8 Published by Polychrome Corporation,
Volume 9, Number 2, Fall 1990
IS II Member
Company
PSLY~LD
DRUPA 90 ... A Printing Extravaganza
to Kick Off the '90s!
DRUPA is, without a doubt, the Olympics of the Graphic Arts Industry. Held once every 4 years (and in the future every 5 years) at the Meese Convention Center and Fair Grounds in Dusseldorf, West Germany, it is the world's largest graphic arts trade fair. Just to give you an idea of its scale, here are some facts and figures about the show: • 450,000people from 149 countries visited DRUPA 90 - 12,000 of those from the u.s. • 1,724companies from 37 countries, including 200 Ll.S,manufacturers, exhibited their products in 16 expansive halls, covering more than 32acres under roof. • 2,600 editors, writers and correspondents from 34countries were on hand to report on the show. • The average booth cost the exhibitor over one million dollars, minimum.
Above: A grand entrance for a grand event - Bill Palafox (I.) and Burt Waxman (r.) enter DRUPA 90! Below: Inside, crowds of people visit Polychrome's two-domed booth.
• DRUPA 90 was about 9 times the size ofChicago'sGraphExpo89,lastyear's largest graphic arts show in the u.s. The planning for such a show is a formidable task requiring tremendous organization, forethought, creativity, problem solving and, as show time approaches, quick thinking. For Thomas Bittner, Polychrome's general manager, European Printing Products, and Peter Kapitzke, Polychrome GmbH advertising manager, that task began over two years ago, As time progressed, the work, planning and number of people involved escalated. The culmination was a spectacular showing for Polychrome - one certainly worthy of a gold medal! continued on page 9
President's Message
competition. In addition, we have lost ground in certain market segments, such as small offset printers, to new products or technologies from competitors. Poor results in our plate business have unfortunately overshadowed considerable accomplishments in our film operation and the Systems Division. Film sales have grown strongly and are showing improved profitability, mainly due to the aggressive promotion of new products. Sales and profits in our Systems Division are generally on target, thanks to strong international sales and the introduction of a new generation of advanced-technology impositioning equipment.
Donald Wheeler
I want to tell you the "bad news" at the outset. Despite the hard work of all employees, we are headed for a disappointing 1990in financial terms. So far, sales and profits are down as compared to last year's figures, and are well under our 1990 goals as well. The overriding problem is in our breadand-butter business-offset plates. Both the quantity sold and average price obtained have declined in most of the countries we serve, a "double whammy" that has had a particularly severe impact on profits. We are suffering, along with the whole printing industry, from weak economies in many parts of the world and from intensifying global
The deficiency in our overall results has necessitated some "belt tightening." Restrictions on hiring have been instituted. Spending on all manner of items is being scrutinized carefully and eliminatedordeferred where possible. Ihope I am proven wrong, but I believe the economy will not improve anytime soon and these economizing measures will be needed well into 1991. I ask you to be understanding during this belt-tightening period and to contribute whatever you can to the effort, be it providing extra care to our customers or finding ways to economize. Now the "good news." Your company is not letting the current economic situation deter it from investing in those things deemed essential to our longterm success. For example, DIC gave us
The Employee Attitude Survey ... The Results are In! under their influence. by Vivian D'Elia
Last October, we distributed an Employee Attitude Survey to our U'S. employees, the results of which were communicated earlier this year. The survey provided us with a general rating of company practices and policies as viewed by those most directly
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As you might expect, Polychrome management was most interested in getting more detailed feedback on some of the results. With this in mind, task forces were formed in Corporate Administration, Corporate Accounting, Clark, N.J.,and in our North Central and Western Field Regions. Their missions were to analyze some of the problems identified by the survey and make recommendations for improvements.
approval recently to spend approximately $15 million in 1991 on installation of a new negative plate coating line at our Katzenstein, Germany, facility. When this investment and our new facility in Columbus, Georgia, are fully on stream in 1992, Polychrome will be unsurpassed by anyone in the industry for our ability to produce the highest quality plates in a cost-effective manner. Encouraging progress is also being made in the development of new technologies that are key to our future growth. Polychrome's digital laser platemaker is now installed at a first customer site in the U.S. after a successful introduction at DRUPA. An advanced projectionspeed plate for the Systems Division's IPM 5000 impositioning equipment is being scaled-up in Germany. Printers around the world have also enthusiastically greeted the Systems Division's new family of more productive and userfriendly Imposers. Polychrome is positioning itself to be an increasingly important player in the international graphic arts prepress industry. I am confident we will weather the current economic doldrums and emerge even stronger as the 1990's unfold. I sincerely appreciate everyone's efforts, especially the many who are putting in extra hours and shouldering extra responsibilities.
As part of their research, the members of the task forces have contacted numerous fellow employees for opinions and input, and will soon be making presentations of their findings. It is hoped that this type of open communication will prove beneficial to the Company as a whole. The large degree of interest in the Attitude Survey already has people inquiring as to when it will be conducted again! Our plans are to have another survey sometime during 1991 and we continued on next page
Columbus Comes Alive by Marvin Lieberman
When we last reported on the progress of our new World-Class Manufacturing (WCM) facility in Columbus, Georgia, most of the building was mere framework, revealing only the outline of what was yet to come. The changes that have taken place since have been dramatic, and as I write this article I am actually sitting in my new officein the Columbus Administration building! The key milestones achieved to date include the relocation of Finishing and our National Distribution Center (NDC) from Robbinsville, N.J. on July 9th and the opening of the Administration building on August 6th. Process line completion is on schedule and the electro-mechanical debugging process should begin shortly. Most of the line is in place and awaiting the hook-up of all the necessary utilities. The external portions of Polychrome Park are also taking shape, with roadways, parking lots, etc., completed. Another major task over the past several months has been the recruiting and training of the Columbus work force.
The flags fly high and proud over the entrance to our new plate plant in Columbus, Georgia.
Thousands of candida tes were screened and, finally, 90 were chosen for an extensive training program which they completed on July 6th. However, the word "completed" is misleading, because training in WCM is ongoing as we strive for continuous improvement. During the month ofJuly about 30former Yonkers and Robbinsville employees relocated to Columbus, and now, for the first time in a long time, we have most Plate Operations, Plate Tech Service and
With everything in place, the process line is nearly readyfor debugging. This view shows the coiling loading station - the initial section of the line.
