711 Academy presents

Social Media & Digital Marketing 2 Days Workshop – E-Brochure Dates: 20th -21st May 2017 Location: JW Marriot, Juhu


Synopsis Program Description During the workshop, we will cover: Overview of Digital Marketing

Program Description During the workshop, we will cover: Introduction to:

Search Engine Optimization (SEO)

o Twitter Marketing

Google Adwords (PPC)

o Instagram & Pinterest

Google Analytics

o Quora

Social Media Ad Platforms

Hootsuite, Bitly, Wufoo, Google Drive

Overview of Digital Marketing We shall learn about: Digital Marketing definition Digital vs Traditional Marketing Important statistics Benefits of Digital Marketing Forms of Digital Marketing

Search Engine Optimization We shall learn about: SEO Strategies for a Non-SEO guy Importance of SEO Content Strategies for SEO What is the Google Algorithm? How to maintain a blog Why just Google?


Google Adwords We shall learn about: Adwords Fundamentals CPC, CPM, CPA Keyword Planning Adwords campaign set up Google Remarketing Adwords vs Adsense

Google Analytics We shall learn about: Importance of Google Analytics How to set up Analytics for your website? How to analyze traffic sources? Customer behaviour analysis Tracking visitor engagement Implementing strategies

Social Media Marketing Twitter Marketing We shall learn about: How to use Twitter for business? Concepts of Hash tags & Trends How to build fan following? Benefits of Twitter Marketing


Social Media Platforms We shall learn about: Facebook Ad Platform LinkedIn Ad Platform Twitter Ad Platform Instagram Pinterest Quora

Extras 

Hootsuite & Google Drive 

Training material handouts

Who should attend?

Wufoo, Bitly

Amazing sites – Helps you save time & money

Program Objectives

This workshop should be attended by:

On completion the participant can:

Entrepreneurs & Business owners who

Develop, design & implement various

want to maximize their revenues

types of advertising campaigns

Middle and senior-level managers from

Exploit the reach of social media and

marketing, e-commerce, sales, and

social networks for marketing

strategic planning

Identify the success factors of Mobile




marketing, product,


e-business brand,





advertising managers Finance


Advertising Value Chain & provide guidelines for mobile advertising Understand web analytics and use the results for business decision making



Design a content strategy for all the

customer profitability measurements

Digital Marketing activities


Draw up an integrated Digital Marketing



interested in Digital Marketing


plan for the organization


Workshop Details Event Dates

20th – 21st May (9:00 AM – 5:00 PM)

Event Venue

J W Marriott, Juhu, Mumbai (Map) Juhu Tara Road Mumbai – 400 049, Maharashtra


By All India IT Association (Work related to Ministry of IT, Govt. of India)

Workshop Fee (Including Lunch & Refreshments)

Early Bird Fee: Rs.8000* per pax till 13th May 2017 Normal Fee: Rs.10,000 per pax Incl. of Service tax @15% *Limited Seats.

Inquire Now Register Now


Rachit Nilanjan Email

: +91 98363 17711 : +91 98312 78000 : [email protected]

Bank Details Cheque should be in favour of “711 Ventures” Account Name: 711 Ventures ICICI Bank Ltd. Kankurgachi Branch 188/1A, Manicktala Main Road, Kolkata Current A/C No. 104905500312 IFSC Code – ICIC0001049


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