​about finding​ ​which​ ​social​ ​network​ ​your​ ​target​ ​audience​ ​hangs​ ​out​ ​the​ ​most.​ ​And​ ​then​ ​working​ ​on producing​ ​social​ ​content​ ​that​ ​gets​ ​you​ ​to​ ​connect​ ​with​ ​them​ ​on​ ​a​ ​certain​ ​emotional​ ​level.

Increase​ ​the​ ​Number​ ​of​ ​Branded​ ​Searches Growing​ ​your​ ​audience​ ​and​ ​building​ ​a​ ​strong​ ​brand​ ​is​ ​a​ ​huge​ ​part​ ​of​ ​any​ ​online​ ​marketing campaign,​ ​social​ ​media​ ​marketing​ ​being​ ​no​ ​different.​ ​Your​ ​social​ ​media​ ​profiles​ ​and​ ​pages​ ​help you​ ​create​ ​a​ ​relationship​ ​with​ ​your​ ​chosen​ ​set​ ​of​ ​audience.​ ​With​ ​your​ ​constant​ ​social​ ​media updates​ ​and​ ​by​ ​supplying​ ​quality​ ​information​ ​to​ ​them​ ​on​ ​a​ ​regular​ ​basis,​ ​they​ ​recognize​ ​your brand.​ ​They​ ​know​ ​who​ ​you​ ​are​ ​and​ ​what​ ​kind​ ​of​ ​content​ ​you​ ​create.​ ​And​ ​starting​ ​seeing​ ​you​ ​as a​ ​trusted​ ​source. When​ ​done​ ​right,​ ​social​ ​media​ ​marketing​ ​helps​ ​you​ ​grow​ ​your​ ​brand​ ​awareness.​ ​When​ ​more people​ ​become​ ​aware​ ​of​ ​your​ ​product​ ​or​ ​service,​ ​you’ll​ ​find​ ​more​ ​of​ ​them​ ​clicking​ ​on​ ​your content​ ​in​ ​the​ ​search​ ​engine​ ​result​ ​pages.​ ​Since​ ​Google​ ​and​ ​other​ ​search​ ​engines​ ​give immense​ ​importance​ ​to​ ​click-through​ ​rates,​ ​this​ ​can​ ​significantly​ ​impact​ ​your​ ​rankings​ ​and increase​ ​your​ ​visibility.

Also,​ ​keep​ ​in​ ​mind​ ​that​ ​these​ ​clicks​ ​are​ ​far​ ​more​ ​valuable​ ​in​ ​the​ ​eyes​ ​of​ ​the​ ​big​ ​G​ ​because​ ​they have​ ​lower​ ​bounce​ ​rate.​ ​Why?​ ​Because​ ​these​ ​people​ ​are​ ​already​ ​aware​ ​of​ ​your​ ​brand.​ ​Which means,​ ​fewer​ ​of​ ​them​ ​are​ ​going​ ​to​ ​hit​ ​the​ ​“back”​ ​button​ ​once​ ​they​ ​visit​ ​your​ ​page.​ ​Since​ ​bounce rate​ ​does​ ​correlate​ ​to​ ​the​ ​ranking​ ​of​ ​a​ ​website,​ ​lowering​ ​it​ ​gives​ ​you​ ​an​ ​edge​ ​over​ ​other competing​ ​sites.’ By​ ​building​ ​brand​ ​awareness​ ​on​ ​social​ ​media,​ ​you​ ​also​ ​have​ ​more​ ​people​ ​specifically​ ​searching for​ ​your​ ​brand.​ ​This​ ​then​ ​goes​ ​on​ ​to​ ​boost​ ​the​ ​organic​ ​search​ ​traffic​ ​to​ ​your​ ​website​ ​and​ ​as​ ​well as​ ​your​ ​social​ ​media​ ​pages/profiles. Learn​ ​What​ ​Your​ ​Audience​ ​Wants While​ ​the​ ​importance​ ​of​ ​keywords​ ​in​ ​SEO​ ​remains​ ​the​ ​same,​ ​the​ ​way​ ​they’re​ ​being​ ​researched has​ ​evolved​ ​over​ ​the​ ​years.​ ​Today,​ ​finding​ ​and​ ​selecting​ ​the​ ​right​ ​keywords​ ​involves​ ​a​ ​strong understanding​ ​of​ ​“user’s​ ​intent”. Without​ ​understanding​ ​the​ ​intention​ ​of​ ​the​ ​searcher,​ ​the​ ​chosen​ ​keywords​ ​may​ ​not​ ​give​ ​you​ ​the results​ ​you’re​ ​looking​ ​for.​ ​If​ ​you​ ​search​ ​for​ ​“landscape​ ​photography”,​ ​Google​ ​wants​ ​to​ ​know​ ​why you​ ​did​ ​so​ ​in​ ​order​ ​to​ ​serve​ ​the​ ​most​ ​relevant​ ​results.​ ​Are​ ​you​ ​interested​ ​in​ ​learning​ ​how​ ​to photograph​ ​various​ ​landscapes?​ ​Or​ ​you’re​ ​only​ ​interested​ ​in​ ​reading​ ​more​ ​about​ ​it? There​ ​are​ ​many​ ​ways​ ​to​ ​learn​ ​about​ ​what​ ​your​ ​audience​ ​wants,​ ​such​ ​as​ ​email​ ​surveys,​ ​but​ ​you can​ ​do​ ​the​ ​same​ ​with​ ​social​ ​listening.​ ​By​ ​tracking​ ​and​ ​looking​ ​into​ ​the​ ​various​ ​types​ ​of conversations​ ​your​ ​audience​ ​is​ ​having​ ​on​ ​social​ ​media,​ ​you​ ​can​ ​gain​ ​insights​ ​into​ ​their​ ​needs

