Pocket Gems uses YouTube app install campaigns to win over active gamers
“YouTube has helped us acquire uses with a higher LTV compared to other video networks. We were able to find quality users at scale and optimize for the actions that matter most to our business.”
Goals
Results
• Drive high volume of installs targeting LTV customers
• 50% higher LTV than other video networks
Approach
• <$2 CPI driving significant install volume
• Create targeted video campaigns to reach players at scale
- David Rose Director of Performance Marketing, Pocket Gems
*Between Dec 2015 - Jan 2016
• 80% increase in install volume in one month*
Pocket Gems uses YouTube app install campaigns to win over active gamers
50% higher LTV than other video networks
“YouTube has helped us acquire users with a higher LTV compared to other video networks. We were able to find quality users at scale and optimize for the actions that matter most to our business.”
- David Rose Director of Performance Marketing, Pocket Gems
*Between Dec 2015 - Jan 2016
<$2 CPI driving significant install volume
80% increase in install volume in one month*
Pocket Gems uses YouTube app install campaigns to win over active gamers
âYouTube has helped us acquire uses with a higher LTV compared to other video networks. We were able to find quality users at scale and optimize for the actions that matter most to our business.â Pocket Gems uses. YouTube app install campaigns to win over active gamers. - David Rose. Director of Performance ...
Pocket Gems is a mobile first developer of games and entertainment for iOS and. Android. Goal. Drive a high volume of target customers to install and play. âEpisodeâ new to their diverse portfolio of games. Approach. Create targeted In-App displa
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