Case Study | Google AdWords

Remarketing on the Google Display Network boosts campaign performance for Vegas View As a small business promoting a big entertainment destination, VegasView.com has a multitasking team whose hands are full—especially

accommodation, travel, entertainment and packages to tourists looking to visit Sin City. About VegasView.com

www.vegasview.com Las Vegas, Nevada Las Vegas hotels, packages, activities and shows

To reach these potential tourists, VegasView.com uses the Google Display

who likes the ability to dynamically manage content and customize display

Goals Vegas across Google Display Network with

Approach Tested various creatives, landing pages to optimize CTR, conversion rate

the value.” Remarketing improves campaign performance VegasView.com began using Google Remarketing to show ads to people who previously visited its site as they browse other pages. Remarketing gives

Results campaign performance.” Higher conversion rates and CTR than on standard display

“The more we dig in and experiment, the better results we get.”

Experimenting with ads yields positive results Though his role keeps him busy with many responsibilities, Chris says

Equipped for success VegasView.com hopes to keep attracting visitors to Las Vegas with even further customized ads and plans to next try Dynamic Remarketing to VegasView.com continues to grow with Chris managing his balancing act, he Google and Remarketing has been such a great experience. The tools available

because they’re being served relevant ads. And for us, the conversion rates and clickthrough rates are higher than our standard display.”

All other company and product names may be trademarks of the respective companies with which they are associated.

Remarketing on the Google Display Network boosts campaign ...

As a small business promoting a big entertainment destination, ... accommodation, travel, entertainment and packages to tourists looking to visit Sin City.

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