and​ ​wants.​ ​This​ ​can​ ​help​ ​you​ ​create​ ​content​ ​that​ ​caters​ ​to​ ​their​ ​needs,​ ​which​ ​in​ ​turn​ ​gives Google​ ​and​ ​other​ ​search​ ​engines​ ​what​ ​they’re​ ​looking​ ​for. Tap​ ​Into​ ​Local​ ​Search If​ ​you’re​ ​a​ ​small​ ​or​ ​a​ ​medium​ ​sized​ ​business​ ​with​ ​a​ ​physical​ ​address,​ ​you​ ​cannot​ ​and​ ​should not​ ​ignore​ ​the​ ​power​ ​of​ ​local​ ​search.​ ​Google​ ​knows​ ​the​ ​importance​ ​of​ ​geography​ ​and​ ​its relevance​ ​to​ ​giving​ ​people​ ​a​ ​better​ ​user​ ​experience.​ ​With​ ​a​ ​large​ ​majority​ ​of​ ​the​ ​Internet​ ​users searching​ ​for​ ​local​ ​businesses​ ​on​ ​their​ ​mobile​ ​devices,​ ​local​ ​searches​ ​are​ ​bound​ ​to​ ​grow. So,​ ​whether​ ​it’s​ ​your​ ​Google​ ​Plus​ ​or​ ​Yelp,​ ​make​ ​sure​ ​to​ ​keep​ ​every​ ​profile​ ​updated​ ​with​ ​your current​ ​address,​ ​phone​ ​number,​ ​company​ ​name,​ ​etc.​ ​Have​ ​the​ ​same​ ​information​ ​across​ ​all profiles,​ ​which​ ​should​ ​in​ ​turn​ ​match​ ​with​ ​the​ ​information​ ​on​ ​your​ ​site.​ ​Or​ ​else​ ​you​ ​may experience​ ​lower​ ​rankings​ ​and​ ​miss​ ​out​ ​on​ ​potential​ ​customers. Best​ ​Practices​ ​for​ ​Social​ ​Media​ ​SEO Every​ ​step​ ​you​ ​take​ ​towards​ ​improving​ ​your​ ​social​ ​media​ ​marketing​ ​efforts​ ​should​ ​be​ ​aligned with​ ​your​ ​SEO​ ​strategy.​ ​Why?​ ​Because​ ​you​ ​don’t​ ​want​ ​to​ ​lose​ ​on​ ​traffic​ ​from​ ​either​ ​sides.​ ​Here are​ ​some​ ​social​ ​media​ ​SEO​ ​best​ ​practices​ ​that​ ​you​ ​shouldn’t​ ​ignore​ ​if​ ​you​ ​want​ ​to​ ​find​ ​success. Publish​ ​High-Quality​ ​Content Search​ ​engine​ ​optimization​ ​is​ ​no​ ​longer​ ​what​ ​is​ ​used​ ​to​ ​be.​ ​It’s​ ​a​ ​lot​ ​more​ ​mature​ ​and approachable.​ ​If​ ​you​ ​want​ ​your​ ​social​ ​media​ ​content​ ​to​ ​rank​ ​for​ ​the​ ​right​ ​keywords,​ ​you​ ​need​ ​to focus​ ​on​ ​creating​ ​fresh,​ ​original​ ​content​ ​that​ ​gives​ ​immense​ ​value​ ​to​ ​your​ ​target​ ​audience. Forget​ ​about​ ​stuffing​ ​your​ ​social​ ​content​ ​with​ ​keywords.​ ​Instead,​ ​focus​ ​on​ ​producing​ ​content that​ ​naturally​ ​attracts​ ​links,​ ​gives​ ​people​ ​exactly​ ​what​ ​they’re​ ​looking​ ​for​ ​and​ ​climbs​ ​the​ ​search engine​ ​ladder​ ​effortlessly.

