711 Academy presents
Social Media & Digital Marketing 2 Days Workshop – E-Brochure Dates: 20th -21st May 2017 Location: JW Marriot, Juhu
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Synopsis Program Description During the workshop, we will cover: Overview of Digital Marketing
Program Description During the workshop, we will cover: Introduction to:
Search Engine Optimization (SEO)
o Twitter Marketing
Google Adwords (PPC)
o Instagram & Pinterest
Google Analytics
o Quora
Social Media Ad Platforms
Hootsuite, Bitly, Wufoo, Google Drive
Overview of Digital Marketing We shall learn about: Digital Marketing definition Digital vs Traditional Marketing Important statistics Benefits of Digital Marketing Forms of Digital Marketing
Search Engine Optimization We shall learn about: SEO Strategies for a Non-SEO guy Importance of SEO Content Strategies for SEO What is the Google Algorithm? How to maintain a blog Why just Google?
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Google Adwords We shall learn about: Adwords Fundamentals CPC, CPM, CPA Keyword Planning Adwords campaign set up Google Remarketing Adwords vs Adsense
Google Analytics We shall learn about: Importance of Google Analytics How to set up Analytics for your website? How to analyze traffic sources? Customer behaviour analysis Tracking visitor engagement Implementing strategies
Social Media Marketing Twitter Marketing We shall learn about: How to use Twitter for business? Concepts of Hash tags & Trends How to build fan following? Benefits of Twitter Marketing
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Social Media Platforms We shall learn about: Facebook Ad Platform LinkedIn Ad Platform Twitter Ad Platform Instagram Pinterest Quora
Extras
Hootsuite & Google Drive
Training material handouts
Who should attend?
Wufoo, Bitly
Amazing sites – Helps you save time & money
Program Objectives
This workshop should be attended by:
On completion the participant can:
Entrepreneurs & Business owners who
Develop, design & implement various
want to maximize their revenues
types of advertising campaigns
Middle and senior-level managers from
Exploit the reach of social media and
marketing, e-commerce, sales, and
social networks for marketing
strategic planning
Identify the success factors of Mobile
Senior
IT
managers
marketing, product,
who
e-business brand,
support
programs,
e-marketing,
and
advertising managers Finance
managers
Advertising Value Chain & provide guidelines for mobile advertising Understand web analytics and use the results for business decision making
responsible
for
Design a content strategy for all the
customer profitability measurements
Digital Marketing activities
Students
Draw up an integrated Digital Marketing
&
Marketing
interested in Digital Marketing
Aspirants
plan for the organization
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Workshop Details Event Dates
20th – 21st May (9:00 AM – 5:00 PM)
Event Venue
J W Marriott, Juhu, Mumbai (Map) Juhu Tara Road Mumbai – 400 049, Maharashtra
Certificate
By All India IT Association (Work related to Ministry of IT, Govt. of India)
Workshop Fee (Including Lunch & Refreshments)
Early Bird Fee: Rs.8000* per pax till 13th May 2017 Normal Fee: Rs.10,000 per pax Incl. of Service tax @15% *Limited Seats.
Inquire Now Register Now
Contact
Rachit Nilanjan Email
: +91 98363 17711 : +91 98312 78000 :
[email protected]
Bank Details Cheque should be in favour of “711 Ventures” Account Name: 711 Ventures ICICI Bank Ltd. Kankurgachi Branch 188/1A, Manicktala Main Road, Kolkata Current A/C No. 104905500312 IFSC Code – ICIC0001049
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