School of Management Studies INDIRA GANDHI NATIONAL OPEN UNIVERSITY MAIDAN GARHI, NEW DELHI – 110 068
ASSIGNMENT Course Code Course Title Assignment Code Coverage
: : : :
MS-423 Marketing of Financial Services MS-423/TMA/SEM-I/2017 All Blocks
Note : Attempt all the questions and submit this assignment on or before 30 th April, 2017 to the coordinator of your study center. 1.
How does a stimulus response theory work in marketing? Explain and discuss in detail the marketing applications of Marshallian model and Pavlovian model.
2.
What are the characteristics of product mix? Explain the important stages in the life - span of a product and discuss as to how it helps in the marketing of banking products.
3.
Discuss the activities associated with the management of Issue of Securities and the role played by Lead Manager in managing the Pre-Issue and Post-Issue activities.
4.
Explain the risks associated with Pension Funds. How can the performance of these funds be measured? Discuss.
5.
What is 'Internet Banking'? Explain the benefits of Internet Banking.
Discuss the activities associated with the management of Issue of Securities and the role played by Lead Manager in managing the Pre-Issue and Post-Issue activities. 4. Explain the risks associated with Pension Funds. How can the performance of these funds be measured? Discuss. 5. What is 'Internet Banking'? Explain ...
different ways that owners maintain control over the work of management: 1) the owners directly .... initiatives in the field of corporate governance. Comparative ...
Oct 22, 2003 - Sources: IFS, Institutional Investors Statistical Yearbook (2001), OECD (1998), Emerging Stock Markets Factbook ..... Filtered from Alternative Channels Through Which ... Concentration of Ownership and Power in Domestic.
Electronic copy available at: http://ssrn.com/abstract=754484. Corporate ... either the SarbanesâOxley Act of 2002 or the three major US stock exchanges. ... dynamic, reflecting recent changes in the corporate governance environment. ... erature us
corporate risk, and corporate social responsibility and sustainability are all now ... governance blog, links to corporate governance codes and useful websites,.
