REGULATIONS GOVERNING FOR MASTER OF BUSINESS ADMINISTRATION DEGREE (MBA) OF RANI CHANNAMMA UNIVERSITY, BELAGAVI (Two year full time MBA Programme) Under Choice Based Credit System (CBCS) (2015-16 Onwards)
Post Graduate Department of Business Administration Rani Channamma University, Belagavi Vidyasangama-591156 Phone No.: 0831-2565209
Email:
[email protected] Website: www.rcub.ac.in
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RANI CHANNAMMA UNIVERSITY, BELAGAVI RANI CHANNAMMA UNIVERSITY, BELAGAVI Regulations Pertaining to TWO YEAR FULL TIME MBA PROGRAMME Choice Based Credit System (CBCS) I. Title These regulations shall be cited as RANI CHANNAMMA UNIVERSITY regulations governing Two year Full Time Master of Business Administration (MBA) Programme divided into four semesters at the Post Graduate Level in the Faculty of Management. II. Extent of Application These regulations shall apply to the Post Graduate Programme in Management (MBA) approved by Rani Channamma University, Belagavi and by other competent authorities as per the existing norms. The Programme may be run on the University campus or the location as decided by the University Authorities and to all affiliated colleges approved by the University and other competent authorities. These regulations come into force from the date of approval by the competent authorities. III. Definitions: In these Regulations, unless otherwise mentioned: a. “University”, “University Area”, “College” “Teachers” and “Principal” shall bear the same meaning as assigned to them under Sec.2 of the Karnataka State Universities Act2000 and as amended from time to time. However in case of affiliated colleges/Institutes the word “Principal” means the “Director” and “Teachers” means only Rani Channamma University approved faculty members. University approved Teachers are those who have been selected by a Selection Committee constituted as per the approved guidelines of competent authorities and those who have been appointed following all the norms for selection of these teachers and placed on a regular scale. b. Post - Graduate Programs means Master’s Degree Course in Management ( MBA) c. “Student” means the student admitted to Post-Graduate Programme in management. d. “Degree” means Post-Graduate Degree i.e., MBA. e. “Board of Studies” means P.G. Board of studies in management of the University, Steering Committees of Diploma Programs in the discipline/subjects concerned. f. “Academic Council” means Academic Council of Rani Channamma University established according to the KSU Act, 2000. g. “Fee” means the Tuition fee prescribed by the University for the Post-Graduate Program in Management from time to time. 2
h. “Compulsory Courses” means fundamental papers which the student admitted to a particular Post-Graduate Programme should successfully complete to receive the PostGraduate Degree in Management i.e. MBA and which cannot be substituted by any other course. i. “Specialization Papers” means advanced papers and departmental choices that student can opt as a special paper under a particular Department only j. “Credit” means the unit by which the course work is measured. For this Regulation, one Credit means one hour of teaching work or two hours of practical work per week. Normally a Semester shall be of 16 weeks duration in any given academic year; As regards the marks for the courses, 1 Credit is equal to 25 marks, 2 credits is equal to 50 marks, 3 credits is equal to 75 marks and 4 credits is equal to 100 marks as used in conventional system. k. “Grade” is an index to indicate the performance of a student in the selected course. These Grades are arrived at by converting marks scored in each subject by the Examinations. Each course carries a prescribed number of credits. These grades are awarded for each subject after conversion of the marks and after completion of the examinations in each semester. l. “Grade Point Average” or GPA refers to an indication of the performance of student in a given semester. GPA is the weighted average of all Grades a student gets in a given semester. The GPA depends on the number of courses a student takes and the grades awarded to him/her for each of the subjects. m. “Cumulative Grade Point Average” or CGPA refers to the cumulative Grade Point Averages weighted across all the semesters and is carried forward. The calculations of the GPA, CGPA is shown at the end of this regulation. IV. Minimum Eligibility for Admission and Admission Procedure: a. The Students who have successfully completed the three-year/four-year Degree course or any other Degree course of this University or of any other University recognized as equivalent thereto by this University shall be eligible for admission to the Post Graduate Program under Rani Channamma University Program provided they also satisfy the eligibility conditions like percentage of marks etc as may be prescribed by the competent authorities. b. The admission procedure for the courses in the Faculty of Management shall be as outlined below: Norms prescribed by the Rani Channamma University i. ii. iii.
Admission to the MBA Programme shall be as per the Government of Karnataka and other central or State level Competent Authority order or guidelines. All eligible candidates seeking admission to MBA are required to fulfill the prescribed eligibility criteria. All the admission to Post Graduate department of Management Studies and affiliated colleges shall be made as per the prescribed norms through a state level counseling based on PGCET, the reservations rules based on the seat matrix as announced by the competent authority.
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V. Duration of the Programme: The Programme of study for the Post-Graduate Degree shall normally extend over a period of two academic years, each academic year comprising of two semesters, and each semester comprising of sixteen week of class work. No student shall normally be permitted to obtain Degree earlier than four semesters and the student shall complete the course within three years (Six Terms) from the date of admission to the first semester of Post-Graduate Programme i.e., MBA. However the student shall be permitted to carry over all the 1st year courses to the second year.
VI. Medium of Instruction: The medium of instruction shall be English for all subjects. VII. Total Credits: a. There shall be three categories of courses viz., Compulsory Course, Specialization Course, and Open Elective Course. The open electives are the university approved courses offered by other departments of Rani Channamma University. b. Each course shall have a definite Course objective, Eligibility criterion for taking the course, Scheme of Evaluation including the components of Internal Assessment (IA) marks, Projects(if any), the number of contact hours, type of practical and the prescribed Credits. c. The course shall have 2 credits and also 4 credits subjects. The students shall compulsorily undertake an internship project after the completion of the second semester. The project will lead to a dissertation and the credits for this shall be 4 and will be a part of the total credits in the 2nd semester. And an activity based project shall be taken up by the students during the fourth semester which is for 2 credits. d. A student shall qualify for the Degree in Management- MBA under the Faculty of Management; he/she should have registered and cleared a minimum number of 108 credits, which is indicated in the table. The details of the Minimum Number of Credits a student is expected to take to qualify for a Degree in a specific School/Department is mentioned below in paragraph XI e. Total credits of MBA Programme is 108
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VIII Course Structure: a. The students of Post-Graduate Programme shall study the courses as may be approved and prescribed by the Academic Council of the University from time to time. b. Each course (paper) in this system is designed carefully to include Lectures / Tutorials / Laboratory Work / Seminars/ Project work / Practical Training / Report Writing / Vivavoce etc., to meet effective teaching and learning needs. c. The normal calendar for the semester shall be issued by the University every year before the commencement of the first semester. IX Attendance: a. Each paper shall be taken as a unit for the purpose of calculating the attendance. b. Each student will have to sign and mark his attendance for every hour of teaching of each paper. At the end of every month all teachers shall notify the attendance of every student on the Notice Board of the Department during 2nd week of every month. Chairman shall certify the fulfillment of required attendance of every candidate in the Examination Form. c. A student shall be considered to have satisfied the requirement of attendance for each paper, if he/she has attended not less-than 75% of the number of classes held up to the end of the semester including tests, seminars, group discussions, practical, tutorials, etc. d. However, if a student represents his/her institution, University, State or Nation in sports, NCC, NSS or Cultural or any other officially sponsored activities, he/she shall be eligible to claim the attendance for the actual number of days participated subject to a maximum of 20 days in a semester based on the specific recommendations of the Head of the Institution or Department concerned. i.
ii.
iii.
This facility shall also be extended to the students who were absent due to accident/serious illness leading to actual hospitalization. Their period of absence will be treated as present for calculation of attendance subject to approval of the concerned teacher and the Head of the Department. In the case of students, selected to participate in the national level events, he/she shall be eligible to claim attendance for actual number of days participated subject to a maximum of 20 days in a semester based on the specific recommendation of the Head of the Institution of Department concerned. A student who does not satisfy the requirements of attendance shall not be permitted to take the examination of that paper/s. All such students shall repeat that paper in the subsequent year as regular student at his/her own risk and will have to make up for the loss of attendance by attending classes as regular student. All his prior Internal Assessment marks in the concerned subject shall be cancelled and he will have to appear for his Internal Assessment Tests again for the concerned paper/s.
XI. Duration of Theory and Practical Papers a. Each theory course covered under the compulsory category, specialization category and open elective category will be taught 2 hours per week and also 4 hours per week 5
depending on the credit allocation. The general duration of the Semester is 16 weeks. But the actual number of classes may not be 64 hours. b. The project topics/field work assignments shall be finalized and given to each student before the end of 2nd Semester, and during the 4th Semester. c. The following Table tentatively shows the distribution of theory and practical (hrs and credits) per semester per week. Table 1- Semester-Wise Credit Distribution Minimum Credits to be covered in Category
Total credits to be earned
I-Sem
II-Sem
III-Sem
IV- Sem
Compulsory Subjects
26
12
08
04
50
Specialization Subjects
--
08
16
12
36
Open Elective
--
04
04
--
08
Internship Project (Industrial)
--
04
--
02
06
Skill Development Series
02
02
02
02
08
Total
28
30
30
20
108
Skill Development Series:
Skill Development Programme Shall be conducted over all
four Semester. The Details are as under: I Semester: Soft Skill II Semester: Technology Skill III Semester: Employability Skill IV Semester: Studies in Indian Values and Management XII Course Weightage: Course Weightage would be equal to the number of credits awarded to the particular course. For instance, if the Compulsory Course has a Credit award of 4, then the appropriate Weightage for the course would be 4. XIII Evaluation: a.
Each of the Course would have two components- the first being Internal Assessment Marks and the second being the Semester End Exams. The Internal Assessment (IA) marks are based on continuous internal assessment. The total marks for the Internal Assessment would be based on the total credit awarded to the Course. For instance if a Compulsory Course has a Credit award of 4, then the total max marks would be 100 for the subject. Out of the total marks of 100 for such a course, 20 marks shall be earmarked for continuous Internal Assessment (IA) and remaining 80 marks for the Semester end 6
examination. For instance if a Course has a Credit award of 2, then the total max marks would be 50 for the subject. Out of the total marks of 50 for such a course, 10 marks shall be earmarked for continuous Internal Assessment (IA) and remaining 40 marks for the Semester end examination. Internship: b. Internal Evaluation Method is developed to evaluate the performance of the student undergoing internship Project. The internal assessment will be done by company Guide as well as Internal Guide as per the prescribed format. 20% of weightage (combined together) assigned by company Guide and Internal Guide will be the Internal Assessment Marks. Therefore, the Examiner has to evaluate Project report for 30 marks only. The Internal Assessment Marks (out of 20) should be added to project Report Marks to be awarded by the Examiner, making the total Project Report Evaluation Marks equaling to 50 marks. Internship project work, the distribution of marks will be 50 marks dissertation (30 marks external + 20 marks internal) and 50 marks for viva-voce.
c. The distribution of internal marks will be as follows. 1) Attendance 03 Marks 12 Marks 2) 2 tests* (6+6) 3) Assignment, projects or outbound program 05 Marks Case analysis, Seminar __________ 20 Marks Note: *The faculty has freedom to conduct presentation and give projects instead of tests d. Marks of all the tests shall be taken into account for the compilation of grades. The marks list should be notified in the department notice board before 13th week and shall be submitted to the Registrar evaluation before 15th week of every semester. e. The marks shall be displayed on the Notice Board of the Department also. The tests shall be written in a separately designated book and after evaluation the same should be shown to students. f. In case of candidates who wish to appear in improvement examinations, if any, the marks obtained in the Internal Assessment shall not be revised. There is no improvement for internal assessment. g. There shall be one semester end examination of 3 hrs duration for 80 marks/ paper. Similarly 1 ½ hours duration for 40 marks/paper. h. All students of MBA Program are required to fill in his/her exam forms and appear and pass in the semester-end examination in each of the courses/subject relevant to his/her program. If he/she is absent for any semester end examination for any subject/s, marks awarded will be zero. However, if any student has filled in his examination form and not appeared for any/all the subjects, he/she shall be awarded zero marks and declared as ”fail” in those subjects. Such candidates who have failed can appear for the supplementary examinations as and when announced by the University. 7
i. j.
XIV.
The answer scripts of the odd semester-end examinations (Semester I & III) will be evaluated by a panel examiners approved by the university and there will be single evaluation. The answer scripts of the even semester-end examinations (Semester II & IV) will undergo double evaluation and will be evaluated by a panel of examiners approved by the University. If the difference in marks between two evaluations exceeds 20% of the maximum marks such script shall be assessed by a third examiner. Internship Project (IP): All MBA students have to undertake one implant training with a business or service organization after 2nd Semester. The training shall be of 60 days duration in any Manufacturing Industry, Services Industry, NGO and Social Projects. The program will have an orientation program for 15 days followed by a detailed project on a problem identified by the organization. The following rules and regulations apply to Internship Project (IP). a) The student will have one guide (external) from the Institute/College and one internal guide from the host organization identified for Training. If it’s the social projects then the internal and external guide shall the internal guide only. b) At the end of the 60 days of Internship, the student has to submit a detailed project work (hard copy in A4 size hard bound computer print out; not less than 70 pages and not exceeding 150 pages including all annexure along with a soft copy on a CD preferably on MS Word or equivalent. c) Project Reports will be examined by a Panel of Examiners constituted by the University. d) Internal Evaluation Method is developed to evaluate the performance of the student undergoing internship Project. The internal assessment will be done by company Guide as well as Internal Guide as per the prescribed format. 20% of weightage (combined together) assigned by company Guide and Internal Guide will be the Internal Assessment Marks. Therefore, the Examiner has to evaluate Project report for 30 marks only. The Internal Assessment Marks (out of 20) should be added to project Report Marks to be awarded by the Examiner, making the total Project Report Evaluation Marks equaling to 50 marks. Internship project work, the distribution of marks will be 50 marks dissertation (30+20) and 50 marks for viva-voce e) All the students completing Implant training will have to attend a viva voce to be conducted by panel of examiners for 50 marks.
XV. BOARD OF EXAMINERS AND VALUATION: a. A panel of Examiners for MBA shall be prepared by the BOE. The Panel will contain both Internal and External examiners. Internal examiners will be all P.G. teachers (including P.G. teachers from sister departments) and only selected teachers from the list of University approved teachers from all affiliated colleges offering MBA programme. 8
b. c. d.
e.
A Board of Examiners will be constituted by the BOE which will scrutinize and approve the question paper set by the paper setter selected from a Panel of Examiners. All papers will be set by a panel of examiners approved by Board of Studies. In case more than 20% of the papers in respect to any subject needs to be evaluated by the third valuer, then such answer scripts shall be valued by the Board of Examiners on the date to be notified by the Chairperson of the Board of Examiners and the marks awarded by the Board shall be final and binding. Generally, first valuation will be done by internal examiners and second valuation will be done by External examiners.
XVI. Challenge Evaluation: A student who desires to challenge the marks awarded to him/her may do so by submitting an application along with the fee prescribed by the University from time to time, to the Registrar (Evaluation) within 15 days from the date of announcement of the result. The challenge valuation script may be sent to the external examiner. The average of the marks awarded in the challenge valuation and the marks out of earlier evaluations whichever is nearer to the challenge valuation shall be the final award. XVII. Completion of Course: a) A candidate is expected to successfully complete MBA course within three years from the date of first admission. b) Whenever the syllabus is revised, the candidate reappearing shall be allowed for PG degree examinations only according to the new syllabus. c) The CBCS scheme for MBA is fully carry-over system. However, the four-semester two years course should be completed by a student within three years. For these periods, candidate may be permitted to take examination in cross semester (even semester examination in even and odd semester examination in odd semester examination) after paying the examination fee as prescribed by the University from time to time. XVIII. Declaration of Results: a) Minimum for a pass in each paper shall be 40% of the total 100 marks including both the IA and the semester end examinations. However he should obtain at least 40% of the marks in the Semester End Examination. There is no minimum in the IA marks. However after adding the IA and the semester end examinations, the candidates should score a minimum of 50% of the maximum marks for the subject. b) The candidates, seeking improvement of their results shall submit a representation along with a permissible fee to the Registrar (Evaluation) and surrender the degree certificate/provisional pass certificate/original marks cards of that semester within 15 days of announcement of result.
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XIX. Marks and Grading: The grading of successful candidate at the examination shall be as followsPercentage marks
GPA/CGPA
Letter
75.00 to 100.00%
7.50 to 10.00
O
First Class with Distinction
60.00 to 74.90%
6.00 to 07.49
A
First Class
50.00 to 59.94%
5.00 to5.99
B
Second Class
Less than 50.00%
Less than 5.00
F
Fail
Class
XX. Grading of the Students: The Grade Point Average (GPA) shall be given to each candidate based on students’ performance during the semester- which includes both the IA and the semester end exams. The GPA of each semester should be carried to next semester as Cumulative Grade Point Average (CGPA) an illustration is given below:
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Grade Points Semester I
Name: XYZ Registration No: Name of the subject Business Data Analysis Corporate Communications Entrepreneurship Development
Course Code
Credit
Maximum Marks
Marks Obtained
Semester Grade Point
1001
04
100
70
07.00
28.00
1002
04
100
80
08.00
32.00
1003
02
50
30
03.00
6.00
1004
04
100
50
05.00
20.00
1005
04
100
60
06.00
24.00
1006
04
100
70
07.00
28.00
1007
04
100
90
09.00
36.00
1008
02
50
40
04.00
8.00
Credit Points
Fundamentals of Management & Human Resources Fundamentals of Marketing Management Accounting Managerial Economics Soft Skills Total
28
182
Semester I GPA = 182/28 = 6.5 Likewise if the GPA’s for various semesters is calculated and is as follows: Semester Max Credits Credits Opted Credit Points GPA 28 28 182 6.5 First Second 30 30 190 6.33 30 30 200 6.67 Third 20 20 150 7.5 Fourth
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Cumulative Grade Point Average = Credit points of I Sem+II Sem+III Sem+ IV Sem Credits of I Sem + II Sem + III Sem + IV Sem = (182+190+200+150)/ (28+30+30+20) = 722/ 108 = 6.68 XXI. Conduct of Odd & Even Semester examination (i)
All students of MBA programme are required to fill in his/her exam forms and appear and pass in the semester end examination in each of the courses/subject relevant to his/her programme. If he/she is absent for any semester end examination for any subject/s, marks awarded will be zero. However, if any has filled in his examination form and not appeared for any/all the subjects, he/she shall be awarded zero marks and declared as “fail” in all those subjects. Such candidates who have failed can appear for the supplementary examinations as and when announced by the University.
(ii)
University shall conduct semester end examinations i,e. I, II, III and IV semester for MBA. The examinations will be conducted and answer scripts will be evaluated by the University approved examiners (BOE approved examiners). The question papers will be set by Panel of examiners approved by BOE. The concerned P.G. Department or affiliated college is required to send the consolidated marks (IA+ Semester end marks indicated separately) for announcement of results. The final marks card for all semester’s examination shall be issued by the Rani Channamma University.
XXII. MISCELLANEOUS: Tution fees for the course as prescribed by the University/ Govt. / Competent Authority. The tution and all other fees paid once will not be refunded. The Directions, Orders, Notifications issued by the University Authorities in respect of matters not covered by these Regulations shall be final, provided they are in conformity with the provisions of the Karnataka State Universities Act-2000 and the ordinances, statutes, Regulations and Rules made there under.
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RANI CHANNAMMA UNIVERSITY, BELGAUM MBA COURSE STRUCTURE 2015 ONWARDS MBA I SEMESTER Sl. No
1
2
3
Name of the subject
Business Data Analysis Corporate Communications Entrepreneurship Development
Course Code
Internal Marks
Semester Total End Marks Exam Marks
Teaching Hours Per Week
Credit
1001
20
80
100
04
04
1002
20
80
100
04
04
1003
10
40
50
02
02
1004
20
80
100
04
04
1005
20
80
100
04
04
1006
20
80
100
04
04
1007
20
80
100
04
04
1008
10
40
50
02
02
Fundamentals of 4
Management & Human Resources
5
6
7 8
Fundamentals of Marketing Management Accounting Managerial Economics Soft Skills Total
28
13
MBA II SEMESTER Sl. No.
Name of the Subject
Course Code
Internal Marks
Semester End Exam Marks
Total Marks
Teaching Hours Per Week
Credit
1
Business Research Methods
2001
20
80
100
04
04
2
Macro Business Environment
2002
10
40
50
02
02
3
Organizational Behaviour & Advance Human Resources Management
2003
10
40
50
02
02
4
Operation Management
2004
20
80
100
04
04
5
Technology Skill
2005
10
40
50
02
02
6
Specialization Subjects
A student has to choose any two or more paper which accumulates to 08 credits of specialization subject
7
Open Elective Course
8
Internship Project TOTAL
08 04
To be taken up after the second semester final examination for 60 days
04 30
14
ADVANCED BUSINESS MANAGEMENT SPECIALIZATION Sl.
Name of the Subject
No.
Course Code
Internal Marks
Semester End Exam Marks
Total Marks
Teaching Hours Per Week
Credit
1
Hospitality Management
2006
20
80
100
04
04
2
Operations Research
2007
20
80
100
04
04
3
Managing Micro Small & Medium Enterprises
2008
20
80
100
04
04
4
New Venture Creation
2009
20
80
100
04
04
FINANCE SPECIALIZATION Sl.
Name of the Subject
No.
Course Code
Internal Marks
Semester End Exam Marks
Total Marks
Teaching Hours Per Week
Credit
1
Advanced Cost Management
2010
20
80
100
04
04
2
Corporate Finance
2011
20
80
100
04
04
3
Social Banking & Micro Finance
2012
20
80
100
04
04
15
HUMAN RESOURCE SPECIALIZATION
Sl.
Name of the Subject
No.
Course Code
Internal Marks
Semester End Exam Marks
Total Marks
Teaching Hours
Credit
1
Learning And Development
2013
20
80
100
04
04
2
Strategic Human Resources Management
2014
20
80
100
04
04
3
Talent Management
2015
20
80
100
04
04
MARKETING SPECIALIZATION Sl. No.
Name of the Subject
Course Internal Code Marks
Semester End Exam Marks
Total Marks
Teaching Hours
Credit
1
Consumer Behaviour
2016
20
80
100
04
04
2
Sales Management
2017
20
80
100
04
04
3
Service Marketing
2018
20
80
100
04
04
16
Open Elective:
Open elective offered by the Department of Business Administration to other students of the University during II semester Sl. No. 1 2
Internal Marks
Semester End Exam Marks
Total Marks
Teaching Hours
Credit
2019
20
80
100
04
04
2020
20
80
100
04
04
Name of the Subject
Course Code
Concepts of Management Entrepreneurship Development
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MBA III SEMESTER Sl.
1
Strategic Management
3001
20
80
100
04
04
2
Total Quality Management
3002
20
80
100
04
04
3
Employability Skills
3003
10
40
50
02
02
4
Specialization Subjects
A student has to choose papers which accumulates to 16 credits of specialization subject
5
Open Elective Course
04
Total
30
Semester End Exam Marks
Teaching Hours
Credit
Course Code
No.
Internal Marks
Total Marks
Name of the Subject
16
18
ADVANCE BUSINESS MANAGEMEN SPECIALIZATION Sl. No.
Name of the Subject
Course Code
Internal Marks
1
Family Business Management
3004
20
80
100
04
04
2
Nurturing Business Venture
3005
20
80
100
04
04
3
Productivity Management
3006
20
80
100
04
04
Semester End Exam Marks
Total Marks
Teaching Hours
Credit
Two Credit Papers 4
Advanced Hospitality Management
3007
10
40
50
02
02
5
Agri-Business Management
3008
10
40
50
02
02
6
Health-Care Management
3009
10
40
50
02
02
7
NGO Management
3010
10
40
50
02
02
8
Social Entrepreneurship
3011
10
40
50
02
02
19
FINANCE SPECIALIZATION Name of the Subject
Course Code
Internal Marks
Semester End Exam Marks
Total Marks
1
Banking Management
3012
20
80
100
04
04
2
Derivatives Markets
3013
20
80
100
04
04
3
Financial Markets & Institutions
3014
20
80
100
04
04
4
Foreign Exchange Market
20
80
100
04
04
5
Investment Analysis & Portfolio Management
3016
20
80
100
04
04
6
Investment Risk Management & Financial Ethics
3017
20
80
100
04
04
7
Tax Planning & Management-I
3018
20
80
100
04
04
Sl. No.
3015
Teaching Hours
Credit
20
HUMAN RESOURCE SPECIALIZATION Name of the Subject
Course Code
Internal Marks
Semester End Exam Marks
Total Marks
Teaching Hours per week
Credit
1
Employee Engagement & Inter personal Effectiveness
3019
20
80
100
04
04
2
Global Human Resources Management
3020
20
80
100
04
04
3
Industrial & Employee Relations
3021
20
80
100
04
04
4
Knowledge Management & Human Resources and Information System
3022
20
80
100
04
04
5
Organization design & Development
3023
20
80
100
04
04
6
Performance Management System
3024
20
80
100
04
04
Sl. No.
