The 5th Isra eli Science Communica tion Confere nce November 3 -4, 2013, Tel Aviv Un iversity

10:00-10:30 Registration 10:30-11:00 Welcome and opening greetings:

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Prof. Shai Lavi, Head of TAU's Edmond J. Safra Center for Ethics Ms. Avital Baer, Spokesperson & Director of Media and Public Relations, Israel Academy of Sciences and Humanities (IASH) Mr. Uri Dromi, Director General, The Jerusalem Press Club (JPC) 11:00-11:30 Guest Lecture Chairperson: Dr. Meir Zadok, Executive Director, Israel Academy of Sciences and Humanities Experimental Science Journalism: How four journalists became "biohackers" to report about the growing DIY bio-movement Sascha Karberg, Co-founder of the German Science Journalism Network "Schnittstelle" and a former fellow at the Knight Science Journalism program at MIT 12

11:30-13:00 Archaeology and the Media: Science, Knowledge and Politics Chairperson: Prof. Nili Cohen, Buchmann Faculty of Law, Tel Aviv University, member of the Israeli Academy of Science and Humanities Moderator: Rino Tzror, Journalist, “Galei Zahal” Panelists: Prof. Yoram Tsafrir, Institute of Archaeology, The Hebrew University of Jerusalem, Member of the Israel Academy of Sciences and Humanities Prof. Israel Finkelstein, Department of Archaeology, Tel Aviv University Dr. Gideon Avni, Head of Archaeological Division in the Israel Antiquities Authority Danny Rubinstein, Journalist and former board member at “Haaretz” newspaper Nir Hasson, Archaeology and Jerusalem correspondent, “Haaretz” newspaper 13:00-14:00 Lunch break 14:00-15:30 Between Science, Knowledge and Opinion: International Science Journalists Panel Chairperson: Assistant Prof. Ayelet BaramTsabari, Department of Education in Science and Technology, Technion – Israel Institute of Technology Moderator: Prof. Oren Harman, Chair of the Graduate Program in Science, Technology and Society, Bar Ilan University

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16:10-16:30 On Developing Vaccines and Public Health The B Facu uchman l Trub ty of L n a owit z Bu w, ildin g

Panelists: Members of the Israel Academy of Sciences and Humanities & Jerusalem Press Club’s joint First International Science Journalists Mission to Israel Dr. Jorge Cham, The creator of PhD Comics and the co-founder of PhD TV (USA) Sascha Karberg, Co-founder of the German Science Journalism Network "Schnittstelle" and a former fellow at the Knight Science Journalism program at MIT (Germany) Fabio Turone, Zoe Agency, Milan, and President of the Association of Science Writers in Italy Lucy Calderón Pineda, freelance journalist for SciDev.Net and vice president of the World Federation of Science Journalists (Guatemala) Martin Schneider, Chairman of the German Science Journalists’ Association WPK, ARD Public German Television (Germany) Ettay Nevo, Editor and Science reporter, Kol Israel Radio (Israel) 15:30-16:00 Coffee Break 16:00-16:10 Greetings: Prof. Joseph Klafter, President of Tel Aviv University 14

Prof. Ruth Arnon, President of the Israel Academy of Sciences and Humanities, Department of Immunology, Weizmann Institute of Science 16:30-18:00 The Polio Vaccine in the Israeli Media Moderator: Rino Tzror, Journalist, “Galei Zahal” Panelists: Prof. Jonathan Gershoni, Department of Cell Research and Immunology, Faculty of Life Sciences, Tel Aviv University Prof. Nadav Davidovitch, Department of Health Systems Management, Faculty of Health Sciences, Ben Gurion University of the Negev Dr. Keren Landsman, Carmel Medical Center Dr. Baruch Velan, Gertner Institute for Epidemiology and Health Policy Ran Reznick, Health Correspondent, "Israel Hayom" newspaper Dr. Zachi Grossman, Secretary General, Israel Pediatric Association 18:00-19:00 Guest Lecture Chairperson: Dr. Hagai Boas, The Edmond J. Safra Center for Ethics, Tel Aviv University and the editor of "University on Air", “Galei Zahal” Closing the Science Gap Dr. Jorge Cham, Creator of Phd Comics and Cofounder of PhD TV 15

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Master classes for scientists and science communicators



How to Avoid Pitfalls in Dealing with Controversial Topics Involving Science



Fabio Turone, Zoe Agency, Milan and President of the Association of Science Writers in Italy



Daniela Ovadia, Zoe Agency, Milan and University of Pavia

9:30-11:00 Room 307 (scientists) 11:00-11:10

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12:30-13:30 First Session Chairperson and responder: Dr. Noam Lemelshtrich Latar, Former chairperson of the Israeli Communications Association, founding dean of Sammy Ofer School of Communications at IDC Herzliya

Create your own science video

Health Literacy and E-Health Literacy: Coping with Health Information on the Information Highway Ofra Mehoudar, www.medi-kal.com