The​ ​most​ ​important​ ​step​ ​to​ ​publishing​ ​high​ ​quality​ ​content​ ​is​ ​to​ ​get​ ​into​ ​the​ ​shoes​ ​of​ ​your​ ​target audience​ ​and​ ​understand​ ​what​ ​they’re​ ​looking​ ​for.​ ​It’s​ ​not​ ​just​ ​about​ ​who​ ​you​ ​share​ ​your​ ​content with,​ ​but​ ​also​ ​about​ ​what​ ​you’re​ ​sharing.​ ​It​ ​has​ ​to​ ​be​ ​useful​ ​or​ ​resourceful​ ​in​ ​some​ ​way​ ​to​ ​your potential​ ​customers​ ​or​ ​prospects.​ ​To​ ​learn​ ​more​ ​about​ ​why​ ​you​ ​need​ ​to​ ​publish​ ​quality​ ​content, read​ ​our​ ​top​ ​25​ ​benefits​ ​of​ ​content​ ​marketing. Make​ ​Social​ ​Sharing​ ​Easy The​ ​purpose​ ​of​ ​encouraging​ ​social​ ​sharing​ ​is​ ​to​ ​ensure​ ​your​ ​content​ ​reaches​ ​more​ ​people.​ ​Your target​ ​audience​ ​already​ ​has​ ​the​ ​need​ ​for​ ​the​ ​content​ ​you’re​ ​creating.​ ​By​ ​connecting​ ​your​ ​brand to​ ​a​ ​larger​ ​segment​ ​of​ ​the​ ​social​ ​web​ ​through​ ​targeted​ ​content,​ ​you​ ​increase​ ​the​ ​reach​ ​of​ ​your message.​ ​Which​ ​also​ ​improves​ ​the​ ​brand’s​ ​visibility. In​ ​order​ ​to​ ​make​ ​it​ ​easy​ ​for​ ​people​ ​to​ ​share​ ​your​ ​content​ ​on​ ​social​ ​media,​ ​you​ ​have​ ​to​ ​go beyond​ ​just​ ​adding​ ​social​ ​media​ ​buttons​ ​to​ ​your​ ​site.​ ​You​ ​have​ ​to​ ​work​ ​on​ ​making​ ​your​ ​content helpful,​ ​entertaining​ ​and​ ​enticing​ ​enough​ ​to​ ​have​ ​them​ ​talk​ ​about​ ​it.​ ​You​ ​have​ ​to​ ​motivate people​ ​to​ ​share​ ​your​ ​content​ ​with​ ​their​ ​following.