21
MARKETING SPECIALISATION Sl. No.
Name of the Subject
Course Code
1
Advertising Management
3025
20
80
2
International Marketing Management
3026
20
3
Retailing Management
4
Strategic Brand Management
3027 3028
Internal Marks
Teaching Hours per week
Credit
100
04
04
80
100
04
04
20
80
100
04
04
20
80
100
04
04
Semester End Exam Marks
Total Marks
Two Credit Papers
5
Cause Related Marketing
6
Distribution & Logistics Management
7
Legal Aspects of Marketing
8
Strategic Marketing Management
3029
10
40
50
02
02
10
40
50
02
02
3031
10
40
50
02
02
3032
10
40
50
02
02
3030
22
Open Elective:
Open elective offered by the Department of Business Administration to other students of the University, in III semester Sl. No.
1
2
Name of the Subject
Course Code
Internal Marks
Semester End Exam Marks
Total Marks
Teaching Credit Hours per week
Soft Skills for Employability
3033
20
80
100
04
04
Small Scale Industry Management
3034
20
80
100
04
04
23
MBA IV SEMESTER Sl.
Name of the Subject
No.
Course Code
Internal Marks
Semester End Exam Marks
Total Marks
Teaching Hours per week
Credit
20
80
100
04
04
10
40
50
02
02
10
40
50
02
02
1
Management Control System
4001
2
Project Work (Activity Based Learning)
4002
3
Studies In Indian Values and Management
4003
4
Specialization Subjects Total
A student has to choose papers which accumulates to 12 credits of specialization subject
12 20
24
ADVANCED BUSINESS MANAGEMENT SPECIALIZATION Sl.
Name of the Subject
Course Code
Internal Marks
Semester End Exam Marks
Total Marks
Teaching Hours Per Week
Credit
1
Innovation and Technology Management
4004
20
80
100
04
04
2
Supply Chain Management
4005
20
80
100
04
04
No.
Two Credit Papers 3
Enterprise Resource Planning
4006
4
Managing Business Growth
4007
5
Tourism and Travel Management
4008
6
Value Analysis and Management
4009
10
40
50
02
02
10
40
50
02
02
10
40
50
02
02
10
40
50
02
02
25
FINANCE SPECIALIZATION Sl.
Name of the Subject
No.
Course Code
Internal Marks
Semester End Exam Marks
Total Marks
Teaching Hours Per Week
Credit
1
Corporate Financial Restructuring
4010
20
80
100
04
04
2
Insurance Management
4011
20
80
100
04
04
3
International Financial Management
4012
20
80
100
04
04
4
Management of Mutual Funds
4013
20
80
100
04
04
5
Merchant Banking & Financial Services
4014
20
80
100
04
04
6
Tax Planning & Management-II
4015
20
80
100
04
04
26
HUMAN RESOURCE SPECIALIZATION Sl. No.
Name of the Subject
Course Code
Internal Marks
Semester End Exam Marks
Total Marks
Teaching Hours Per Week
Credit
1
Change Management & Leadership
4016
20
80
100
04
04
2
Compensation Management
4017
20
80
100
04
04
3
Counseling and Stress Management
4018
20
80
100
04
04
Two Credit Papers 4
Competency Mapping
4019
5
Contemporary Developments in HRM
4020
6
Human Resources Analytics
4021
10
40
50
02
02
10
40
50
02
02
10
40
50
02
02
27
MARKETING SPECIALIZATION Sl.
Name of the Subject
No.
Course Code
Internal Marks
Semester End Exam Marks
Total Marks
Teaching Hours Per Week
Credit
1
Business to Business Marketing
4022
20
80
100
04
04
2
E-Marketing
4023
20
80
100
04
04
3
Rural Marketing
4024
20
80
100
04
04
Two Credit Papers 4
Agricultural Product Marketing
4025
5
Customer Relationship Management
4026
6
Event Marketing and Management
4027
10
40
50
02
02
10
40
50
02
02
10
40
50
02
02
28
Semester –I
29
MBA COURSE STRUCTURE 2015 ONWARDS MBA I SEMESTER Sl. No
1
2
3
Name of the subject
Business Data Analysis Corporate Communications Entrepreneurship Development
Semester Total End Marks Exam Marks
Course Code
Internal Marks
Teaching Hours Per Week
Credit
1001
20
80
100
04
04
1002
20
80
100
04
04
1003
10
40
50
02
02
1004
20
80
100
04
04
1005
20
80
100
04
04
1006
20
80
100
04
04
1007
20
80
100
04
04
1008
10
40
50
02
02
Fundamentals of 4
Management & Human Resources
5
6
7 8
Fundamentals of Marketing Management Accounting Managerial Economics Soft Skills Total
28
30
BUSINESS DATA ANALYSIS Subject Code: 1001
Credits: 4
Contact Hours: 60 hrs
Weekly hours: 4
External Marks: 80
Internal Marks: 20
Objective: 1. To provide basic ideas on various statistical tools and techniques for decision making 2. To equip the students with techniques for data analysis Expected Outcome: 1. To enable the students with a skill of data analysis and decision making. Module 1 12 hours
Mathematics for Managers
Functions, Determinants and matrices, Progressions- Applications in Business,
Limits and
derivatives(except trigonometric functions) Meaning of limits, meaning of Derivatives, Working rules of derivatives, application of derivatives to business & economics – marginal cost, marginal revenue, maximization & minimization using second order derivative (Emphasis on cost and revenue functions) 12 hours
Module 2
Introduction to Statistics, Data collection methods, classification and tabulation, frequency distribution, Graphs and diagrams, its analysis. 12 hours
Module 3
Measures of Central Tendency: Arithmetic Mean, Geometric Mean, Combined Mean, Weighted Mean & Harmonic mean, Median, Mode (Grouped & ungrouped data) Measures of Dispersion: Range, Interquatile Range, Standard deviation, Coefficient of Variation Only Introduction to skewness & kurtosis Module 4
14 hours
Probability & Probability Distributions: Counting Techniques (Permutation & Combinations), Random Variable, Basic concepts of probability, basic rules of probability (Addition, multiplication law), conditional probability 31
Discrete & continuous variables, commonly used probability distributions, Binomial, Poisson, Normal and their characteristics. Module 5
12 hours
Correlation: Types of correlation, Correlation & Causation, Scatter Diagram, Karl Pearson’s Coefficient of correlation (for ungrouped data only), Rank correlation. Regression: Simple Regression, Method of Least Squares, Regression Coefficients Activities 1. Case lets using MS Excel 2. Frequency analysis & graphs Using MS- Excel - 2 hours) 3. Operations workouts Recommended Readings: Essential Reading: 1. Business Statistics- 3rd edition, G. C. Beri, Tata McGraw Hill 2. Mathematics and Statistics for Management, Revised Edition 2013, P. k. Mittal, B. G. Sathyaprasad, M. K. Pradeep kumar Rao, Himalaya Publishing House. Suggested Reading: 1. Statistics For Management, Reprint 2010, Anand Sharma, Himalaya Publishing House 2. Fundamentals of Statistics, 6th Edition,S.C. Gupta, Himalaya Publishing House 3. Statistics for Management. 5th Edition, Levin &Rubin, Prentice Hall of India 4. Quantitative Techniques for Business Managers, 1st Edition, R. K. Bhardwaj,Anuradha R. Chetiya, Kakli Majumdar, Himalaya Publishing House 5. Quantitative Techniques For Managerial decisions, Second Edition, U. K. Srivastava, 6. G. V. Shenoy & S. C. Sharma, New Age International Publication
32
CORPORATE COMMUNICATION Subject Code: 1002
Credits: 4
Contact Hours: 60 hrs
Weekly hours: 4
External Marks: 80
Internal Marks: 20
Objectives: 1. To develop importance of the process of effective communication. 2. To enable students to speak confidently interpersonally as well as in large groups Expected Outcome: 1. Effective personal and professional communication skills. Module 1
15 hours
Theory of Communication Concept of Communication – Meaning, Definition, Purpose of communication, Process – with diagram and feedback. Characteristics and importance of communication. 7 C’s of Communication. Principles of effective communication – Simplicity, Face to face communication, use of feedback, listening with understanding, Conducive environment, You factor, Awareness of audience. Types/forms of communication – Verbal (features) and Non-verbal (features). Channels
in
communication
–
Vertical
(Downward,
upward),
Lateral/Horizontal,
Crosswise/Diagonal, Formal, Informal & Grapevine. Purpose of communication – order, advise, suggestion, Instruction, Motivation, persuasion, warning and education. Barriers to communication- Mechanical, Physical, Psychological, Semantic, Language, Status barriers and Socio cultural. Illustration of examples and situations. Module 2
10 hours
Listening and Vocabulary Listening: Hearing Vs. Listening, Importance of listening, Barriers to Effective Listening, Good Vs. Bad Listeners, Tips to effective listening. Vocabulary: Words often confused, Words often miss pelt, Common errors in English – Sentence framing. 33
Heteronyms, Homographs, Homonyms, Synonyms and Business jargons. Development of coherent paragraphs. Module 3
20 hours
Business Correspondence and Report Writing Business Correspondence – Standard parts of the letter and optional parts, Layout, Types of business letters – Block, Indented, Modified block, Semi indented & Hanging out Style and Principles of Effective letter writing. Memorandum – Essentials of a Memo, exercise writing in a Memo & notice Quotation – Essentials of Quotation, the Process of Quotations. Tenders – Essentials of a tender, Inviting and Replying tender notices. Writing routine (leave/resignation/request/etc) and Persuasive business letters – Sales (Enquiry, Order, Adjustment, Dispatch, Replying to Customer complaint), Claims, Complaints and Acknowledgement. Letters of Appointment, Promotion, Termination, Appreciation, Recommendation and Reference. Report writing – Business reports, Structure of a report, Types – Long and Short Module 4
5 hours
Personnel Correspondence: Resume preparation (Layout, Content, Features) – (Individual assignment to write resume can be given after explaining), Covering letter, Difference between a CV and a Resume. Module 5
10 hours
Presentation skills and Group communication Presentation skills – Elements of effective presentation, designing your presentation (No., Content, font, pointers, heading, etc in slides and latest in Slides, Hyperlinks, Master slides, and Prezi) Group dynamics Interviews - Types of Interviews - Promotion, Grievance, Assessment, Problem, Reprimand, Stress, Panel, Stay/Exit, HR and Technical (job specific).
34
Meetings – Importance, Advantages and Disadvantages, Role of a Chairperson, Role of participants, Notice of a meeting, Agenda, Quorum and Minutes of a meeting. Conference and Seminars - Importance and differences. Public Relations – Meaning, Importance & Press Note Activities: 1. Mock Interviews, Mock Meetings / Conferences 2. Book Reviews/Summarization, Note making 3. Reading Comprehension: Analysis of texts from the field of Literature 4. MC/Compeer Training 5. Activities in Group discussion, Group Presentations, Telephone etiquettes (Conference Call) & Oral cases in small groups. Note: 1. Practice should be provided in functional writing samples and improving writing skills should be a part of the exercise) 2. Improving Reading & Speaking skills and Guideline to effective public speaking should be the key focus of the activities. Recommended Reading Essential Reading 1. Dr. V. K. Jain, Dr. Omprakash Biyani, Business Communication, 2/e, S Chand Pub. 2. Urmila Rai, Business Comm., 9/e, Himalaya Publications Suggested Reading: 1. Lesikar, Petit & Lesikar’s, Basic Business Comm, 10/e, Tata McGraw 2. Business Communication by Chaturvedi, Pearson Education 3. Balan,K.R. and Rayudu C.S. (1996) Effective Communication, Beacon New Delhi. 4. Benjamin, James (1993) Business and Professional Communication Concepts and Practices, Harper Collins College Publishers, New York. 5. Bhargava and Bhargava91971) Company Notices, Meetings and Regulations 6. Who moved my cheese Spencer Johnson: Who Moved My Cheese, Stephen Lundin, Ph.D, Harry Paul, Stephen Covey: Seven Habits of Successful People, George 7. Books by Narayan Murthy, Sudha Murthy, Nilekani, Chethan Bhagat and others. 8. C.S.G Krishnamacharyulu, Publications
Lalitha
Ramakrishnan,
Business
Comm,
Himalaya 35
Entrepreneurship Development Subject Code: 1003
Credits: 2
Contact Hours: 30 hrs
Weekly hours: 2
External Marks: 40
Internal Marks: 10
Objectives: 1. To introduce the students to Entrepreneurship 2. To develop the students to become Entrepreneurial Managers Outcome: 1. By the end of the course students are expected to get the essential knowledge about the Entrepreneur and Entrepreneurship. Module1: 12 Hours Entrepreneur: Meaning of entrepreneur; Evolution of the concept; Roles of an Entrepreneur, Types of Entrepreneurs, Intrapreneurship, Concept of Entrepreneurship, Evolution of Entrepreneurship, Development of Entrepreneurship; The Entrepreneurial Culture; Stages in Entrepreneurial process. Module 2: 10 Hours Entrepreneurial Development and Training: Entrepreneurial competencies, entrepreneurial Environment, The process of Entrepreneurial Development, Models of Entrepreneurial Development, Entrepreneurial Motivation, Entrepreneurial Training Methods. Module 3: 08 Hours Entrepreneurial Environment: Global Entrepreneurship Environment, Business climate in India, Environmental factors affecting entrepreneurial growth, creating a Favorable Environment for entrepreneurship, Doing Business in India, Entrepreneurial Life Cycle. Practical Component: Projects: 1. Project-I: Visit any local enterprise. Interview the entrepreneur; study his entrepreneurial journey, and prepare the profile of the entrepreneur not exceeding 2,000 words. 2. Project-II: Interview an entrepreneur in your region and make a list of the factors that motivated the entrepreneur to start an enterprise. In class, compare your notes with others and prepare a list of the common motivating factors among all entrepreneurs. Activities: 1. Activity-I: Presentation and Discussion on stories of Successful Entrepreneurs. 2. Activity-II: Visit a local enterprise and study the profile of entrepreneur and identify the traits and also problems faced by the entrepreneur and present it in the class.
36
Recommended Readings: Essential Reading: 1. Fundamentals of Entrepreneurship & Small Business Management, by Vasant Desai, Himalaya Publishing House Pvt Ltd. 2. Entrepreneurship by Robert D Hisrich, Mathew J Manimala, Michael Peters & Dean Shepherad, McGraw Hill Eucation Pvt Ltd., Edition 2013. 3. Entrepreneurship Development by CharantimathPoornima, 2/e, Pearson 2014 References: 1. Entrepreneurship- Theory and Practice, by Raj Shankar,Vijay Nicole Imprints Pvt. Ltd., 2006 2. , Corporate Entrepreneurship, Morris M H and Kuratko, D, Ft. Worth, TX: Harcourt, 2002. 3. The Dynamics of Entrepreneurial Development & Management, 5th Edition, by Vasant Desai, Himalaya Publishing House Pvt Ltd. 4. Small Scale Industries & Entrepreneurship, 9th Edition, by Vasant Desai, Himalaya Publishing House Pvt. Ltd.
37
Fundamentals of Management and Human Resources Subject Code: 1004
Credits: 4
Contact Hours: 60 hrs
Weekly hours: 4
External Marks: 80
Internal Marks: 20
OBJECTIVES: 1. The course will introduce the students to fundamentals and practices of management in today’s increasingly complex workplace. 2. The objective of the course is to familiarize the learner with the basic principles of human resource management—how an organization acquires, rewards, motivates, uses, and generally manages its people effectively. OUTCOME: 1. This course will develop the basic human resources management skills which include planning, controlling, organizing, budgeting and communication, in all students regardless his /her area of specialization MODULE 1 Introduction to management
10 hours
Definition and Functions of management, an introduction to planning, organizing, directing, controlling, motivation and emerging trends in managements. Contributions by Management experts like Taylor, Fayol, Gilberth & Elton Mayo. Total Cost Management – value maximization of resources with special reference to HR, MODULE: - 2 Introduction to HRM: Foundation Concepts
8 hours
Nature and scope of Human Resource Management, Importance of HRM, Difference between Personnel Management and HRM, HR Manager: Qualities and Competencies, Changing Role of HR Manager, HRM Policy, Functions of HRM, Opportunities and Challenges of HRM and Emerging trends in HRM. Introduction to HR Audit and HR Analytics.
38
MODULE-3 Manpower Planning
12 hours
HR Planning-Meaning, Objectives, Advantages and Disadvantages, Factors influencing HR Planning, Tools and Technique of HR Planning. Process of Manpower Planning (demand and supply forecasting. Job Analysis-Meaning, Objectives and Skill Analysis (Competency based Job Analysis).Job Design- Job Description and Specification, Job characteristics Approach to Job Design (Hackman and Oldham), SWOT analysis of individual and organization. Module: - 4 HR Acquisition
12 hours
Recruitment- Factors affecting Recruitment, Sources of Recruitment (Internal and External) Methods of Recruitment, E – Recruitment, Human Resource Outsourcing(HRO). SelectionSelection Criteria, Selection Process and Selection Tests, Interview process and types of interviews, Selection policy and Strategies, Challenges of Selection in today’s world. Placement and Induction – Introduction, Employee Mobility- Internal Mobility: Promotion, Transfer, Demotion. External Mobility: Separations, Types of Separations, voluntary and non-voluntary separations. MODULE- 5 Human Resources Development
8 hours
HRD-Meaning and objectives, Training and Development: Training -Meaning, TNA – Why Training – Where to look for Organizational Gaps ,Training Methods and Training Process, Development- Meaning , Objectives, Career Planning and Career Development – Meaning , Objectives , Need for Career Planning & Development. Suggested Practical Exercises /Activities: 1. Case Studies and presentations 2. Article Review from newspapers (Ascent , Opportunities) which have debates on current issues by HR practitioners 3. Visit industries (not just large, even SMEs identify what HR functions are performed and by whom) and learn by observation. Essential Reading: 1. Human resource Management bySeemaSanghi, Vikas publications. 2. Human Resource Management (10th Edition) by Gary Dessler, Prentice Hall 39
3. Human Resource Management by P. Subba Rao, HPH 4. Edwin Flippo-Personnel Management 5. Managing Human resources – Productivity, Quality of Work Life and Profits – By Wayne F. Cascio,RanjeetNambudri , McGraw Hill Publications. Reference Reading: 1. Human Resource Champions, - Dave Ulrich,ISBN – 9780875847191. 2. The HR Value Proposition, David Ulrich, Wayne Brockbank, Harvard Business Press, 2005 3. Human capital Magazine. 4. Leadership by Warren Buffet Websites:SHRM.org http://www.shrm.org www.humancapitalonline.com
40
Fundamentals of Marketing Subject Code: 1005
Credits: 4
Contact Hours: 60 hrs
Weekly hours: 4
External Marks: 80
Internal Marks: 20
Objectives: 1. To enable the student to understand the marketing environment 2. To have an elementary knowledge of STP of marketing (segmentation, targeting, positioning) Expected outcome: 1. To equip the student with fundamental concepts of marketing
Module I – Fundamental concepts of Marketing
(10 hours)
Market – Definition, types of Markets, Market Places, Market spaces and Meta markets, Marketing , Marketing Management (Definition), what is marketed? Marketing Process, Marketing Management Orientations (Concepts), Holistic Marketing Relationship Marketing, Integrated Marketing, Internal Marketing, Performance Marketing, Reverse Marketing (Demarketing) Core Concepts of Marketing – Needs, Wants & Demands, Target Market, Positioning & Segmentation, Offerings and Brand, Value and Satisfaction, Marketing Channels, supply Chain, Competition Marketing Mix – Updating the four P’s (Marketing Mix 4P’s, Modern Marketing Management 4Ps, 4Cs) Module II- Analyzing the Marketing Environment
(8 hours)
The Firm’s Microenvironment – The Company, suppliers, Marketing Intermediaries, Competitors, Publics, Customers The Firm’s Macro environment – Demographic, Economic, Natural, Technological, Political, Social & cultural
41
Module III – Know your Customer
(12 hours)
Analyzing Consumer Markets – Factors influencing Consumer Behavior, The buying decision process –the five stage model. Types of Buying Behaviors, Participants (roles) in consumer buying process. Difference between Consumer Markets and Business Markets. Analyzing Business Markets –Buying Situations, Participants in buying process, Stages in organizational buying process Module IV- Marketing Strategy – I (STP)
(15 hours)
Consumer Segmentation- Need for Segmentation, Basis of Segmentation - Geographic, Demographic, Psychographic and Behavioural. Business Market Segmentation – Basis for Segmenting Business Markets – Micro and Macro basis. Requirement for Effective Segmentation Market Targeting –Evaluating market segments, Selecting target market segment, socially responsible target markets. Differentiation – Ways of differentiation for product offering Positioning –Positioning Maps, Choosing a right competitive advantage (How many differences to promote, which differences to promote), Selecting an overall positioning strategy. Module V – Marketing Strategy II (Marketing Mix)
(15 hours)
Levels of Product, Product Classification – Consumer goods classification, Industrial Goods Classification. Product Mix – Product mix width, product line length - Line stretching, Line filling, Line modernizing, Line featuring and pruning. Designing the business portfolio – analyzing the current business portfolio (BCG Matrix, GE Matrix), developing strategies for Growth & Downsizing (Ansoff’s Matrix) Packaging & Labeling –Use of packing as marketing tool, objectives of packaging, Labeling Branding – definition of brand, branding, importance of branding Services marketing – additional 3Ps of marketing, characteristics of services marketing, difference between good and services marketing Pricing Strategies – New product pricing strategies (Market Skimming, Market Penetration), Product mix pricing strategies (Product line pricing, optional product pricing, Captive product
42
pricing, byproduct pricing, product bundle pricing), Price adjustment strategies Marketing Channels –The importance of channel, push strategy, pull strategy, Channel levels – consumer channel levels, industrial channel levels, distribution strategy (Intensive, Selective, and Exclusive) Basics of Marketing communication mix (Advertising, Sales promotion, Events and experiences, public relations and publicity, direct marketing, interactive marketing, word of mouth, personal selling) Product life cycles – Common product life cycle, Marketing strategies for Introduction, Growth, Maturity stage, & Decline stage E- Commerce Marketing Practices (Pure Click companies, Brick & Click companies), M – commerce Marketing Practices New Product Development Process, Ethical Issues in Marketing (4P’s) Activities: 1. Visit a retail shop and note how the proprietor arranges items on the shelf. Also list out POPs(point of purchase) used 2. Identify different brands of similar products (FMCG) and arrange them in a product line 3. Go to a car showroom and find loans and car models bought in the previous month. Find the demographic details of buyers 4. Identify an e-retailer and study the promotional activities for any 5 brands RECOMMENDED READINGS a) Essential Books 1. Marketing Management – A South Asian Perspective – 14e – Pearson, Philip Kotler, Kevin Keller, Abrahan Koshy, MithileshwarJha 2. Principles of Marketing – 13e – Pearson – Philip Kotler, Gary Armstrong, PrafullaAgnihotri, EhsanulHaque 3. Marketing – An Introduction –6e –Pearson - Gary Armstrong, Philip Kotler b) Reference Books Marketing – Planning & Strategy – Thomson - Sub
43
MANAGEMENT ACCOUNTING Subject Code: 1006
Credits: 4
Contact Hours: 60 hrs
Weekly hours: 4
External Marks: 80
Internal Marks: 20
This course has been designed to help the students to understand the elements of Management Accounting which are used to make and support Management Decisions. COURSE OBJECTIVE: 1. To develop knowledge and understanding of Management Accounting techniques to support management in planning, controlling and monitoring performance in a variety of business context. EXPECTED OUTCOME: Students shall be able to understand, analyze and interpret financial and cost accounting data for decision making MODULE 1
TITLE AND CONTENT
No. of Hours
Analysis of the Balance Sheet and Income Statement Management Accounting; Relevance; Financial Information for Decision Making; Sources of Financial Information; Analysis of the Balance Sheet and Income Statement; Decision Making Areas.