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Equipment Service Management in one location. Our manufacturing philosophy in Columbus is driven towards customer needs and customer satisfaction. For instance, a new customer service replenishment system was implemented with the move which allows the plant to produce in one week the items which were sold the previous week. As Murphy's Law would dictate, all moves are not without their hitches, and the logistics of moving 100tractor-trailer loads of materials from Robbinsville to Columbus and getting those materials in their proper places was more than we imagined. As a result there were some temporary disruptions in service during the first month of operations in Columbus. Getting the newly trained employees into actual production and using new manufacturing systems developed and implemented by the MIS department also proved to be slow transitions. However, these short-term setbacks are being ironed out as we look ahead to long term positive results. Weare very proud of the efforts and accomplishments to date in Columbus and we look forward to a successful start-up of the process line. The stateof-the-art technology employed in our new facility will boost our quest to be the world's leading manufacturer of graphic arts printing plates. O
Columbus Comes Alive by Marvin Lieberman
When we last reported on the progress of our new World-Class Manufacturing (WCM) facility in Columbus, Georgia, most of the building was mere framework, revealing only the outline of what was yet to come. The changes that have taken place since have been dramatic, and as I write this article I am actually sitting in my new officein the Columbus Administration building! The key milestones achieved to date include the relocation of Finishing and our National Distribution Center (NDC) from Robbinsville, N.J. on July 9th and the opening of the Administration building on August 6th. Process line completion is on schedule and the electro-mechanical debugging process should begin shortly. Most of the line is in place and awaiting the hook-up of all the necessary utilities. The external portions of Polychrome Park are also taking shape, with roadways, parking lots, etc., completed. Another major task over the past several months has been the recruiting and training of the Columbus work force.
The flags fly high and proud over the entrance to our new plate plant in Columbus, Georgia.
Thousands of candida tes were screened and, finally, 90 were chosen for an extensive training program which they completed on July 6th. However, the word "completed" is misleading, because training in WCM is ongoing as we strive for continuous improvement. During the month ofJuly about 30former Yonkers and Robbinsville employees relocated to Columbus, and now, for the first time in a long time, we have most Plate Operations, Plate Tech Service and
With everything in place, the process line is nearly readyfor debugging. This view shows the coiling loading station - the initial section of the line.
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Equipment Service Management in one location. Our manufacturing philosophy in Columbus is driven towards customer needs and customer satisfaction. For instance, a new customer service replenishment system was implemented with the move which allows the plant to produce in one week the items which were sold the previous week. As Murphy's Law would dictate, all moves are not without their hitches, and the logistics of moving 100tractor-trailer loads of materials from Robbinsville to Columbus and getting those materials in their proper places was more than we imagined. As a result there were some temporary disruptions in service during the first month of operations in Columbus. Getting the newly trained employees into actual production and using new manufacturing systems developed and implemented by the MIS department also proved to be slow transitions. However, these short-term setbacks are being ironed out as we look ahead to long term positive results. Weare very proud of the efforts and accomplishments to date in Columbus and we look forward to a successful start-up of the process line. The stateof-the-art technology employed in our new facility will boost our quest to be the world's leading manufacturer of graphic arts printing plates. O
Meeting the DRUPA Deadline by Dary/ Farr
In the summer of 1989, Opti-Copy Systems Division set out on an aggressive course to produce several new products and demonstrations for DRUPA 90, held last May. While creating one product in a year is usually considered aggressive, the desire to develop several in less than a year seemed nearly impossible. To meet the challenge, Opti-Copy adopted the "team approach." Formal
teams were organized to develop the Imposer" II system and Auto- Imposer ™ systems. Additional teams were held responsible for creating a digital laser platemaker and the IPM-5000™ Laser Film Recorder conceptual models. The" A" team, lead by Barry Herr and based out of Opti-Copy Manufacturing, Kansas City, created two new models of the Imposer system with a broader range of choices than the existing unit. A
DRUPA is 1I10reihnn just a graphic arts trade show spectncular, It represents the cnlminntíon of years of hard work ... and the materiatiuuíon of ideas. DRUPA is a test as much as it is a stage, and the periormauce is judged by one's peers in the industry. This special section is dedicated to the new products, and particularly to the people, that made DRUPA a success for Polychrome ..
system with a new look, new lens, and higher performance was born and demonstrated. The challenge to "automate" the Imposer system was undertaken by the "B" team, lead by Ron Rodvelt. A good deal of midnight oil was burned by dedicated Systems employees to create the futuristic system previously believed to be unfeasible. Their outstanding team effort shown through as the AutoImposer system automatically loaded input films to the imaging chase at DRUPA. The challenge to bring a "spirit of life" to the new mechanical marvels was given to the "C" team, led by Doug Sands. Working in synchronism with the A and Bteams, these software architects and designers created the OptiColor™ software program that was on display at several locations at DRUPA.
Above: Imposer 11 system "A" team members are busy giving the Imposer system a new look. Be/ow: The proud members of the "B" team showing of! the new Auto-Imposer system.
To respond to the direct-to-plate challenge, an interdivisional team led by BillPalafox created the first digital laser platemaker (see story on page 8). The last group of creative minds designed a conceptual model of a 70mm Laser Film Recorder for the IPM-5000™ system. Further development of this project is being carried out by Ivan Helmrich and commercial introduction is planned for mid-1991. A huge "send-off" luncheon was held immediately prior to DRUPA by the Systems Employee Committee to thank everyone for their extra effort. This opportunity to celebrate our remarkable accomplishments reminded all of us that Polychrome is truly developing "Systems Solutions for Today and Tomorrow." O
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E Spring Training in Florida
Georgia's on Their Minds
Anxious to break in their new tech center, our Ft. Lauderdale, Florida sales office recently sponsored a two-day training seminar with American Litho Supply, our Ft. Lauderdale dealer. The sessions proved to be a great success with over 80 people attending the six courses which consisted of academic as well as hands-on training. The subjects covered included platemaking, how to shoot a halftone and diffusion transfer. The courses were taught by Al Garcia, regional film support manager, with assistance from Al Wierling, branch manager; John Ferriauolo, account executive; and Tom Bassett from American Litho Supply. Based on this tremendous response, Polychrome is initiating a series of free monthly training sessions featuring subjects focused on the prepress area. O
What better way to express their sincere best wishes? A spirited Clark, N.J. crew gathered for a photo to send to Columbus which read, "Georgia's on Our Minds ... With Best Wishes From All Your Friends at Clark Film Division."