Optimize​ ​Your​ ​Social​ ​Profiles While​ ​there​ ​are​ ​many​ ​factors​ ​that​ ​negatively​ ​impact​ ​your​ ​social​ ​media​ ​SEO​ ​results,​ ​one​ ​which​ ​is obvious​ ​is​ ​not​ ​optimizing​ ​your​ ​social​ ​media​ ​profiles.​ ​As​ ​a​ ​business,​ ​you​ ​want​ ​more​ ​and​ ​more people​ ​to​ ​find​ ​your​ ​brand​ ​when​ ​they​ ​search. By​ ​optimizing​ ​your​ ​profiles​ ​with​ ​relevant​ ​content​ ​you​ ​create​ ​multiple​ ​“doorways”​ ​for​ ​people​ ​to learn​ ​about​ ​your​ ​and​ ​your​ ​business.​ ​Making​ ​sure​ ​your​ ​social​ ​profiles​ ​are​ ​consistent​ ​with​ ​your website​ ​is​ ​easiest​ ​way​ ​to​ ​rank​ ​and​ ​dominate​ ​the​ ​search​ ​engine​ ​result​ ​pages.​ ​Which​ ​equals​ ​to higher​ ​number​ ​of​ ​clicks​ ​and​ ​increased​ ​organic​ ​traffic. Optimize​ ​Your​ ​Images​ ​for​ ​Both,​ ​SEO​ ​and​ ​Social Images​ ​are​ ​powerful​ ​when​ ​it​ ​comes​ ​conveying​ ​a​ ​message​ ​and​ ​expressing​ ​your​ ​thought.​ ​But there’s​ ​another​ ​area​ ​where​ ​they​ ​play​ ​a​ ​key​ ​role​ ​and​ ​that​ ​is​ ​search​ ​engine​ ​optimization.​ ​That’s right​ ​–​ ​if​ ​you’ve​ ​been​ ​ignoring​ ​images​ ​in​ ​favor​ ​of​ ​text,​ ​you’re​ ​making​ ​a​ ​mistake.​ ​The​ ​fact​ ​is, images​ ​can​ ​have​ ​a​ ​strong​ ​impact​ ​on​ ​helping​ ​you​ ​drive​ ​organic​ ​traffic​ ​to​ ​your​ ​site​ ​if​ ​you​ ​manage to​ ​optimize​ ​them​ ​well. Start​ ​off​ ​by​ ​optimizing​ ​your​ ​images​ ​for​ ​search​ ​by​ ​using​ ​the​ ​keyword​ ​in​ ​the​ ​file​ ​name,​ ​adding​ ​the right​ ​alt​ ​text​ ​and​ ​using​ ​relevant​ ​surrounding​ ​text.​ ​At​ ​the​ ​same​ ​time,​ ​you​ ​have​ ​to​ ​optimize​ ​them for​ ​social​ ​sharing​ ​by​ ​making​ ​sure​ ​they’re​ ​inspiring,​ ​are​ ​in​ ​the​ ​right​ ​format​ ​and​ ​are​ ​posted​ ​on​ ​all the​ ​social​ ​media​ ​platforms​ ​your​ ​brand​ ​is​ ​on.​ ​These​ ​things​ ​may​ ​look​ ​simple​ ​or​ ​trivial​ ​but​ ​they make​ ​a​ ​big​ ​difference​ ​in​ ​the​ ​long​ ​run.

