FEATURE BRIEF

Ramp up social with Search Ads 360 A single solution for your search advertising and social marketing needs Search Ads 360 is a flexible search management platform that gives your search marketing campaigns an edge through real-time information and advanced automated bidding. Your buyers can efficiently build, manage, and measure campaigns involving multiple engines, media channels, and all Google advertising tools to get rich buying, reporting, and attribution in all digital environments. Integrate search campaigns with social and other digital efforts and get faster, more valuable insights that lead to better business decisions. Tailor your ad creative using insights about your audience for the best possible results in every digital environment. Respond to market changes in real time, with Google’s smart algorithms that constantly evolve to help you meet your goals. Search Ads 360 makes it possible — all in one place.

Improved social measurement and reporting support One of the newest features in Search Ads 360 is an easy, automated way to measure and act on paid social metrics. It reports activity that occurs before customers land on your site (such as impressions and clicks on social ads), as well as activity that takes place after clicking social ads, such as visits and Floodlight conversions. We’ve also improved measurement and reporting for Facebook, Instagram, and Twitter.

Get more from your search campaigns Search Ads 360 is where your search advertising efforts come together. It now offers full search engine support, including Bing, Yahoo! Japan, Baidu, and Yahoo! Gemini. It also provides reporting support for more search engines, including QiHoo360, Naver, Ad Marketplace, and Yandex, so you can make even more connections.

Learn more at g.co/marketingplatform

About Google Marketing Platform Google Marketing Platform is a unified advertising and analytics platform that helps enterprise marketers make better decisions faster. With Google Marketing Platform, you’re in control of every campaign, so you have the flexibility to adapt to the needs of your business and your customers. Learn more at g.co/marketingplatform. © 2018 Google LLC. All rights reserved. Google and the Google logo are trademarks of Google LLC. All other company and product names may be trademarks of the respective companies with which they are associated.

Search Ads 360 features a robust reporting suite and attribution tools to give you valuable insights on all touchpoints in the customer journey.

“ As an agency, we’re excited to integrate our social campaigns into Search Ads 360. We’re now able to see more of the conversion path in Search Ads 360, including the addition of social conversions into our Data-Driven Attribution models.” – Beth Williams, Search Platforms Lead, Merkle Periscopix

Ramp up social with Search Ads 360 services

search marketing campaigns an edge through real-time information and ... With Google Marketing Platform, you're in control of every campaign, so you have the ... Search Ads 360 is where your search advertising efforts come together. It.

107KB Sizes 4 Downloads 234 Views

Recommend Documents

Search Ads 360 Services
Search Ads 360 gives you the workflow tools, robust reporting, and ... is a unified advertising and analytics platform that helps enterprise marketers make better.

Connecting with customers through social ads - Services
things like occupation, interests and location. To get the most out of these ads, you need to use them strategically by researching your target audience ... Invest your time and money in the platforms that are most popular with your target audience -

Connecting with customers through social ads Services
the landing page. Track the performance of creative elements using tools like Marketo to see what works best. Measuring your ROI. Once your ads are up and running, it's time to measure how effective they are. If your goal is conversions or sales, you

Getting Started with Native Ads Services
Advertisers can customize native ads based on their understanding of user interests ... Integrated digital ... Native ads come to Google Marketing Platform.

AdSense Auto ads Services
AdSense Auto ads are a simple, innovative way for publishers to automatically monetize ... potential new ad placements. Detect existing. Google ads on page. Place new ads based on existing manual ads, ad density limits and format performance. If a pu

Optimize 360 services
to set up and deploy an experiment quickly and effectively. Analytics 360 already measures important site actions like sales, content downloads, and video views ...

Expanded text ads Services
All tools are ready to support bulk ads creation: AdWords, Editor ... New York Budget Hotel - Best NY Hotel Rates in Seconds ... 30. New York City. Budget. Text ads have been expanded to give you more headline and description space. Learn more. Note:

Ads Integrity v15 Services
updating our advertising policies and emerging threats. BUSTING BAD ADVERTISING PRACTICES IN 2013. OVERVIEW. MAINTAINING A HEALTHY ADVERTISING ECOSYSTEM. 2013 TRENDS. STOPPING BAD ADS AND CONTENT and content in our network with a combination of autom

Surveys 360 services
new strategy — run premium product campaigns after payday and discount product campaigns leading up to it. PRODUCT OVERVIEW. About Google Marketing ...

Product Listing Ads Services
2012 Google Inc. All rights reserved. Google and the Google logo are trademarks of Google Inc. All other company and product names may be trademarks of the respective companies with which they are associated. Product target best practices. Be sure to

AdSense Auto ads Services
AdSense Auto ads. -. Scott Sheffer VP, Online Partnership Group. -. Shunsuke Product Technical Specialist. -. Ajay Luther Partner Monetization Specialist ...

Increased monetization with AdMob rewarded ads - Services
"Google search app install ads have been a very effective channel for Walmart to acquire new users efficiently and at scale.”” “By implementing AdMob rewarded video alone, we have seen an increase in our ads revenue by 20%!. In addition, AdMob

Create cutting-edge banners and ads with Google ... Services
AdMob. • AdWords. Bring your creative vision to life. Get started using Google Web Designer with a quick training and assessment. You'll find out how to work it like a pro, and earn an Achievement. Get started with. Google Web Designer. Take the tr

Seeing success with branded content and native ads Services
I have a content/social media team. I know what conversations my ... and what works best on the site – E.g. videos, infographics. 2. Decide what relationship you ...

Display & Video 360 Services
the needs of your business and your customers. Learn more at g.co/marketingplatform. © 2018 Google LLC. All rights reserved. Google and the Google logo are ...

Tag Manager 360 services
remarketing tags. Even more time is lost if teams have to worry about the ... Customization features allow you to adapt Tag Manager 360 to suit your exact needs.

Search Click-through-Rate up 20%: hotel.de Google+ ... - Services
Click-through-Rate up 20%. • Increasing number of visitors on Google+:. 20%–30% monthly uplift. Case Study: hotel.de AG. Search Click-through-Rate up 20%: hotel.de Google+ success with Social. Extensions ...

With Google Optimize 360 Transavia cuts mobile ... Services
Indeed, the new homepage of Transavia is much faster with a load time of just 2 seconds on a 3G connection, a 67% improvement compared to their old homepage. About Transavia. • Dutch low cost airline that offers charter flights and scheduled flight

With Google Optimize 360 Transavia cuts mobile ... - Services
Mobile is a central focus, since this is where the opportunities are for Transavia. ... the new homepage of Transavia is much faster with a load time of just 2 seconds on a 3G connection, a 67% improvement ... Since starting to work with Google Optim

APMEX doubles new user revenue with Google Optimize 360 - Services
“We refuse to believe that our customers' experiences should be limited by our resources,” says Andrew Duffle, Director of ... Summary. • Used Google Optimize 360 to provide concierge-level experience to its customers ... “We try to offer a s

Tag Manager 360 PDF Services
to worry about the impact of tags on site or app performance. Google Tag Manager 360 gives you simplified and reliable tag management that integrates easily ...