Off and Running, Once Again! Clad in shorts, T-shirts and running shoes, ten Polycharme employees took to the pavement to represent Polychrome in the New York City leg of the Manufacturers Hanover Corporate Challenge. Held annually in Central Park, this was Polychrome's second year in the road race. Contrary to appearances, this event is not an all male affair and the team appeals to the female population of Polychrome to join them next year. The 3.8-mile race includes three categories: two races for men (fast and slow), and one for women.
This year's team included (l. to r.) Gerry Scillitani, Ian Ward, Paul Jargiello, Sieve Rodgers, Frank Cuervo, Henry Scolnick, Victor Lopez, Stu Sherman, Ray Baer and Bob Burslern.
The entire team was thankful to Ed Campanella and his son Peter, who provided the official Polychrome cheering section and protected the athletes' belongings during the race. O
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directly and immediately to the development process, but also learns something about other disciplines during the process. This approach cut development time for the new Imposer systems from the usual year-or-more time frame to one that consumed only about six months.
The RegiStar digital registration system (background) and the new Auto-Imposer system (foreground) were displayed in/he booth of Opti-Copy's European distributor, Chromos Inter AC. continued from previous page
calculates the optimum arrangement of different-sized images on a single plate. The software generates a hard copy of the completed layout for reference and provides additional job output data even the length of time it will take to shoot the job! New and Improved Film Easel, Lighting System and Color Lenses A new film easel moves three times faster than before, delivering even higher production rates for step-and-repeat operations. A completely redesigned transmission lighting system features bulbs placed in a new radial configuration around the Imposer system's optical axis. This unique arrangement spreads illumination from the new transmission source more evenly over a greater area than previous sources. Finally, the newestImposer system color H.R.C.™ lenses are superb, extra-flat field masterpieces designed especially to reproduce the highest quality fourcolor images. New Development Techniques Even the manner in which these new systems were brought to life represents a departure for Opti-Copy. The new Auto Imposer system was the first OptiCopy system ever designed completely by computer using a computer-aided design (CAD) system to produce engineering drawings and other materials.
The new Imposer systems have been developed using a fresh team approach. Assigned to develop each product was a group made up of people from each of the internal disciplines. These individuals were given the authority and the budget to proceed independently of departmental activities. Such a scheme effectively sidesteps any constraints presented by an organization's departmental structure and speeds up the process considerably. Furthermore, each member not only contributes more
The team experiment has proven so successful that theOpti-Copy Systems Division is applying the team approach to other management and staff activities. The manufacturing department is also experimenting with such a system where a single team is responsible for every phase of the manufacturing of their particular sub-assembly - inventory, purchasing, scheduling, training, assembly and quality control. Positioned for the Future The new Opti-Copy Imposer systems represent a contemporary interpretation of a tried-and-true concept. They include the most advanced engineering, optical and computer technology available. They were developed with a fresh and unique mix of team concepts and computers. That's why we proudly say the new Imposer systems represent the future of automated impositioning systems! O
The impressive new Opti-Copy Imposer II system operates via advanced computer technology.
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Polychrome's Digital Laser Platemaker An Image For the Future by Bill Palafox
Computers have carved a niche in almost every aspect of our lives and, for those in the graphic arts field, that includes the plateroom. Eager to capitalize on the potential of computers in the printing industry, Polychrome recently demonstrated two computer-direct-toplate laser platemaker prototypes at DRUPA - an introduction which represented a significant breakthrough in the digital age.
effort was embarked upon which yielded a digital laser platemaker (DLPM) for small printing presses [a second model, for larger presses, was developed and shown by DIC]. While far too many Imagine composing camera-ready pages people were involved to list all of their on your computer screen and imaging names, the core team members, in addithem directly onto aluminum plates. tion to myself, included Ken Shimazu, This was the objective for DRUPA - to Ed Kob, Jay Patel, Mike Yatsko and obtain a computer-to-plate solution for Josephine Gigi - all from Polychrome, the graphic arts. Such a system has long Yonkers; Darryl Farr and Lynn Poretta, been the dream of many printers as it Opti-Copy; Tom Heckels, Peter Wood, eliminates the tedious film preparation Bob Armstrong and Phil Carter, Polyand stripping stages, thus improving chrome U'K:Dr. Kume, DIC; and Peter productivity, turn-around, quality and, Kapitzke and the Polychrome Osterode ultimately, customer service. crew from Germany. Driven by the quest to prove this system a workable one, an international team
In one of the fastest joint developmental projects in graphic arts history,
Polychrome and the Printware Company, Minneapolis, Minnesota, developed the small-size platesetter between January and April of 1990. The logistics involved in assuring an accurate plate image and staging a successful performance for DRUPA brought together the know-how of everyone from plate coating specialists to imaging and software experts to advertising specialists. The digital laser platemaker is driven by a sophisticated graphic arts image processing system which images onto organic photo conductor (OPC),or electrostatic, plate materials developed by DIC in Japan. The system utilizes popular Apple Macintosh applications for individual page creation, and software from the Ultimate Company, Montreal, Canada, for the positioning of multiple pages in proper printing order on individual plates. As simple to use as a laser printer, the DLPMoutputs imaged plates which are ready for processing and the press - a truly exciting advance for desktop publishers and printshops alike, where fast turn-around is tantamount to success. With final preparations, testing, advertising support and dress rehearsals for DRUPA all complete, the DLPM debuted in the spotlight, placing Polychrome at the leading edge as a digital imaging company in the graphic arts industry. We look forward to its commercial introduction in 1991. O
Peler Wood (l.) and Rich Pliml (r.) demonstrate the Digita! Laser Platemoker at DRUPA.
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Pre-Show Promotion In a strategic advertising/marketing move, Polychrome GmbH organized a pre-DRVPA press conference in order to promote Polychrome' s presence at the show. Held in February, in Frankfurt, it attracted 45 journalists, including three who were flown over from major U.S. publications. Polychrome and DIe top management from Japan, the V.S. and Europe were all in attendance to make presentations and answer questions. An extensive press kit, put together by Peter Kapitzke and which provided information on the wide range ofPolychrome prod ucts and new technology to be displayed, was given to each attendee. It is believed that this gathering was one of the largest press conferences ever held in the graphic arts industry. The result was over 100 valuable pages of press coverage in 60 printing publications representing 25 countries. With all of this attention prior to the show's opening, it is fair to say that the press conference was a major contributing factor to our success at DRVPA - and a wise investment'
Top: All is quiet at the Polychrome boothjust prior to the show's opening. Above: The secondfloor of the boothwas dedicatedto a barand lounge areafor V.I.P. customers. Below: Siegfrid Görlitz demonstrates the Ope-2000 decoaterto a group of visitors.
