SC GJØA STRATEGIC PLAN, 2017-2020 Continue to be a leading non-profit youth soccer club in Brooklyn with a social face for all genders, strong roots in the community and an outreach to the surrounding areas. A place where players practice and play in a positive environment, create a passion for the beautiful game and can develop as individuals.

"It’s better to go down with your own vision than with someone else’s.” (Johan Cruyff)

SC Gjøa is a not for profit Brooklyn based soccer club for young people between 5 to 18 years old. Gjøa is the oldest soccer club in New York and is proud of its Norwegian roots. In 2018 the soccer part of Gjøa will exist 100 years. Gjøa is attempting to cater for all different levels of both boys and girls (up to 18 years old) and has the following programs. ∙ Youth Development Program (YDP) ∙ SC GJØA Travel Soccer ∙ U8 Travel Soccer ∙ U9-U18 Travel Soccer ∙ Premier Soccer ∙ Girls only Soccer

Gjøa is non profit that mainly receives its income through members fees. Little third party income. The club strives to become a professional managed club that can compare itself with a medium sized club in Europe. Currently almost 400 players. Before this number can significantly be increased the management structure and field availability should be strengthened

Vision To enhance our role as a leading youth soccer club in Brooklyn To become a club with a social face with strong roots in the community and with an outreach to the surrounding areas To become a club where players practice and play in a positive environment and develop a passion for the beautiful game and can develop as individuals.

Most Gjøa teams play in the Cosmopolitan Junior Youth Soccer League (CJSL). Other selected teams play in the NYCSL or LIJSL. Most Players come from areas like ∙ Park Slope ∙ Cobble Hill ∙ Bay Ridge ∙ Sunset Park ∙ The areas around Prospect Park. Mainly economically thriving area.

Improve crucial life skills such as teamwork, leadership, learning to cope with both failure and success, and learning to compete in a positive and productive way. We are committed to an attacking, possession-based style of soccer where each player has the opportunity for many touches of the ball.

Sporting Club Gjøa Soccer Philosophy Practice Philosophy Improving each individual within the team, rather than improving the team at any one specific weakness. Encourage player to take risks. Game Day Philosophy Not to win at any cost, but to produce what has been worked on at practice each week and to play in the ‘Gjøa way’.

The Individual Fun Creative Freedom Age Appropriate Phases

∙ ∙ ∙ ∙ · ∙ ∙

Qualified coaching staff Well organized (communication) Strong community/neighborhood roots Not for profit Focus development Positive environment (cover all 4 corners) The club house

∙ ∙ ∙ ∙ ∙ ∙

Expand our recreational program Sponsorships/donations in the neighborhoods Streamlining volunteers Camps/Tournaments Partnerships with colleges and clubs Possibility for partnership (socceroof)

∙ ∙ ∙ ∙ ·

∙ ∙ ∙

Dependent upon volunteers Underdeveloped Girls program No sponsors/grants/donations Marketing (social media) Not a clearly defined player pathway

Fields Dyker reconstruction Predator clubs (NYRB, NYCFC. Franchises)

Staffing • Coaches directly hired • 2 Directors • Volunteers • Board • Advisory group • Committees • Fundraising • Events • Community • Marketing/SM

FOCUS ∙ Increase the number of girls teams ∙ Increase revenue streams ∙ Increase community involvement ∙ Develop a social outreach program ∙ Improve presence on social media ∙ Improve organizational structure

Increase number of Girls teams Gjøa has 4 girls teams ∙ ∙ ∙ ∙ ∙

1 team in each age group by 2022 Recruit female coaches Provide scholarships for girls Advertise to attract female players Partnership with women’s college team.

Increase revenue streams ∙ Approach small companies in the neighborhood as preferred partners ∙ Gala/fundraiser on 21 April ∙ 100-year book with adverts. ∙ Structure donations with reward system

Community Involvement and Social Outreach · Organize social events · Organize age group get togethers in October · Soft opening of socceroof · Organize neighbourhood actions (park clean up) · Approach schools · Develop coaching at schools (players and coaches) · Connect with local community leagues (e.g. street soccer USA)

SCHOLARSHIP PROGRAMME Gjøa’s philosophy has always been to provide soccer training to as many children as possible, regardless their financial possibilities. Already approximately 30 players are currently playing on a scholarship. Expand the scholarship program to get more diverse (race, income and gender) players Scholarship Fund, 2500 USD PP into the club

FIELDS

∙ ∙ ∙ ∙ ∙ ∙

Dyker Beach Park Parade Ground Pier 5 Red Hook Dust Bowl Indoor Socceroof

100 YEARS GJOA ∙ Gala – Fundraiser ∙ 100 year Gjoa Book ∙ Brooklyn Norway Cup ∙ Norway trip

CONCLUSIONS ∙ Gjøa is a thriving and well managed club with a rich history ∙ It is considered to be one of Brooklyn’s top youth amateur clubs. ∙ It is now time to make a next step and make sure that the club will become more sustainable with firm roots in the community of its surrounding areas. ∙ Improve its internal structure, increase and diversify its revenue streams and increase the possibilities to provide training for all children in New York City.

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