Mobile Search Moments Understanding How Mobile Drives Conversions Mobile search is always on, happening on the go, at home and at work

77%

of mobile searches occur at home or work; 17% on the go

Mobile searches are strongly tied to specific contexts

Shopping queries are 2x more likely to be in store Mobile searches drive valuable outcomes for businesses

3 of 4 mobile searches trigger follow-up actions 36%

25%

Continued Research

Visited a Retailer’s Website

18%

17%

Shared Information

Visited a Store

17%

7%

Made a Purchase

Called a Business

Actions triggered by mobile search also happen very quickly

55%

of conversions (store visit, phone call or purchase) happening within an hour

On average, each mobile search triggers nearly 2 follow-up actions

Product & shopping searches have a higher number of outcomes Number of follow-up actions per mobile search

3.56

2.52

2.20

2.08

2.07

Beauty

Auto

Travel

Food

Tech

Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Copyright © 2013 The Nielsen Company. All rights reserved. Nielsen and the Nielsen logo are registered trademarks or trademarks of CZT/ACN Trademarks, LLC. Used with permission. Other product and service names are trademarks of their respective companies.

Mobile Search MoMentS Services

All rights reserved. Nielsen and the Nielsen logo are registered trademarks or trademarks of CZT/ACN Trademarks, LLC. Used with permission. Other product and service names are trademarks of their respective companies. Mobile Search MoMentS. UnderStanding how Mobile driveS converSionS. 3 of 4 mobile searches.

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