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Book details ●
Author : Nigel Hill
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Pages : 160 pages
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Publisher : Routledge 2003-12-28
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Language : English
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ISBN-10 : 056608595X
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ISBN-13 : 9780566085956
Book Synopsis Customer satisfaction and loyalty are key differentiators between the better and poorer performing businesses in most markets. Satisfaction drives loyalty and loyalty drives business performance. This new edition of How to Measure Customer Satisfaction takes readers step-bystep through designing and implementing a CSM survey, highlighting blunders that are commonly made and explaining how to make sure that the measures produced are accurate and credible. It also covers ways of gaining understanding and ownership of the CSM programme throughout the organization and clarifies the business case for customer satisfaction. If you are committed to the future of your company, the ability to measure what your customers think of you is essential - and so is this book!
Customer satisfaction and loyalty are key differentiators between the better and poorer performing businesses in most markets. Satisfaction drives loyalty and ...
Response Percent (2009). Response Percent (2010). IT Customer Satisfaction Survey. (Overall, how do you rate the quality of products and services we provide ...
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Purpose - The purpose of this paper is to further investigate the linkages between business process management (BPM) and customer satisfaction. Also, to challenge the dominance of the customer contact perspectives on service processes and to propose
Managers commonly use customer feedback data to set goals and monitor performance ... value in predicting future business performance and that Top 2 Box ...
Many business leaders believe that they can trust the Net-Promoter score and its ... enabling local field management to follow up quickly on problems and ..... stronger than satisfaction in all but one of the regressions (all respondents: p=.15;.