Polychrome's Booth Polychrome made a first-class appearance at the show, occupying a 550-square meter space (nearly the size of three tennis courts). The prominent features of the booth were two huge hemispheres under which most of the equipment was displayed. Also on the ground floor were an information desk and a refreshment stand. However, not to be confined to these first-floor boundaries, Polychrome built upwards and out! A second story, reached by staircases at either end of the booth, included a VIP bar and lounge area. Outside of our hall were three Polychrome trailers which provided visitors with telephone, telefax and secretarial services, as well as storage for belongings. Manned by 150 Polychrome employees, the entire booth was constructed on site and torn down and destroyed after the show! continued on next page
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Main Attractions The unifying theme of the Polychrome booth was "Systems Solutions for Today and Tomorrow." Those "solutions" included tailor-made system concepts for each of seven specific market segments: the newspaper market, book printers, the packaging industry, poster production, commercial sheet-fed and web offset, small offset printing, and even the future prepress department. The main players in these areas included the new Rachwal™ IPM-5000™ imposition and platemaking system; the Metalmaster™ direct-to-aluminum, plate system; the OPC-2000 filmless platemaking system for newspaper production; and two digital laser platemakers which image directl y from computer to aluminum plates. All of these automated platemaking systems, complemented by a number of new high-performance plates, performed like winners and attracted hords of fans at the show.
Destination DRUPA Above: Visitors from around the world register at Polych rome 's reception desk. Left: The Meese Convention Centerheadquarters for DRUPA. Below: Polychrome trailers outside the exhibit hall provide V.I.P. services to customers.
While DRUPA may be the Olympics of the Graphic Arts Industry, it unfortunately does not share the same convenience of worldwide live T.V. coverage which permits the masses to "participate" in the festivities in the comfort of their own homes. The only way to truly experience DRUPA is to visit it in person. However, unless one possesses extreme determination and an even temperament of mind, or had the foresight to make plans four years ago, the task of finding a hotel room within a 1OO-mileradius of Dusseldorf is enough to dissuade anyone from going. With this in mind, Polychrome decided to embark in the package tour business and offer convenient passage to DRUPA for our customers. Thus the Polychrome DRUPA 90 Tour was organized, with Ron Muzzillo, vice president, sales;Bernd Ribback, director, international marketing; Noel Stegner, vice president, national accounts and system sales;and their respective wives acting as tour guides. 150 Polychrome customers were offered the 7-day package at the modest price of approximately $1,000 per person. The final group consisted of a mix of 46 Polychrome customers and spouses. Upon arriving in Amsterdam, Holland, the tourists encountered their first surprise when they discovered that European tour buses do not come with baggage handlers. However, taking it all in good humor, the travel-weary group formed a line and proceeded to load the luggage themselves! continued on next page
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The first stop was Eindhoven, Holland, situated at the German border about an hour and a half driving time from Dusseldorf. This Dutch location proved advantageous as it actually took less time for the Polychrome tour group to reach the fair grounds than it did for many people staying in Dusseldorf due to the heavy congestion and strain on public transportation. Once at DRUPA, the group was amazed by its sixteen halls which were packed with people, literally shoulder to shoulder. DRUPA was definitely not a place to browse - you came with a purpose and you stayed the entire day. After two days the group had taken in all it could and was ready for some more restful sightseeing in Osterode and Munich.
Top: GeorgesStockerleadsthe Polychrometourists around the 14th centuni villageof Goslar. Above Left: Outside the GmbH Demo-Centerare (1. to r.) the Stegner's the Ribback'sand the Muzzillo's. Above Right: The group stays in shapeloadingtheir own luggageon and of! the bus. Below: Spirited customersand spousesenjoy thefinal evening of the tour at the reknownedHoîbräuhaus,Munich.
The six-hour bus ride to the quaint village of Osterode in the Harz Mountains was made considerably more interesting by Bernd Ribback's six-hour lecture on the passing sights and German countryside. Upon their arrival, the group enjoyed a tour of Polychrome GmbH in Osterode and our ultra-modern K-II plate manufacturing facility in nearby Katzenstein. Beforegoing on to Munich, the tour took a trip back in time with a visit to the 14th century village of Goslar - commentary provided by Georges Stocker, Polychrome GmbH. The last two days were spent enjoying the sights, sounds and shops of Munich. A final dinner was held at the Hofbräuhaus in Munich. Anything but quiet, the dinner turned into a party in the true German fashion with lots of music, dancing, eating and drinking! Overall, our customers were thoroughly impressed by the well-planned and directed trip. The Polychrome guides equally enjoyed it, but did stay on for a few extra days to recover, and Muzzillo, for orte, now has the utmost respect for those who host tours for a living! O
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Strong Positioning for Polychrome Plates by Norman Godfrey
A prime market position is the key to increased sales and now, thanks to the acquisition by Polychrome of RhonePoulenc Graphics (renamed Cromsys), the distribution of Cromax and Multimetal plates throughout Europe is a 100% Polychrome affair. Naturally, customers were pleased to switch to Polychrome service with our additional commitment of being the manufacturer, and an excellent job was done in the United Kingdom to secure the existing business. Common users of the Cromax plates are large web offset companies such as Hunter Print, Southern Print and Chromoworks. These users are looking for long runs of the highest quality - with Cromax they also enjoy the benefits of working with chrome, which gives the highest possible resolution and allows a reduction in the water element of the lithographic printing process. Cromax plates result
Continued Success for U.K. Systems by Norman Godfrey
Polychrome systems are proving to be valuable solutions for customers in the United Kingdom. System sales have been a strong point of the Polychrome Watford team and promise to stay that way - thanks to the remarkable success of Rachwal™ systems and the enthusiastic reception of the Opti-Copy distributorship for the U'K. AnIPM-SOOO™system has been installed at Page Brothers, Norwich, a long-time Polychrome customer with a high annual count of monochrome book pages. Ideally suited for their customers' application, the Rachwal™ IPM-SOOO™system is running trouble-free to the great satisfaction of Page Brothers, who find
in fewer web breaks, less ink usage and sharper dots. More intensive colors and fewer complications with drying systems on presses are added bonuses. In addition to web offset, traditional "multimetaI" etching-type plates provide the ultimate level of quality and durability. These tough (almost indestructible) plates are used mainly in the metal decorating industry and also for heavy packaging materials. The multimetal plates are based on steel or brass with copper and chrome layers. The steel is resistant to cracking and will stand repeated re-runs on the press.
