Pocket Gems uses YouTube app install campaigns to acquire high value users.
50% higher LTV than other video networks
“We've seen success with the YouTube affinity targeting which allows us to match Pocket Gems Episode target user with highly relevant affinity groups (e.g. "fashionistas", "beauty mavens", "romance and drama movie fans"). We feel the granularity of targeting is effective and allows us to reach the right audience.”
- David Rose Director of Performance Marketing, Pocket Gems * Between Dec 2015 - Jan 2016
<$2 CPI driving significant install volume
80% increase in install volume in one month*
Success story
Pocket Gems uses YouTube app install campaigns to acquire high value users.
50%
<$2
higher LTV than other video networks
CPI driving significant install volume
Proprietary + Confidential
Pocket Gems wins over gamers at key CPI With YouTube TrueView video ads on mobile we were able to drive significant volume at a CPI less than
$2.00 Between Dec’15 - Jan ‘16
Proprietary + Confidential
Pocket Gems wins over gamers at key CPI With YouTube in-app interstitial ads on mobile we were able to drive significant volume at a CPI less than
$1.00 Between Dec’15 - Jan ‘16
Success story – Pocket Gems wins over gamers at key CPI "Google provides us with a very cost-effective way "Google search app install ads have been a very of reaching the kinds of players who love our effective channel to acquire new a very games. for Our Walmart campaign with Google delivered users efficiently and return at scale.”” impressive on investment. With the new format we were able to drive significant volume at a Brian Buser,CPI Senior Manager less than $1. We Mobile were ableMarketing to scale our campaigns by increasing budgets 300%. Adwords has become one of our most profitable channels.” Background
Goal
Approach
Results
Pocket Gems is a mobile first developer of games and entertainment for iOS and Android
Drive a high volume of target customers to install and play “Episode” new to their diverse portfolio of games
Create targeted In-App display campaigns to reach players at scale
Drove app downloads at a less than $1 CPI at scale
Pocket Gems is a mobile first developer of games and entertainment for iOS and. Android. Goal. Drive a high volume of target customers to install and play. âEpisodeâ new to their diverse portfolio of games. Approach. Create targeted In-App display campaigns to reach players at scale. Results. Drove app downloads at a.
âYouTube has helped us acquire uses with a higher LTV compared to other video networks. We were able to find quality users at scale and optimize for the actions that matter most to our business.â Pocket Gems uses. YouTube app install campaigns to
âWe're really excited about the Android platform,â Crystal says. âI'm hopeful that the Tap series will become one of the most popular Android apps, too.
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âWhen we heard about the bidding beta for YouTube app installs, we knew we wanted to try it with our existing creative. The results were so good, even in countries where installs are usually quite expensive, that we switched all of our. YouTube cam
Keep one channel. Since your new videos will likely appeal to a similar audience as your existing videos, its not necessary to start a new channel. However, make sure to check YouTube analytics after you release the new videos to confirm it appeals t
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