2
10
Budgeting and Budgetary Control Nature and Purpose of Budgeting; Budget – Types of Budget – Functional Budget : Types of Functional Budget, Budget Preparation, Exercises (all Functional Budgets) - Master Budget Flexible Budgets - Fixed Budgets – Exercises; Zero Base Budgeting; Statistical Techniques - Time Series Analysis (Cyclical, Trend, Seasonal Variation and Random Elements) - Moving AveragesTrend Analysis - Regression Coefficients - Exercises; Budgetary Control and Reporting - Behavioural aspects of Budgeting
15
44
3
Marginal Costing Concepts; Marginal Costing Techniques and Tools ; Break Even Analysis; Cost-Volume-Profit Analysis; Break-Even Charts; Profit Charts; Marginal Cost Equation; Differential Cost Analysis; Stock Valuation Under Marginal Costing; Composite Break-Even Point; Marginal Costing and Decision Making (Single Product Pricing, Multi Product Pricing, Replacement, Sales, etc.); Exercises
4
10
Financial Performance Measurement Concept; Significance; Cost Reductions and Value Enhancement; Financial Measures (Profitability, Liquidity, Activity, Financial Adaptability and Gearing -Exercises) - Ratio Analysis – Types of Ratios -Exercises; Comparative Analysis of the Balance Sheet and Income Statement (Common Size Analysis & Trend Analysis), Funds Flow and Cash Flow Analysis; Non-Financial Measures; Exercises
5
15
Earning Quality Concept; Tools of Earning Quality Measurement, Exercises; Earnings Management - Concept and Tools; Potential Red Flags, Valuation of Intangibles: Intellectual Property; Intangibles; Brand Valuation; Exercises
8
RECOMMENDED BOOK: 1. Management Accounting by Khan and Jain, Tata McGraw-Hill REFERENCE BOOKS AND SUPPLEMENTARY READING MATERIALS: 1. Introduction to Management Accounting by Horngren, Pearson 2. Management Accounting by Pandey I M, Vikas Publication. 3. Accounting for Management by Bhattacharyya S K and Dearden J, Vikas Publication. 4. Management Accounting: Principles and Practice by Sahaf M A, Vikas Publication. 5. Management Accounting by Colin Drurry 6. Indian Journal of Finance 7. The Management Accountants – Journal of ICAI
45
MANAGERIAL ECONOMICS Subject Code: 1007
Credits: 4
Contact Hours: 60 hrs
Weekly hours: 4
External Marks: 80
Internal Marks: 20
Objectives: 1. To introduce economic concepts, components and inter relations with a managerial perspective. 2. To develop an economic logic of thinking in utilizing the resources Expected Outcome: 1. To develop decision making & planning skills in resolving business problems. Module I:
12 Hours
Introduction Introduction to Economics, Nature, Scope & Basic Economic Problems, PPC. Managerial Economics – Definition, Nature, Scope, Objectives (Decision Making, Forward Planning, Problem Solving process) & Importance. Fundamental Concepts – Opportunity Cost, Incremental Cost, Discounting Principle, Equi marginal Principle & Time Perspective. Theories of the Firm – William Baumol’s theory of Sales Maximisation Module II:
14 Hours
Demand and supply analysis Utility Analysis – Meaning and Nature. Consumer’s Surplus Demand – Meaning, Function, Schedule Demand Equation (Simple problems), Types, Law (assumptions, explanation, reasons & exceptions), Change in demand & change in Qty demanded. Elasticity of demand– Price, Income, Cross & Advertisement Elasticity (Types), Methods of Measurement of Price Elasticity. Problems on Ratio method. Supply – Meaning, Function, Law & Elasticity of Supply. Price Mechanism – Equilibrium of Price and Demand (Dynamic analysis), Simple problems Demand Forecasting – Meaning, levels, Features, Importance
46
Demand forecasting for New and Existing products- Survey & Statistical methods (Problems on Least Square method of trend projection). Module III:
10 Hours
Production analysis Production - Meaning, Factors of production, Production function (Short & Long term), CobbDouglas Production function- an introduction. Laws of Production- Law of Variable Proportions & Laws of Returns to Scale An introduction to Iso-quants, Iso- Cost, Ridge lines and Producer’s Equilibrium Economies & Diseconomies of Scale and Scope (internal/External) Module IV:
16 Hours
Market analysis Cost Analysis: Meaning, Types, Classification of Cost, Cost Curves, Problems. Relation between Costs, AC & MC and LAC. Revenue Analysis: Meaning, Types and Revenue curves. Revenue under Perfect and Imperfect Markets Market Analysis: Meaning, Types and Classification. Perfect Competition, Monopoly, Monopolistic Competition, (Features and equilibrium, Long & Short term) and Oligopoly (only features). Meaning of Duopoly, Monopsony, oligopsony. Module V:
10 Hours
Pricing & profit analysis Pricing – Meaning, determinants, objectives and Policies (Pricing methods – Cost based (cost plus, MC, ROR), objectives based (Profit & Sales maximization), competition based (going rate, penetration and entry deterring)) Profit – Meaning, Types, Objectives & Theories (Risk & uncertainty theory, Innovation theory) Break Even Analysis – Meaning, Features, BEP (Diagram), Importance and Application of BEP in management
47
Activities: 1
Article, Concept, News reviews, Case studies, etc
2
Presentations, GD, Quiz, CBR, Guest lectures, TED talk, Debates, etc.
3
Assignments, mini projects, etc
4
Profile of Adam Smith, Marshall, Keynes, Myrdal, Amartya Sen, JN Bhagwathi (indicative).
Recommended Reading Essential Reading: 1
Managerial Economics by D.N.Dwivedi, 7th Ediction, VPH
2
Principles of Micro Economics by Taylor J. and Gugnani R. (Glocal edition), Biztantra
Suggested Reading: 1
Economics by Samuelson P and Nordhaus, TMH
2
Managerial Economics by Petersen, Lewis and Jain S, Pearson South Asia Edition
3
Principles of Micro Economics by Salvatore D, Oxford UP, International Edition.
4
Managerial Economics by Kalkundrikar A.B. and Kulkarni A.N.
5
Managerial Economics by D.M. Mithani, HPH
Other Resources: 1
Indian Journal of Economics and Business, www.ijeb.com, serials publication.
48
SOFT SKILLS Subject Code: 1008
Credits: 4
Contact Hours: 60 hrs
Weekly hours: 4
External Marks: 80
Internal Marks: 20
Objective: 1. To introduce the concept of Personal, Corporate and Social etiquettes for the students. 2. To equip students to be ready to adapt corporate culture easily. Expected Outcome: The students to develop professional and pleasing personality. Module I: Personal Skills
10 hours
Self Introduction, Grooming standards and dressing, health and hygiene, courteous phrases, banquet etiquettes Module II: Corporate Etiquettes
10 hours
Communication Skills – Oral and Written, understanding symbols, corporate etiquettes, Meeting etiquettes – Reporting and Minutes of the meeting Module III: Social Skills
10 hours
Socialization, Telephone etiquettes, Email etiquettes, SMS etiquettes, Net-iquettes, Dealing with difficult people.
Activities: 1. Write an email to the Chairman/Director of your department seeking a permission to conduct Sports Tournament at the campus 2. Role Play of a Meeting and students to submit the minutes of the meeting and submit 3. Students to give their self introduction in class 4. Students to learn and report different etiquettes followed at different types of industries 5. List out courteous phrases and try to use most of them in day to life. 6. Visit an organization of your choice and study organization culture and present a report of the same. 49
7. Organize a college level event and follow all possible protocols during invitation, stage management etc. Evaluation: 1. Internal Assessment: (10 Marks) Assignment, Presentation, Role play, Field visit and presentation 2. External Assessment: (40 Marks) a. Project Report – 20 Marks b. Viva Voce - 20 Marks. Skills are evaluated through the mode of assessment to measure the skill level. Assessment rating are given below O – Outstanding (45 and above) A – Excellent (41 to 44) B – Good (31 to 40) C – Moderate (21 to 30) D – Must Improve (Less than or equal to 20)
50
Semester –II
51
MBA II SEMESTER Sl. No.
Name of the Subject
Course Code
Internal Marks
Semester End Exam Marks
Total Marks
Teaching Hours Per Week
Credit
1
Business Research Methods
2001
20
80
100
04
04
2
Macro Business Environment
2002
10
40
50
02
02
3
Organizational Behaviour & Advance Human Resources Management
2003
10
40
50
02
02
4
Operation Management
2004
20
80
100
04
04
5
Technology Skill
2005
10
40
50
02
02
6
Specialization Subjects
A student has to choose any two or more paper which accumulates to 08 credits of specialization subject
7
Open Elective Course
8
Internship Project TOTAL
08 04
To be taken up after the second semester final examination for 60 days
04 30
52
BUSINESS RESEARCH METHODS Subject Code:
Credits: 04
Contact Hours: 60 hrs
Hours/ Week: 4
External Marks: 80
Internal Marks: 20
Objectives 1. To understand the importance of business research as management decision tool. 2. To equip the students with the concept and methods of Business Research. Expected Outcome: 1. To prepare students to plan, design and execute business research using scientific methods. Module I
14 hours
Business Research – An Introduction Meaning of Research, Objectives of Research. Characteristics of Good Research. Meaning of Business Research, Research agencies (Internal research department, External research agencies/suppliers). Topics for Research in Business, Research Process. Types of ResearchQuantitative v/s. Qualitative, Basic v/s. Applied, Descriptive v/s. Analytical, Conceptual v/s. Empirical). Ethical issues in Business Research. Research Design Identification of problem, statement of problem, process of problem definition, Research Design - Exploratory, Descriptive, & Causal research. Exploratory research - Meaning, suitability categories of exploratory design – Experience surveys, secondary data analysis, case studies, pilot studies, and qualitative techniques Descriptive research: Meaning, types of descriptive studies, data collection methods. Causal research: Meaning, types of experimental design (Informal experimental designs – Before & after without control, after only with control, Before & after with control design. Formal experimental designs – Completely randomized design, Randomized Block design, Latin Square design, and factorial design) Steps involved in preparing business research plan/proposal
53
Module II
8 hours
Sampling Meaning, Stages in selection of a sample, Types of Sampling - Probability and non probability Sampling Techniques, Standard Error, sample size calculation, factors influencing sample size, errors in sampling Module III
12 hours
Measurement and Scaling Types of Scales – Nominal, Ordinal, Interval, and Ratio. Criteria for good measurement Attitude Measurement – Simple Attitude Scales, Category Scales, Likert scale, semantic differential scale, numerical scales, staple scale, graphical rating scales, scales measuring behavioural intentions and expectation Module IV
10 hours
Data Collection Secondary Data – meaning, advantages & disadvantages of secondary data, characteristics of secondary data, sources of secondary data (Internal & External) Primary data – meaning, methods of primary data collection(observation method, interview methods, questionnaire method, Schedules, difference between questionnaire and Schedules, consumer panels, use of electronic and mechanical devices, projective techniques - Word Association, sentence completion, story completion, verbal projection test, pictorial techniques, OZMET-Olson and Zaltman Test and TAT-Thematic Appreciation Test) Construction of Questionnaire/schedule Module V
16 hours
Data Analysis and Reporting Stages of data analysis – Processing, analyzing and interpretation Processing of data - editing, coding, tabulation, cross tabulation Hypothesis – null and alternate hypothesis, type I and Type II errors Hypothesis testing - Hypothesis testing of means (Z test, t test), Hypothesis testing for differences between means (Z test, t test), Hypothesis Testing for Proportions (Z test), Hypothesis Testing for Paired-t Test, Difference between proportions (Z test) (Theory + Problems) 54
Chi- Square test for Goodness of Fit, and test of Independence (Theory + Problems). Sign Test, Fisher-Irwin Test, Wilcoxon Matched Pair Test (Theory Only). Interpretation of data analysis – meaning, techniques and precautions in interpretations Reporting - Oral, and Written Reports, Components of Research Report Introduction to SPSS Activities 1. A Live Project on Business Research. Recommended Reading Essential Reading: 1. Donald Cooper & Pamela Schindler, Business Research Methods, TMGH, 9E. 2. C. R. Kothari, Research Methodology Methods & Techniques, New Age International Publishers, 2E Suggested Reading: 1. William G. Zikmund, Business Research Methods, Cengage Learning, India 7E. 2. Donald Cooper, Pamela Schindler & J.K .Sharma, Business Research Methods, McGraw Hill, 11E 3. Donald S. Tull, Del I. Hawkins, Marketing Research, Measurement and Methods, PHI Learning, 6E 4. Naresh Malhotra and Satya Bhushan Das, Marketing Research: An applied Orientation, Pearson Education, 2008. 5. J.K. Sachadeva, Business Research Methodology, Himalaya Publication
55
MACRO BUSINESS ENVIRONMENT Subject Code: Contact Hours: 30 External Marks: 40
Credits: 2 Hours/Week: 02 Internal Marks:10
Objectives: 1. The students with Macro Economic Concepts and their application in decision making 2. In dealing with practical problems & challenges of business Expected Outcome: 1. To understand the impact of national and global developments on business. Module I
10 Hours
Business Environment– Business- Meaning, Objectives Business environment- Meaning, Nature, Scope and Classification (Micro/ Macro, Internal/External, Controllable/Non Controllable Environment) Overview of PESTEL. Global Environment (UNDP’s HDI & GDI). India & WTO – Opportunities and Challenges Module II
10 Hours
Economic Development An OverviewIndia as a Developing Economy and contribution of different sectors to Indian Economy (Primary, Secondary and Tertiary). Changes in the occupational structure. Demographic profile – Demographic Dividend, opportunities & challenges National Income- Meaning and concepts, Methods of measuring national income (Income, Production and Expenditure methods). Difficulties in measuring National Income. Business Cycles- Meaning and Phases Module III
10 Hours
Economic Policies- Industrial, Fiscal, Monetary and EXIM Policies : An introduction to New Economic Policy1991 Industrial Policy- A brief review of industrial policies since 1991(LPG), FDI, FII importance and determinants & Disinvestment (Meaning, objectives and Progress). 56
Fiscal PolicyComponents of Public Finance- public revenues, public expenditure, public debt/deficit financing. An evaluation of recent fiscal policy of Government of India Key economic indicators – an economic survey. Highlights of Recent Union Budget. Monetary Policy meaning and its Objectives. RBI and Credit control measures. EXIM Policy (Recent) & EDBI (MGI’s Ease of doing business index) Activities: 1. Presentation on the Historic, Geographic & SWOT analysis of India 2. Comparative Study India and China / India in BRICS 3. Ideas for an Emerging India / Presentations on NITI Aayog, SBA, Jan Dhan, Smart City, GIM, WEF, Small Business Finance, PPP, UIDAI, Make in India etc. Recommended Reading Essential Reading: 1. Business Environment Text and Cases by Justin Paul, 2nd edition, McGraw – Hill Companies 2. Economic Environment of Business by Misra and Puri- HPH Suggested Reading: 1. Indian Economy by K P M Sundharam and Ruddar Datt 3. Indian Economy by Misra and Puri- HPH 4. Business Environment by Suresh Bedi –Excel Books 5. World Bank Reports. 6. RBI bulletin. 7. CMIE Reports Other References: Economic Times Daily, Business Standard Daily, Business Line Daily , Business Today Business India , Latest Monetary policy, Latest Fiscal Policy, www.finmin.nic.in www.indiabudget.nic.in, Economic &Political Weekly
57
OB AND ADVANCED HRM Subject Code:
Credits: 4
Contact Hours: 60 hrs
Weekly hours: 4
External Marks: 80
Internal Marks: 20
Objectives: 1. To facilitate the student to understand fundamentals of organization behaviour 2. To understand the dynamics of organisations and how to manage individuals and group behaviour. 3. To provide inputs on how to motivate people at work. Expected Outcome: This Course will aid the students in having a clear understanding about the concepts, methods and techniques and issues involved in managing human resource so as to facilitate employing, maintaining and promoting a motivated force in an organization.
MODULE 1
12 hours
Managing People at work Behavioural Dynamics,Conceptual Introduction to the Individual Determinants of Organization. Behaviour: Perception, Learning, Personality, Attitudes and Values, Job Anxiety and Stress.
MODULE 2
10 hours
Group Dynamics and Interpersonal Relations Group Dynamics and Interpersonal Relations-Definition of Groups, Formation of groups, Management of Organizational Conflicts, Management of Change, Leadership and Theories and Styles MODULE 3
8 hours
Motivation and Productivity Concept of Motivation, Theories (Maslow’s, X and Y, ERG and Herzberg’s Theory), Theory of Z, Contemporary theories of Motivation. Motivation of employees – Incentives and Fringe benefits, (All types of financial and nonfinancial motivators) .Salary and Wages, concept and meaning. Pay for performance, 58
SUGGESTED PRACTICAL COMPONENT:1. Students can profile leaders from various walks of life and identify how they manage people .They can also identify leadership styles. 2. Group Exercises – like Broken Squares, 3. Give a student any group task. After the task let them ask themselves the question – What individual personality characteristics enhance a team’s performance? What characteristics hinder team performance? Ask them if it is better to have teams composed of individuals with similar or dissimilar traits.
Recommended Book: 1. Organizational Behaviour – by Stephen Robbins, Timothy Judge and SeemaSanghi , Pearson 2. Managing Human resources – Productivity, Quality of Work Life and Profits – By Wayne F. Cascio ,RanjeetNambudri , McGraw Hill Publications. Reference Books: 1. Human resource Management – by SeemaSanghi ,Vikas Publishing House Pvt. Ltd. 3. Organizational Behaviour – by Fred Luthans, McGraw Hill Publications. 2. Compensation By B.D. Singh Supplementary Reading Material:1. Human Capital 2. Indian Society of Training and Development ( ISTD) Journal Websites:www.humancapitalonline.com www.citehr.com
59
OPERATIONS MANAGEMENT Subject Code:
Credits: 4
Teaching Hours: 60
Weekly hours: 4
External Marks: 80
Internal Marks: 20
Objective: 1. To understand a system’s view of operations 2. To provide conversion capabilities for meeting the organization’s goals and strategies. Expected Outcome: 1. To provide an understanding of the process of manufacturing and services in industry Module 1
15 hours
Operations Management- an overview Concept of operation, production as a system function, Evolution from manufacturing to Operations Management, Role & importance of OM, Product V/s Services, Historical evolution of OM- Scientific Management, Moving Assembly Line, Hawthorne Studies, Operations Research, Global scenario of Industrialization Recent trends in OM: Technological changes in OM, Evolution and impact on management Production Planning and Control Basic functions of PPC and its variants in different systems of manufacture (mass production, Batch production, Job- shop production, projects), production cycle( Understanding the concepts only) Module 2
10 hours
Location Strategy Importance of location decisions, factors influencing locations, selection of locality, exercises on Point Rating method, factor rating and Locational Break- Even Analysis, Qualitative Factor Analysis Method Layout Strategy Meaning, definition, scope, objectives of good layout, types of layout, service facility layout, Special arrangements for particular types of plants, Basics of layout planning models- Graphic, Load distance analysis, Computer models- CRAFT 60
Module 3
10 hours
Aggregate Planning tactics Introduction, need of aggregate planning, role of aggregate planning, involvement of various functions in formulating aggregate plan MRP & MRP II- general concepts, objectives, advantages, Bill of material (BOM), ERP (scope , advantages &industrial applications) Fundamentals of Inventory Control Purpose of inventories, basic requisites for management of inventory, types of inventory costs, EOQ, Safety Stock, ABC Classification, JIT(Concept understanding), Materials
handling
equipment Module 4
20 hours
Operations Scheduling Techniques Forms of scheduling, basic scheduling problems- n jobs with m machines, product sequencing (Exercises on Johnson’s rule of sequencing), Project Management techniques Basics of project scheduling- Construction of a network, Networking techniques: CPM, PERT, Difference between CPM/PERT. Quality Control Techniques Introduction, Quality Control, Cent percent Inspection, Sample inspection, Statistical Quality Control- acceptance sampling, attribute sampling, Statistical process control- Types of Quality Control Charts( X , R, n, p, c, np)(numerical expected for control charts) Module 5
5 hours
Maintenance Management Introduction to areas of maintenance, types of maintenance, Planning and control of maintenance. Recommended Reading: Essential Reading: 1. Production & Operations Management- 5th Edition K. Aswthappa, Shridhar Bhat 2. Production & Operations Management, Ajay k. Garg, McGraw Hill Education(India)Pvt. Ltd, PP83-88, 688-700
61
Suggested Reading: 1. Elements of PPC- 5th Edition Samuel Eilion 2. Production & Operations Management, Reprint 2009, S. A. Chunawala, D. R. Patel, Himalaya Publishing House 3. Productions & Operations Management, N.G. Nair, TMH (21st Reprint) 4. Productions & Operations Management, S.N. Chary, TMH
62
TECHNOLOGY SKILLS Subject Code:
Credits: 02
Contact Hours: 30
Hours/week: 2
External Marks: 40
Internal Marks: 10
Objectives: 3. To introduce the basic technical skills required for students 4. To enable students gain knowledge of latest developments in IT Expected Outcome: 1. The students to understand the use and application of technology Module I: Microsoft Word
10 hours
·
Opening a New Document, Saving a Document, Getting Help with MS Word 2007
·
Editing the document : inserting, deleting, moving text
·
Formatting the document : Applying a Font, Changing Font Size, Font Attributes, Font Color, Clear Formatting, Text Alignment
·
Editing Features of Word : Spell Check, Thesaurus, Auto Correct, Check Word Count, Track Changes, Page View, Zoom,
·
Paragraph formatting: Changing Paragraph Alignment, Indenting Paragraphs, Add Borders or Shading to a Paragraph, Apply Paragraph Styles, Creating Links within a Document, Change Spacing Between Paragraphs and Lines,
·
Working with Tables: Creating Tables, Converting text into a table, Quick Tables, Entering Text, Table Tools, Inserting rows and columns, Deleting Cells, Rows or Columns, Merging Cells and Splitting Cells, Adjusting Column Width, Borders and Shading,
·
Bulleted and Numbered Lists, Creating a Nested List, Format Your List, Creating Outlines,
·
Page formatting: Page Margins, How to Change the Orientation, Size of the Page, or Size of the Columns, Apply a Page Border and Color, Insert Headers and Footers (Including Page Numbers),
·
Inserting Graphics, Pictures, and Table of Contents
63
·
Advanced Tools : Compare and Merge Documents, Protect Document , Mailing Lists, Creating a List for Mail Merge
Module II: Microsoft Excel ·
10 hours
Introduction: Organization of this Training Guide, Uses of Excel, New Functions and Features in Excel 2007/ 2010
·
Getting Started with Excel: Opening a Blank or New Workbook, General Organization
·
Highlights and Main Functions: Home, Insert, Page Layout, Formulas, Data, Review, View, Add-Ins
·
Using the Excel Help Function
·
Creating and Using Templates, Working with Data: Entering, Editing, Copy, Cut, Paste, Paste Special
·
Data from External Sources, Using and Formatting Tables
·
Basic Formulae and Use of Functions
·
Data Analysis Using Charts and Graphs
·
Managing, Inserting, and Copying Worksheets
·
Securing the Excel Document (Protect Cells and Workbook)
·
Advanced Formulae and Functions
·
Advanced Worksheet Features
·
Advanced Data Analysis using PivotTables and Pivot Charts
Module III: Presentation & E Technologies ·
Basics of MS PowerPoint
·
Introduction to Internet
·
Creating an E-mail Account
·
Search Engine
·
Surfing WebPages
·
Basics of Social Networking Site
·
Virus : General introduction, and Antivirus utilities
·
Mobile Apps necessary for the students
·
Online entry for jobs/competitive exams
·
Concept of OTP
10 hours
64
Activities: 8. Lab assignment on calculating various statistical and financial variables 9. Sending an email to job aspirants in a company using mail merge 10. Preparing a PowerPoint presentation using different options available 11. Designing a poster/advertisement copy using MS Word 12. Assignments on conditional formatting, sort and filter, Vlookup, Pivot Table and Pivot chart etc. Evaluation: 3. Internal Assessment: (10 Marks) Assignment, Presentation, Role play, Field visit and presentation 4. External Assessment: (40 Marks) a. Project Report – 20 Marks b. Viva Voce - 20 Marks. Skills are evaluated through the mode of assessment to measure the skill level. Assessment rating are given below O – Outstanding (45 and above) A – Excellent
(41 to 44)
B – Good (31 to 40) C – Moderate (21 to 30) D – Must Improve (Less than or equal to 20)
65
ADVANCE BUSINESS MANAGEMENT SPECIALIZATION
66
ADVANCED BUSINESS MANAGEMENT SPECIALIZATION Sl.
Name of the Subject
No.
Course Code
Internal Marks
Semester End Exam Marks
Total Marks
Teaching Hours Per Week
Credit
1
Hospitality Management
2006
20
80
100
04
04
2
Operations Research
2007
20
80
100
04
04
3
Managing Micro Small & Medium Enterprises
2008
20
80
100
04
04
4
New Venture Creation
2009
20
80
100
04
04
67
HOSPITALITY MANAGEMENT Subject Code:
Credits: 4
Contact Hours: 60 hrs
Week Hours: 4
External Marks: 80
Internal Marks: 20
COURSE OBJECTIVES: 1. To gain an overview about the hospitality and tourism industry. 2. To identify the major areas of coverage of hospitality industry. COURSE OUTCOMES: 1. The students will be able to explain the fundamentals of hospitality, Tourism and Hospital industry. 2. the student shall make clear understanding of various perspectives of hotel, tourism, travel and transport. Module I:
14 Hours
The Hospitality Industry – Origin and Growth – Tourism Industry – Importance of Tourism. Factors Affecting Hospitality and Tourism Industry – Definition of Tourism – Features – Types of Tourists – Tourism Activities – Components of Tourism Infrastructure Module II:
10 Hours
Elements and Characteristics of Tourism Products- Scope of Tourism – Motivation for Tourism – Relation of hospitality industry with Tourism. Employment Opportunities in Hospitality Module III:
10 Hours
Hotel Industry: Classifications of Hotels – Major Departments of a Hotel – Star Ratings of Hotels – Global Standards for Hotels – Managing Other Services – Speciality Resorts – Book Sellers – SPA – Beauty Clinics – Gymnasium. Module IV:
14 Hours
Travel & Transport: History growth and present status of travel agency – Travel formalities – Linkages and arrangements with hotels, airlines and transport agencies – Transport system – Different types of transport – Impact of Science and Technology.