in the Ll.K. including a combination of Vistarcrom and the 'Permashield' system. Our new positive version, dubbed GP Crom, incorporates the new SGAP2C coating, again teamed up with the chrome surface on a high-quality aluminum base. These two new and unique plates represent value-added products not available from our competitors and effectively place Polychrome in a strategic position to penetrate the I?remium plate markets in Europe. O
Rounding out the plate line are two new products from our Cromsys factory in Avranches, France. These are long-run, high-quality negative and positive plates, manufactured with a chrome layer based on aluminium. The negative version, called Vistarcrom, is a successful combination of long- running XLR coating and a chrome surface on aluminium. Vistarcrom boasts the convenience of negative presensitized platemaking with the added features of the chrome layer. Successful trials have been conducted
that the investment was worthwhile when compared to actual savings. Donnelly Documention Services, a division of the well known Donnelly Corporation, U.s.A., has built a production facility for computer manuals on a greenfield site at Wetherby, Yorkshire. Naturally, they have chosen a Rachwal IPM-SOOOsystem to cope economically with their high annual page count. Soon after Polychrome Ltd. gained the U'K, distributorship of the Opti-Copy Imposer system, an order was received from one of Polychrome's oldest and most faithful customers, Cambridge University Press. This prestigious printing house, which dates back to the fourteenth century and proclaims itself as "the oldest printing house in the world," has a tradition of producing high-quality learned pùblications, not only for Cambridge Uruversity itself, but for scholars and educational
establishments throughout the world. Very conscious of their impeccable reputation, Cambridge University Press chose an Opti-Copy Imposer system for its combination of labor saving at the imposition stage and high-quality halftone reproduction. Whitstable Litho, another Polychrome book printing customer, has "opted" for an Opti-Copy Imposer system to produce a combination of line and color jobs. The time and labor savings at the imposition stage are an added bonus to the increased accuracy offered by the precise engineering and optical standards of the Opti-Copy equipment. The overwhelming satisfaction expressed by our customers and the large number of leads for Opti-Copy and Rachwal systems generated at DRUPA have provided a superb "springboard" for future systems activity and sales. O
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Metalmate Mastering Europe by Norman Godfrl!1J
The celebrated member of Polychrome's new Metalmaster System is the Metalmate, a unique camera platemaker capable of producing top-quality metal offset plates at the touch of a button! Working directly from paste-up artwork, the Metalmate produces imaged plates, suitable for print runs of up to 50,000,in 45 seconds and, best of all, no film or film prep, stripping and opaquing are required. At the heart of the Metalmaster System is the remarkable OPC-Faluminum plate material - a product resulting from worldwide Polychrome cooperation and research. Designed for optimum plate image quality when used with filmless platemaking systems, the OPC-F is coiled into rolls for automatic dispensing from the back of the specially adapted camera on the Metalmate unit. The OPCF was quickly taken up in Europe and championed by a European task force team headed by Mike Millea and John Salmon from Watford. The Metalmate and OPC-Fplates, combined with a plate processor, constitute the Metalmaster System which was put through field
Never a Dull Moment at the World of Adventure by Norman Godfrey
In celebration of the summer season, the spirited Social Committee of Polychrome, Watford arranged an exciting day out for employees and their families at the Chessington "World of Adventure" Theme Park and Zoo, situated just south of London. Prominent among the organizers were Dorothy Caswell, personnel manager; Duncan Heath, sales; Ian Wheeler and Annette Boughton, accounts department; and Wally Stark and BillNorman, warehouse supervisors.
testing, controlled sales and commercial introduction in Europe over a period of about eighteen months.
the next few months. Initial orders were also taken at DRUPA from dealers in Saudi Arabia, Cyprus, Israel, Greece, India and South Africa. The first batch The system was pioneered in the Ll.K, as of cameras and processors for U.S. cusa commercial proposition following its tomers are on their way across the launch at IPEX in1988. Concentrated Atlantic and we are confident here at sales and technical efforts during 1989 Watford that Domestic Printing Prodhave given the Metalmaster System a ucts will find the Metalmaster System a leading edge against direct-to-plate op- valuable addition to an already successposition. No other company can offer a ful range of Polychrome products. O first-class grained, anodized aluminum plate with high image resolution capability and photo-direct convenience of operation. The results of the European cooperation have been remarkable - particularly following the success of the system at DRUPA, which resulted in a sharp increase in sales in Germany. This was spurred by the first-rate efforts of the Metalmaster "manschaft" (team) of W. Haun and W. Schiens, again backed up by Millea and Salmon, as well as other services and logistic staff at Watford. There are now more than 73 Metalmates installed and sold in the Ll.K.and Europe, with sales in France and the rest of Europe expected to accelerate quickly during
After much careful and detailed planning, one hundred people assembled at the Watford officeson Sunday, June 24th. The group included a throng of young children excited at the prospect of a day of adventure at this popular attraction. Everyone in the party brought his or her own picnic lunch, but the children made out particularly well as all were given a 'goody' bag prepared by Duncan Heath's wife, Linda. Two buses set out for Chessington where, upon their arrival, they unleashed hordes of Polychromers on the unsuspecting theme park. Facilities and diversions were numerous including a well-stocked zoo, a dolphinarium and polar bears. Our fascination with the mixture of marine and animal wildlife provided a delightful
Polychrome's Metalmate camera plaiemaker.
alternative to the adventure rides which produced the usual amount of decibels in the form of screams and screeches. Although one or two parents had to penetrate the crowds to retrieve wandering offspring, the meticulous planning of the Social Committee insured that the day was a safe one and the only first-aid requirements were a band-aid or two (probably to fix parents' blisters). After a pleasant and jovial drive home, the Polychrome party arrived back at Watford in good condition with both parents and children demanding to know the date of the next excursion. Our thanks to the organizers who made certain that one hundred Polychrome staff members and their children had an enjoyable and satisfying day out! D
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Operation Label Compliance: Polychrome Meets "Right to Know" by BarbaraCane
When the U'S. Supreme Court rejected industry's challenge to New Jersey's "Universal Labeling Law," the state's employers were faced with tough new requirements. According to this new provision of "Right-to-Know" legislation, employers had to label all containers, stating the five most prominent ingredients, and all hazardous ingredients, by March 30, 1990. Test tubes, mixing kettles, monster storage tanksall these containers were affected - and local public health authorities are empowered to levy stiff fines for noncompliance.
project leader, polymer lab, Clark, organized the labeling of raw materials on-hand as well as everything in the R&D lab. Bernie Shaffer, purchasing agent, Clark, asked our suppliers to ensure that all new raw materials arrived with proper labeling.
