NATIONAL CASE WRITING WORKSHOP JUNE 26 - 28, 2014

Business schools worldwide have used the case study as a principal learning tool in management education to prepare students to step into real life situations, analyze circumstances and take action. There is growing interest in the case method amongst B-schools in India and this reinforces the need to write case studies. School of Business at Lovely Professional University, which is accredited by Accreditation Council for Business Schools and Programs (ACBSP), USA has taken this step to help educators, trainers and interested research scholars to develop case studies on real life business situations. Objectives of the Workshop The primary objective of this case writing workshop is to train the high potential faculty on case writing methodology and help them develop confidence & skills necessary for writing quality case studies that can be used by educators in classrooms. This is also an endeavor to develop a case writing culture in Indian BSchools. Participants of this workshop will learn how to:  Approach business houses for collaborating on case writing  Collect data and facts for writing the case  Structure a case study  Write a real life case on a business problem  Prepare teaching notes for a case  Publish a case study

School of Business Lovely Professional University Jalandhar-Delhi G.T. Road (NH-1) Phagwara, Punjab (India)-144411

Workshop Venue School of Business, Lovely Professional University, Punjab, 144402 Workshop Coordinators Dr. Mahesh Chandra Joshi +91-8283878200 [email protected] Mr. Rahul Sharma +91-9915372656 [email protected] About School of Business

The School of Business was established in year 2001 with a futuristic vision towards transforming management, commerce and economics education. The School is known for its teaching excellence, offering a wide choice of programs at undergraduate, postgraduate and doctoral levels. Recognizing the School’s commitment to teaching excellence and to the process of quality improvement, Accreditation Council for Business Schools and Programs (ACBSP) of USA has awarded accreditation to the programs of School of Business. The school is renowned for offering programs carefully tailored to equip students with not only functional expertise, but also a deeper, more holistic sense of corporate integrity and sociocultural awareness.

About Resource Person

Day 1 : June 26, 2014 (Thursday) Timing

Content

09:00am - 09:30am

Registration

09:30am - 10:00am

Inauguration

10:00am - 10:15am

Tea break

10:15am - 12:30pm

Introduction to case writing methodology

12:30pm - 01:00pm

Lunch

01:00pm onwards

Visit to selected business houses (Visit case site & identify case subject)

Day 2 : June 27, 2014 (Friday) Timing

Content

10:00am - 11:30am

How to use data collected from the company in structuring a case study? Case writing session - I

11:30am - 11:45am

Tea Break

11:45am - 01:15pm

Case writing session - II

01:15pm - 02:00pm

Lunch

02:00pm - 03:30pm

Case writing session - III

03:30pm - 03:45pm

Tea break

03:45pm - 05:15pm

Case writing session - IV

09:00am - 10:00am

Day 3 : June 28, 2014 (Saturday) Timing

Content

11:00am - 11:15am

Case writing session - V (Prepare case teaching note) Tea break

11:15am - 01:15pm

Organizing case draft and testing case study

01:15pm - 02:00pm

Lunch

02:00pm - 03:30pm

Final case draft preparation and submission

03:30pm - 03:45pm

Tea break

03:45pm - 04:15pm

Valedictory session

04:15pm - 05:00pm

Distribution of certificates

09:00am - 11:00am

Dr. Rajesh Verma is an Associate Dean & Professor of Strategy in School of Business, Lovely Professional University. Dr. Verma has always advocated the use of case study in class as one of the best methodology to bring real life situations into the class. He has written case studies on companies like JCT Ltd, Dainik Bhaskar etc. He has received Junior Research Fellowship from University Grants Commission (UGC), 2nd prize in National level marketing case competition for case study titled ‘Dainik Bhaskar - The Punjab Launch’ and is the recipient of research grant from UK India Education & Research Initiative (UKIERI) for a project in University of Northampton in UK. He can be reached [email protected]

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WHO SHOULD ATTEND The workshop is appropriate for all writing enthusiasts.This workshop is primarily meant for, though not limited to:

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Faculty in academic institutions who would like to write and adopt the case method in their classrooms

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Research Scholars/Doctoral students who would like to use the case method as part of their research

METHODOLOGY This hands-on workshop will be led by the instructor explaining all essential components of writing a case using a right blend of lectures, case studies, discussions, visit to companies etc. All participants on registration for the workshop will be divided into groups. Each group will be provided a mentor from School of Business who have written case studies and/or have attended such workshops earlier. Throughout the workshop, attendees will work together in an interactive space where they will learn from each other. CERTIFICATE OF PARTICIPATION/ A certificate of participation will be issued on conclusion of the workshop. PUBLICATION OF CASE The select cases developed in this workshop will be published in form of a book or will be submitted for publication to the ‘The Case Centre’ which was earlier known as European Case Clearing House (ECCH) . WORKSHOP FEE

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Non-Residential: The workshop fee covering professional fee, transportation fee to companies and lunch is Rs. 2000 per participant for three days without accommodation.

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Residential: The workshop fee covering professional fee, transportation fee to companies, accommodation charges and lunch is Rs 3000 per participant for three days (room on twin sharing basis).

PAYMENT MODE The registration fee is payable by:

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Online Transfer: Lovely Faculty of Business and Arts, State Bank of Patiala, A/C No. 65046015921, IFSC CODE “STBP0000838”.

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Crossed Demand Draft: In favour of ‘Lovely Faculty of Business and Arts’ payable at Jalandhar.

NATIONAL CASE WRITING WORKSHOP June 26-28, 2014

REGISTRATION The registration form duly filled, along with the workshop fee should reach us at least one week before the commencement date of the workshop. In case of subsequent withdrawal no refund of fee will be allowed, however, substitute(s) may be permitted with prior information. The participant can use the following form to register or can fill in information at https://www.surveymonkey.com/s/casewritingworkshop

REGISTRATION FORM Name Designation Institution Address

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Payment Details

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Cash Signature Registration form, any enquiry and demand draft in favour of ‘Lovely Faculty of Business and Arts’ payable at Jalandhar, should be sent to: Dr. Mahesh Chandra Joshi, Workshop Coordinator School of Business Lovely Professional University Jalandhar-Delhi G.T. Road (NH-1) Phagwara, Punjab (India)-144411 Mobile: +91-8283878200; Email: [email protected]