Requirements,​ ​Guidelines​ ​and​ ​Best​ ​Practice Flash ● ● ● ● ●

If​ ​supplying​ ​a​ ​Flash​ ​creative​ ​you​ ​must​ ​also​ ​supply​ ​a​ ​backup​ ​GIF​ ​or​ ​JPG​ ​to​ ​serve​ ​to​ ​users​ ​who​ ​do not​ ​have​ ​the​ ​Flash​ ​plug-in. A​ ​hard-coded​ ​URL​ ​must​ ​not​​ ​be​ ​used.​ ​A​ ​clickTag​ ​must​ ​be​ ​used​ ​instead​ ​and​ ​URL​ ​supplied. Please​ ​export​ ​in​ ​Flash​ ​version​ ​11​ ​or​ ​earlier. We​ ​also​ ​accept​ ​third-party​ ​redirect​ ​tags​ ​(please​ ​supply​ ​javascript​ ​tags,​ ​not​ ​Iframe​ ​tags). Rich​ ​media​ ​click-through​ ​links​ ​must​ ​be​ ​targeted​ ​to​ ​a​ ​new​ ​window​ ​("_blank").​ ​These​ ​ads​ ​are subject​ ​to​ ​approval​ ​and​ ​more​ ​time​ ​needs​ ​to​ ​be​ ​allowed​ ​for​ ​us​ ​to​ ​test​ ​these​ ​creative.

Flash​ ​Click​ ​Tag​ ​Implementation

If​ ​you​ ​are​ ​supplying​ ​us​ ​with​ ​any​ ​flash​ ​(SWF)​ ​files​ ​for​ ​banners​ ​then​ ​we​ ​need​ ​you​ ​to​ ​set​ ​up​ ​the​ ​creative​ ​ ​ ​ ​so that​ ​we​ ​can​ ​track​ ​the​ ​number​ ​of​ ​clicks​ ​for​ ​your​ ​campaign. Please​ ​refer​ ​to​ ​http://flashclicktag.com/​​ ​for​ ​step​ ​by​ ​step​ ​instructions​ ​on​ ​how​ ​to​ ​implement​ ​this​ ​or​ ​ask​ ​us for​ ​a​ ​prebuilt​ ​“drop-in”​ ​clickTag​ ​template.​ ​You​ ​can​ ​then​ ​check​ ​the​ ​implementation​ ​here: http://www.adopstools.net/index.asp?page=clickchecker§ion=tools HTML5​ ​creative

HTML​ ​in​ ​either​ ​