ACE

IEDC

GRC

IABC

Who: ACE 2016

When: January 21-22, 2016

What: Actual Economy: Local solutions for Global challenges

Where: Bangkok, Thailand

Who International Economic Development Council

When: January 24-26, 2016

What: IEDC Leadership Summit Who: The Institute of Research in Business and Management What: Global Research Conference

Deadline: November 27, 2015

Where: New Orleans, LA Deadline: November 27, 2015 When: January 8-10, 2016 Where: Goa, India Deadline: November 30, 2015

Who: Clute Institute

When: January 3-7, 2016

What: 2016 International Academic

Where: Orland, Florida

Business Conference

GBC

IBR

Who: GBC 2016

When: February 1-5, 2016

What: Global Business Conference Winter 2016

Where: Tignes, France

Who: International Business Research Conference 2016

When: April 5-6, 2016

What: IBR 2016

Deadline: December 15, 2015

Where: Dubai Deadline: January 31, 2016

ICAMEES

IAC_MEM

Who: ICAMESS 2016

When: April 30, 2016

What: Intl. Conf on Accounting, Management, Economics, and SS

Where: Millennium Hotel, Jakarta

Who: IAC-MEM 2016

When: April 15-16, 2016

What: International Academic Conference on Management, Economics and Marketing

Where: Budapest, Hungary

Who: FERC 2016

FERC

MAC-EMM

AIB

ISATEM

GBRS

When: June 1-4, 2016

Who: MAC-EMM 2016

When: August 5-6, 2016

What: Multidisciplinary Academic Conf. on Economics, Management, and Marketing

Where: Prague, Czech Republic Deadline: June 25, 2016

When: March 12-13, 2015

What: 2016 intl. Conf. on Business Where: Seoul, South Korea and Economics

IFKAD

Deadline: February 29, 2016

What: The 12th Annual Family En- Where: Brazil terprise Research Conference Deadline: April 30, 2016

Who: ICOBE 2016

ICOBE

Deadline: February 5, 2016

Deadline: November 30, 2015

Who: IFKAD 2016

When: January 15-17, 2016

What: International Forum on Knowledge Asset Dynamics

Where: Dresden, Germany

Who: Academy of Intl. Business

When: November 2015

What: Strategic Management in Africa

Where: Online

Who: ISATEM

When: January 20, 2016

What: International Conference on Economics & Business Management

Where: Saint Petersburg, Russia

Who: 2016 Winter Global Business Research Symposium

When: January 29-30, 2016

What: 2016 Winter GBRS

Deadline: January 25, 2015

Deadline: November 30, 2015

Deadline: December 23, 2015

Where: Los Angeles

Deadline: January 22, 2016

SBANC

SBANC

AABRI

ICEHM

IISES

NASBITE

SBANC

The Small Business Advancement National Center has moved to its new website! The updated address is http://www.uca.edu/sbanc. The Small Business Advancement National Center is proud to launch this updated website and address.

The Small Business Advancement National Center has recently moved to a new website in the transition; newsletters from March—July 2015 have been misplaced. If anyone has these newsletters saved please contact us. Thank you! Registration is open for the Academic and Business Research Institute's 2016 conferences in Orlando, Florida. The conference will be held on January 7-9, 2016. The registration deadline is December 6th, 2015.

The International Conference on Environmental, Cultural, Economic and Social Sustainability has announced a Call for Papers. The conference will be held at Portland State University in Portland, Oregon, USA, from January 21-23, 2016.

The International Institute of Social and Economic Sciences invites the participation in the 21st International Academic Conference on February 9-12, 2016 in Miami Florida. The deadline for abstract submission is January 19, 2016.

NASBITE International has issued a Call for Presenters for the 29th Annual Conference in Newport, Rhode Island on April 4-8, 2016. The submission deadline for presenters is November 30, 2015.

The Small Business Advancement National Center aims at increasing your knowledge of small business and entrepreneurship. All questions and comments are greatly appreciated.

