https://iqdeals.co.za

 

7​ ​Steps​ ​to​ ​Make​ ​Your​ ​Sales​ ​‘Stick’ 

  Here’s​ ​an​ ​all-too-familiar​ ​scenario​ ​for​ ​a​ ​business​ ​owner.​ ​A​ ​customer​ ​or​ ​client​ ​purchases​ ​a  product​ ​or​ ​service​ ​from​ ​you​ ​and​ ​they​ ​are​ ​excited​ ​and​ ​motivated​ ​by​ ​the​ ​purchase.​ ​But​ ​by​ ​the  time​ ​they​ ​get​ ​home​ ​(or​ ​have​ ​the​ ​product​ ​or​ ​service​ ​delivered​ ​at​ ​a​ ​later​ ​time),​ ​they​ ​get​ ​“cold​ ​feet”  and​ ​develop​ ​the​ ​seemingly​ ​inevitable​ ​buyer’s​ ​remorse.​ ​Whether​ ​it’s​ ​a​ ​purchase​ ​of​ ​an​ ​expensive  piece​ ​of​ ​property,​ ​an​ ​automobile,​ ​or​ ​an​ ​inexpensive​ ​educational​ ​program,​ ​buyer’s​ ​remorse​ ​can  happen.   

    Buyer’s​ ​remorse​ ​is​ ​a​ ​natural​ ​phenomenon.​ ​Buyers​ ​question​ ​their​ ​purchase​ ​and​ ​wonder,​ ​“Is​ ​this  product​ ​or​ ​service​ ​really​ ​worth​ ​all​ ​that​ ​money?”​ ​“Did​ ​I​ ​really​ ​make​ ​a​ ​good​ ​decision​ ​when​ ​I  decided​ ​to​ ​purchase​ ​from​ ​this​ ​particular​ ​company?”    One​ ​of​ ​the​ ​most​ ​difficult​ ​things​ ​for​ ​business​ ​owners​ ​to​ ​deal​ ​with​ ​(financially​ ​and  psychologically)​ ​is​ ​when​ ​something​ ​is​ ​returned​ ​for​ ​a​ ​refund.​ ​You​ ​worked​ ​so​ ​hard​ ​to​ ​sell​ ​it​ ​in​ ​the  first​ ​place;​ ​now​ ​it’s​ ​returned​ ​because​ ​the​ ​person​ ​had​ ​buyer’s​ ​remorse.​ ​OUCH!    The​ ​million-dollar​ ​question​ ​for​ ​many​ ​business​ ​owners​ ​is,​ ​“How​ ​can​ ​I​ ​eliminate​ ​(or​ ​at​ ​least  greatly​ ​minimize)​ ​buyer’s​ ​remorse​ ​and​ ​refunds​ ​in​ ​my​ ​business?”​ ​The​ ​answer​ ​is​ ​clear​ ​my​ ​friend:  You​ ​need​ ​to​ ​implement​ ​a​ ​“Stick​ ​Program.”   