Not a container went unlabeled at Clark Film Division as workers successfully met the requirements of New Jersey's new label law.
Because our New Jersey customers are also New Jersey employers, and therefore subject to the law, we believed they would want, and should have, the conThe point of the law is to help people venience of receiving our products understand the substances they work labeled to meet the new standard. Simiwith so they can observe proper health lar laws will probably be enacted in and safety procedures, and act other states, but even if they are not, we appropriately in case of an accident. believe Polychrome customers and their Polychrome mobilized quickly to comemployees deserve the highest level of ply at its Clark, Robbinsville and Mount health protection possible, and have Laurel, N.J. operations. Ralph Gigi, cordecided to label all products according porate manager ofenvironmental affairs, worked with a dedicated team, chaired to the high New Jersey standard. by Ian Ward, manager, film converting, photochemicals and warehouse opera- Lee Burke, manager, art department, tions, Clark Film Division, to meet the Yonkers, and Sid Fowlds, printing decompliance deadline. Paul Kish, pro- partment supervisor, Yonkers, set to cess engineer, film emulsion coating work designing and printing new ladepartment, Clark, and Ozzie Cirignano, bels, while Ralph Maccarone, senior
supervisor, photochemical production department, Clark, figured out how to get them on all of our products. Numerous overtime hours were contributed by Robbinsville employees to make sure all existing stock received the new informationregardless ofits destination state. Thanks to their tremendous hard work and effort, the Polychrome team got the job done. Not only did we meet legal requirements in our New Jersey locations, but by labeling all products according to the tough New Jersey standard, we ensured that our customers and their employees throughout the country will have the information they need to do the job safely. Our customers do have a Right-to-Know, and we'll do all we can to make sure they do! O
Empowered Project Team Meets With Success On June 30, 1990, Polychrome Projection Speed Duplicating Film, dubbed PSD, was commercially released - an on-time release made possible through the efforts of an Empowered Project Team.
Clark workers stand next to one of the huge storage tanks which now have signs identijijing their contents.
The team was empowered in February by Paul Reilly, vice president and continued on next page
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determine if the amount of ink oils on printed products are, indeed, a pollution problem.
Ralph GigiWatching Out for Planet Earth by Jean MacDonald
Global warming. Toxicwaste. Acid rain. Air pollution. Chemical dumping. . . And the list goes on. This year's Earth Day rallies threw into the public spotlight a plethora of growing problems that threaten our planet. The warnings were fierce - and justifiably so, considering the magnitude of their implications. Understandable, then, that the government has recently enacted and continues to formulate a multitude of new laws aimed at combatting these problems with a tight fist and, hopefully, slowing down their dangerous effects. This presents new challenges on the corporate industrial level - challenges which are keeping Yonkers employee Ralph Gigi extremely busy. As corporate manager, environmental affairs, Ralph must keep abreast of all changes in government regulations pertaining to health, safety and the environment and see to it that Polychrome conforms to the prescribed standards. One recent undertaking, however, has Ralph doing more than just conforming to the rules, but contributing to research which will hopefully aid in designing the laws.
The Graphic Arts Education and Research Foundation (GAERF) has funded two projects dealing with the retention of ink oil on non-heatset web and sheet-fed lithographic prints. These projects are of significance as they represent the first GAERF-directed research projects and the first environmental studies to be funded by the organization. Ralph was recommended by the National Association of Printers & Lithographers to be a member of the review committee supervising the research. The purpose of the project is to determine the amount of ink oils retained on printed materials. Ink oils are a volatile organic compound which are potentially damaging to the environment. While they represent a small source of emissions from individual printers, collectively they may account for a not so insignificant portion of overall emissions. It is the goal of this project to
The project, which began this past June, is expected to take one to two years to complete. The actual research will be conducted by the Battelle and Carnegie Mellon Institutes. Ralph's role, as a member of the review committee, is to review, evaluate and offer technical guidance on the research at the conclusion of each phase. Will the results of this project be of benefit to Polychrome? As members of the DIC family, both Polychrome & Sun Chemical may be able to use findings from the research in ongoing ink and plate compatibilty studies. However, Ralph is quick to point out; "While the project will benefit us, it will be of an even greater benefit to our customers and the environment." In conclusion, Ralph is optimistic about the direction that this research will take: "I believe this effort will be the forerunner of other funded research to benefit the Graphic Arts Industry, given the myriad of environmental regulations currently being authorized." The future promises to be a busy one for the environmental regulation and research field, and, for all of us, a brighter one, thanks to their efforts! D
continued from previous page
general manager; Dr. BurtWaxman, vice president, film division; and Mike Adelman, vice president, marketing, after successful field testing of CS26and CS27. The group included people from many disciplines: Bob Burslem, Marketing; SteveGallo,R&D;Hank Trzeciak, Quality Management; Ed Campanella, Testing & Analysis; Chris Buccarellí, Materials Management; Paul Kish, Manufacturing; JoeCiccone, Finance; Ed Wisniewski, Marketing Technical Services; Bernie Shaffer, Purchasing; and, Gerry Scillitani. Converting. Their
charge was to "do what needs to be done" to commercialize a Clark-made superior projection-speed duplicating film product and thereby eliminate depèndence on an existing vendor. Historically, replacing a vendor's product sold under the Polychrome label by a Polychrome manufactured product, has proven to be an effective way to make rapid inroads in the printing trades with film products. In order to meet their June 30th deadline, the EPT incorporated a rotating chair-
person and secretary system, and all members were constantly on the lookout for a "fatal flaw" that could hinder progress. Communication was fostered at all levels, cutting through red tape in ways that sped progress tenfold. Response times to action items were slashed to days instead of weeks. Finally, the fruits of the team's labors were realized on June 30th, just four months after the group was charged, proving that "together we can do anything to which we put our minds and resources." D
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Promotions ATLANTA CHARLOTTE CHICAGO CINCINNATI CLARK
CLEVELAND COLUMBUS
DALLAS DETROIT HARTFORD LOS ANGELES
