PG – 460

*PG460*

II Semester M.Sc. Degree Examination, June 2015 (Semester Scheme) (CBCS) HOME SCIENCE – EXTENSION EDUCATION AND COMMUNICATION SPECIALIZATION EEC – 202 : Media Planning and Social Marketing Time : 3 Hours

Max. Marks : 70

Instruction : All Sections are compulsory. SECTION – A Answer any five of the following :

(5×3=15)

1. What is meant by 5 P model ? 2. Mention any one approach to social marketing. 3. What is meant by communication effectiveness ? 4. What are the economic and social issues that can be advertised through social networking ? 5. What is meant by time consideration in social advertising ? 6. What is meant by media mix ? 7. What are the different media types available for social marketing ? SECTION – B Answer any seven of the following :

(7×5=35)

8. Differentiate between social advertising and commercial advertising. 9. What are the consideration and steps in message design ? 10. What are the trends in communication effectiveness ? 11. Write a note on traditional media for social issues.

P.T.O.

*PG460*

PG – 460 12. How do you create a brand for social marketing ? 13. Give the importance of perspective in social marketing. 14. What is a suitable media to create awareness on Global Warming ? 15. Write a note on social marketing thread.

16. What is meant by legal ‘implications in social marketing and advertising ? SECTION – C Answer any two of the following :

(2×10=20)

17. Discuss the approaches to marketing the health issues and concerns of deaddiction among adolescent. 18. Write a note on : •

Media for fund raising



Participatory approach.

19. Explain how you would plan and execute a celebrity compaign for a media on any current issue. ______________

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