https://iqdeals.co.za

A​ ​Stick​ ​Program​ ​refers​ ​to​ ​making​ ​the​ ​sale​ ​“stick”​ ​…​ ​meaning​ ​the​ ​purchaser​ ​of​ ​your​ ​product​ ​or  service​ ​actually​ ​KEEPS​ ​it.    A​ ​Stick​ ​Program​ ​can​ ​involve​ ​a​ ​single​ ​element​ ​(like​ ​a​ ​thank-you​ ​letter​ ​sent​ ​right​ ​after​ ​the​ ​sale​ ​is  made)​ ​or​ ​it​ ​can​ ​be​ ​more​ ​elaborate​ ​and​ ​include​ ​several​ ​steps.​ ​Here​ ​are​ ​7​ ​steps​ ​to​ ​a​ ​powerful​ ​Stick  Program.​ ​You​ ​can​ ​pick​ ​and​ ​choose​ ​from​ ​this​ ​list,​ ​or​ ​for​ ​maximum​ ​“STICK,”​ ​you​ ​can​ ​use​ ​them​ ​all.    STEP​ ​1:​ ​The​ ​most​ ​effective​ ​things​ ​to​ ​do​ ​to​ ​make​ ​a​ ​sale​ ​“stick”​ ​is​ ​to​ ​quickly​ ​follow​ ​up​ ​with​ ​a​ ​letter  to​ ​the​ ​purchaser​ ​as​ ​soon​ ​as​ ​the​ ​order​ ​is​ ​shipped.​ ​I​ ​send​ ​out​ ​a​ ​thank-you​ ​letter​ ​with​ ​a​ ​crisp,​ ​new  ONE​ ​DOLLAR​ ​BILL​ ​attached​ ​to​ ​the​ ​top​ ​of​ ​it.​ ​The​ ​cash​ ​in​ ​the​ ​letter​ ​is​ ​a​ ​great​ ​attention​ ​“grabber,”  and​ ​it​ ​forces​ ​the​ ​recipients​ ​to​ ​read​ ​the​ ​letter​ ​to​ ​find​ ​out​ ​why​ ​you​ ​sent​ ​them​ ​money.​ ​The​ ​letter  indicates​ ​the​ ​dollar​ ​bill​ ​represents​ ​the​ ​first​ ​dollar​ ​the​ ​buyers​ ​have​ ​received​ ​in​ ​their  relationship​ ​with​ ​Joe​ ​Polish​ ​…​ ​and​ ​that​ ​it’s​ ​just​ ​the​ ​first​ ​of​ ​MANY​ ​more​ ​to​ ​come​ ​as​ ​they  implement​ ​the​ ​program​ ​they​ ​purchased.    STEP​ ​2:​ ​Send​ ​a​ ​voice​ ​broadcast​ ​about​ ​a​ ​week​ ​after​ ​your​ ​new​ ​customers​ ​receive​ ​the​ ​product​ ​or  service.​ ​In​ ​the​ ​voice​ ​broadcast​ ​(which​ ​leaves​ ​a​ ​message​ ​on​ ​their​ ​voice​ ​mail),​ ​thank​ ​them​ ​and  reinforce​ ​their​ ​very​ ​good​ ​decision​ ​to​ ​purchase​ ​from​ ​you.    STEP​ ​3:​ ​Send​ ​them​ ​another​ ​letter​ ​a​ ​week​ ​or​ ​two​ ​after​ ​the​ ​sale,​ ​this​ ​time​ ​with​ ​a​ ​bunch​ ​of  testimonials​ ​in​ ​it.​ ​When​ ​they​ ​read​ ​the​ ​testimonials,​ ​their​ ​decision​ ​to​ ​purchase​ ​the​ ​program​ ​is  justified​ ​in​ ​their​ ​minds​ ​(people​ ​are​ ​always​ ​looking​ ​for​ ​a​ ​way​ ​to​ ​justify​ ​past​ ​purchases),​ ​and  they​ ​become​ ​“re-sold.”​ ​Keep​ ​in​ ​mind​ ​that​ ​the​ ​initial​ ​sale​ ​is​ ​NOT​ ​the​ ​only​ ​sale​ ​you​ ​need​ ​to​ ​make.  You​ ​need​ ​to​ ​“re-sell”​ ​the​ ​clients​ ​after​ ​they​ ​purchase​ ​too.    STEP​ ​4:​ ​Send​ ​them​ ​a​ ​free​ ​bonus​ ​gift​ ​after​ ​they’ve​ ​had​ ​the​ ​product​ ​for​ ​30​ ​days.​ ​The​ ​gift​ ​is​ ​not  expensive,​ ​but​ ​it​ ​is​ ​valuable​ ​(sometimes​ ​it’s​ ​a​ ​calendar,​ ​an​ ​audio​ ​interview​ ​on​ ​CD,​ ​a​ ​book,​ ​etc.).  Though​ ​not​ ​expensive,​ ​the​ ​client​ ​REALLY​ ​appreciates​ ​the​ ​unexpected​ ​gift,​ ​and​ ​it​ ​helps​ ​the  original​ ​sale​ ​to​ ​STICK​ ​…​ ​and​ ​opens​ ​the​ ​door​ ​for​ ​additional​ ​sales​ ​and​ ​referrals​ ​from​ ​the​ ​same  client​ ​as​ ​well.    STEP​ ​5:​ ​Invite​ ​your​ ​new​ ​clients​ ​onto​ ​a​ ​FREE​ ​monthly​ ​teleseminar​ ​(that’s​ ​a​ ​seminar​ ​by​ ​phone).  This​ ​allows​ ​the​ ​new​ ​clients​ ​to​ ​get​ ​on​ ​the​ ​phone​ ​with​ ​you​ ​and​ ​other​ ​clients​ ​from​ ​around​ ​the  country,​ ​to​ ​hear​ ​some​ ​valuable​ ​message​ ​from​ ​you​ ​and​ ​your​ ​guests,​ ​and​ ​to​ ​be​ ​able​ ​to​ ​ask  questions​ ​for​ ​free.    STEP​ ​6:​ ​Send​ ​a​ ​monthly​ ​newsletter​ ​to​ ​all​ ​your​ ​new​ ​clients​ ​for​ ​at​ ​least​ ​a​ ​year.​ ​If​ ​you​ ​don’t​ ​have​ ​a  newsletter,​ ​create​ ​one​ ​based​ ​on​ ​the​ ​information​ ​in​ ​your​ ​industry​ ​to​ ​further​ ​position​ ​you​ ​as​ ​the  expert.​ ​This​ ​will​ ​keep​ ​you​ ​in​ ​their​ ​consciousness​ ​and​ ​position​ ​you​ ​to​ ​get​ ​additional​ ​sales​ ​and  referrals.   