MINNEAPOLIS NASHVILLE N.Y./METRO
PHILADELPHIA
PHOENIX PITTSBURGH ROBBINSVILLE YONKERS
Jan 1990 through July 1, 1990
Cindy Zickafoose, to office administrator Dana Desensi, to senior sales secretary Michael Rowan, to equipment service technician Mary Gregory, to senior credit administrator Robert Arthur, to senior emulsion analyst Vivian Cangialosi, to scheduling services administrator Rose Ann Crawford, to administrative assistant Yolanda Fuentes, to technical associate Janice Griffin, to administrative secretary Corey Meitchik, to senior photographic technician Shashikant Saraiya, to technical group leader/lab manager John Zyra, to senior laboratory technician Virginia Harvey, to customer service representative Scott Elliott, to inventory control specialist Mark Oser, to manager of plate technical services Robert Piller, to development chemist Richard Welling, to manufacturing team manager John Westerman, to process line advisor Wayne Gaugler, to assistant branch manager Donald Paddack, to branch manager Wallace Lukes, to account executive Patrick McClure, to technical associate, equipment service Lester Halliwell, to technical sales representative Robert Hass, to account executive Bruce Welz, to senior technical sales representative Peter Ellenz, to branch manager John Russell, Jr., to account executive Teresa Clement, to senior customer service representative Ronald Marra, to branch manager Jack Baraczek, to regional manager Richard Konzelmann, to senior technical sales representative Deborah Lutz, to customer service representative Robert Donnelly, to senior office administrator Michael McGartiand, to warehouse administrator Joseph Morris, to group leader Jack Azar, to environmental engineer Josephine Gigi, to executive secretary Sal Lombardo, to director of quality assurance Donald Lynch, to national dealer manager Debbie Reilly, to programmer/analyst B Ewart Simms, to senior laboratory technician Suzanne Suriano, to junior accountant Hugo Wi nt, to senior production supervisor
Inadvertently overlooked in the last issue was the following promotion: BOSTON Patricia Murphy, to senior customer service representative
Clark at Full Capacity by Burl Waxman
Capacity atourClark,N.J. Film Division has been reached and exceeded, and sales of Clark-produced film products have surpassed budgeted forecast for 1990. The increase in sales, which has been the culmination of years of work and dedication, caused a shortage of product earlier in the year and outpaced Clark's ability to deliver, even at faster than budgeted coating speeds. Tooffset the shortfall Clark embarked on an accelerated qualification program to purchase already-backed film base in order to augment its coating capability. This being accomplished, inventory levels are now back in line and customer service levels have vastly improved. In order to avoid future problems we have just modified the coater to increase capacity by 10% and expect to modify the coater again next year to provide an additional 25%. Our thanks to the sales and marketing forces for making these prad uetivity requiremen ts necessary! D
The Ship Comes in for Suggestion Winners The Suggestion Committee recently found themselves swamped with suggestions. Why the sudden pouring in of ideas from Polychrome employees? Perhaps it was the incentive of prizesWorld Yacht Dinner Cruises for two on the Hudson - to be won that caused the upsurge! During May and June U.S. employees participated in a contest, the winner being the person who submitted the most accepted suggestions within that time frame. The winners for each business unit were as follows: Clark Corporate Manufacturing R&D Field Sales
Michael Lawrence Jean MacDonald Larry Hayes Lee Korionoff Sallie Murphy & Patti Murphy D
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E Spring Training in Florida
Georgia's on Their Minds
Anxious to break in their new tech center, our Ft. Lauderdale, Florida sales office recently sponsored a two-day training seminar with American Litho Supply, our Ft. Lauderdale dealer. The sessions proved to be a great success with over 80 people attending the six courses which consisted of academic as well as hands-on training. The subjects covered included platemaking, how to shoot a halftone and diffusion transfer. The courses were taught by Al Garcia, regional film support manager, with assistance from Al Wierling, branch manager; John Ferriauolo, account executive; and Tom Bassett from American Litho Supply. Based on this tremendous response, Polychrome is initiating a series of free monthly training sessions featuring subjects focused on the prepress area. O
What better way to express their sincere best wishes? A spirited Clark, N.J. crew gathered for a photo to send to Columbus which read, "Georgia's on Our Minds ... With Best Wishes From All Your Friends at Clark Film Division."
Off and Running, Once Again! Clad in shorts, T-shirts and running shoes, ten Polycharme employees took to the pavement to represent Polychrome in the New York City leg of the Manufacturers Hanover Corporate Challenge. Held annually in Central Park, this was Polychrome's second year in the road race. Contrary to appearances, this event is not an all male affair and the team appeals to the female population of Polychrome to join them next year. The 3.8-mile race includes three categories: two races for men (fast and slow), and one for women.
This year's team included (l. to r.) Gerry Scillitani, Ian Ward, Paul Jargiello, Sieve Rodgers, Frank Cuervo, Henry Scolnick, Victor Lopez, Stu Sherman, Ray Baer and Bob Burslern.
The entire team was thankful to Ed Campanella and his son Peter, who provided the official Polychrome cheering section and protected the athletes' belongings during the race. O
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Scholarships
Abound!
Polychrome 1990 Scholarship Winners Being that Fall is "back-to-school" time for many people, it is appropriate that we report on five Polychrome employee sons and daughters who will be going back to school with $1000assistance from Polychrome's Scholarship program.
Once a Polychrome Scholarship winner, now a Polychrome employee ... Marc Sherman can be found in the Marketing Department, Yonkers.
Rachel Feinstein Having graduated from high school in June, Rachel is now attending the University of Delaware. She has been involved with numerous extracurricular activities including the National Honor Society, French Club, Yearbook and Tennis. Also an active volunteer within the community, she visited local homes for the elderly and homeless shelters on a weekly basis. Rachel is the daughter of Kenneth Feinstein, Yonkers.
Jennifer Schodtler Jennifer graduated from high school in May and is now a first year student at Brigham Young University. Her extracurricular activities include National Honor Society,Student Government and Latin Club. Jennifer is a talented musician and was a member of her high school's Marching Band, Concert Band and Orchestra. She is the daughter of Raymond Schodtler, Tampa.
R. Jaime Lozada Jr. A recent high school graduate, Jaime is now in his first year at Penn State University. During his high school career, Jaime finished third in both the Physics Department's Junior Academy of Science and the Junior Achievement of Westinghouse competitions. He has also excelled in a variety of sports including soccer, volleyball, track, deck hockey, golf and badminton. Jaime is the son of Terry Lozada, Pittsburgh.
