Google Analytics Data Received Users and Sessions metric
Users + Sessions
Install GA “Page View” tag to fire on every page.
Traffic Sources
Install GA “Page View” tag to fire on every page.
Traffic Source dimension
Customer Demographics
Install GA “Page View” tag to fire on every page.
Demographics dimension
Trip Category
When user clicks “Details” button, use userdefined variable to capture trip category name and pass into Analytics Custom Dimension
tripCategory
Custom Dimension (Trip Category)
Trip Location
When user clicks “Details” button, use userdefined variable to capture trip category name and pass into Analytics Custom Dimension
tripLocation
Custom Dimension (Trip Location)
tripValue
Custom Metric (Total Revenue)
Revenue Avg Revenue
Booking Conversion Rate
Tagging Strategy
On “thank you” page, use javascript to capture trip price from URL and use userdefined variable to push that price into the Data Layer and pass into Analytics Custom Metric to calculate revenue. On “thank you” page, use javascript to capture trip price from URL and use userdefined variable to push price into the Data Layer and pass into Analytics Custom Metric. Divide by number of users or sessions to calculate revenue. Use builtin variable to fire an event every time the “Book Now” button is clicked to capture trips purchased. Divide number of trips purchased by users or sessions to obtain conversion rate.
tripValue
Custom Metric (Total revenue / Users or Sessions)
Event (Trips Purchased / Number of ClickClasses Users or Sessions)
Measurement Plan Metrics / Dimensions Tagging Strategy Data Layer ...
On âthank youâ page, use javascript to capture trip price from URL and use userdefined variable to push price into the Data Layer and pass into. Analytics ...
Variable. Google Analytics. Data Received ... Customer Demographics. Install GA âPage Viewâ tag to ... Divide number of trips purchased by users or sessions to ...
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