MODULE 4 – UNIT 2 “ADVERTISING”

Language functions 1. Expressing hypotheses. - If we film here, it will look great. / If we use this guy, the advert will be a disaster. - If you take VitaVit, You’ll be fit for life. / We won’t sell any vitamins if he’s boring. - If you want to stay fit, use VitaVit every day. / If you want to be healthy, eat lots of fruit.

2. Expressing result. - I used to be so tired that I had no energy. -I’m so healthy that I recommend VitaVit to all my friends. - I’m so angry that I’m going to scream.

Grammar See Vocabulary and grammar Book 2, pages 68 and 69. See Appendix I. 1. If + present, will + infinitive. 2. If + present, present. 3. If + present, imperative. If-clause

Present simple If you are late, (Si llegas tarde,

Present simple If you heat ice, (Si calientas hielo,

Main clause WILL + infinitive I will wait for you. te esperaré.)

The result of the condition is likely to happen.

Imperative take the bus.

The result of the condition is a command or a piece of advice.

Present it melts se derrite.)

ZERO CONDITIONAL The result of the condition is always true.

MODULE 4 – UNIT 2 “ADVERTISING”

4. So … that. Usamos so + adjective + that… para expresar consecuencias. - I used to be so tired that I had no energy. / I’m so angry that I’m going to scream. - I’m so energetic that I walk ten miles every day. Such + noun phrase + that … - It is such a boring film that I will not watch it again. - She has such beautiful eyes that she got a job as a make-up model.

Phonetics /e/ /i/ /i:/ (page 21, exercises 1 and 2). Sentence stress (page 25, exercises 1 and 2).

Vocabulary See Vocabulary and Grammar Book 2, pages 28 and 29. 1. Advertising Advertising Advertisement Advert Ad Commercial Advertiser Advertising campaign Advertising agency To advertise To launch a campaign A special offer Branded clothes

Publicity Publicity agent Publicity campaign Brand Jingle Memorable jingle Slogan To persuade someone to do something To convince someone to do something To promote To be influenced by To be catchy

Speaking - Is advertising important for you when you buy a product? Why (not)? - What types of advertisements do you like and why? - What is the best / worst ad you have ever seen in your country? Why did you like / hate it? - Think about a product and tell your partner about it (What type of product is it?, What’s the brand name?, what’s special about it?, what’s the slogan or the jingle?)

MODULE 4 – UNIT 2 “ADVERTISING”

- What brands of clothes and shoes do you often buy? What are your favourite brands and why do you like them? - What do you do when there are commercials on TV? - Page 27, exercise 6.

Writing You work for an advertising company and have to write an advertisement for a product that will appear in a magazine or a newspaper. In about 100 words write the advertisement and then write a paragraph explaining why you think it can convince the customer to buy the product.

MODULE 4 - UNIT 2 - HANDOUT.pdf

Page 1 of 3. MODULE 4 – UNIT 2. “ADVERTISING”. Language functions. 1. Expressing hypotheses. - If we film here, it will look great. / If we use this guy, the advert will be a disaster. - If you take VitaVit, You'll be fit for life. / We won't sell any vitamins if he's boring. - If you want to stay fit, use VitaVit every day. / If you want to ...

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