Suzanne Schodtler Also the daughter of Ray Schodtler, Suzanne is the twin sister of our other award winner, Jennifer. In high school she played for the Concert Band and held offices in the Student Government, National Honor Society and Latin Club. She has received numerous awards for her outstanding academic achievement, as well as a Superior Rating on her Quartet Performance. Suzanne is now attending Brigham Young University.
Paul Lucek A second-time winner, Paul will be graduating from Harvard University in 1991with both a Bachelors and Masters Degree in Biology and Biochemistry. Completed in four years, Harvard only accepts three people into this rigorous combined-degree program. Over the past five summers Paul has performed research at the Columbia College of Physicians & Surgeons on a grant from the Parkinson's Disease Foundation, and much of his work is in preparation for publication. Paul is planning to apply to MD./Ph.D. programs upon completion of his degree. He is the son of Richard Lucek, Yonkers.
First Winner of New Scholarship! In the last issue of Polyworld we reported on the establishment of the Polychrome/Lawrence Golusinski Memorial Scholarship to be awarded to a graphic arts student through the National Scholarship Trust Fund of the Education Council of the Graphic Arts Industry, Inc. We are pleased to announce the first recipient of this scholarship, Jeffrey Bosch of Villa Ridge, Missouri. Jeffrey has recently entered Central Missouri State University.
Where are They Now? The first five years (1985-89) of the Polychrome Scholarship program resulted in 23 individual winners. We thought it would be interesting to track down as many of those former winners as possible and find out what they are up to now ... At least two past winners are familiar faces at Polychrome. Marc Sherman, son of Stu Sherman, Yonkers, graduated from Franklin & Marshall College in 1987with a B.A.in Applied Psychology, and is now a member of Polychrome's marketing department, Yonkers. Genevieve Gigi, daughter of Ralph Gigi, Yonkers, is currently an Advertising Design student at the Fashion Institute of Technology. Last December and January she had an opportunity to gain real-life work experience in her field of study when she worked part time for the art and communications departments and proved to be a great help during a particularly busy period. The medical profession has attracted the interests of former winners Paul Lucek (see article on 1990 winners for Paul's story); Lee Golusinski, Jr., son of the late Larry Golusinski, Yonkers; and Norman Lester, son of Marvin Lester, Columbia, Maryland. Lee earned a B.A.from Duke University in 1985and an MD. from the Medical College of Virginia in 1989. He is currently a second-year resident in Family Medicine at the Duke University Medical Center. Norman graduated continued on next page
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continued from previous page
From The Archives ...
from the University of Maryland Medical School in 1988 and is now an M.D./surgical resident, specializing in ear, nose and throat, at the University's Hospital. Douglas Lester, brother of Norman, graduated from Yale University in 1988 with a B.A. in Near East Studies-Russian. He is now vice president of Strub Media Group, Inc., Long Island City, N.Y. Turning from medicine to law, we have Marybeth Bosko, daughter of William Bosko, Cincinnati. Marybeth earned a B.5.in Economics in 1987and an M.B.A. in finance in 1990 - both from Penn State University. She is currently attending law school at Ohio State University and plans to combine her M.B.A. & J.D. into a career in Corporate Law. Marybeth's sister Kristie is currently in her 5th year of an architectural engineering program at Penn State University. Last year Kristie was one of 15 students chosen to work in Germany on a special architectural engineering project as an employee of the U.S.Army. Respective 1988 and 1989 winners, Shawn Hey and Eiko Shimazu are actively pursuing their undergraduate degrees. Shawn, son of David Hey,Dallas, is majoring in accounting at Baylor University and is involved in a number of extracurricular activities including photography and the choir. Eiko Shimazu, daughter of Ken Shimazu, Yonkers, is in her second year at Bucknell University where she is majoring in Civil Engineering. Eiko recently had a unique opportunity to put her knowledge to the test when she and eight other students helped to build a cost-effective, 18-foot wooden bridge, using locally available lumber, for a forestry road in Pennsylvania. Nearly all of the former scholarship winners expressed a note of appreciation to Polychrome for providing the scholarship assistance. As Marybeth Bosko stated, programs such as these, "... allow students, and parents, to focus their energies on the merits of their academic program without feeling the painful realities of the associated costs." D
The Scene: Polychrome's library and meeting room at 2 Ashburton Ave. (diagonally across the street from today's corporate headquarters), Yonkers. The Time: Certainly not far from 25 years ago. The Players: The Company's R&D team of the time, comprised of, l. to r.: Al Taudien, Gregory von Gruenberg, Ibert Melan, Ken Shimazu, Gene Golda, Delos Bown and Simon Chu. Taudien, an Argentine who pioneered facial hair at corporate headquarters, eventually left the Company and has since died. Von Gruenberg, a recent transferee to Polychrome's Plate Technical Center in Columbus, Georgia, hasn't lost his ability, displayed here, for holding listeners spellbound. In addition to being director of R&D, Melan was an expert on poisons, with at least two books to his credit. He retired not long after this picture was taken and subsequently died. The three "youngsters" are still going strong -Shimazu and Golda in R&D, and Chu, now a senior vice president devoting his time and talents to building offset plate plants all over the world. Although he retired to Utah earlier this year, Bown shows up in Yonkers from time to time on consulting missions. D
POLYWORLD Polyworld is published by the Human Resources Department of Polychrome Corporation for employees at all facilities, plants and subsidiaries, and for retirees. All rights reserved.
Publisher Assistant Publisher Editor Assistant Editor Art Director Typography Cartoonist Printing Supervision Pressman
Vivian D'Elia Linda Roskosky Jean MacDonald John Randolph Lee Burke Jean MacDonald Carmelo Torres Sidney Fowlds Lloyd Kirven
Opti-Copy", Imposer" and RegiStar® are registered trademarks of Opti-Copy, Inc. Polychrome, an Equal Opportunity Employer, conducts its business without regard to race, religion, color, sex, age national origin, handicap or veteran status. Polychrome Corporation, Box 817, Yonkers, NY 10702 U.s.A. © Polychrome Corp., 1990.
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perception that our customers have of Polychrome is strongly influenced by the brochures, advertisements and literature they receive. This collage of recently printed materials is a celebration of the worldwide creative forces behind that image, and also offers an opportunity for those Polychrome employees who do not usually come in contact with advertising materials to see Polychrome through the eyes of our customers.
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