Who: ICMRAA 2015

When: December 10-11, 2015

What: 2nd International Conference on Management Research and Advances in Accounting

Where: Lang Kawi, Malaysia

Who: IMAC Thailand 2015




When: November 2-3, 2015

What: International Multidisciplinary Where: Pattaya, Thailand Academic Conference Deadline: October 31, 2015 Who: IABC 2016

When: January 3-7, 2016

What: 2016 International Academic Business Conference

Where: Orlando, Florida

Who: The Institute of Research in Business and Management

When: January 8-10, 2016

What: Global Research Conference


Deadline: October 31, 2015

Deadline: November 18, 2015

Where: Goa, India Deadline: November 30, 2015

Who: IJAS Conference Series

Where: Freiburg, Germany

What: The Christmas Conference

Deadline: December 31, 2015

When: December 1-4, 2015


Who: IAC-MEM 2016

When: April 15-16, 2016

What: International Academic Conference on Management, Economics and Marketing

Where: Budapest, Hungary Deadline: February 29, 2016



Who: ICAMESS 2016

When: April 30, 2016

What: Intl. Conf on Accounting, Management, Economics, and SS

Where: Millennium Hotel, Jakarta

Who: International Business Research Conference 2016

When: April 5-6, 2016

What: IBR 2016



Where: Dubai Deadline: January 31, 2016

Who: MAC-EMM 2016

When: August 5-6, 2016

What: Multidisciplinary Academic Conf. on Economics, Management, and Marketing

Where: Prague, Czech Republic Deadline: June 25, 2016

Who: ACE 2016

When: January 21-22, 2016

What: Actual Economy: Local solutions for Global challenges

Where: Bangkok, Thailand

Who: ICOBE 2016


Deadline: February 5, 2016

Deadline: November 27, 2015

When: March 12-13, 2015

What: 2016 intl. Conf. on Business Where: Seoul, South Korea and Economics

Deadline: November 20, 2015

Who: Academic Conf. Association When: December 4-6, 2015





What: 2015 Academic Conference on Economics, Management and Marketing

Where: Prague, Czech

Who: GIKA 2016

When: March 20-23, 2016

What: 2016 Global Innovation and Knowledge Academy Conference

Where: Valencia, Spain

Who: Migration and Diaspora

When: December 14-15, 2015

Deadline: November 5, 2015

Deadline: November 10, 2015

What: 1st Intl. Conference on MiWhere: Bremen, Germany gration/Diaspora Entrepreneurship Deadline: November 10, 2015 Who: ICRM

When: June 22-24, 2016

What: 3rd international Conference on Ramp-Up Management

Where: Aachen, Germany Deadline: November 23, 2015






The Small Business Advancement National Center has moved to its new website! The updated address is http://www.uca.edu/sbanc. The Small Business Advancement National Center is proud to launch this updated website and address.

The Small Business Advancement National Center has recently moved to a new website in the transition; newsletters from March—July 2015 have been misplaced. If anyone has these newsletters saved please contact us. Thank you! The Association for Business Communication has announced it’s 81st Annual International Conference. The dates are October 19-22, 2016 in Albuquerque, New Mexico, USA.

Registration is open for the Academic and Business Research Institute's 2016 conferences in Orlando, Florida. The conference will be held on January 7-9, 2016. The registration deadline is December 6th, 2015.

The International Conference on Environmental, Cultural, Economic and Social Sustainability has announced a Call for Papers. The conference will be held at Portland State University in Portland, Oregon, USA, from January 21-23, 2016.


The Applied Business and Entrepreneurship Association International is hosting it’s 12th Annual Meeting at Honolulu, Hawaii November 1621, 2015. The submission deadline has been extended to November 15, 2015.


The Small Business Advancement National Center aims at increasing your knowledge of small business and entrepreneurship. All questions and comments are greatly appreciated.


of the Week

“A company’s location speaks volumes about a company’s ‘personality’.” The Final Site Selection Successful entrepreneurs develop a site evaluation system that is both detailed and methodical. Each type of business has different evaluation criteria, and experience has taught successful entrepreneurs to analyze the facts and figures behind each potential location in search of the best possible site. A manufacturer may need to consider access to customers, raw materials, suppliers, labor, and suitable transportation. Service firms need access to customers but can generally survive in

lower-rent areas, whereas a retailer’s prime consideration is customer traffic. The one element common to all three is the need to locate where customers want to do business. The site location decision draws on the most precise information available on the makeup of the area. An entrepreneur can develop valuable insights regarding the characteristics of people and businesses in the immediate community. After narrowing the list of potential locations using statistics, entrepreneurs must visit each site for a firsthand view of its suitability. Many sites that look good “on paper” may be unsuitable because of other factors. On-site visits to potential locations are essential because they allow entrepreneurs to evaluate each site’s intangible aspects. sales per square foot exceed those of traditional outlets.



of the Week

“A company’s location speaks volumes about a company’s ‘personality’.” The Final Site Selection Continued.. Many businesses are downsizing their outlets to lower their start-up and operating costs and to allow for a greater number of location options that are not available to full-sized stores. Many quick-service restaurants are placing smaller, less expensive outlets in locations that cannot support a full-sized store and are finding that sales per square foot exceed those of traditional outlets. Doughnut retailer Krispy Kreme is experimenting with its Neighborhood Shop and Kremery, small shops that are one-third the size of its regular “factory stores” that make and sell doughnuts on site. The smaller stores, which are located near factory stores that supply the doughnuts, allow the company to take its products to more customers by placing them in convenient locations that are not capable of housing a much larger traditional store. In a similar move, Baskin-Robbins is using a similar concept called BR Express to set up shops in small spaces in airports and on college campuses. Retailers and restaurateurs have discovered that these nontraditional locations can generate three to five times more traffic than location sin shopping centers and malls. Finally, an entrepreneur must be careful to select a site that creates the right impression for a business in the customers’ eyes. A company’s location speaks volumes about a company’s “personality.”


New Generation Consumers’ Preferences on Advertising Through Digital Media in Mexico: An Exploratory Study Written by Diana Dávila Ruiz, Universidad de Monterrey and Kishwar Joonas, Prairie View A&M University.

Executive Director Dr. Don B. Bradley III


Development Interns

Extant research points to a changing characteristics as well as digital media behaviors and preferences of new generation consumers in relation to advertising. Our exploratory study among 402 new generation consumers in Mexico comprised both qualitative and quantitative research. We examined the effect of belonging to a particular segment, on ad skepticism among such consumers. In addition, we investigated the impact of gender, segment, and skepticism on consumers’ preference for Transformational and Informational ads. We present our findings, discuss limitations, and describe some implications for research and practice.

Aakeem Williams Marissa Sides Raina Silva

The Small Business Advancement National has recently made immense changes to the layout of its website, SBAER.UCA.EDU, as well as its Newsletter. We welcome constructive criticism, comments, and of course, all questions throughout this transition.


Full Article

[email protected] Phone:

ACME 2015 Proceedings Ruiz and Joonas Page 1

Effective Small Business Management

1 (501) 450-5300 Mail:

Norman M. Scarborough

UCA Box 5018


201 Donaghey Avenue Conway, AR 72035-0001

Page 531-532

Newsletter 10-27.pdf

Page 1 of 6. Who: IABC 2016. What: 2016 International Academic. Business Conference. When: January 3-7, 2016. Where: Orlando, Florida. Deadline: November 18, 2015. IABC. Who: IMAC Thailand 2015. What: International Multidisciplinary. Academic Conference. When: November 2-3, 2015. Where: Pattaya, Thailand.

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