Start​ ​and​ ​be​ ​a​ ​Part​ ​of​ ​Active​ ​Conversations Building​ ​a​ ​relationship​ ​with​ ​your​ ​target​ ​audience​ ​is​ ​the​ ​first​ ​step​ ​to​ ​understanding​ ​their demands.​ ​Using​ ​social​ ​media,​ ​it​ ​becomes​ ​easy​ ​to​ ​create​ ​and​ ​nurture​ ​relationships​ ​by​ ​engaging in​ ​relevant​ ​conversations​ ​with​ ​your​ ​audience.​ ​But​ ​you​ ​don’t​ ​have​ ​to​ ​wait​ ​for​ ​it​ ​to​ ​happen.​ ​As​ ​a brand,​ ​you​ ​can​ ​ask​ ​questions,​ ​post​ ​useful​ ​information​ ​and​ ​reply​ ​to​ ​queries.​ ​Your​ ​aim​ ​should​ ​be to​ ​respond​ ​to​ ​any​ ​comments​ ​as​ ​soon​ ​as​ ​possible​ ​to​ ​create​ ​a​ ​positive​ ​impression.​ ​Be​ ​there​ ​for them​ ​when​ ​they​ ​need​ ​you. When​ ​you​ ​converse​ ​with​ ​your​ ​followers,​ ​the​ ​sense​ ​of​ ​community​ ​grows,​ ​leading​ ​to​ ​a​ ​stronger bonding.​ ​These​ ​interactive​ ​conversations​ ​are​ ​a​ ​crucial​ ​part​ ​of​ ​your​ ​social​ ​media​ ​SEO​ ​efforts​ ​as they​ ​help​ ​you​ ​build​ ​authority​ ​while​ ​delivering​ ​value.​ ​If​ ​it​ ​all​ ​goes​ ​well,​ ​your​ ​audience​ ​will​ ​also​ ​be more​ ​than​ ​willing​ ​to​ ​do​ ​some​ ​“word​ ​of​ ​mouth”​ ​marketing​ ​for​ ​your​ ​brand.​ ​As​ ​more​ ​people​ ​trust you​ ​on​ ​social​ ​media,​ ​you​ ​may​ ​see​ ​the​ ​impact​ ​on​ ​your​ ​SEO​ ​due​ ​to​ ​the​ ​positive​ ​mentions​ ​that​ ​you would​ ​earn​ ​on​ ​blogs​ ​and​ ​websites.​ ​This​ ​may​ ​seem​ ​like​ ​a​ ​slow​ ​strategy,​ ​but​ ​it’s​ ​worth​ ​it​ ​in​ ​the long​ ​run. Measure​ ​Social​ ​Media​ ​Performance Making​ ​your​ ​SEO​ ​&​ ​social​ ​media​ ​efforts​ ​pay​ ​off​ ​requires​ ​you​ ​to​ ​know​ ​where​ ​you’re​ ​going​ ​and measuring​ ​your​ ​progress.​ ​Regardless​ ​of​ ​your​ ​marketing​ ​goals,​ ​by​ ​measuring​ ​and​ ​analyzing your​ ​actions​ ​and​ ​their​ ​results,​ ​you​ ​can​ ​get​ ​better​ ​results.​ ​The​ ​last​ ​thing​ ​you​ ​want​ ​is​ ​to​ ​put​ ​your efforts​ ​in​ ​the​ ​wrong​ ​direction.​ ​Proper​ ​tracking​ ​and​ ​analyzing​ ​lets​ ​you​ ​understand​ ​what’s​ ​working and​ ​what’s​ ​not.​ ​So​ ​that​ ​you​ ​can​ ​focus​ ​on​ ​improving​ ​the​ ​right​ ​metrics. Whether​ ​your​ ​goal​ ​is​ ​to​ ​keep​ ​track​ ​of​ ​the​ ​number​ ​of​ ​social​ ​media​ ​shares​ ​per​ ​post​ ​or​ ​see​ ​how much​ ​social​ ​referral​ ​traffic​ ​you’re​ ​generating,​ ​it’s​ ​important​ ​to​ ​measure​ ​the​ ​metrics​ ​that according​ ​to​ ​you​ ​are​ ​helpful.​ ​Before​ ​you​ ​jump​ ​on​ ​the​ ​social​ ​media​ ​SEO​ ​bandwagon,​ ​be​ ​clear about​ ​your​ ​actions,​ ​and​ ​how​ ​you​ ​will​ ​measure​ ​them.​ ​Let​ ​go​ ​of​ ​any​ ​guesswork​ ​and​ ​move​ ​your attention​ ​towards​ ​data.​ ​And​ ​you​ ​will​ ​have​ ​the​ ​needed​ ​clarity​ ​to​ ​move​ ​forward.

Contact​ ​Details: Global​ ​Solution​ ​HE Beverly​ ​Hills,​ ​California Email:​ ​[email protected] LinkedIn:​​ ​https://www.linkedin.com/in/Brunoheofficial Twitter:​​ ​https://twitter.com/brunoheofficial Recommended​ ​Content:

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Social Media Content Company, CA.pdf

Now, here's the thing: even though social media is not a ranking factor on a superficial level, it. has significance if you look deeper. Indirectly, it does have a positive effect on a page's ranking. So yes, there is a definite correlation between a site's position in the SERPs and the number of. social signals it has. Page 1 of 14 ...

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