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Book Synopsis Marketing: An Introduction is intended for use in undergraduate Principles of Marketing courses. It is also suitable for those interested in learning more about the fundamentals of marketing. This best-selling, brief text introduces marketing through the lens of creating value for customers. With engaging real-world examples and information, Marketing: An Introduction shows students how customer value–creating it and capturing it–drives every effective marketing strategy. The Twelfth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies. MyMarketingLab for Marketing: An Introduction is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams–resulting in better performance in the course–and provides educators a dynamic set of tools for gauging individual and class progress. This program will provide a better teaching and learning experience–for you and your students. Improve Results with MyMarketingLab: MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning. Guide Student’s Learning: The text’s active and integrative “Road to Learning Marketing??

Book details ●











Author : Gary Armstrong Pages : 672 pages Publisher : Pearson 2014-01-17 Language : English ISBN-10 : 0133451275 ISBN-13 : 9780133451276

presentation helps students learn, link, and apply major concepts. Encourage Students to Apply Concepts: A practical marketingmanagement approach provides in-depth, real-life examples and stories that engage students with basic marketing concepts and bring the marketing journey to life. Cover New Marketing Trends and Technology: Every chapter of this edition features revised and expanded discussions on the explosive impact of exciting new marketing technologies. Note: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0133763528/ISBN-13: 9780133763522. That package includes ISBN-10: 0133451275/ISBN-13: 9780133451276 and ISBN10: 0133455122/ISBN-13: 9780133455120. MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor. Note: MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor.

Online PDF Marketing: An Introduction

Verizon has decided to abruptly cut off wireless internet to some 8 500 rural customers in 13 states saying their heavy data use had made it impossible to profit ...

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Online PDF Marketing: An Introduction
Verizon has decided to abruptly cut off wireless internet to some 8 500 rural customers in 13 states .... Section1 { page: Section1; } This best-selling, brief text.

Online PDF Marketing: An Introduction (12th Edition ...
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