68
Module V:
12 Hours
Hospitality and its Related Sectors: Theme Parks – Conventions – Cruising – Special events – recreation and leisure – Tourism and Hospitality in 21st century – Global gaming and Casino operations – Recent trends. Activities: 1. Visit to a hotels and study on their working pattern. 2. Visit to a tourist place and study the environment. 3. Studying the map and creating a tour plan with a budget. Essential Reading: 1. Rajat Gupta, Nishant Singh, Ishita Kirar & Mahesh Kumar Bairwa, Hospitality and Tourism, Vikas Publishing House Pvt Ltd. 2. Clayton W. Barrows, Tom Powers and Dennis Reynolds. (2012) Introduction to Management in the Hospitality industry. Tenth Edition. John Wiley and Sons, Inc. 3. Lockwood.A & Medlik.S, Tourism and Hospitality in the 21st Century, Elsevier, 2001 4. Jha S.M. (2008) Hospital Management. Himalaya Publishing House
69
Operations Research Subject Code:
Credits: 4
Contact Hours: 60 hrs
Weekly hours: 4
External Marks: 80
Internal Marks: 20
Objective: · To equip the students with applications of quantitative methods and operations research techniques for managerial decision making. Outcome: Students should get acquainted with operations techniques used in Industry. 15 Hours Module 1 Operation Research Techniques (OR): Definition of OR, Mathematical modeling, Methodology of OR applications and limitations of OR; Linear Programming – Concept, Characteristics, assumptions, Formulation of LPP, Graphical method , Slack & Surplus variables, Simplex method, Big M Method. 10 Hours Module 2 Transportation Problems: Mathematical formulation, Initial solution by North- West Corner Rule, Maxima- Minima Method, VAM, Degeneracy, Test for Optimality- MODI, Unbalanced Transportation Module 3
10 Hours
Assignment Problems: Assignment Problems: Hungarian Method: Initial solution, optimal
solution, Maximization problem as assignment problem. Module 4 10 Hours Game Theory: Definition; Characteristics of Competitive Game; Basic terms and terminologies used in Game Theory, Minimax-Maxmin Principle (Cases), Dominance Principle (Cases), Graphical Method – Cases on 2xn and mx2 game. 15 Hours Module 5 Decision Theory: Introduction – Steps of decision-making process – types of decision making environments – Decision-making under certainty, Decision-making under uncertainty – Maximin, Minimax, Laplace Criterion, Savage Regret principle, Hurwicz criterion Management Applications of Decision Theory Decision tree analysis – construction, advantages and disadvantages Activity: 1. Graphial Method for LPP, Transportation Problems, Assignment Problems and Game Theoryusing TORA 2. Caselets 3. Live projects
70
Recommended Books: Essential Reading: 1. Quantitative Techniques in Management, 4th Edition, N D Vohra, Mcgraw Hill Education (India) Pvt Ltd., 2. Operations Research, Revised & Enlarged Edition 2014, Premkumar Gupta & Dr. D. S. Hira, S. Chand Publications 3. Quantitative Techniques, Jhamb Books for Reference: 1. Operations Research, 3rd Edition, Kanti Swaroop, P. K. Gupta, Man Mohan, sultan Chan & Sons Educational Publishers 2. Quantitative Techniques For Managerial decisions, Second Edition, U. K. Srivastava, G. V. Shenoy& S. C. Sharma, New Age International Publication 3. Managerial Decisions Modeling with Spreadsheets – Balakrishnan, Render, Stair, Jr. Pearson Education. 4. Production and Operations Management – Chary - Tata McGraw- Hill Publications
71
Managing Micro Small & Medium Enterprises Subject Code:
Credits: 4
Contact Hours: 60 hrs
Weekly hours: 4
External Marks: 80
Internal Marks: 20
Objectives: · To provide an overview of Micro Small and Medium Enterprises (MSMEs) in the Indian Context · To find out the role of institutional support to MSME Outcome: Students are introduced to the world of MSMEs and ways of managing them. Module 1: 10 Hours Introduction, role and importance of Micro, Small and Medium Enterprises in Indian Economy. Concepts and Definitions of MSME, The MSMED Act, Government policy and initiatives, Growth and development of MSME in India, The All-India Census on MSME. Module 2: 10 Hours Problems facing the MSME sector in India, Role of Clusters in Promoting MSME, Sickness in MSMEs, Causes of sickness, Detecting Sickness, Assessment of viability of sickness and their rehabilitation. Module 3: 15 Hours Institutional Support to MSME’s set up by Central Government and State Government – NBMSME, KVIC, The Coir Board, MSME-DO, NSIC, NSTEDB, NPC, EDI, NRDCI, DIC, SFC, SIDC, SIADB, TCO, HUDCO, NABARD, SIDBI, EPCs.
10 Hours Module 4: Business Organisations : Introduction, Sole proprietorship, Joint Hindu family Business, Partnership, Franchising, Limited Liability Partnership (LLP), Joint Stock Company, Corporate Governance, Cooperative Society. 15 Hours Module 5: Introduction to MSMEs Laws: The Indian Contract Act, The Sale of Goods Act, The Indian Partnership Act, The Limited Liability Partnership Act, The Indian Companies Act, The Negotiable Instruments Act, The Information Technology Act, The Consumer Protection Act, The Right to Information Act, The Competition Act, The Foreign Exchange Management Act.
72
Practical Component: 1. Visit to an incubation centre. 2. Study the Fourth All-India Census on MSME and prepare a brief report containing the summary of the results and prepare a Power point presentation for the class. 3. Conduct a SWOT analysis of MSME in India and prepare a brief report 4. Divide the class into small groups consisting of four to six members. Each group will visit a nearby micro/small/medium enterprise, study the problems of the enterprise, and prepare a 15 minute power point presentation on the problems faced by the enterprise. Recommended Readings: 1) Small Business Management, by Megginson Byrd, McGraw Hill Eucation Pvt Ltd., Edition 2013. 2) Doing Business in Indian Street Smart Entrepreneurs in an Imperfect Market Place, by Padmanand & P C Jain, Sage Publications PvtLtd. References Books: 1. Entrepreneurship and Small Business Management by Dr C L Bansal, Anand Publications Pvt., Ltd., New Delhi 2012 2. Fundamentals of Entrepreneurship & Small Business Management, by Vasant Desai, Himalaya Publishing House Pvt Ltd. 3. The Dynamics of Entrepreneurial Development & Management, 5th Edition, by Vasant Desai, Himalaya Publishing House Pvt Ltd. 4. Small Scale Industries & Entrepreneurship, 9th Edition, by Vasant Desai, Himalaya Publishing House Pvt. Ltd. 5. Entrepreneurial Small Business, by Jerome Katz, Richard Green, McGraw Hill Eucation Pvt Ltd., Edition 2013. 6. Entrepreneurship Development and Small Business Enterprises-2/e by Poornima M Charantimath, Pearson.
73
New Venture Creation Subject Code:
Credits: 4
Contact Hours: 60 hrs
Weekly hours: 4
External Marks: 80
Internal Marks: 20
Objectives: · To impart basic entrepreneurial skills and understandings to start a business · To provide platform to identify business opportunities and prepare a Business plan Outcome: At the end of the course a student shall be acquainted with the necessary skills of starting a new venture. Module 1: 10 Hours Creating the Venture: Creativity, Exercises on creativity, sources of new ideas, Business idea evaluation, Preliminary research, Ideas into opportunities, Evaluation of business opportunity, Creative problem solving: Heuristics; Brainstorming; Synectics; Value analysis. Innovation and Entrepreneurship - Concept and models of innovation. Module 2: 15 Hours Business Planning Process: Purpose of a business plan, Contents of a business plan, Writing a business plan, Kinds of business plans, Importance of Executive summary, Description of the business, The Management team, The Industry and the market, presenting a business plan, Project feasibility study, preparing a model project report for starting a new venture. Module 3: 15 Hours Starting the Venture: Selection of a project, New product development, Decide on the constitution, Registration of the unit, obtaining clearances from departments as applicable, arrange for land, Capital, Plant, Machinery and Infrastructure., Entrepreneurial support- Policies, Institutions, Business Incubation and Business Clusters. 10 Hours Module 4: Mobilizing resources for the venture: Informal risk, capital market, Equity, Angel, Debt, Venture capital, Networking, Buying a Business Module 5: 10 Hours Intellectual Property: Introduction, Trademarks, Copyright, Patents, Geographical indication of goods, Designs, Laws relating to IPR in India, Trade secrets.
74
Practical Component: 1. Make a business plan for your intended business, talk to bankers to find out what they look for in a business plan, modify accordingly and present it in the class. 2. Research on innovation that has been done in the Indian setting that has alleviated the life in rural India. Find out extent of its commercial success and analyze the reasons behind the same. Present your thoughts in the class. Recommended Books: 1. A Handbook for New Entrepreneurs Edited by P C Jain, Oxford University Press India 2. Charantimath Poornima, Entrepreneurship Development 2/e, Pearson 2014 References: 1. Robert D Hisrich, Michael P Peters, Deam A Shepherd, Entrepreneurship 6/e, Mc-Graw Hill International Edition, 2007. 2. Entrepreneurship and Small Business Management by Dr C L Bansal, Anand Publications Pvt., Ltd., New Delhi 2012 3. Fundamentals of Entrepreneurship & Small Business Management, by Vasant Desai, Himalaya Publishing House Pvt Ltd. 4. Small Scale Industries & Entrepreneurship, 9th Edition, by Vasant Desai, Himalaya Publishing House Pvt. Ltd. 5. Entrepreneurial Small Business, by Jerome Katz, Richard Green, McGraw Hill Eucation Pvt Ltd., Edition 2013.
75
FINANCE SPECIALIZATION
76
FINANCE SPECIALIZATION Sl.
Name of the Subject
No.
Course Code
Internal Marks
Semester End Exam Marks
Total Marks
Teaching Hours Per Week
Credit
1
Advanced Cost Management
2010
20
80
100
04
04
2
Corporate Finance
2011
20
80
100
04
04
3
Social Banking & Micro Finance
2012
20
80
100
04
04
77
ADVANCED COST MANAGEMENT Subject Code:
Credits: 4
Contact Hours: 60 hrs
Weekly hours: 4
External Marks: 80
Internal Marks: 20
This course has been designed for students who are aspiring to make their career in Finance. COURSE OBJECTIVE: 1. To acquaint student with the knowledge of advanced cost management techniques 2. To make student to understand the changing role of Finance Manager EXPECTED OUTCOME: Students are expected to understand Advanced Costing Methods and Techniques and apply the same for Managerial Decision Making. TITLE AND CONTENT
MODULE 1
No. of Hours
Introduction to Advanced Costing Controllable and Uncontrollable Costs; Control Reports; Relevant Cost Analysis - Relevant & Irrelevant Costs - Sunk & Historical Costs - Committed Cost - Absorbed Cost; Situations where Fixed Costs become relevant for Decision Making; Cost Reduction, Cost Control and Value Analysis
2
8
Service Costing Service Costing of Services - Information Technology, Transport, Hospital,
Catering,
Tourism,
Solicitors,
Education,
Retail
Distribution, Financial Services, Power Generation; Service Cost Units; Computation of Service Cost; Exercises 3
12
Advanced Costing Methods & Techniques– Part I Activity Based Costing: Concept - Process of Implementation of ABC - Application of ABC - Benefits and Limitations - Exercises; Target Costing - Target Cost - Determinants of Target Cost Components of Target Costing - Process of Target Costing Methods of Establishment of Target Costs - Target Cost Gap Exercises.
13 78
4
Advanced Costing Methods & Techniques– Part II Product Life Cycle Costing : Product Life Cycle - Total Cost of PLC - PLC and Forecasting Cost; Quality Costing : Concept of Quality Cost - Cost of Controlling Quality - Cost of failure to Control Quality - Measurement of Cost of Quality – Exercises; Kaizen Costing – Concept – Process – Evaluation - Exercises.
5
15
Advanced Costing Methods & Techniques– Part III Differential Costing and Incremental Costing: Concept - Method of Calculation - Decision Making such as Sales, Replacement & Buying – Exercises ; Just- in-Time Approach - JIT Techniques – Methodology-Exercises;
ERP
and
its
application
in
Cost
Management, Exercises; Responsibility Accounting (Concept)
12
RECOMMENDED BOOK: 1. Cost Accounting: A Managerial Emphasis by Charles T.Horngren, Srikant M.Datar, George Foster, Madhav V. Rajan & Christopher IIttner, Pearson REFERENCE BOOKS AND SUPPLEMENTARY READING MATERIALS: 1. Cost Accounting: Principles and Practice by M.N. Arora 2. Advanced Cost Accounting by J.K. Mitra 3. Principles and Practice of Cost Accounting by Asish K. Bhattacharya 4. Advanced Management Accounting by Dr. J.B Gupta, Taxmann Publication 5. Advanced Management Accounting By Ravi M.Kishore, Taxman Publication 6. Advanced Management Accounting by Kaplan & Atkinson, Prentice Hall of India 7. Cost Management by Ravi Kishor 8. Cost &Management Accounting by Colin Drurry 9. Cost Management by Maheshwary 10. Cost Management – A strategic Emphasis by Blocher, Chen, Cokins, Lin 11. The Management Accountants – Journal of ICAI
79
CORPORATE FINANCE Subject Code:
Credits: 4
Contact Hours: 60 hrs
Weekly hours: 4
External Marks: 80
Internal Marks: 20
This course has been designed for students who are aspiring to make their career in Finance. COURSE OBJECTIVE: 3. To acquaint student with the knowledge of corporate financial decisions 4. To make student to understand the changing role of Finance Manager EXPECTED OUTCOME: The students were expected to master the art of financing decision MODULE 1
No. of Hours
TITLE AND CONTENT Corporate Finance and Capital Structure Theories Corporate Finance: Introduction; Concept; Role of CFO/Finance Executive; Ethical aspects of Corporate Finance Capital Structure: Concept; Capital Structure Theories/Models : NIA, NOIA, Traditional Approach, Merton Miller Argument; Modigliani
and
Miller;
Agency
Cost;
Asymmetric Information; Proposition I & II;
Financial
Distress;
Signaling Theory;
Trade-off Theory; Bankruptcy Cost Theory; Pecking Order Theory; Market Timing Theory; Free Cash Flow Theory;- Capital Structure and Firm Performance and Ownership Pattern; Exercises 2
10
Cost of Capital and Leverage Cost of Capital : Introduction; Cost of Equity : Concept & Computation Models – CAPM, Dividend Discount Model; Cost of Retained Earnings & Preference Shares; Cost of Debt: Concept & Computation Models; WACC, Bond Yield Plus Risk Premium; Marginal Cost of Capital & Floatation Cost; Exercises Leverage: Concept; Types; Operating Leverage: Concept – Computation –Degree of Operating Leverage; Financial Leverage: Concept – Computation –– Degree of Financial Leverage- Optimum 80
Financial Leverage and Methods of determination; Total Leverage: Concept – Computation – Degree of Total Leverage; Exercises 3
12
Capital Budgeting Decision Concept; Techniques – Cash Payback Method, Discounted Payback Method, NPV Method, IRR Method, Mutual Exclusive Projects, Profitability Index, Annual Rate of Return, Capital Rationing, Modified IRR;
Supplementary Capital Budgeting Tools –
Sensitivity Analysis, Scenario Analysis, Inflation Adjusted Cash Flow, Incremental IRR, Simulation, EVA, MVA, Environmental Value Added; Exercises 4
15
Dividend, Bonus and Stock Split Concept; Types of Dividend; Dividend Policy; Dividend Valuation Models : Gordon Model, Walter’s Model, Lintner’s Model, TwoStage Growth Model, Three-Stage Growth Model, H Model, DuPont Model; Exercises; Dividend Decision; Accounting and Tax Treatment; Bonus Share: Concept, Impact, Issue Decision, Accounting and Tax Treatment, Exercises; Stock Split : Concept, Impact, Accounting Treatment, Exercises; Concept of ESOP
5
12
Working Capital Management Concept; Determinants; WC Estimation; Exercises; Cash Mgt. Techniques; Exercises; Receivable Mgt. : Optimum Credit Policy, Monitoring Receivables; Exercises; Inventory Mgt. – Concept, Techniques of Inventory Mgt.; Exercises; Financing of WC.
11
RECOMMENDED BOOK: 1. Financial Management: Khan and Jain, TMH Publications. REFERENCE BOOKS AND SUPPLEMENTARY READING MATERIALS: 1. Cases in FM: I.M.Pandey and Ramesh Bhat 2. Cases in FM: Bhasin 3. Fundamentals of FM: Brigham and Housten 4. Fundamentals of FM: James C Horne 5. Principles of Managerial Finance: Gitman 6. Contemporary Financial Management: Kothari & Dutta, Macmillan India Ltd. 7. Financial Management: G.Sudarsana Reddy, Himalaya Publishing House 8. Financial Management: Prasanna Chandra, TMH Publications.
81
SOCIAL BANKING AND MICROFINANCE Subject Code:
Credits: 4
Contact Hours: 60 hrs
Weekly hours: 4
External Marks: 80
Internal Marks: 20
The course is designed for students who would want to take up microfinance as a career in India or who want to understand the scope and learn the basic concepts of Social Banking and Microfinance COURSE OBJECTIVE: To sensitize students on the key issues in Social banking, Financial Inclusion and Microfinance and familiarize them as regards its principles and developments in our country. EXPECTED OUTCOME: A clear understanding as regards to issues faced by the marginalized / excluded segments of society and the financial interventions to tackle the same. MODULE 1
TITLE AND CONTENT
No. of Hours
Social Banking Concept;
Significance;
Rural
India
&
Its
Demographics,
Characteristics and Economic Features, Rural Issues; Challenges of financing Small Economic Operators; Moneylender and Small Economic Operators; Government Intervention; Traditional and Modern sources of financing Small Economic Operators; Rural Credit Institutions 2
10
Major Policy Initiatives and Schemes Priority Sector Lending; Lead Bank Scheme (LBS); Service Area Approach (SAA); Kisan Credit Card (KCC) Scheme; Differential Rate of Interest (DRI) Scheme; Schemes for Women; Schemes for Weaker Section; Scheme for SC&STs; Jan-Dan Yojana; Zero Balance Account; Micro Finance; Poverty Alleviation Programmes; Rural Housing and Education Loans; Financing Rural Non-Farm 82
Sector (RNFS); Financing Cottage/Handloom/Village Industries; Financing
Agriculture/Allied
Agriclinics/Agribusiness
Activities;
Centres;
CSR
Financing
Initiatives
of
of
Banks;
Regulation of Rural Financial Services; Major Problems and Challenges 3
15
Financial Inclusion and Government Intervention Concept;
Access
to
Financial Services;
Financial
Inclusion
Initiatives; Role of Commercial Banks, RRBs and Cooperative Credit Institutions; Technology & Financial Inclusion; State Interventions in Rural Credit; NABARD & SHG-Bank Linkage Programmes; MF v/s Informal Sources of Lending; Grameen Approach V/s SHGs; Demand & Supply of MF Services in India; Legal & Regulatory Framework of MFIs; Muhammad Yunus Model; Case Studies on SHGs; Achievements & Challenges; Constraints. 4
15
Micro-Finance Models, its Impact & Emerging Issues Business Correspondents & Business Facilitator Model; Portfolio Securitization; Gender Sensitivity; Livelihood Approach; Sustainable Livelihood & MF; Inclusion of Urban Poor; New Funding Opportunities; Transparency in the MF Sector; Impact Assessment; Poverty & MF; Social Rating; Common Indicators in Social Assessment; Marketing in Microfinance Institutions.
5
10
Financial Product & Services and Profitability of MFIs Micro
Financial
Products
and
Services;
Credit
Delivery
Methodologies; Revenue Model; Measuring Operating Efficiency & Productivity; Risks for MFIs; Transaction Cost and Risk Cost; Regulations Governing MFIs.
10
RECOMMENDED BOOK: 1. Microfinance – Perspectives and Operations, Macmillan Publications 2.Rural Banking – IIBF, Macmillan Publications REFERENCE BOOKS AND SUPPLEMENTARY READING MATERIALS: 1. Understanding Microfinance by Panda and Debadatta K, Wiley India Pvt. Ltd 2. The Economics of Microfinance by Beatriz Armendariz and Jonathan Murdoch 3. Microfinance: Emerging Trends and Challenges by Suresh Sundaresan 4. Microfinance by Dr Vinod Kumar, Laxmi Publications 5. The Synergy of Microfinance by Binod Nayak, Sage Publications 83
6. Towards Financial Inclusion in India by K.G Karmakar, G. D Banerjee & N.P Mohapatra, Sage Publications Pvt. Ltd 7. Financial Inclusion, Inclusive Growth and the Poor by P Mishra, Alok R B & Himanshu S R, Century Publications 8. RBI Publication on Financial Inclusion (Freely Downloadable) 9. Government of India (2008), “Committee on Financial Inclusion”. 10. Microfinance Handbook – World Bank Publication 11. Report on Comprehensive Financial Services for Small Businesses & Low Income Households, RBI. 12. Report of Committee on Financial Inclusion, Govt. of India, 2008 13. Bank Quest, Edition on Financial Inclusion, IIBF, 2012 Websites 1. www.rbi.org 2. www.nabard.org BANKING BEING A FAST CHANGING AND DYNAMIC INDUSTRY, STUDENTS ARE REQUESTED TO UPDATE THEIR KNOWLEDGE CONTINUOUSLY AND KEEP THEMSELVES ABREAST OF THE LATEST CHANGES AND DEVELOPMENTS IN THE RESPECTIVE TOPICS/AREAS OF RELEVANCE VIS-À-VIS THE SYLLABUS.
84
HUMAN RESOURCE SPECIALIZATION
85
HUMAN RESOURCE SPECIALIZATION
Sl.
Name of the Subject
No.
Course Code
Internal Marks
Semester End Exam Marks
Total Marks
Teaching Hours
Credit
1
Learning And Development
2013
20
80
100
04
04
2
Strategic Human Resources Management
2014
20
80
100
04
04
3
Talent Management
2015
20
80
100
04
04
86
LEARNING AND DEVELOPMENT Subject Code:
Credits: 4
Contact Hours: 60 hrs
Weekly Hours: 4
External Marks: 80
Internal Marks: 20
_____________________________________________________________________________ OBJECTIVES OF THE COURSE: ·
To understand the concepts, principles and process of Learning and Development
·
To understand various strategies, tools and techniques involved in designing employee training and development programmes that strategically link with organizational goals.
·
To provide inputs on Career Planning and Development
LEARNING OUTCOMES: ·
The students will be able todiscuss employee learning and developmentefforts of an organization with clear conceptual understanding (Knowledge)
·
The students will be able to design training programmefor an organization in consultation with organizational members (Skill & Ability)
·
The students will be able to understand the implications of Career Planning
MODULE 1
- 10 Hours
Introduction to Learning: Nature and Principles of Learning, Components and elements of learning process, Individual Differences in the learning process {Training Adult and Older Workers}; Learning Strategies & Styles-Kolb’s Learning Styles, Perceptual Preferences, Gagne’s Theory of Instruction,
87
MODULE 2
-15 Hours
Framework of Training& Development (T & D): Assessing
T&D
Needs-Organizational
Analysis,
Task
Analysis,
Person
Analysis
Designing Effective T & D Programs-Methods and Techniques{On-the-job & Off-thejob}Implementing T & D Programs-Identifying trainers/experts (Internal and External), Scheduling, Budgeting and Logistics arrangements.Challenges in Training & Development MODULE 3
-15 Hours
Validating and Evaluating T &D Programs: Validation-Meaning, Methods of Validation, Trainee Validation; Evaluation-Meaning, Rationale, Need, Criteria, Objectives, Principles and Approaches; Evaluation Instruments, Dimensions of Training Evaluation,
Models and Frameworks of Evaluation-Kirkpatrick’s
Evaluation Framework, Kauffman’s five levels of Evaluation of Training impact; Calculation of ROI of T & D programme, Training Audit. MODULE 4
-10 Hours
Applications of Training & Development in different organizations: Employee Socialization and Orientation; Skills and Technical Training; Sensitivity Training; Coaching; Employee Counseling and Wellness Services; Management/Executive Development Programme; Diversity Training-Cross Cultural Training MODULE 5
-10 Hours
Career Planning and Development: Defining Career Concept; Career Planning-Meaning, Objectives & Process, Career Planning Techniques; Stages of Life and Career Development, Models of Career Development-Traditional and Contemporary; Career Development Practices; Issues in Career Development.