Tip

of the Week

“...small business owners can stretch their advertising dollars…” How to Advertise Big on a Small Budget The typical small business does not have the luxury of an unlimited advertising budget. Most cannot afford to hire a professional ad agency. This does not mean, however, that a small company should assume a second-class advertising posture. Most advertising experts say that, unless a small company spends more than $10,000 to $15,000 a year on advertising, it probably doesn’t need an ad agency. For most, hiring freelance copywriters and artists on a perproject basis is a much better bargain. With a little creativity and a dose of ingenuity, small business owners can stretch their advertising dollars and make the most of what they spend. Four useful techniques are cooperative advertising, shard advertising, stealth advertising, and publicity.

Cooperative Advertising. With cooperative advertising, a manufacturing company shares the cost of advertising with a retailer if the retailer features its products in those ads. Both the manufacturer and the retailer get more advertising per dollar by sharing expenses. Cooperative advertising not only helps small businesses stretch their advertising budgets, but ti also offers another source of savings: the free advertising packages that many manufacturers supply to retailers. These packages usually include photographs and illustrations of the product as well as professionally prepared ads to use in different media. Shared Advertising. With shared advertising, a group of similar businesses forms a syndicate to produce generic ads that allow the individual businesses to dub in local information. The technique is especially useful for small businesses that sell relatively standardized products or services such as legal assistance, autos, and furniture. Because the small firms in the syndicate pool their funds, the result usually is higher-quality ads and significantly lower production costs.

““

To be continued...

Tip

of the Week

“...small business owners can stretch their advertising dollars…” How to Advertise Big on a Small Budget Continued…. Stealth Advertising. In advertising, stealth advertising, which includes innovative ads that do not necessarily look like traditional ads and often are located in unexpected places. Ads now appear on electrical outlets in airport terminals, on eggs (gently printed directly onto the shells with lasers ), clothes hangers from laundries, in urinals in pubic restrooms (using a device called Wizmark that plays sounds and pictures when a guest arrives), and other unusual places. One consumer products company achieved success with a campaign that involved painting manhole covers in New York City to look like steaming hot cups of coffee. Bamboo Lingerie attracted a great deal of attention for its brand by stenciling on New York City sidewalks the message “From here it looks like you could use some new underwear” and its name and logo. Other Ways to Save. Other cost-saving suggestions for advertising expenditures include the following: Repeat ads that have been successful. In addition to reducing the cost of ad preparation, repetition may create a consistent image in a small firm’s advertising program. Use Identical ads in different media. If a billboard has been an effective advertising tool, an owner should consider converting it to a newspaper or magazine ad or a direct mail flier. Hire independent copywriters, graphic designers, photographers, and other media specialists. Many small businesses that cannot afford a full-time advertising staff buy their advertising services a la carte. They work directly with independent specialists and usually receive high-quality work that compares favorably with that of advertising agencies without paying a fee for overhead. Concentrate advertising during times when customers are most likely to buy. Some small business owners make the mistake of spreading an already small advertising budget evenly—and thinly—over a 12-month period. A better strategy is to match advertising expenditures to customers’ buying habits.

““

Forging New Ground—Sales Education in the Wisconsin Flex Option Written by Peter Knight, Michael T. Manion, James B. McPhaul from the University of Wisconsin-Parkside.

Abstract The University of Wisconsin system is offering a flexible degree program, which decouples the learning part of education from student assessment and degree-granting. The flex format is especially appealing for the many millions of busy American adults who already have significant knowledge or even some college credits, but not degree, not simply the 700,000 Wisconsinites who fall into this category. Many of these adults may need a degree to become eligible for promotions or raises, but simply don’t have time for a traditional education. This paper discusses the emergence of a Sales Certificate in Flex Format at the authors’ campus.

Executive Director Dr. Don B. Bradley III

Development Interns Aakeem Williams Marissa Sides Raina Silva

The Small Business Advancement National has recently made created a new website SBANC. We welcome constructive criticism, comments, and of course, all questions throughout this transition.

Full Article Email: [email protected] Phone: MMA 2015 Proceedings

Effective Small Business Management

Knight, Manion, and McPhaul

Scarborough

Pg. 115

Pearson Page 341

1 (501) 450-5300 Mail: UCA Box 5018 201 Donaghey Avenue Conway, AR 72035-0001