Dr. Jorge Cham, Creator of PhD Comics and Co-founder of PHDtv

The Contribution of Science Communication Between Scientists and Students Through Basshar Organization Dr. Orit Herscovitz, Rana Abed, Dr. Zehavit Kohen, and Prof. Yehudit Judy Dori, Department of Education in Science and Technology, Technion- Israel Institute of Technology Evidenced-Based Policy for Science Communication in Israeli News Media: First Steps Toward Status Report Yael Barel and Prof. Ayelet Baram Tsabari, Department of Education in Science and Technology, Technion- Israel Institute of Technology

Room 303 (science journalists) Coffee Break

11:10-12:30 Room 303 (science journalists)

Room 307 (scientists)

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13:30-15:00 Second Session

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Chairperson and responder: Sascha Karberg, Cofounder of the German Science Journalism Network “Schnittstelle” and a former fellow at the Knight Science Journalism program at MIT Teaching and Assessment of Communication Skills of Science and Engineering Graduate Students in Popular Science Texts Tzipora Rakedzon and Prof. Ayelet Baram-Tsabari, Department of Education in Science and Technology, Technion- Israel Institute of Technology Agenda-Setting, Two-Step Flow and the World of Tech Blogs: The Role of Tech Bloggers in the Flow of Information Nirit Weiss-Blatt, Department of Communication, Faculty of Social Sciences, University of Haifa Positions and Scientific Knowledge as Expressed in Reader Comments to Climate Change Online News Esther Laslo and Prof. Ayelet Baram Tsabari, Department of Education in Science and Technology, Technion- Israel Institute of Technology Climate Politics on the Wires: International News Agencies' Coverage of the Climate Negotiations Ido Liven, University of Amsterdam Temporal Patterns of Scientific InformationSeeking on Google and Wikipedia 18

Aviv J. Sharon, Department of Plant Sciences, Weizmann Institute of Science Dr. Elad Segev, Department of Communication, Tel Aviv University Prof. Ayelet Baram-Tsabari, Department of Education in Science and Technology, Technion - Israel Institute of Technology 15:00-16:15 Third Session Chairperson and responder: Lucy Calderón Pineda, freelance journalist for SciDev.Net and vice president of the World Federation of Science Journalists A Cross-National Study of Social Media Platforms for Hemophilia Organizations Gal Yavetz and Dr. Elad Segev, Department of Communication, Tel Aviv University The Dialectics of Scientific Knowledge and Public Discussion: The Case of Photosynthesis and Global Warming Dr. Shira Soffer-Vital, Department of Education, Ben-Gurion University of the Negev Prof. Baruch Schwarz and Prof. Ruth Butler, School of Education, The Hebrew University The Meanings of "Campaign for the Environment" Neta Lipman, The department of Political Science, Tel Aviv University; Manager of the Environmental Science Communication Center - The Israeli Society of Ecology and Environmental Sciences Scientific News on Twitter: Knowledge Brokers and Learning Opportunities Dr. Arnon Hershkovitz, School of Education, Tel Aviv University

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Conference Steering Committee

Academic Committee

Co-chairs:

Prof. Ayelet Baram-Tsabari, Department of Education in Science and Technology, Technion – Israel Institute of Technology (Chair)

Ms. Avital Baer, Spokesperson and Director of Media and Public Relations, Israel Academy of Sciences and Humanities Prof. Ayelet Baram-Tsabari, Department of Education in Science and Technology, Technion – Israel Institute of Technology Dr. Hagai Boas, Edmond J. Safra Center for Ethics, Tel Aviv University

Ms. Avital Baer, Spokesperson and Director of Media and Public Relations, Israel Academy of Sciences and Humanities Dr. Hagai Boas, Edmond J. Safra Center for Ethics, Tel Aviv University Prof. Dan Caspi, Communications Department, Ben-Gurion University of the Negev

Prof. Nili Cohen, Faculty of Law, Tel Aviv University, member of the Israeli Academy of Science and Humanities

Prof. Nurit Guttman, Head of the Department of Communication, Tel Aviv University

Ms. Orna Cohen, spokesperson, Tel Aviv University

Prof. Oren Harman, Chair of the Graduate Program in Science, Technology and Society, Bar Ilan University

Prof. Eilam Gross, Faculty of Physics, Weizmann Institute of Science Prof. Nurit Guttman, Head of the Department of Communication, Tel Aviv University Prof. Shai Lavi, Head of the Edmond J. Safra Center for Ethics, Tel Aviv University

Prof. Shai Lavi, Head of the Edmond J. Safra Center for Ethics, Tel Aviv University Dr. Noam Lemelshtrich Latar, Former chairperson of the Israeli Communications Association, founding dean of Sammy Ofer School of Communications at IDC Herzliya Mr. Ettay Nevo, Editor and science reporter, Kol Israel radio

Mr. Ettay Nevo, Editor and science reporter, Kol Israel radio Mr. Asaf Shtull-Trauring, Deputy Editor-in-Chief, Odyssey Magazine Ms. Yael Kinar, Media and Public Relations Department, The Israel Academy of Sciences and Humanities; Assistant coordinator to the Committee

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For registration and further information: [email protected]

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