RECOMMENDED READINGS Essential Readings: ·
Training & Development by Dr. B Janakiram, Wiley India Pvt Ltd 88
·
Human Resource Development by Desimone, Cengage Learning
·
Employee Training and Development by Raymond A. Noe. McGraw Hill
·
Human Resource Development by P. C Tripathi, Sultan Chand & Sons
·
Employee Selection by Lilly Berry, Cengage Learning
References: ·
Training In Organizations - Needs Assessment, Development & Evaluation by Goldstein Irwin L,Wordsworth Publication.
·
Training for Development by Lynton & Parekh, Sage Publication.
·
Effective Training-Systems, Strategies and Practices by Blanchard Pearson Education
·
Effective HR Training Development Strategy by Dr. Ratan Reddy, HPH, 2005
·
Designing and Managing a Training and Development Strategy by S. Mathews, Pearson.
·
Training and Development by Vasu Deva, Commonwealth Publishers
·
Emerging Human resource Development by S.K. Bhatia, Deep & Deep
·
Human Resource Development by UdaykumarHaldar, Oxford
SUGGESTED PRACTICAL ACTIVITIES 1. Student Presentations 2. Developing
a
Training
Programme
for
Educational
Institution/Manufacturing
Unit/Service Organization 3. Compulsory reading of HR Magazines-Human Capital, People Matters, HR Journals, and News Paper Articles/Videos related to Learning, Employee training & development followed by Article Reviews
89
STRATEGIC HUMAN RESOURCE MANAGEMENT. Subject Code:
Credits: 4
Contact hours: 60 hrs
Weekly hours: 4
External Marks: 80
Internal Marks: 20
Objectives: 1. The syllabus is designed in such a way that the student can relate HRM issues to the strategy level 2. To understand the relationship between top level strategy and human resource management. 3. To explain how HRM is a Strategic Business Partner. Outcome: 1. Enhancement of the student‘s skill by making him/her aware of strategic dimension of Human Resource decisions.
MODULE-I Introduction to the concept and process.
10 hours
Strategy – meaning, objectives and steps. Strategic HRM defined; the meaning of strategic HRM, Aims of strategic HRM, Approaches to strategic HRM, Limitations to the concept of strategic HRM, HR strategies- HR strategies defined, Types of HR strategies, Criteria for an effective HR strategy, Roles in strategic HRM-the strategic role of top management, the strategic role of front-line management, the strategic role of the HR director, the strategic role of HR specialists.
MODULE-2 Formulating and implementing HR strategies.
8 Hours
Fundamental process considerations, Characteristics of the process, Developing HR strategies, setting out the strategy, conducting a strategic review, Implementing HR strategies. Improving business performance through strategic HRM - How HR impacts on organizational performance, How HRMstrategies make an impact, How strategic HRM concepts impact on practice.
90
MODULE-3
12 Hours
Strategies for improving organizational effectiveness Strategies for improving organizational effectiveness, Strategies for organizational development, Strategies for organizational transformation, Strategies for culture management, Strategies for knowledge management, Commitment strategy, Strategies for developing a climate of trust, Quality management strategies, Continuous improvement strategies, Customer service strategy. Resourcing strategy-Resourcing strategy defined the objective of resourcing strategy, integrating business and resourcing strategies, the components of employee resourcing strategy, human resource planning, resourcing plans.
MODULE-4 Learning and development strategy
8 Hours
Strategic HRD, Strategies for creating learning, culture, Organizational learning strategies, Learning organization strategy, Individual learning strategies. Strategies for managing performance- The process of performance management.
MODULE-5 Reward & Retention strategy
12 Hours
Reward strategy defined, Why have a reward strategy?, Characteristics of reward strategy, The structure of rewardstrategy, The content of reward strategy, Guiding principles, Developing reward strategy, Effective reward strategies, Reward strategy and line management capability, Employee relations strategy- Employee relations strategy defined, Concerns of employee relations strategy, Strategic directions, The background to employee relations strategies, The HRM approach to employee relations,
Policy options, Formulating employee relations
strategies, Partnership agreements, Employee voice strategies.
Essential Reading: 1. Strategic Human Resource Management- A guide to action.3rd edition, Michael Armstrong, Kogan Page, ISBN 0 7494 4511 4.
References Readings:
91
1. Strategic Human Resource Management: An Indian Perspective,By- AnuradhaSharma, SAGE Publications India Private Limited, ISBN-13: 978-0761933601. 2. Strategic Approach to Human Resource Management: Concept, Tools and Application, By-Tapomoy Deb, Atlantic (2006), ISBN-13: 978-8126906284. 3. Strategic Human Resource Management- Randall S. Schuler, Susan E. Jackson Wiley, 2007. 4. Jeoffery Mello., (2009). Strategic Human Resource Management. Cengage. 5. Charles.R.Greer., (2009). Strategic Human Resource Management. Pearson Education. 6. Fred.K.Faulkes, (2010). Strategic Human Resource Management. Prentice Hall. 7. Rajib Lochan Dhar., (2009). Strategic Human Resource Management, Excel Books.
Activities: 1. Case studies, assignments, role plays and class presentations 2. Mini-Projects.
92
TALENT MANAGEMENT Subject Code:
Credits: 4
Contact Hours: 60 hrs
Weekly hours: 4
External Marks: 80
Internal Marks: 20
OBJECTIVES: ·
To study the importance of talent in the company’s core and distinctive competencies.
·
To study the effectiveness of managing Talent in diverse workforce
·
To study the global sourcing, employer and employee branding, retention, and succession planning.
·
To analyze the alignment of the talent management process with business strategy, with culture, and with people.
OUTCOMES: The students will understand the new concepts in Talent management and its relevance in present Context MODULE I
08 HOURS
TALENT MANAGEMENT – engine of new economy, meaning, definition, concept and approaches, importance, elements of talent management, process, Framework of talent management, factors affecting talent management, Career problems and its impact on talent. Workforce Diversity – introduction, opportunities and challenges of talent management, Talent management and competitive advantages, role of HR in talent management and inculcating performance culture, right sizing the workforce, relevant in cross-cultural management issues, Social Environment and talent and interface of both. MODULE -II
10 HOURS
TALENT MANAGEMENT PRACTICES AND PROCESS - Building the talent pipeline; managing employee engagement; Key factors and different aspects of talent management; using talent management processes to drive culture of excellence; Talent management in India; Future directions in talent management practice and research.
93
MODULE - III
15 HOURS
ATTRACTION, ACQUISITION, ATTRITION AND RETENTION OF TALENTS Attraction - meaning, scope, importance, Aligning HRM goals to business, attracting talent, becoming the best employer by employer branding activities, Acquisition- meaning, definition, importance, Talent Procurement and Deployment – Talent identification, benefits of uniqueness of talent in competitive environment Managing Attrition - meaning, definition, factors influencing on talent to leave the organisation, causes and effect of attrition on performance of the organization, Cost and consequences of talent departure, Management of attrition. Talent Retention- meaning, definition, importance of talent retention, Integration and retention. Factors influencing on talent to stay in the same organization, work life balance initiatives, providing HR leadership to business. MODULE –IV
12 HOURS
SUCCESSION PLANNING, LEARNING AND DEVELOPING OF TALENT Succession planning - introduction, taking up lateral hiring when there is discontinuity in the succession plans. Succession planning and boundary less career spanning sourcing talent. Identifying second line of leaders and developing their capabilities to occupy the critical positions in the event of the exit of current incumbents. Learning and Developing of Talent - deployment of talent, establishing talent management system, talent multiplication, Conflict resolution and talent management process measuring and monitoring turnover and retention data, designing engagement strategies, drivers of engagements. MODULE –V
15 HOURS
RETURN ON TALENT (ROT) AND OPTIMIZING INVESTMENT IN TALENT Measuring contribution of talent to business performance, talent metrics, measuring human capital investment, transformation and reorganization of HR, new imperatives, talent forces of tomorrow, need of technology in identifying multi skilled talent in changing environment. Integrating compensation with talent Management.
94
PRACTICAL/FIELD EXERCISES: ð Case studies ð Students are expected to conduct a study on how talent are very important in organization, ask the students to find out the best employer surveys conducted during the past one year and make a presentation. ð Students are expected to conduct a study on importance of talent management in India, future directions in talent management practice. ð Identify how talent is acquired and retained – in various industries and various strategies followed by the respective companies. Students can be asked to collect the information related to attrition rates in various sectors and identify the possible reasons for the same through a survey. TEACHING PEDAGOGY: Class Lecture, Group Discussion, Case Studies, Brainstorming Group and Individual presentation RECOMMENDED BOOKS: 1. ASTD, Talent Management: “Strategies for Success From Six Leading Companies”, Cengage Learning. 2. Rao, T.V., “Hurconomics for Talent Management: Making the HRD Missionary Business-Driven”, Pearson Education. 3. Berger, L. A. and Berger, D. R., “The Talent Management Handbook”, McGraw-Hill Education India. 4. Rao, T.V., “Performance Management and Appraisal Systems: HR Tools For Global Competitiveness”, Response Books: A Division of Sage Publications. 5. Shukla, R., Talent management: Process of developing and integrating skilled worker, Global India Publications, New Delhi. 6. Hasan, M., Singh, A. K., Dhamija, S. (eds.), Talent management in India: Challenges and opportunities, Atlantic Publishers & Distributors. 7. Stringer, Hank & Rusty Rueff, Talent Force: A New Manifesto for the Human Side of Business, Pearson Education, Prentice Hall Upper Saddle River, New Jersey REFERENCE BOOKS: 95
1. Phillips, Jack J, Lisa Edwards, Managing Talent Retention, An ROI Approach, Pfeiffer, A Wiley Imprint 2. Masood Hasan, Anil Kumar Singh and Somesh Dhamija, Talent Management in India, Challenges and Opportunities, Atlantic Publisher and Distributors (p) ltd. 3. Cheese, Peter, Robert J Thomas and Elizabeth Craig, The Talent Powered Organization, Kogan Page Ltd. 4. David, Tony, Maggie Cutt, Neil Flynn, Peter Mowl and Simon Orme, Talent Assessment, Gower Publishing Ltd., Hampshire Ltd. 5. Competence at work - Lyle M. Spencer, Signe M. Spencer. John Wiley 1993 6. The Talent Management Hand Book - Lance A. Berger & Dorothy R. Berger, Tata McGraw Hill 7. Sears David, Successful Talent Strategies, American Management Association, AMACOM, Press, New York 8. Harvard Business Review on Talent Management
96
MARKETING SPECIALIZATION
97
MARKETING SPECIALIZATION Sl.
Credit
Name of the Subject
Course Code
Internal Marks
Semester End Exam Marks
Total Marks
1
Consumer Behaviour
2016
20
80
100
04
04
2
Sales Management
2017
20
80
100
04
04
3
Service Marketing
2018
20
80
100
04
04
No.
Teaching Hours
98
CONSUMER BEHAVIOUR Subject Code:
Credits: 4
Contact Hours: 60 hrs
Weekly hours: 4
External Marks: 80
Internal Marks: 20
OBJECTIVES: 1. To impart the skills in students for understanding the consumer behaviour 2. To equip the students to develop and implement marketing strategies Expected outcome: The students gets ready for a career in Marketing Module 1: (10Hours) Introduction to Consumer behavior Definition, Meaning, Scope and Importance of consumer behavior, Product, Selling and Marketing concept, Traditional Vs Modern marketing concept, Customer value, satisfaction, and retention, Evolution of Consumer behavior, Factors influencing Consumer behavior. Consumer decision making process (Input-Process –Output model, Economic, Learning, Sociological, EKB Model). Introduction to Indian Consumer (Changing profile and Values). Consumerism in India. Impact of digital technologies on marketing.
Module: 2 Introduction to Consumer as an Individual
(15 Hours)
Consumer motivation-Meaning, Process, and importance, Types of needs and goals, Selection of goals, positive and negative motivation, Rational and emotional motives. Theories of Motivation - Maslow’s Hierarchy of Needs, Trio of needs, W. J. McGuire’s Behavior motives. An evaluation of the need hierarchy and marketing applications. Ethics and consumer motivation. Personality and consumer behavior-Meaning, Nature, Types and Determinants (Nature/ Nurture), Theories of personality (Freud, Horney, Trait theory). Defense Mechanism, Personality and understanding, consumer diversity. Brand personality, Consumer Self Image(One , Multiple, Extended, Altering, Virtual Self). Self Esteem – Actual, Ideal and Expected Consumer perception-Elements of perception, Sensation, The absolute threshold, sensory adaptation & marketing strategies. Differential threshold- weber’s law, marketing applications of the j.n.d., subliminal perception. Dynamics of perception, Elements of perception process, Consumer imagery, Retail store image & Manufacturer’s image. Perceptual Map, Perceived risk. Ethics and consumer perception Module: 3
(13 Hours) 99
Consumer learning: Elements, Behavioral Learning theories and its applications in marketing Classical conditioning, Instrumental conditioning, Modeling or observational learning Cognitive learning theory - Memory (SR, STM & LTM), Schema and means to enhance memory recall. Involvement theory - Involvement theory & media strategy, Involvement theory & consumer relevance, Elaboration likelihood model, marketing applications of involvement theory. Ethics and consumer learning Consumer Attitude - Meaning, Features and Importance, Structural models of attitudes (Tri Component, Multi Attribute, Trying -to-consume and the Attitude-toward-the-ad models). Attitude formation-Sources of influence and Personality factors. Strategies of Attitude change &The Elaboration Likelihood Model (ELM)Cognitive dissonance theory & Attribution theory Module: 4
(12 Hours)
Group Behavior, Social Class and Culture Reference Groups and Family - Meaning, Types and Importance - Factors that affect reference group influence. Selected reference groups – all.The Family - Meaning, Types and Evolution Family decision making and Roles& structure-all Social class and consumer Behavior - Indian social classes, social class and social status, social class & segmentation, measurement of social class, Consumer behavior applications of social class. The Influence of Culture- Meaning, Features, Components, Process and Importance. How culture is learned (Enculturation and acculturation).Indian Vs. Western (North American). Core values .Importance of cultural values, Evolving Universal Values, Adaptive global marketing. Indian Cultural diversity of India and its impact on consumer behavior. Module: 5 (10 Hours) Consumer influences-Dynamics of the opinion leadership process,Importance of WoM. Opinion leader, Strategy designed to stimulate buzz Diffusion of innovations-The diffusion process. Adoption of innovation. The adoption process A profile of the consumer innovator. Consumer Decision Making-Levels of consumer decision making - Extensive problem solving, Limited problem solving, Routinized response behavior, Consumer Decision Rules. Activities: 1. Students can analyze the brand personality of various brands. 2. A project on understanding consumer perception towards brand/ retail store can be assigned to students 3. A project can be assigned to find out the buying roles, decision making in a family for a given product. 100
RECOMMENDED READINGS: a) Essential Reading Consumer Behavior -9thedition,Schiffman and Kanuk, , PHI b) 1. 2. 3.
References: Consumer Behavior , by Suja Nair, Himalaya Publishing Consumer Behavior, Text & Cases, 2nd edition by Satish Batra, SHH Kazmi, Excel Books Consumer Behavior, by Rajneesh Krishna, Oxford Higher Education
4. Consumer Behavior Buying, Having, and Being, 7th edition, by Michael R Soloman, PHI 5. Consumer Behavior, India ed, by Blackwell, Miniard, Engel, Cengage learning
101
SALES MANAGEMENT Subject Code:
Credits: 4
Contact Hours: 60 hrs
Weekly hours: 4
External Marks: 80
Internal Marks: 20
OBJECTIVES: 1. To introduce the basic concepts of Sales management 2. To understand sales environment Expected Outcome: The students acquire necessary selling skills and knowledge of sales.
MODULE 1
(16 hours)
Introduction – Sales managements, Concepts and Theories Evolution of sales management, Importance of Sales Management, Nature and Roles of Sales management, Types of Personal Selling (Industrial, Retail and Services), Types of Selling (Order Takers, Order Creators and Order Getters), Differences between Selling and Marketing, Environmental changes affecting Sales management – Shorter product life cycle, Complex sales cycle, Reduced customer loyalty, Intense competition among manufacturing companies, Rising customer expectations, Increase Buyer Expertise and Electronic revolution in Communication. Buyer Seller Dyads, Theories of Personal Selling – AIDAS Theory and Buying formula theory of Selling.
MODULE 2
(14hours)
Selling process and Forecasting Personal selling process (diagram with stages), Prospecting – Process and Method of Prospecting,Sales presentation – Methods (Canned, Organized, Tailored). Methods of handling customer objections, Methods of closing the sale. Market Potential, Sales potential, Sales forecast – Forecasting Market Demand (Display and explanations of Market demand curve). Importance of Forecasting, Process of forecasting. Methods in Sales forecasting – Qualitative methods (Expert opinion, Survey of Buyers expectation, Sales force composite, Delphi technique and Historical Analogy)and Quantitative methods (Test marketing, Nai``ve method, Trend method, Moving Average, Regression and Exponential) 102
Difficulties associated with forecasting – Lack of Adequate sales history, Lack of time, money and qualified personnel, Changing customer attitudes fashions and fads. MODULE 3
(12 hours)
Sales Organization and Sales territory Role of Sales force organization, Bases for designing a sales organization, Types of sales force structure – product based, geographic based and customer based. Sales territory – Purpose, Allocation and Designing a sales territory, Criteria and starting point, Methods of Territory design. Build up, Break down and Incremental method. Operating the territory management system – Routing Patterns (Clover leaf, Hopscotch, Straight line, Circle and Wedge).
MODULE 4
(10 hours)
Sales Quota management and Formulating Personal Selling strategy Concept of Sales quota, Procedure for quota setting, Types of Sales quota – Sales volume, Sales Budget, Sales Activity and Combination quota. Methods of setting Sales quota – Based on Sales forecast and Potential, Based on Past sales or Experience, Based on Executive judgement, Based on Salespeople judgement and Based on Compensation. Personal selling strategy with respect to Monopolistic competition, Oligopolistic Competition and No direct competition. Product Market Analysis – Product specialist, Market specialist and Product/Market specialist with the grid diagram and an example of a product.
MODULE 5
(8 hours)
Sales personnel Recruitment, Training, Compensation and Motivation Criteria used for selecting sales Personnel – Mental Aptitude dimensions (Mental alertness, Business terms and memory recall aptitude, Communication skills, Numerical Ability, Mechanical interest) and Personality dimensions (Honesty or Character strength, Sociability, Cynicism, High energy levels, Dominance, Competitiveness, Emotional Maturity, Work Habits, Work Motivation) Sources for Recruiting – Internal and External. Sales force training methods (Didactic, Visual Support, Participative, Conferences, Seminars, Discussion & Role plays)
103
Compensation – Objectives, Types of Compensation Plans (Financial- Straight salary, Straight commission, Bonus plus Incentive, Salary plus incentive. &Non-Financial–Promotions, Recognition Programes, Fringe benefits, Expense accounts, Perks) Factors influencing the motivation of a sales person – Personal factors, Environmental conditions and Organizational policies.
Activities: 1. Visit any milk factory and study how they route their milk van 2. Identify your Newspaper boy’s circulation route 3. Choosing and selling a product on the streets individually RECOMMENDED READING a) 1. 2. b) 1. 2.
Essentials Sales and Distribution Management – Tapan K. Panda & Sunil Sahade, 2/e, Oxford Sales Management – Richard Still, Edward Cundiff& Norman Govoni, Pearson, 5/e Reference Books Sales Management – Stanton, McGraw Hill Sales & Distribution Management – Krishna Havaldar&VasantCavale. 2/e, McGraw Hill
104
SERVICES MARKETING Subject Code:
Credits: 4
Contact Hours: 60 hrs
Weekly hours: 4
External Marks: 80
Internal Marks: 20
OBJECTIVES: 1. To gain insights into several facets in the area of services marketing 2. To equip the students with all aspects of services – design, standards, delivery and measurement Expected outcome: The students get ready for a career in services sector. Module: 1 12 Hours Introduction to Services: What are Services? Why Services Marketing? Differences in Marketing of Tangible Goods versus Services Marketing. Service Life Cycle, Classification of Services, Services and Technology - technology in service encounter, emergence of self service, automation in services, Internet services, The Services Marketing Mix. GAPS Model of Service Quality, Ethical issues in Services Marketing Module:2 14 Hours Focus on The Customer-Consumer Behavior in Services, Customer Expectations of Services, Customer Perceptions of Services. Building Customer Relationships Through Segmentation, Relationship Strategies, and Services Recovery Strategies. Module:3 12 Hours Aligning Service Design and Standards, Customer-Defined Service Standards, Services Blueprint, Physical Evidence & Servicescape, Measuring and Improving Service Quality (SERQUAL) Module:4 12 Hours Delivering and Performing Service - Employee’s Roles and Customers Role in Service Delivery, Delivering Service Through Intermediaries and Electronic Channels, Customer's Role in Service Delivery, Strategies for managing Demand and Capacity Module:5 10 Hours The role of Advertising, Personal Selling and Other Communication, Services Marketing Triangle, Pricing of Services – Pricing Strategies That Link Four Value Definitions, Service positioning (positioning on the five dimensions of service quality) Activities: 1. A mini project on SERQUAL 2. Select a service of your choice and study the 7 P’s
105
RECOMMENDED READINGS: a) Essential Reading: 1. Services Marketing-Valarie A Zeithmal & Mary Jo Bitner, 5/e, TMH, 2011 2. Services Marketing-Christopher Lovelock, Pearson Education, 2004 b) References: 1. Services Marketing: Operation, Management and Strategy-Kenneth E Clow & David L. Kurtz, 2/e, Biztantra, 2007 2. Services Marketing: The Indian Perspective-Ravi Shankar, Excel BOOKS, 2006 3. Services Marketing - Rajendra Nargundkar, 3/e, TMH, 2010 4. Service Marketing - Jha S. M, HPH
106
Semester III
107
MBA III SEMESTER Sl.
Course Code
1
Strategic Management
3001
20
80
100
04
04
2
Total Quality Management
3002
20
80
100
04
04
3
Employability Skills
3003
10
40
50
02
02
4
Specialization Subjects
A student has to choose papers which accumulates to 16 credits of specialization subject
5
Open Elective Course
04
Total
30
No.
Internal Marks
Semester End Exam Marks
Total Marks
Credit
Name of the Subject
Teaching Hours
16
108
STRATEGIC MANAGEMENT Subject Code: Teaching Hours: 60 hrs External Marks: 80
Credits: 04 Hours/Week:4 Internal Marks: 2
Objectives 1. To introduce the basic concepts of strategic management as they apply to business. 2. To provide a critical overview business implications and opportunities arising from social and environmental issues Expected Outcome: 1. To introduce recent development in the field of strategic management Module I
12 hours
Introduction to Strategic Management Definition, Meaning and Nature of Strategy, Strategy v/s Policies & Tactics, Strategy v/s Programmes. Procedure & Rules. Levels of strategy. Importance of Strategy. Mintzberg’s 5Ps for strategy (Plan, Pattern, Ploy, Position & Perspective)
The basic model of Strategic
Management Process. Strategic decision making (Mintzberg’s Modes of strategic decision making – Entrepreneurial mode, adaptive mode, planning mode, logical instrumentalism) Benefits of strategic Management. Strategy formulation – strategic intent, vision, core values & purpose, mission, business definition, objectives and goals, policies Profile & contributions (C.K.Pralhad, Sumantra Ghoshal, Vijay Govindrajan, Tom Peters) Module II
16 hours
Strategic Analysis Environmental Analysis – Broad dimensions of external Environment. Defining an Industry (Industry & Sector, Industry & Market Segments, changing Industry boundaries). The New BCG Matrix (2X2 – Fragmented, Specialists, Stalemate & Volume Industry). Porter’s Five Forces Model. Industry Life Cycle Analysis. PESTEL framework. Internal Analysis – Types of resources, Critical success factor (CSF), Porter’s value chain framework, VRIO framework, SWOT analysis, Benchmarking. 109
Business Portfolio Analysis –BCG Matrix, GE nine Cell Matrix, ADL Matrix, Concept of Stretch, Leverage and fit. Concept of synergy (Leveraging core competencies) MODULE III
12 hours
Business Strategies Generic Competitive Strategies – Low cost, Differentiation, Focused Strategies. Strategic alternatives - Strategic alliances, Collaborative partnerships, Mergers and acquisition, Joint Ventures, Outsourcing Grand Strategies – Stability, Growth, Retrenchment and combination Strategy Long term Objectives - Qualities of Long term objectives. Grand Strategies – Concentrated growth, Market development & Product development. Innovation, Integration (Horizontal & vertical), Diversification (Concentric & Conglomerate), Restructuring and turnaround. Module IV
10 hours
Implementation and Evaluation of Strategy Mckinsey’s 7S framework. Traditional organizational structure & their strategy related pros & cons (simple, functional, divisional, Matrix & Product team), creating agile & virtual organizations (Outsourcing, towards boundary less structures, learning organizations) Organization culture for implementing strategy- shaping organization culture, role of a leader in organizational culture, Manage strategy – culture relationship, Challenges in strategy implementation Performance standards, establishing strategic controls, Strategic control Process, Module V
10 hours
Strategies for 21st Century Blue Ocean Strategy –Meaning, Red ocean v/s blue ocean, Introduction to six principles of Blue ocean strategy, Four actions Framework (Reduce, Eliminate, Create, & Raise) Co-Creation – Meaning, changing the role of the customer, consumer- company interaction Traditional frame of reference for value creation v/s The new frame of reference for value creation. Introduction to building blocks of co-creation experience (D- dialogue, A- access, Rrisk assessment, & T- transparency).
