Manage Online Reputation When you do a local search for your business, where is it ranked? If it is not at the top of search results or not showing at all, there are steps you can take today to start to change that. Look at the listed local SEO ranking factors for areas where you can make immediate improvements.

Getting the exposure for your business that comes with ranking first page in search results can be a game changer for small businesses. As Google moved to the smaller local 3-pack, getting to the top of local search results has become harder and more important. According to Google, local results are based primarily on relevance, distance, and prominence. They rely heavily on the information in verified Google My Business listings, but also consider all the data that makes up your business’s digital footprint such as links, business listings, citations, website authority, and reviews. Combined these factors find the best results for local searches on their search engines.

Local SEO Ranking Factors When someone goes onto a search engine with the intent of doing a local search, it triggers a different behavior than a search such as “Siamese twin gymnastics.” Search engines treat searches with local intent differently because they want to give you the information you need right now to make decisions. The following local SEO ranking factors have been shown to greatly affect how high your business shows up in those local search results.

Relevance & Prominence Relevance is how well a business listing matches what someone is searching for when they do a local search. Prominence refers to how well-known a business is. Being known offline helps places such as famous museums and well-known department stores show high in search when relevant. For a local business, Google looks at information from across the web such as links and directories. The number of reviews and ratings are also a factor in how a business’s prominence is graded. Ranking high organically in web results is another factor, so don’t abandon your comprehensive SEO strategies.

ALSO READ: ​3 Ways Customer Reviews Improve SEO

Proximity & “Near Me” Searches Proximity is how near or far something is from another thing. In this case how far each business in search results is from the searcher. The “near me” search is very popular but searches with a local indicator work with proximity as well. When the searcher does not specify their location in the search terms, Google just calculates the proximity based on what information they do have on the searcher’s location.

Optimized Google My Business Listings The Google search engine relies on its Google My Business listings to provide the most relevant search results. Optimizing your Google My Business listing for local search results ensures that Google has all the accurate information it needs to show your business as a highly relevant search result in the proximity of the searcher. A business with no Google My Business listing will not appear in the local 3-pack, and it is rare that an unlisted business will rank the first page of local search results. Proximity doesn’t trump other local SEO ranking factors when search engine users do a local search. For example, the closest dry cleaner does not automatically appear first and may not appear at all if they haven’t optimized for search. Using Google’s current algorithms, search results could show a location further away that is more likely to have what the searcher is looking for and rank it higher in local search results than the dry cleaners down the street.

Contact Us Today! RepPilot 5344 36th Ave S Minneapolis, MN 55417 (612) 408-9924 Website: ​ Google Site: ​

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