https://iqdeals.co.za

STEP​ ​7:​ ​The​ ​final​ ​step​ ​to​ ​a​ ​successful​ ​Stick​ ​Program​ ​is​ ​to​ ​ask​ ​your​ ​new​ ​clients​ ​for​ ​a​ ​testimonial.  About​ ​two​ ​months​ ​after​ ​they​ ​make​ ​a​ ​purchase,​ ​send​ ​a​ ​letter​ ​asking​ ​them​ ​for​ ​a​ ​testimonial.  When​ ​clients​ ​go​ ​through​ ​the​ ​effort​ ​to​ ​write​ ​or​ ​give​ ​you​ ​a​ ​testimonial,​ ​it​ ​reinforces​ ​the​ ​smart  decision​ ​they​ ​made​ ​to​ ​purchase​ ​your​ ​products​ ​and/or​ ​services​ ​and​ ​solidifies​ ​their​ ​commitment  to​ ​the​ ​past​ ​(and​ ​future)​ ​purchases​ ​from​ ​you.​ ​One​ ​powerful​ ​method​ ​is​ ​to​ ​have​ ​a​ ​“testimonial  contest”​ ​in​ ​which​ ​you​ ​award​ ​the​ ​best​ ​testimonial​ ​with​ ​a​ ​valuable​ ​gift,​ ​such​ ​as​ ​an​ ​hour​ ​of  telephone​ ​consulting​ ​with​ ​you​ ​for​ ​free​ ​(worth​ ​thousands​ ​of​ ​dollars​ ​if​ ​you​ ​have​ ​positioned  yourself​ ​as​ ​an​ ​expert).    Your​ ​Stick​ ​Program​ ​can​ ​be​ ​even​ ​more​ ​complex​ ​than​ ​this.​ ​But​ ​even​ ​if​ ​these​ ​seven​ ​steps​ ​seem​ ​like  too​ ​much​ ​for​ ​you,​ ​then​ ​use​ ​just​ ​the​ ​first​ ​one​ ​of​ ​the​ ​steps​ ​and​ ​you’ll​ ​begin​ ​to​ ​see​ ​a​ ​difference.  Your​ ​company’s​ ​rate​ ​of​ ​complaints,​ ​returns,​ ​and​ ​refunds​ ​will​ ​go​ ​down,​ ​leading​ ​to​ ​a​ ​higher  satisfaction​ ​rate​ ​of​ ​your​ ​clients​ ​…​ ​more​ ​testimonials​ ​…​ ​more​ ​referrals​ ​…​ ​more​ ​business​ ​…​ ​and  more​ ​profit​ ​for​ ​your​ ​business!​ ​It​ ​is​ ​worth​ ​the​ ​effort!      Contact​ ​Details:  BlueTech​ ​Africa  87​ ​De​ ​Korte​ ​St,​ ​Braamfontein​ ​Johannesburg  Johannesburg​ ​2017,​ ​Gauteng,​ ​South​ ​Africa  Website:​ ​https://iqdeals.co.za  Google​ ​Site:​ ​https://sites.google.com/site/restaurantepossoftware  Google​ ​Folder:​ ​https://goo.gl/p5Aeax  Twitter:​ ​https://twitter.com/earladowning      Related​ ​Contents:  retail​ ​point​ ​of​ ​sale​ ​systems​ ​south​ ​africa  restaurant​ ​epos​ ​software  restaurant​ ​point​ ​of​ ​sale​ ​software  pos​ ​systems​ ​for​ ​restaurants  pos​ ​with​ ​inventory​ ​system  restaurant​ ​cash​ ​register​ ​software  restaurant​ ​point​ ​of​ ​sale​ ​systems​ ​south​ ​africa  restaurant​ ​software​ ​solutions  restaurant​ ​software​ ​systems  restaurant​ ​pos​ ​system​ ​software  restaurant​ ​pos​ ​software​ ​south​ ​africa  pos​ ​system​ ​software​ ​for​ ​retail​ ​store  pos​ ​software​ ​with​ ​inventory​ ​control  pos​ ​solutions​ ​for​ ​small​ ​business 

https://iqdeals.co.za

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