110
Activities 1. Presentation on legendary CEO’s (Jack Welch, Akio Morita, S.R. Rao, Ratan Tata, Kumarmangalam Birla, Sunil Bharati Mittal, Laxmi Niwas Mittal, Sachin Bansal etc) 2. Identify a firm of your choice and assess the role of leadership in influencing the success of the firm. Recommended Reading Essential Reading: 1. Strategic Management – an Integrated Approach – Indian Edition – Cengage Learning – Charles Hill & Gareth Jones 2. Concepts in Strategic Management & Business Policy – 12e – Pearson – Thomas Wheelen & J. David Hunger 3. Blue Ocean Strategy – Harvard Business Review – W. Chan Kim & Renee Mauborgne 4. Future of competition –Co-creating Unique Value with Customers – HBS Press – C.K. Prahalad & Venkat Ramaswamy Suggested Reading: 1. Strategic Management – biztantra – John Parnell 2. Strategic Management – South Western Cengage Learning – Robert A. Pitts David Lei 3. Strategic Management – 6e – Robert M. Grant 4. Strategic Management – Thomson – Hitt, Ireland & Hoskisson 5. Strategic Management (formulation, implementation & control) – 12e – McGraw Hill Education – John A. Pearce, Richard B. Robinson, Amita Mital 6. Reverse Innovation – Brilliance Corp - Vijay Govindrajan 7. Reimagine - DK ADULT – Tom Peters 8. Managing the Radical Change – Penguine India – Sumnatra Ghoshal, Gita Piramal, Christopher Bartlett
111
TOTAL QUALITY MANAGEMENT Subject Code:
Credits: 4
Contact Hours: 60 hrs
Weekly hours: 4
External Marks: 80
Internal Marks: 20
Objectives: 1. To introduce the students to the basic concepts of total quality management 2. To understand the focus of TQM for all Business sectors. Expected Outcome: 1. To gain a deeper understanding of the use of TQM tools and techniques in improving quality in organization. Module 1: Introduction
15 Hours
Quality concepts, Importance of quality, Paradigms of quality, Dimensions for product and service quality, Cost of quality (numerical problems), TQMEX model, Strategic quality management, Quality gurus - Deming, Juran, Crosby, Taguchi, Masaaki Imai, Kaoru Ishikawa. Module 2: TQM tools and Techniques
15 Hours
Seven quality tools, Kaizen, 5 S, Quality circles, quality function deployment, House of quality, Six-sigma (numerical problems). Introduction to lean Management Principles. Module 3: Quality Standards and TQM Awards
10 Hours
Quality standards - BIS, Deming award, European quality award, Malcolm Baldrige National quality award. Module 4: Benchmarking and BPR
8 Hours
Essence of benchmarking, Process of benchmarking, types of benchmarking, advantages and limitations of benchmarking, Introduction to BPR.
112
12 Hours
Module 5: Quality Management System Introduction,
Need
for
Quality Management
System,
Requirements of ISO 9001,
Documentation, Benefits of ISO certification, Certification bodies, Quality audit, standard for managing quality audit. Activity: 1. Cost of Quality: Divide the class into small groups. Visit a local enterprise and find out the costs associated with the poor quality. Prepare a brief report not exceeding four pages (A4 size) and submit. 2. List the Indian companies, who are the recipient of Deming award. 3. Kaizen Project: In a small teams, identify a problem affecting your organization and develop cause-and effect diagrams for area chosen for improvement. Present interclass competition and reward the winners. For example: (a) Improving exam grades. (b) Absenteeism in the class. (c) Improving placement records (d) Improving parking facility on the campus (e) Work place improvement 4. Select a firm and list three or four key success factors for that industry. Which firm (s) in your opinion, would be appropriate to benchmark? And why? 5. Prepare a list providing the names and addresses of QMS certification bodies operating in India. Recommended Reading Essential Reading: 1. Charantimath Poornima, Total Quality Management-2/e, Pearson Education, 2011. 2. James R Evans, William M Lindsay, The Management and Control of Quality, Thomson Learning, 2005 Suggested Reading: 1. Janakiraman B and Gopal R K, “Total Quality Management – Text and Cases”, Prentice Hall (India)Pvt. Ltd., 2006 2. J M Juran and F M Gryna, Quality Planning and analysis New Delhi: TMH 1993.
113
EMPLOYABILITY SKILLS Subject Code:
Credits: 02
Contact Hours: 30 hrs
Hours/week: 2
External Marks: 40
Internal Marks: 10
Objectives: 5. To introduce the concept of career planning, & appraising the students about recruitment & selection process. 6. To prepare students to face and qualify for entrepreneurship & employment Expected Outcome: 1. The students will be equipped to take decisions relating to employment or entrepreneurship. Module I: Career Planning & Aptitude Test
10 hours
Interest profiling, career options (entrepreneurship & employment) and progression, recruitment process. Data interpretation, quantitative aptitude, general awareness, Test of reasoning, fundaments concepts of management and strategy. Module II: Resume Writing
10 hours
Types of resume, objective, defending resume, common errors, Networking and reference seeking from corporate world, Social Networking profile (Big data analysis) Module III: Group Discussion & Personal Interview
10 hours
Meaning, objectives, taking initiative, making a point, making impact, coordinating with the group, opinion formation, summarizing. Personal Interview - Meaning, types and objectives, dress code, basic mannerism and etiquettes, understanding self and job profile. MCQs (HR, Marketing, finance & strategic management etc)
114
Activities: 13. List out the industries and sectors where you would like to work along with the positions currently available. 14. Build a bank of job openings in the sector of your choice. 15. Write your Resume in at least 2 different formats and choose the best suited for you. 16. Form groups of 8 students each and conduct Group Discussions on given Topics 17. Prepare the profiles of your role models and identify their characteristics that you relate with. 18. Interview your peers for a given company and record the observations. 19. Conduct Aptitude tests. 20. Write a class newsletter detailing the activities, achievements and learning from each. 21. Visit industries to understand what they look at in a potential candidate or invite guests for lectures. Evaluation: 5. Internal Assessment: (10 Marks) Resume, Mock Interview, GD and Aptitude test 6. External Assessment: (40 Marks) a. Aptitude Tests – 20 Marks b. Group Discussion - 20 Marks. Skills are evaluated through the mode of assessment to measure the skill level. Assessment rating are given below O – Outstanding (45 and above) A – Excellent (41 to 44) B – Good (31 to 40) C – Moderate (21 to 30) D – Must Improve (Less than or equal to 20)
115
ADVANCE BUSINESS MANAGEMENT SPECIALIZATION
116
ADVANCE BUSINESS MANAGEMENT SPECIALIZATION Sl. No.
Name of the Subject
Course Code
Internal Marks
1
Family Business Management
3004
20
80
100
04
04
2
Nurturing Business Venture
3005
20
80
100
04
04
3
Productivity Management
3006
20
80
100
04
04
Semester End Exam Marks
Total Marks
Teaching Hours
Credit
Two Credit Papers 4
Advanced Hospitality Management
3007
10
40
50
02
02
5
Agri-Business Management
3008
10
40
50
02
02
6
Health-Care Management
3009
10
40
50
02
02
7
NGO Management
3010
10
40
50
02
02
8
Social Entrepreneurship
3011
10
40
50
02
02
117
FAMILY BUSINESS MANAGEMENT Subject Code:
Credits: 4
Contact Hours: 60 hrs
Weekly hours: 4
External Marks: 80
Internal Marks: 20
Objective: This course is designed for students who intend to manage their business and who aspire to work in family business. Outcome: Students especially coming from the business family will be getting full fledge knowledge and confidence in continuing and growing their family business, 15 Hours Module 1: Introduction to Family Business: Contribution of family business to economy. Understanding family business, various types of family business, Performance of family businesses, what makes family business more effective? Family Business Evolution: Generation to generation. Stages of development of a family business. Module 2: 10 Hours Challenges of Family Business: Multiple roles in Family Business, Founder and other Roles, Responsibilities and rights of family members in family business, Entry of family members, Dynamics of family business, 3-circle model in family business, lifecycle in family business, Risks in family business. 15 Hours Module 3: Professionalization of Family Business: Building lasting family business- Synergy in vision, values and strategy, family values, tradition and heritage, Improving the performance of a family business, Aligning family envisioning to business planning. 10 Hours Module 4: Governance Structures in Family Business: Need for governance system in family business, Structure of family governance, family council, and family constitution, Excellence in family business. 10 Hours Module 5: Succession in Family Business: Succession process in family business, Value transition through succession, multi-generational ownership, types of owners in family business, challenges in succession, preparing for succession, Transition from family business to business family, Perpetuity in family business. Practical Component: 118
1. Visit family managed enterprises and interact with them find out the challenges and opportunities in family managed business 2. Analyze the performance of listed family firms. How is their performance compared to the performance of other firms? Does a family firm successfully manage to create wealth for non-family investors? 3. HBR Cases from January 2015 edition. Recommended Books: Essential Reading: 1. Family business: The essentials, by Peter Leach, Profile books Ltd. Ernesto J Poza 2. The Little Red Book of Family Business, By David Bork, Paperback – October 24, 2008 References: 1. Generation to Generation: Life Cycles of the Family Business Hardcover – January 1, 1997 by Kelin E. Gersick , John A. Davis , Marion McCollom Hampton , Ivan Lansberg, Harvard Business School Press. 2. Strategic Planning for the Family Business: Parallel Planning to Unite the Family and Business (A Family Business Publication) Hardcover – April 21, 2001 by Randel S. Carlock, Craig E Aronoff, Palgrave
119
NURTURING BUSINESS VENTURE Subject Code:
Credits: 4
Contact Hours: 60 hrs
Weekly hours: 4
External Marks: 80
Internal Marks: 20
Objectives: · To empower student with nuances of stages of venture with the understanding of resources and external sources · To prepare student for exit strategies in business Outcome: Students are equipped with the skills for nurturing business venture. Module I: 15 Hours Managing Early Growth: Managing Operations, Managing finance, Managing Human Resources, Entrepreneurial marketing 10 Hours Module II: Managing Growth: Introduction, Implications of firm growth to the entrepreneur, strategies to support growth, organizational changes during growth, Stages of Growth, Organic and Inorganic growth, Growth Strategies: Diversification, Joint venture, Acquisitions, Mergers, Franchising. 10 Hours Module III: Accessing Resources for Growth from External Sources: Using external parties to help grow a business, Franchising-Advantages and disadvantages of franchising. Investing in a franchise, Joint ventures- types of joint ventures, Leveraged buyouts, overcoming constraints by negotiating for more resources Module IV: 15 Hours Going Public: Advantages and Disadvantages of going public. The alternatives to going public, Timing to go public and underwriter selection, Registration statement and time table, Legal issues, After going public – After-market support, relationship with financial community, Reporting requirements, IPO, Myths concerning going public. 10 Hours Module V: Exiting the Venture: Bankruptcy, Reasons for exiting, Long-term and short-term preparation, Liquidation, Business turnarounds, Succession of Business, Transfer to family and Non-family members, Harvesting strategy, Telling your employees, Seller financing, The sale, Employee stock option plan, Management Buyout.
120
Practical Component: 1. Make a list of all recent IPOs by entrepreneurial firms. How are the stocks performing the market? 2. Compare listing norms of all major exchanges in the world. Access the listing norms through their websites. Recommended Readings: Essential Reading: 1. Robert Hisrich, Michel Peters, Dean Shepherd, TMGH, 6th Edition References: 1. Rajeev Roy-2/e, Entrepreneurship, Oxford Higher Education 2. Entrepreneurship by Robert D Hisrich, Mathew J Manimala, Michael Peters & Dean Shepherad, McGraw Hill Eucation Pvt Ltd., Edition 2013. 3. Morris M H and Kuratko, D, Corporate Entrepreneurship, Ft. Worth, TX: Harcourt, 2002. 4. Entrepreneurship by Robert D Hisrich, Mathew J Manimala, Michael Peters & Dean Shepherad, McGraw Hill Eucation Pvt Ltd., Edition 2013.
121
PRODUCTIVITY MANAGEMENT Subject Code:
Credits: 4
Contact Hours: 60 hrs
Weekly hours: 4
External Marks: 80
Internal Marks: 20
Objectives: 1. To expose students to the basic aspects of Productivity Management. The course discuss the planning, organizing and controlling functions which are used on production shop floor of any manufacturing organization. 2. To expose students to the concept of productivity and various techniques of method study and work measurement, and help them to develop abilities and skills required in a work study job. Outcome: A student should be able to relate the concept of the productivity and its importance in manufacturing sector.
Module I:
10 Hours
Introduction: Productivity concepts – Macro and Micro factors of productivity, productivity benefit model, productivity cycles.
Module II:
12 Hours
Value Analysis and Value Engineering: Concept – Procedure – Application and role in Productivity.
Module III:
10 Hours
Productivity Models: Productivity Measurement at International, National and organization level, total productivity models. Productivity Management in manufacturing and service sector.
Module IV:
10 Hours
Work Study: Importance of work study – Method Study and Work Measurement – Pioneers of Performance Measurement.
122
Module V:
18 Hours
Method Study – Definition, factors considered for selection of job, Process Chart Symbols, Recording Techniques, Critical examination, Principles of motion economy, micro motion study, Therbligs, Simochart. Work Measurement- Definition, Techniques, of Work Measurement, Work Sampling, Time Study – Procedure, Rating, allowances, concept to normal time and standard time. Predetermined motion time system Activities: 1. Operations workout on work study. Recommended Reading Essential Reading: 1. Production and Operations Management – Chary - Tata McGraw- Hill Publications 2. ILO, Introduction to Work Study, Oxford & IBH
References: 1. Ralph M. Barnes, Motion and Time Study- Design and Measurement of Work, John Wiley & Sons. 2. Chase, Jacobs, Aqualino, Agarwal, Operations Management, TATA McGraw Hill, New Delhi 3. Adams Everett E. , Ebert Jr. Ronald J., Productions and Operations Management, Prentice Hall of India, New Delhi 4. BediKanishka, Production and Operations Management, Oxford
123
ADVANCED HOSPITALITY MANAGEMENT Subject Code:
Credits: 2
Contact Hours: 30 hrs
Weekly hours: 2
External Marks: 40
Internal Marks: 10
Objectives: At the end of the subject, the student will have the ability to deal with management problems using the management processes in the specific context of hospitality. Outcome: Preparing students for the hospitality industry Module I:
08 Hours
The Hotel Business: Development and Classification, Rooms Division Operation, Food and Beverage Division. Module II:
12 Hours
Culinary Arts and Restaurant Business, Restaurant Operations, Beverages, Recreation and Leisure, Entertainment Industry, Meetings, Conventions, and Expositions. Module III:
10 Hours
Marketing, Human Resources, Leadership, Planning, Organizing, Communication and Decision Making, Motivation, Control, Hospitality Industry Technology and Emerging Areas in Hospitality Management. Activities: 1. Undertake an internship project in some Hotel/Hospital. 2. Visit a Hotel and study the environment. 3. Hotelier to visit the campus and conduct a Guest Lecture. Essential Reading: Reference books 1. Walker, John R., ‘Introduction to Hospitality Management’, Prentice Hall, 2003 or later editions.
124
AGRI BUSINESS MANAGEMENT Subject Code:
Credits: 2
Contact Hours: 30 hrs
Weekly hours: 2
External Marks: 40
Internal Marks: 10
Objectives: 1. To familiarize the students with the management aspects of Agri Business. Outcome: 1. Students are prepared to take up careers in Agri Business. Module I: (10 Classes) Introduction: Agriculture- Meaning, Nature, Scope, importance, present scenario and Agriculture in India as a Business. Agri Business- Meaning, Concept, Nature, Environment and various factors influencing Agri Business. Agri Inputs and Outputs. (08 Classes) Module II: Agri-Input Business: Agri-Input- meaning, nature, types and classification. Various Agri Inputs- Seeds, Fertilizers, Agro-Chemicals (Pesticides and Fungicides). Scope for Agri-input Business. Production and marketing of Agri-inputs, Legal aspects in marketing of Agri-inputs. (12 Classes) Module III: Agri-Output Business: Meaning, Scope and Nature. Production and Post-Harvest Management, Food Technology & Processing Management, Production and marketing of Agri-outputs, Legal aspects in marketing of Agri-outputs. Food processing industry; international trade-problems and prospects, government policy, incentives- domestic and global trade. Recent trends in AgriOutput Business- Contract Farming, Organic Farming, HOPCOMS, etc. Practical Component: 1. Discussing of cases as a part of pedagogy. 2. Visit an Agro based industry and understand the process of working(ITC) 3. Visit an Organic Farm and interview the farmers and discuss in the class. 4. Visit to Agriculture Universities in India Recommended Readings Essential Reading: 1.
References: 1.
125
HEALTH CARE MANAGEMENT Subject Code:
Credits: 2
Contact Hours: 30 hrs
Weekly hours: 2
External Marks: 40
Internal Marks: 10
Objectives: 1. To understand perspectives and values of Health Care Management 2. To gain knowledge about the Health Care Management to meet the growing demand of Hospital Administrators at the middle level management. Outcome: This course has been designed to acquaint the students with the basic knowledge of Health Care Management and by the end of the course Students should be able to manage a health care unit. 12 Hours Module I: An Overview of Health Care Management: Introduction to Health Care Services, HospitalConcept, Types, Functions-Clinical and Support system, Organization and Management structure. Medical professionals and their duties to society. Introduction to Medical ethics, Professional Misconduct, Professional Negligence. Medical Tourism-Meaning, importance, scope and various government schemes to promote. Hospital Operational Management: Management of Quality Assured services of professional service units of hospital. Function, location, flow chart of operation, design based on flow chart, organization, physical facilities and space requirements, statutory requirements, special features, problem situation. Staff requirement, Auxiliary requirements, Work load estimation, Documentation, Equipment & supplies, Emergency services Module II: 08 Hours Hospital Waste Management: Biomedical Waste Management and Handling Rule – 1998, Meaning, Classification of Bio-medical waste, Treatment and disposal, Color Coding and type of Container for Disposal of Bio-medical wastes. Disaster Management: Classification of disasters, Principle of disaster management plan. Plan for disaster management, Specific problems of disaster management. Module III: 10 Hours Medical Record Management: Introduction, Purpose, Utility &Functions of Medical Records in Health care delivery System. Organizations & management of Medical Records Department. Role of Hospital managers & MRD personnel in Medical record keeping. Reports & returns in Medical Record System. Basic knowledge of Medico legal aspect of medical Records. Legal Aspect and Consumers Protection Act: Introduction, Medico-Legal Aspect on Clinical practice. Duties and Responsibilities of Doctors, Professional Secrets and Privileged Communication. Consent, Implied Consent and Expressed Consent. Consumer Protection Act – Its applicability to medical profession.
126
Activities: 1. Visit a Hospital or a Nursing Home and understand the managing of the same. Recommended Book: 1. Healthcare System & Management – S.L. Goel – Deep & Deep Publications. Reference Books and Materials: 1. Hospital Administration – C.M. Francis &MariocDesouza – Jaypee Brothers, New Delhi. 2. Principles of Hospital Administration & Planning — B.M.Sakharkar, Jaypee Brothers, New Delhi. 3. Hospital Services Management – S.K. Parthsarthi – K.J. Hospital, Madras.
127
NGO MANAGEMENT Subject Code: Contact Hours/week: 02 Semester: III
Credit: 2 Exam Marks: 40 Internal Marks: 10
Objectives: 1. To familiarize the students with the management aspects of Non-Government Organization by exposing them to the important functional areas of management of NGOs. 2. To enable students for managing and leading successfully an NGO and other civil society organizations. Outcome: 1. Students are prepared to take up careers in NGO sector. (10 Classes) Module I: Introduction: Concept and background, role of NGOs, types of NGOs, history of NGOs, Concept of civil society, role of civil society in social change, civil society movement, Agencies supporting NGOs, Globalization and liberalization and its impact on the role of NGOs, Legal Framework for NGOs- Trust, Society, and Section-8 Company under Companies Act 2013. (08 Classes) Module II: Operations and Scope of NGOs: Effective Fundraising, Project Proposals, Project Cycle Management, Community Participation in Development Projects, Working Successfully in a Team, Building and Leading Effective Teams, Training of Trainers. (12 Classes) Module III: Functional Management of NGOs: Strategic Marketing Planning, Segmentation and positioning, Designing Marketing Mix, Promotion Strategy, Finance function in an NGO, Financial Statement for NGOs, Budgetary Control in Growth and development of NGO marketing, Staffing Function in NGO, Human Relation Management in NGOs. Public Private Partnership in India context Practical Component: 1. Visit a NGO and Study its working nature. 2. Enlist different NGOs in India and identify their varied areas of operations. Recommended Readings Essential Reading: 1. Peter F. Drucker Managing the Non-Profit Organization: Principles and Practices, Harper Collin Publishers, New York, 1990. 2. Padki and Vaz Management Development in non-profit Organisations, Sage Publ, 2006.
References: 128
1. Thomas Wolf, Managing a Nonprofit Organization in the Twenty-First Century, Prentice Hall Press, New York 1999. 2. J.H.Ovasdi, NGO Management(MacMillan India Ltd, 2004) 3. Waymer,et.al Nonprofit Marketing, Sage Publ, 2007. 4. Anderson & Kotler Strategic Marketing for Non-Profit Organisation, Pearson Education, New Delhi.
129
SOCIAL ENTREPRENEURSHIP Subject Code: Contact Hours/week: 02 Semester: III
Credit: 2 Exam Marks: 40 Internal Marks: 10
Objectives: 1. Build appreciation of the nature of the poverty, the needs of the poor and the obstacles to development in emerging markets and develop business model. 2. Enhance capacity to analyse the challenges opportunities and potential of social entrepreneurs and social organization that are addressing global problems. Outcome: Students are introduced and made acquainted with the world of social entrepreneurship. 10 Hours Module I: Social Entrepreneurship & Social Enterprises: Definition of social entrepreneurship, Challenges, recognition opportunities, the idea of social innovation, social enterprises as hybrid organization, characteristics of social enterprises, market influence on the development of social enterprise, future & sustainability of social enterprise. 08 Hours Module II: Challenges & Management of Risk of Innovation in Social Entrepreneurship: Skills for Social Entrepreneurship, Challenges. Conceptualizing innovation and its ethics, analyzing innovation system skills, implementing innovation- minds set shifts. Distinctive leadership and management tasks in social enterprises. 12 Hours Module III: Newer Business Models at the Bottom of the Pyramid Markets: Definition, examples, the impact of cultural, the poor as Consumers, business models at the BoP, designing product that will create value for the BoP. Providing access to credit, providing access to information & financial services through technology, providing access to health care, education. Creating a successful business model and finding funding, generating income, scaling & replicating to increase impact, social entrepreneurs’ point of view, and new opportunity for collaborative venture at the BoP. Evaluating the social impact of BoP ventures. Practical Component: 1. Visit a social enterprise and interview the social entrepreneur. 2. Identify a pressing social problem and prepare a business model to start the social venture. Recommended Readings: Essential Reading: 1. Social entrepreneurship; a skills approaches, by Robert Gunn, Chris Durkin. References: 1. Bornstein, David, How to change the world; Social Entrepreneurs & the power of new ideas, 2007, Oxford University Press.
130
FINANCE SPECIALIZATION
131
FINANCE SPECIALIZATION Sl. No.
