Nordeus builds on their YouTube success with new bidding strategies for Top Eleven - Be a Football Manager “When we heard about the bidding beta for YouTube app installs, we knew we wanted to try it with our existing creative. The results were so good, even in countries where installs are usually quite expensive, that we switched all of our YouTube campaigns to the new bidding method.” - Dušan Vukić User Acquisition Manager
Goals
Results
• Increase installs at an affordable CPI, especially in countries with a traditionally high CPI
• 40%+ lower CPI for new YouTube Android and iOS campaigns compared to other channels
Approach
• 42% lower CPI for new YouTube iOS campaigns compared to other channels
• Re-use successful video creative in new YouTube campaigns to test bidding strategies and reach a lower target CPA • Target sports-fan audiences for maximum engagement
• 5x lift in install volume in the first quarter
Nordeus builds on their YouTube success with new bidding strategies for Top Eleven - Be a Football Manager
44% lower CPI for new YouTube Android campaigns
“We were already seeing a lot of user engagement with our video that featured [soccer manager] Jose Mourinho, at a good cost per install. When we heard about the bidding beta for YouTube app installs, we knew we wanted to try it with our existing creative. The results were so good, even in countries where installs are usually quite expensive, that we switched all of our YouTube campaigns to the new bidding method.”
- Dušan Vukić User Acquisition Manager
42% lower CPI for new YouTube iOS campaigns
5x lift in install volume in the first quarter
Nordeus builds on their YouTube success with new bidding strategies for Top Eleven - Be a Football Manager
Nordeus builds on their YouTube success with new bidding ... - Services
âWhen we heard about the bidding beta for YouTube app installs, we knew we wanted to try it with our existing creative. The results were so good, even in countries where installs are usually quite expensive, that we switched all of our. YouTube campaigns to the new bidding method.â Nordeus builds on their YouTube.
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Pocket Gems is a mobile first developer of games and entertainment for iOS and. Android. Goal. Drive a high volume of target customers to install and play. âEpisodeâ new to their diverse portfolio of games. Approach. Create targeted In-App displa
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