Measurement Plan  Metrics / Dimensions 

Data Layer   Variable 

Google Analytics   Data Received  Users and Sessions metric 

Users + Sessions 

Install GA “Page View” tag to fire on every page. 

­­ 

Traffic Sources 

Install GA “Page View” tag to fire on every page. 

­­ 

Traffic Source dimension 

Customer Demographics 

Install GA “Page View” tag to fire on every page. 

­­ 

Demographics dimension 

  Trip Category 

When user clicks “Details” button, use user­defined  variable to capture trip category name and pass into  Analytics Custom Dimension 

  tripCategory 

  Custom Dimension   (Trip Category) 

  Trip Location 

When user clicks “Details” button, use user­defined  variable to capture trip category name and pass into  Analytics Custom Dimension 

  tripLocation 

  Custom Dimension  (Trip Location) 

   

tripValue 

    Custom Metric  (Total Revenue) 

 

 

    Revenue      Avg Revenue 

  Booking   Conversion Rate   

Tagging Strategy 

On “thank you” page, use javascript to capture trip  price from URL and use user­defined variable to  push that price into the Data Layer and pass into  Analytics Custom Metric to calculate revenue.  On “thank you” page, use javascript to capture trip  price from URL and use user­defined variable to  push price into the Data Layer and pass into  Analytics Custom Metric. Divide by number of users  or sessions to calculate revenue.  Use built­in variable to fire an event every time the  “Book Now” button is clicked to capture trips  purchased. Divide number of trips purchased by  users or sessions to obtain conversion rate. 

  tripValue 

 

 

Custom Metric   (Total revenue / Users or  Sessions) 

Event  (Trips Purchased / Number of  ClickClasses  Users or Sessions) 

Measurement Plan Metrics / Dimensions Tagging Strategy Data Layer ...

On “thank you” page, use javascript to capture trip price from URL and use userdefined variable to push price into the Data Layer and pass into. Analytics ...

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