Name of the Subject Course Code
Internal Marks
Semester End Exam Marks
Total Marks
Teaching Hours
Credit
1
Banking Management
3012
20
80
100
04
04
2
Derivatives Markets
3013
20
80
100
04
04
3
Financial Markets & Institutions
3014
20
80
100
04
04
4
Foreign Exchange Market
20
80
100
04
04
5
Investment Analysis & Portfolio Management
3016
20
80
100
04
04
6
Investment Risk Management & Financial Ethics
3017
20
80
100
04
04
7
Tax Planning & Management-I
3018
20
80
100
04
04
3015
132
BANKING MANAGEMENT Subject Code: Work Load: 4hrs/WEEK Semester End Exam Marks: 70
Contact Hours: 60 Credit Points: 04 Internal Marks: 30
This course has been designed for students aspiring for a career in banking. The course is also aimed at acquainting the students with knowledge of banking sector. COURSE OBJECTIVES: 1. To give complete exposure to products and services offered by banks. 2. To equip the students with the knowledge of management of lending, risk, treasury and expenses by banks 3. To help students to understand working of banks in the competitive environment. EXPECTED OUTCOME: Students are expected to imbibe basic banking concepts necessary for entry level bank jobs thereby making them well placed to perform effectively in the market. The paper offer career opportunities in the niche areas of Banking. MODULE 1
TITLE AND CONTENT
No. of Hours
Introduction to Banking Sector Regulatory & Legal Framework :Overview; Banking Companies Act 1970; RBI Act 1934; Banking Regulation Act 1949; Banking Laws (Amendment)Act 2012; Narsimhan Committee Report; Tandon Committee
Report;
BASEL
Committee
Report;
Regulatory
Authorities in India; LPG and Banking Sector Deregulations; Changes in Banking Environment RBI and Its Functions; Types of Banks - Commercial, Rural, Developmental, Public, Private, Cooperative
Etc.; Role of
Commercial Banks; Competition in Banking Industry; Performance of Commercial Banks in India; Factors Influencing Performance; Foreign Banks Entry in India Retail and Wholesale Banking : Banking Products and Services; Banker-Customer Relationship; Types of Customers; KYC Norms; Retail Assets; Retail Liability Products & Ancillary Services; Cross 133
Selling
Products;
Retail
Banking
Operations;
Negotiable
Instruments; Bankers Duties and Responsibilities; Anti-Money Laundering and PMLA Rules; Operations Risk Management; Banking Ombudsman. 2
20
Credit and Credit Risk Management Lending – Products; Lending Criteria; Lending Principles; Lending Policy & Regulations; Types of Borrowers; Types of Advances; Types of Securities; Different Methods of Creating Charges; Pledge, Hypothecation; Mortgage; Documentation; Stamping of Documents; Limitation Act; Credit Appraisal Techniques; Credit Monitoring; Credit Risk And Basel Rules; CIBIL; NPA Management; IRAC Rules; DRT And SARFAESI – Concept; Tools; Loan Processing & Administration; Loan Calculator Credit Risks – Concept; Types; Credit Assessment; Credit Rating System –
Tools; Designing
and
Monitoring; Credit
Risk
Management – Concept; Tools; Credit Risk Disclosure 3
10
Liquidity and Treasury Management Liquidity Risk – Concept; Types;, Policy; Guidelines for Liquidity; Liquidity Sources – Optimal Level of Liquidity; Measurement Tools; Improving Liquidity Treasury Management - Treasury functions; TM Tools – Balance Sheet Mgt.; Asset and Liability Mgt.; Treasury Mgt. Regulations
4
12
Technology in Banks Distribution Channels- ATM; Online Banking; Tele-Banking; Cash Dispensers; Debit Card; Credit Cards; Smart Cards; E-Commerce; Payment and Settlement Systems – NEFT; RTGS; CHIPS/CHAPS; SWIFT; EFT-POS; Cheque Truncation / E- Cheques; New Age Clearing & Payment Gateways; Global Developments in Banking Technology; Protecting the Confidentiality and Secrecy of Data; Computer
Audit;
Information
System
Audit;
Technology and Disaster Management in Banks.
Information 10
134
5
Capital Management and Profit Planning Prudential Norms; Capital Adequacy; Basel- II; Asset Classification; Provisioning; Profit and Profitability; Approach to Profitability; Effects of NPA on Profitability; Profitability Model; SVM & EVA; Profit Planning; Measures to improve Profitability.
8
RECOMMENDED BOOKS: 1. Principles and Practice of Banking, IIBF, Macmillan Publications 2. Treasury Management, IIBF, Macmillan 3. General bank Management, IIBF, Macmillan 4. Risk Management, IIBF, Macmillan REFERENCE BOOKS AND SUPPLEMENTARY READING MATERIALS: 1. Guide to JAIIB- Principles and Practice of Banking by N S Toor, Skylark Publications 2. Introduction to Banking byVijayaragavanIyengar, Excel books 3. Basics of Banking & Finance by O P Agrawal& K M Bhattacharya, Himalaya Publishing House. 4. Banking Theory & Practice, K. C. Shekhar&LekshmyShekhar, Vikas Publishing House 5. Banking Theory and Practice by Dr. P. K. Srivastava, Himalaya Publishing House 6. Banking Law and Practice by Varshney P N, Sultan Chand & Sons 7. Tannan's Banking Law and Practice in India. 8. Banking Principles and Operations by M N Gopinath, Snowwhite Publications Pvt Ltd. 9. Advanced Bank Management, IIBf, Macmillan 10. Bank Financial Management, IIBF, Macmillan. 11. Management of Banking and Financial Services, Padmalatha Suresh and Justin Paul, Pearson 12 .Modern Banking: Theory and Practice by Muraleedharan, PHI publishing WEBSITE: 1. www.rbi.org.in BANKING BEING A FAST CHANGING AND DYNAMIC INDUSTRY, STUDENTS ARE REQUESTED TO UPDATE THEIR KNOWLEDGE CONTINUOUSLY AND KEEP THEMSELVES ABREAST OF THE LATEST CHANGES AND DEVELOPMENTS IN THE RESPECTIVE TOPICS/AREAS OF RELEVANCE VIS-À-VIS THE SYLLABUS.
DERIVATIVES MARKET Subject Code:
Contact Hours: 60 135
Credit Points: 04 Internal Marks: 30
Work Load: 4hrs/Week Semester End Exam Marks: 70
This course is designed for students who wish to either begin a career in the Derivatives Market in India or simply learn the fundamentals of Futures, Options and Commodities. The course content is structured to help students to understand the futures, options & commodities trading mechanism and their usage COURSE OBJECTIVE: 1. Enable a better understanding of various derivatives products available in equity derivatives markets 2. Understand the various trading strategies that can be built using futures and options on both stocks and stock indices. 3. To provide exposure to managing investment risk 4. To provide an understanding of pricing Financial Derivatives EXPECTED OUTCOME: The course will help students to equip themselves withbetter understanding of various derivatives products available in equity derivatives markets, regulations and risks associated with the products and the exchange mechanisms of clearing and settlement. MODULE 1
TITLE AND CONTENT
No. of Hours
Introduction to Derivatives Concept; Types; Market Players; Derivative Market in India; Reform and Development
2
5
Forward and Futures Contracts Forward Contracts – Concept; Types; Forward Rates; Forward Rate Agreements (FRA); Exercises; Forward Markets; Future Contract –Concept; Types; Participants, Marking to Market; Exercises; Market Quotes; Futures Pricing; Pricing by Arbitrage; Futures & Spot Price (cost of carry and reverse cost of carry); Exercises;
Trading, Clearing and Settlement; Future Trading &
Hedging Strategies; Index Futures; Exercises; Constructing an Index; Methodology of Construction; Trading an Index Future; 136
SEBI Guidelines 3
15
Option Contract Concept; Types & Classification; Time Value & Risk Exposure; Participants; Marking to Market, Exercises; Market Quotes; Option Pricing: Black-Scholes Model & Binomial Model, Exercises; Risk Analysis and Management: Option Greeks, Delta, Gamma, Vega, Theta, Rho, Exercises; Option Trading Strategies
- Hedging &
Trading Strategies, Exercises; Trading, Clearing & Settlement; Index Options: Concept & Exercises; Market Indicators : Put-Call Ratio, Open Interest, Roll-over, Exercises; Volatility : Estimated vs. Implied, Historical Volatility, Exercises; SEBI Guidelines 4
20
Commodity Markets Agricultural
Commodities
Markets
&
Non-Agricultural
Commodities Markets; Spot Commodity Market v/s Commodity Future Market; Indian Commodity Future Market; Reform and development; Commodity Forward Contracts - Hedging risk; Exercises; Commodity Futures Contracts : Participants, Marking to Market, Exercises; Market Quotes, Future Pricing : Pricing by Arbitrage, Exercises; Futures & Spot Price (cost of carry and reverse cost of carry); Trading, Clearing and Settlement; Future Trading & Hedging Strategies; Exercises; Commodity Exchanges 5
14
Swaps Concepts; Types - Interest & Currency; SWAP Designing; Exercises; Basics of CDS & ABS
6
RECOMMENDED BOOK: 1 Option and Futures by John C Hull, 6th Edition REFERENCE BOOKS AND SUPPLEMENTARY READING MATERIALS: 1. Futures and Options by Vohra and Bagri. 2. Gardener Series on Options, Futures and Swaps 3. Downloaded study material for NCFM Cash and Derivatives Market 4. Derivatives by Strong 5. Derivatives by David and Thomas 6. Financial Derivatives by S.L Gupta, PHI Learning 7. Derivatives- Valuation & Risk Management by Dubofsky& Miller, Oxford University Press 8. Financial Derivatives by Bishnupriya Mishra and SathyaSwaroopDebashish, Excel Books 9. Derivatives and Risk Management by Rajiv Srivastava, Oxford UniversityPress. 137
10. Futures, Options and Swaps by Robert W. Kolb, Wiley India Pvt. Ltd. 11. Options & Futures by Edwards & Ma, McGraw Hill 12. NISM-Series-VIII: Equity Derivatives Certification Examination 13. NCFM Equity Derivatives: A Beginner's Module 14. NCFM Interest Rate Derivatives: A Beginner's Module 15. NCFM Derivatives Market (Dealers) Module (DMDM) 16. NCFM Options Trading Strategies Module
138
FINANCIAL MARKETS AND INSTITUTIONS
Subject Code: Work Load: 4hrs/Week Semester End Exam Marks: 70
Contact Hours: 60 Credit Points: 04 Internal Marks: 30
This course is designed for students who wish to either begin a career in the Financial Markets in India or simply learn the fundamentals of Financial Markets. The course is structured to help the students understand the basic concepts relating to the Primary and the Secondary Market COURSE OBJECTIVE: 1. To help students to get a basic understanding of the players and functioning of financial markets, particularly the primary and the secondary market. 2. To know about the eligibility criteria for seeking membership at BSE & NSE. 3. To understand the terms and jargons used in the financial newspapers and periodicals. EXPECTED OUTCOME: Students shall be aware of the functioning of Financial Market & Institutions. MODULE 1
TITLE AND CONTENT
No. of Hours
Financial Markets Concepts; Indian Financial System; Types of Financial Markets; Role and Need of Financial Markets; Capital Market and Economics Development; Financial Engineering; Regulatory Bodies - SEBI, Registrar of Companies; Legal Framework (Key Provisions only) Securities Contracts (Regulation) Act, 1956, Securities and Exchange Board of India Act, 1992, SEBI (Intermediaries) Regulations, 2008, The Depositories Act 1996, Companies Act; Dealer and Brokers - Code of conduct, Dealing through Brokers, Model Market Practices
2
10
Primary Market Concepts; Methods of raising money from Indian Primary Market; Market Players - Merchant Bankers, Depository, Brokers, Bankers, Underwriter; SEBI guidelines; IPOs – Concept, Issue Process 139
Book Building; FPO; Private Placement; QIB Placement; Rights Issue (Detailed Process) 3
15
Secondary Market Concepts; Membership of Stock Exchanges; Dematerialization; Rematerialisation; Rolling Settlement; Market Players; Trading, Clearing and Settlement Mechanism; Stock Exchanges in IndiaBSE, NSE, OTCEI, RSEs; Market Capitalization; Investor Protection Fund (IPF); Insider Trading; Unfair Trade Practices; Stock Indices- Concept, Types –BSE and NSE - Construction
4
15
Indian Debt and Money Markets Concept; Instruments (all instruments traded in Indian Debt Market) – Concept, Types, Issuer, Market Participants; Wholesale Debt Market - Market Participants; Pricing of Issue; Face Value; Coupon Rate; Trading and Settlement System in BSE and NSE; Product and Services offered by NSE and BSE; Yield Curve; Corporate Debt; Market Reporting Platform; Retail Debt Market - Market Participants; Money Market - Concept, Instruments, Issuer, Market Participants, Pricing, Primary & Secondary Market
5
10
Specialized Financial Institutions SIDBI, IIFCI Ltd, IIBI, BIFR, IIFC Ltd., IRFC, PFC Ltd, EXIM Bank, NSFDC, NSTFDC, NMDFC, NHB, HDFC, KSFC.
10
Note: Students should be encouraged and oriented towards writing NCFM and NISM Certifications Examinations RECOMMENDED BOOK: Financial Institutions and Markets by Bhole, L. M., Tata McGraw Hills, New Delhi. REFERENCE BOOKS AND SUPPLEMENTARY READING MATERIALS: 1. Indian Financial System by Pathak, Pearson Education. 2. Financial Markets & Services by Gordon & Natarajan, HPH 3. Indian Financial SystemKhan, M.Y by Tata McGraw Hill, New Delhi. 4, Indian Financial System by Machiraju, H.R, Vikas Publishing House. 5. Working of Stock Exchange in India by Machiraju H.R., New Age Publication. 6. Finance India 7 Indian Journal of Finance 8. The Economic Times 9. Business Line 10. Business Standard 140
WEBSITES: 1. www.bseindia.com 2. www.nseindia.com
141
FOREIGN EXCHANGE MARKET Subject Code: Work Load: 4hrs/Week Semester End Exam Marks: 70
Contact Hours: 60 Credit Points: 04 Internal Marks: 30
The present subject aims at familiarizing the students with various aspects of foreign exchange markets. This will help them in gaining a deeper understanding of the role of foreign exchange market at macro & micro level in India COURSE OBJECTIVES: 1. To present conceptual framework & operational mechanism of Forex Market in India 2. To describe foreign exchange exposure measurement and management. 3. To provide an understanding of forex risk management aspects of the MNC EXPECTED OUTCOME: Student should understand the concept of forex markets, quotes and its influence on business organizations. Content Module No. of No. Sessions 1 Foreign Exchange Market Overview; Function and Structure of the Forex Markets; Foreign Exchange Market Participants; Types of Transactions & Settlements Dates; International Monetary System; Gold Standard; Bretton Woods System; Exchange Rate Regimes – Fixed, Floating, Dirty Float, Swift Mechanism. 10 2 Indian Foreign Exchange Markets Structure of Market; Transactions in the Interbank Market; Merchant Transactions; Settlement of Transactions; Foreign Exchange Rates and Quotations – Direct, Indirect, American, European, Conversion of Indirect into Direct quote; Bid-Ask Spread; Forward Quote; Premium/Discount on Forward; Conversion of Points into Outright Rates; Exchange Rate behavior-Cross Rates- -Arbitrage profit in Foreign Exchange Markets; Triangular and locational Arbitrage 15 3 Determination and Forecasting of Forex Rates Absolute & Relative Interest Rate Parity; International Fisher Effect; Law of One Price; Covered Interest Arbitrage; International Parity Conditions; Prices and Exchange Rates; Interest Rates and Exchange Rates 15 4 Exchange Rate Arithmetic Ready Exchange Rates; Ready Rates based on Cross Rates; Forward Exchange Rates; Execution of Forward Contracts; Interbank Dealings; Exchange Management by Banks 10 5 Risk Management Currency Derivatives; Forwards Contracts; Futures and Options on 142
Currency; Exchange Risk Mgt. RECOMMENDED BOOKS: 1. Foreign Exchange Practice Concepts & Control, Jeevanandam C, Sultan Chand & 2. The Psychology of the Foreign Exchange Market, Thomas O, John Wiley and Sons
10
REFERENCE BOOKS AND SUPPLEMENTARY READING MATERIALS: 1. Introduction to Forex Trading, Mark McRae 2. International Financial Management – Apte P. G, 6/e, TMH 3. A Foreign Exchange Primer, Shani Shamah, John Wiley & Sons 4. International Financial Management – Madhu Vij, Excel Books 5. Multinational Business Finance, David K. E, Arthur I. S & Michael H. M, Pearson Education JOURNALS: 1. Asian Economic Bulletin 2. International Business & Research Journal 3. Journal Of International Business 4. International Trade Journal WEBSITE: 1. RBI
143
INVESTMENTANALYSIS AND PORTFOLIO MANAGEMENT Subject Code: Work Load: 4hrs/Week Semester End Exam Marks: 70
Contact Hours: 60 Credit Points: 04 Internal Marks: 30
This course has been designed to acquaint the students with the conceptual framework of the key decision areas in Investment Analysis. COURSE OBJECTIVES: 1. To create awareness about various investment avenues 2. To provide students with a conceptual and analytical framework of evaluating a investment avenues especially stock market investment 3. To equip the students with the knowledge of basic and advanced tools to be used for the purpose of investment analysis and portfolio construction . EXPECTED OUTCOME: Students are expected to master the art of investment decision TITLE AND CONTENT
MODULE 1
No. of Hours
Investment Avenues Investment – Concept; Investment Avenues; Marketable Securities & Non Marketable Financial Assets - Concept, Features, Benefits, Limitations; Investment Objectives; Investment Process; Do's and Don'ts for Investors; Speculation v/s Investment; Investment Planning
2
6
Measurement of Risk and Return Risk: Concept; Types – Systematic & Unsystematic; Measurement of Risk; Tools of Measuring Risk of Equity, Bond, Money Market Instruments, Debenture, Real Estate, Gold investment; Exercises. Return : Concept; Investment Avenues & Return; Measurement of Return; Tools of Measuring Return of Equity, Money Market Instruments, Debenture, Mutual Fund, Real Estate, Gold Investment, Bond Valuations. Bond Yields, Yield Curve; Exercises.
3
12
Security Analysis 144
Fundamental Analysis: Concept; Components of Fundamental Analysis; Process of Fundamental Analysis - Economic Analysis, Industry and Company Analysis (Financial and Non-Financial Analysis), Exercises. Equity Valuation: Dividend Discount Models ( Single Period, Multi Period and Constant Growth Model); Valuation through P/E ratio; P/B Ratio; Required Rate of Return on Equity; Free Cash Flow; Enterprise Value; Exercises. 4
12
Technical Analysis Concept; Theories - Dow Theory, Eliot Wave Theory, Random Walk Hypothesis; Basic Technical Analysis Tools; Advanced Technical Analysis Tools - Market Breadth, Simple Moving Average, Exponential Moving Average, MACD, Oscillators, Resistance and Support Level, ROC, RSI, etc; Exercises; Charts Analysis – Basic and Advanced Charts; Exercises.
5
15
Portfolio Management Portfolio Selection and Construction: Markowitz Model, Portfolio Selection; Opportunity Set; Efficient Frontier; Sharpe Single Index Model; Capital Asset Pricing Model; Arbitrage Pricing Theory. Portfolio Performance Evaluation : Sharpe Index Ratio; Treynor’s Model; Jenson’s Index Model; Fama’s Net Selectivity Portfolio Management Strategies: Investment objectives and Constraints; Selection of Asset Mix; Active and Passive Portfolio Management Strategy. Portfolio Revision
15
RECOMMENDED BOOK: 1. Security Analysis & Portfolio Management – Punithavathy Pandian, Vikas Publication. REFERENCE BOOKS AND SUPPLEMENTARY READING MATERIALS: 1. Investment Analysis and Portfolio management – Prasanna Chandra, TMH. 2. Security Analysis & Portfolio Management – Fisher and Jordan, Pearson 3. Investment Management – Bhalla V. K, 17/e, S.Chand, 2011 4. Security Analysis & Portfolio Management – Avadhani V. A, HPH 5. Investment Analysis & Portfolio Management– Reilly, Cengage Learning 6. Fundamentals of Investment – Alexander, Sharpe, Bailley, PHI, 2001. 7. Investments – Zvi Bodie, Kane, Marcus & Mohanty, TMH, 2010 145
8. Security Analysis & Portfolio Management – Sudhindra Bhat, Excel Books. 9. NCFM Investment Analysis and Portfolio Management Module 10. NCFM Fundamental Analysis Module 11. NCFM Technical Analysis Module 12. NISM-Series-X A Investment Adviser module
146
INVESTMENT RISK MANAGEMENT AND FINANCIAL ETHICS Subject Code: Work Load: 4hrs/Week Semester End Exam Marks: 70
Contact Hours: 60 Credit Points: 04 Internal Marks: 30
This course has been designed to enable students to understand investment risk and tools of measurement of investment risk COURSE OBJECTIVES: 1. To give complete exposure to investment risks 2. To equip students with the knowledge of measurement of investment risk EXPECTED OUTCOME: The students are expected to master the art of Risk Analysis TITLE AND CONTENT
MODULE 1
No. of Hours
Introduction to Investment Risk Concept; Financial Risk; Types of Financial Risk : Equity Risk, Interest Rate Risk, FX Risk, Credit Risk, Option Risk, Future Risk, Commodity Risk, Real Estate Risk, Mutual Fund Risk, MarketCredit-Liquidity and Operational Risk;
Lessons from some
Financial Disasters; Modeling Risk Factors 2
08
Measurement of Volatility Concept; Types (Historical & Implied); Measurement Tools: Average True Range, Standard Deviation, Histogram, Parkinson's
Historical
Volatility,
Simple
Moving
Beta,
Average,
Exponentially Weighted Moving Average, Black-Scholes Model, Logarithmic Garman Klass (LGK), ARCH & GARCH, Geometric Brownian Motion, Stochastic Volatility, Heston Model; Exercises
20
Value-at-Risk Concept; Measurement Tools : Variance, Covariance Approach, Historical Simulation Method, Monte Carlo Method, Tail-Index; Multifactor VAR; Marginal & Relative VAR; Stress Testing & Back-Testing; Exercises
12
147
An Introduction to Financial Ethics Concept of Ethics; Ethics and Financial Practice; Ethical Accounting Practices : GAAP, Window Dressing, Hiding Data, Misleading Data, Confidentiality, Ethical Profit, Stakeholder Interest V/S Shareholder Interest,
Social
Investment,
Green
Investment,
Responsible
Investment, Unethical Financial Products, Misleading information about Financial Product/Services; Ethics in Financial Market - Stock Market Scandals, Global Market Scandals, Real Estate Bubbles, Global Financial Meltdown, Short Selling, Insider Trading, Money Laundering (Hawala Transaction), Terrorism Finance, Tax Evasion 10 Curbing Unethical Financial Practices Brokers Code of Conduct; Fair Investment Reports & Tips; Fair and Transparent Ratings; Whistleblower Policy; Improvised Standards; Comprehensive Laws; Strict Vigilance & Surveillance System; Hefty Penalty and Punishment; Role of Institutional Investors & Auditor; Financial Literacy; RTI; Regulatory Bodies; Disclosure Forms & Practices; Compliance Report; Ethical Challenges
10
RECOMMENDED BOOK: 1. Investment Risk Management by Yen Yee Chong,Wiley 2. Finance Ethics: Critical Issues in Theory and Practice by John R. Boatright, Wiley Blackwell REFERENCE BOOKS: 1. Global Investment Risk Management by Ezra Zask, McGraw-Hill 2. Measuring Market Risk by Kevin Dowd, Wiley 3. Practical Risk Mgt.: An Executive Guide to Avoiding Surprises & Losses by Erik B & Richard D, Wiley 4. An Introduction to Market Risk Measurement by Kevin Dowd, Wiley 5. Investment Risk & Uncertainty: Advanced Risk Awareness Techniques for the Intelligent Investor by Steven P. Greiner, Wiley 6. Ethics in Finance by John R. Boatright, Wiley Blackwell 7. Ethics and Finance- An Introduction by John Hendry, Cambridge 8. Finance Ethics: The Rationality of Virtue by John Dobson, Rowman & Littlefield
148
TAX PLANNING AND MANAGEMENT – I (DIRECT TAXES) Subject Code: Work Load: 4hrs /Week Semester End Exam Marks: 70
Contact Hours: 60 Credit Points: 4 Internal Marks: 30
This course has been designed to acquaint the students with the knowledge of Tax Planning and Management COURSE OBJECTIVE: To gain knowledge about the direct tax planning and to provide an insight into procedural aspects for assessment of tax liability for various assessee. EXPECTED OUTCOME: Students shall be able to be able to practice tax planning and management and to compute the taxable income of various assesses. TITLE AND CONTENT
MODULE 1
No. of Hours
Introduction to Income Tax Concept; Income Tax; Person; Assessee; Assessing Officer; Pervious Year; Assessment Year; Income; Gross Total Income; Total Income; Basis of Charge; Rates of Taxes; Residential Status & Scope of Total Income; Income which do not form part of Total Income; Exercises
2
6
Computations, Deductions and Tax Planning under various Heads of Income Income from Salary; Income from House Property; Income from Business and Profession - Computation, Deductions, Rebate, Tax Planning; Capital Gains; Income from Other Sources; Exercises
3
16
Direct Tax Planning and Tax Management –Part I Set off and Carry Forward of Losses; Deductions from Gross Total Income; Exercises; Clubbing of Income; TDS, TCS, Recovery and Refund of Tax, Advance Tax; Procedure for Assessment; Return of Income; E-Filing; Search and Seizure; Appeals and Revision; Settlement Commission; Penalties and Offences
10
149
4
Direct Tax Planning and Tax Management –Part II Assessment of Individuals; Assessment of Partnership Firm; Assessment of Companies; Minimum Alternate Tax; Tax Evasion and Tax Avoidance; Special Tax Provisions -
Special Economic
Zone (Sec 10AA & Sec 80-IAB)- Infrastructure Development (Sec 80-IA) - Specified Industrial Undertaking (Sec 80-IB) - Undertaking in Backward Areas and State (Sec 80-IE) - Employment of New Workmen (Sec 80-JJAA) Tax Planning for New Business – Location; Sector; Investment & Forms of Organization; Tax Holidays & Tax Incentives; Tax Planning and Financial Mgt Decisions : Capital Structure, Dividend Policy & Bonus Issues; Tax Planning and Managerial Decisions : Mergers & Takeovers, Own or Lease, Make or Buy, Repair or Replace, Renovation, Shutdown or Continue, Export or Sale, Expand or Contract; Employee’s Remuneration and Payments. 5
20
International Taxation and Wealth Tax Concepts; DTAA; Transfer Pricing; Advance Ruling; GAAR-2 Wealth Tax Act, 1956 Background; Concept and Charge; Assets; Deemed Assets and Assets Exempt from Tax; Valuation of Assets; Computation of Net Wealth; Return of Wealth Tax and Assessment
8
Note: The semester’s previous “Finance Act” shall be applicable to the examination. For ex: If 3rd semester begins in July 2015, then “Finance Act, 2014” will be applicable for the examination. RECOMMENDED BOOK: Professional Approach to Direct Taxes – Dr. Girish A and Dr. Ravi Gupta, Bharat Law House REFERENCE BOOKS AND SUPPLEMENTARY READING MATERIALS: 1. Direct Taxes – Law and Practice – Dr. Vinod Singhania, Taxmann Publications 2. Direct Tax Laws – T N Manoharan, Snow White Publication 3. Income Tax Act, 1961 4. Income Tax Rules, 1962 5. Latest cases of Supreme Court and High Court
150
HUMAN RESOURCE SPECIALIZATION
151
HUMAN RESOURCE SPECIALIZATION Sl.
Course Code
Internal Marks
Semester End Exam Marks
Total Marks
Teaching Hours per week
Credit
1
Employee Engagement & Inter personal Effectiveness
3019
20
80
100
04
04
2
Global Human Resources Management
3020
20
80
100
04
04
3
Industrial & Employee Relations
3021
20
80
100
04
04
4
Knowledge Management & Human Resources and Information System
3022
20
80
100
04
04
5
Organization design & Development
3023
20
80
100
04
04
6
Performance Management System
3024
20
80
100
04
04
Name of the Subject
No.
152
Course Title: EMPLOYEE ENGAGEMENT & INTERPERSONAL EFFECTIVENESS Contact Hours: 60
Subject Code: Work load: 4 hrs/ week
Credit Points: 04
Semester End Exam Marks: 80
Internal Marks: 20
OBJECTIVES:
1) To make students have a clear understanding about the concepts, methods and techniques and issues involved in employee engagement. 2) To identify the student strengths and weaknesses as individual, as a member of a group/ organization using personality typing. 3) To build the interpersonal skills among the students.
Outcomes: Equip him/her with the skill and competence to apply positive psychology principles in a range of environments to increase individual and collective wellbeing for maintaining good relationship.
Part I Employee Engagement Module 1
12 hours Employee Engagement and Commitment , Employee Engagement: introduction, Importance, Advantages, Key Ingredients, The Link Between Employer Practices and Employee Engagement, A Closer Look at Workforce Surveys, Designing Engagement Initiatives: Guidelines to Consider. 08 hours
Module 2 Quality of Working Life (QWL), What is QWL? Evolution and Development of the Concept of QWL, Constituents of QWL, QWL in the Indian Context, Employee engagement through QWL.
Part II Interpersonal Effectiveness Module 3
12 hours Nurturing Relationships: Meaning of relationship, Changing concepts and roles in relationships, Relationship with self – Self-concept, Selfacceptance, self-esteem, self-confidence, Power of self-talk. Relationship with others –Cultivating open communication, Adjustments, compromises, give and take, empathy& Prioritization. 16 hours
Module 4 Personal effectiveness: Understanding our Thinking Process, Managing our Internal Dialogue, Perceptual Positions for Assertiveness, Managing Conflicts, Creating Rapport, Powerful Persuasion Strategies. Personality theories, Personality Typing using Enneagram , Carl Jung\'s theory of personality types and Myers Briggs Type Indicator test (MBTI), Trait theories- Guilford Peugeot, Seven Habits of Highly Effective People , Effective Life and Time Management , Spiritual Foundations of Personal
153
Effectiveness Module 5
12 hours Interpersonal relations and personal growth: Interpersonal needs, motivation and behavior for interpersonal relations and growth- FIRO-B and Johari Window concepts, Neuro-linguistic programming (NLP),Defense Mechanism in groups, T-Group, human process labs.
Practical Activities 1. 2. 3. 4. 5. 6.
NLP Workshop for students. MBTI Workshop for students and can test their inner personality. Presentation by students on Resilience and can also test their resilience level. FIRO-B (interpersonal relationship orientation) assessment on students. Activity on JOHARI window and assessment of students individually and then in groups. A short trip to spiritual foundations for a talk about personal effectiveness.
Recommended Books:
1) Employee Engagement and Commitment by Robert J. Vance, Ph.D.SHRM Foundation. 2) Development of Management Skills - Whetten & Cameron, 7/e, PHI. 3) Human Relations in Organizations - Robert N. Lussier, 6/e, McGraw Hill Education. Reference Books 1) 2) 3) 4)
Understanding OB - UdaiPareek, Oxford University Press. Competency Mapping Assessment and Growth - Naik G. P, IIHRM, 2010. Emotions and the Workplace by Sanjeev Kumar Singh, IUP publications. Employee Engagement: William H. Macey, Benjamin Schneider, Karen M. Barbara, and Scott A. Young 5) Theories of Personality- Calvin S Hall, 4/e, Wiley India Pvt. Ltd. 6) Seven habits of highly effective people - Stephen R Covey, Pocket BOOKS.
154
GLOBAL HUMAN RESOURCE MANAGEMENT Subject Code: Weekly hours: 4 External Marks: 80
Contact Hours: 60 Credit Points: 04 Internal Marks: 20
OBJECTIVES: 1. To familiarize the students with the knowledge of the global practices in GHRM 2. To assist students understand the challenges posed by rapid globalization of business, analyze human resource issues for making effective decisions in the contemporary international business environment of managing HR in the global economy. EXPECTED OUTCOME: Understand the theories, models and concepts developed in the areas of international management, international organizational behavior, cross-cultural management, and other emerging disciplines. MODULE: 1
(10 Hours)
INTRODUCTION TO GHRM Definition, reasons for going global, Approaches to GHRM,Difference between GHRM and Domestic HRM, Reasons for emergence of GHRM, Models of GHRM-Matching model, Harvard Model-Brewester-Bournois Model, Contextual Model, 5P Model. European Model, Hofstede model,Trompennar model. Andre Laurent studies. Corporate culture models. MODULE: 2
(20 Hours)
INTERNATIONAL STAFFING AND APPRAISAL Recruitment, Selection and staffing in International context: International Managers parent country nationals, third country nationals, host country nationals, advantages and disadvantages of different selection methods, different approaches to multinational staffing decisions, Recruitment methods-using head-hunters, cross-national advertising, e-recruitment; Selection criteria and techniques, use of selection tests, interviews for international selection, international staffing issues.
155
Performance Management: A conceptual background, Constraints in goal attainment, factors associated with individual performance and appraisal – Criteria used for performance appraisal of international employees – appraisal of host country nationals, performance management cycle, models, performance and appraisal in GHRM appraisal of expatriate, third and host country employees, issues and challenges in international performance management, country- specific performance management practices. MODULE: 3
(10 Hours)
TRAINING AND DEVELOPMENT IN INTERNATIONAL CONTEXT: Current scenario in international training and development, training & development of international staff, Pre-departure training programmes; Cultural awareness programmes; Preliminary visits; Mendenhall, Dunbar and Oddou cross-cultural training model; cultural integrator- Cultural assimilator Language training; TCN and HCN expatriate training. Re-entry (repatriation) issues; re-adjustment; Designing a repatriation programme. Developing staff through international assignments; developing international teams through international assignments. Other Management Development Techniques. Motivation and retention of executives in global context. (10 Hours)
MODULE: 4 INTERNATIONAL COMPENSATION:
Forms of compensation and factors that influence compensation policy, key components of international compensation, Approaches to international compensation, compensation practices across the countries, social security systems across the countries, global compensation: emerging issues. MODULE: 5
(10 Hours)
INTERNATIONAL LABOUR RELATIONS & PRACTICES: Key issues-Strategic issues Before
MNCs/Employers/Employees/Governments.
Special
issues
in
GHRM-Women
Expatriates, hiring Repatriate & Expatriate Managers: choices & dilemmas for MNCs.HRM practices in different countries- Japan, USA, UK, Turkey, Middle East, India and China.
156
PEDAGOGY: Lectures, Assignments, Projects, Case Studies, Management games and Seminars. Practical Component: ·
Contact companies who have expatriate employees and find out what are the various measures/approaches to manage them.
·
Look up SHRM website and become student members of the society.
·
Develop cross cultural training modules.
ESSENTIAL READINGS 1. The Global Challenge- framework for international human resource management, Evans,
Pucik, Barsoux, Tata McGraw-Hill Irwin. 2. International Human Resource Management - Monir H Tayeb – Oxford University Press 2005. 3. International Human Resource Management-Peter J Dowling, Denice E Welch,Cengage Learning 3. International Human Resource Management- Dr. Nilanjan Sengupta, Dr. Mousami S Bhattacharya, Excel Books REFERENCE READINGS: 1. International Human Resource Management, K Aswathappa, Sadhna Das, Mc Graw Hill
Companies 2. International Human Resource Management, Tony Edwards, Chris Rees, Person Education 3. International Human resource Management – PL Rao, Excel Books 4. International Human Resource Management (Global HRM) by Randall S.Schuler, Dennis Briscoe and Lisbeth Claus
157
INDUSTRIAL AND EMPLOYEE RELATIONS Subject Code: Contact Hours: 60 External exam: 80 marks
Credits: 4 Weekly Hours: 4 Internal Marks: 20
OBJECTIVES 1. To develop an understanding of the interaction pattern among labour, management and the State. 2. To build awareness of certain important and critical issues in Industrial Relations. 3. To understand the legal aspects related to managing industrial and employee relations Outcomes By the end of this course the student would learn basic knowledge of the Indian Industrial Relation System and its distinctive features in comparison to other countries, and also develop the basic legal knowledge required by a HR manager.
MODULE 1
8 HOURS
INTRODUCTION TO INDUSTRIAL RELATIONS:Definition – nature –Evolution of IR in India – Context and environment of IR. – Three actors and their roles in IR – Approaches to IR- HR Relations approach – Gandhian approach – Marxian approach and Dunlop’s System approach. Emerging trends in Industrial Relations. Labour reforms in India. MODULE 2:
12HOURS
IR POLICIES The state and IR policies – Evolution of IR policies – National Commission on Labour & IR policy (1969) – Grievance procedure – discipline – Labour courts – Collective bargaining: concept and development – Future of IR in India- Industrial Disputes Act 1947 – objects of the Act – Important definitions : Authorities under the Act – causes of industrial disputes – types of industrial disputes – prevention of industrial disputes – reference of disputes settlement – strikes –lockouts – Lay off – retrenchment – unfair labour practices- standing orders –service rules – misconduct – principles of natural justice – domestic enquiry – remedial counselling.
158
MODULE 3: TRADE UNIONS
12Hours
Reasons and types of trade unions- need for a trade union – Trade union movement in India – Problems and challenges of trade unions – Functions of trade unions – Strengthening trade unions, Indian Trade Unions Act, 1926 – Registration, need for recognition and rights, Central trade unions in India – Participative management – Forms and levels of participation – Process of negotiation – Prerequisites of collective bargaining – Tripartite and bipartite bodies – Joint Management council – Conciliation machinery : Mediation , arbitrations – adjudication. Module 4: LABOUR LEGISLATION
14 Hours
Indian Constitution .Fundamental Rights .Articles of the Constitution on which labour legislation has been framed. Labour legislation in India – Social security and welfare legislations – Concept of social security – ILO and social security measures in India .Meaning of Provident Fund, Gratuity, Bonus and Workmen’s Compensation (Introduction to the concept and application and not the act). Maternity Benefit Act 1961, (full act), add some state acts and central acts related to labour like shops act etc.. Module 5: WELFARE LEGISLATIONS:
14 hours
Labour Welfare – Meaning and types, The Factories Act 1948-Plantation Labour Act 1951Contract Labour (Regulation and Abolitions Act – 1970, Shops and Commercial establishments Act, Latest rules regarding Industrial relations in IT and ITEs industries. Functions of Labour department in Karnataka, officers under the Department and their duties and responsibilities. Labour legislation pertaining to employees working on night shifts; specific provisions for female employees, ethical issues arising due to night shift and HR intervention; impact of night shift working on family and social life. Activities:1. Students can collect information about two industrial unrests (strikes) – (MarutiUdyog Case, Toyota KirslokarCase, Baja Case, Hero Honda Case) and give a presentation of cause and consequences. Facilitate the students to attend the labour courts or interact with labour officer and submit a write up on their observations. 2. Practical Exercises – individual and Group (Assignment to visit industries/ interaction with executives)
Essential Reading: Industrial Relations and Labour Laws - S.C. Srivastava, Vikas Publishing Pvt. Ltd. Reference Readings:·
C B Marmoria, Dynamics of Industrial Relations in India, Vikas Publishing, New Delhi. 159
· · · · ·
P C Tripathi, Personnel management and Industrial Relations, S Chand, New Delhi. ArunMonappa, RanjeetNambudiri, Industrial relations and labour laws, Tata McGraw Hill 2nd edition. C.S VenkataRatnam, Industrial relations: Oxford University Press B.D. Singh, Industrial relations. Excel books B.D Singh, Labour laws for managers. Excel Books
160
Knowledge Management and HRIS (Human Resource Information System) Subject Code: Weekly hours: 4 External Marks: 80
Contact Hours: 60 Credit Points: 04 Internal Marks: 20
OBJECTIVES: 1. To help the students understand the importance of KM in creating and collaborating knowledge sharing and delivering value based knowledge. 2. To acquire knowledge of the fundamental principles of HRIS. 3. Developing specific HRIS skills competencies into practical implementation.
EXPECTED OUTCOME: 1. Students know how Global corporations are implementing KM Systems 2. Awareness about various HRIS applications and how it is being followed in companies.
MODULE: 1
(15 Hours)
INTRODUCTION OF KNOWLEDGE MANAGEMANT Knowledge Management Concept, Definition, Understanding Knowledge, Types of Knowledge ,Roadmap of Knowledge Management, Implementation of Knowledge Management, Knowledge management- Strategies, KM in 21st century, emerging and future trends and challenges for KM. MODULE: 2
(15 Hours)
KNOWLEDGE CAPTURE, CODIFICATION AND TRANSFER Knowledge capture and codifications, tacit knowledge capture at individual and group levelsinterviewing experts, structured interviewing, learning by observation and being told- strategic and practical implications. Knowledge sharing and communities of practice. Knowledge Application, at individual level and group level. Knowledge Transfer in the E-world Intranet, Extranets, Groupware, E-Business and K M Data Mining – Knowing the unknown, who owns knowledge, Ethical and legal issues.
161
MODULE 3
(8 Hours)
FUNDAMENTALS OF HUMAN RESOURCE INFORMATION SYSTEMS (HRIS) HRIS Basics, Human resource policies and practices enabled by HRIS, Internet recruiting and applicant tracking, E-learning and other forms of technology-based training, Telecommuting and the virtual workplace, Stages of the SDLC (Software development life cycle), Introduction of SAP (HRM Module). MODULE 4
(12 Hours)
HRIS APPLICATIONS: HR Management Process and HRIS: Job Analysis, Modules on Human Resource Planning, Recruitment, Selection, Placement; Systems for leave accounting, Payroll, ICT, Incentives, Performance Appraisals, Training & Development, Module on Pay & related dimensions, Tally Pay Roll system. Planning and Control; Integration of different HR modules. MODULE 5
(10 Hours)
IMPLEMENTING HRIS AND SECURITY ISSUES Common problems during IT adoption efforts and processes to overcome such problems. Security, Limitations of Internal Controls, IT Controls, Maintenance of HRIS.Future of HRIS, Emerging trends in HRM and IT.
PEDAGOGY:
Lectures, Assignments, Projects, Case Studies, Management games and
Seminars, Guest Lecture for Introduction of SAP who have worked on SAP(HRM Module).
Practical Component 1. Study K M Systems at different Global corporations and submit project report and present. 2. Collect information about the HRIS applications followed from any company and submit project report and present.
162
Essential Reading: Knowledge Management 1) Knowledge Management in theory and Practice- Kimiz Dalkir , Elsevier 2) Knowledge Management- Elias M Awad, Hassan M Ghaziri, Pearson 3) Knowledge Management – Dr. V. Rathan Reddy ( Himalaya) HRIS 1) Human Resource Information System by P.K.Gupta and Sushil Chaabra
2 ) Efraim Turban, Dorothy Leidner, Ephraim McLean, and James Wetherbe (2008). Information
Technology for Management - Transforming Organizations in the Digital
Economy, 6th Ed. New Delhi: Wiley India. 3) Michael J. Kavanagh and Mohan Thite, (2008). Human Resource Information Systems: Basics, Applications, and Future Direction, Sage, UK. 4) Teresa Torres-Coronas and Mario Arias, (2008). Encyclopedia of Human Resources Information Systems: Challenges in E-HRM, Olivia idea Group Inc (IGI), UK. Websites (HRIS): ·
http://mirror.tallysolutions.com/Downloads/TallyPDFs/BAP/Implementation%20of%20Payr oll%20in%20TallyERP%209.pdf
·
http://smallbusiness.chron.com/advantages-disadvantages-human-resource-informationsystem-2107.html
Reference Readings: ·
International Journal of Knowledge Management & E-Learning
·
Human Capital, Business India, Business Today
·
International Journal of HRM.
163
ORGANIZATON DESIGN AND DEVELOPMENT Subject Code: Contact hours: 60 4External Marks: 80
Credits: 4 Weekly hours: Internal Marks: 20
_____________________________________________________________________________________ OBJECTIVES OF THE COURSE: ·
To introduce the concept of Organization Design and Organization Development
·
To critically understand the strategic importance of
Organization Design and Organization
Development LEARNING OUTCOMES: ·
The students will understand the theory of Organization Design and Organization Development Process (Knowledge)
·
The students will be able to discussand relate
Organization Design and Organization
Development efforts, with changing business environment (Skill & Ability) MODULE 1
- 10 Hours
Introduction to Organization Design: Organization theory in action. Perspectives on organizations: open systems and organizational configuration. Dimensions of organization design: Structural and Conceptual. The evolution of organization theory and design. Fundamentals of Organization Structure:Information processing perspective inorganization structure. Organization design alternatives. Functional, divisional, and geographical designs. Matrix structure. Horizontal structure. Modular Structure and Hybrid Structure._____________________________________________________________________________ ________ MODULE 2
-15 Hours
Organizational Design Elements: Internal Design Elements: Type of organization (Manufacturing, Service, IT etc.), Information Technology, Organization Size and Life Cycle; Organizational Culture, Power & Politics; Organizational Decision Making Open System Design Elements: External Environment; Inter-organizational Relationship; Design based on International Environment 164
MODULE 3
-10 Hours
Introduction to Organization Development: Definition, Short history, foundation, evolution and relevance of Organization Development; The process of Organization Development- Entering, Contracting, Diagnosing, Designing Interventions & Evaluating the OD process; Competencies of successful OD Practitionersand Ethics in OD Field MODULE 4
-15 Hours
Organization Development Interventions: An Overview of OD Interventions.Team Interventions, Intergroup and Third-Party Peacemaking Interventions, Comprehensive OD Interventions, Structural Interventions and Training Experiences. MODULE 5
-10 Hours
Applications and Future of Organization Development: OD practices in different types of organizations; OD as Consulting Field for Organization Transformation, Organization Learning and managing change through people TEACHING AND LEARNING RESOURCES
·
HR Magazines-Human Capital, People Matters,
·
HR Journals
·
News Paper Articles/Videos related to Organization Development
·
www.shrm.org
RECOMMENDED READINGS Essential Readings ·
Organization Theory and Design by Richard Daft, Cengage Learning Publication
·
Organization Development: Behavioral Science Interventions for Organization Improvement by Wendell L. French, Cecil Bell. Prentice Hall Publication
·
Organization Development and Change by Cummings & Worley, Cengage Learning Publication
References ·
Organization Development: Accelerating Learning and Transformation by S. Ramnarayan& T. V Rao, SAGE Publications India Private Limited 165
PEDAGOGY AND ACTIVITIES ·
Student Presentations & Discussions
·
Article Reviews
·
Class Project
166
PERFORMANCE MANAGEMENT SYSTEM Subject Code: Contact Hours: 60 External Marks: 80
Credits: 4 Weekly Hours: 4 Internal Marks: 20
_____________________________________________________________________________________
OBJECTIVES OF THE COURSE: ·
To introduce the concept of Performance Management System
·
To critically understand the elements of and challenges to Performance Management
·
To understand the Performance Management Practices of different organizations
LEARNING OUTCOMES: ·
The students will understand the theory of Performance Management (Knowledge)
·
The students will be able to discuss&develop the Performance Appraisal practices on their own (Skill & Ability)
______________________________________________________________________________ - 10 Hours
MODULE 1 Foundations of Performance Management System:
Definition, Objectives, Functions, Characteristics, Prerequisites and benefits of Performance Management System. Performance Management Process: Performance Planning-Goal Setting, Setting
Performance
Criteria,
Setting
Performance
Standards,
Concepts
of
Key
Performance/Result Area _____________________________________________________________________________ MODULE 2
-20 Hours
Performance Appraisal: Performance Appraisal-Trait based methods (Graphic Rating Scale, Mixed Rating Scale, Forced Choice Method, and Essay Method), Behavioural based methods (Critical Incident Method, Behavioural Checklist, Behavioural Anchored Rating Scale {BARS}, Behaviour Observation Scale) and Result based methods (Management byObjectives {MBO}, Productivity Measures, Balance Scorecard). Designing Appraisal Form. Common Errors and bias in Performance Appraisal.3600 Feedback, Appraisal Interviews, Performance Monitoring 167
_____________________________________________________________________________ MODULE 3
-15 Hours
Implementing Performance Management: Strategies for effective implementation of Performance Management. Issues in implementing Performance Management {Managerial Issues & Legal Issues}. Role of Organizational Culture in developing effective Performance Management system. Electronic Performance Management System-Advantages & Disadvantages MODULE 4
-10 Hours
Performance Counseling and Role of HR Professionals in Performance Management System: Concept of Performance Counseling and Performance Counseling Skills. Role of HR Professionals in improving organizational Performance, Competencies required by HR Professionals for effective contribution in Performance Management MODULE 5
-5 Hours
Ethics in Performance Management: Principles of Ethical Performance Management, Implications of Ethical/Unethical conduct on Performance Management
TEACHING AND LEARNING RESOURCES ·
HR Magazines-Human Capital, People Matters,
·
HR Journals
·
News Paper Articles/Videos related to Performance Management System
·
www.shrm.org
RECOMMENDED READINGS Essential Readings: ·
Performance Management by A. S Kohli& T. Deb, Oxford University Press 168
·
360 Degree Feedback & Performance Management System by T. V Rao- Excel Books
References: ·
Performance Management by Prem Chadha, Macmillan India Ltd
·
Performance Management by Srinivas R. Kandula, Prentice-Hall of India
·
Performance Management- HBS Press
·
Assessment Centers by Nitin Sawardekar-Response Books
PEDAGOGY AND ACTIVITIES: 1. Student Presentations/Article Reviews on PMS 2.
Discussions on contemporary performance issues across various sectors (Education, Business, Government etc.,)
3. The students have to visit any organization to understand the Performance Appraisal Process and the students have develop the Performance Appraisal Forms using various appraisal methods.
169
MARKETING SPECIALIZATION
170
MARKETING SPECIALISATION Sl. No.
Name of the Subject
Course Code
1
Advertising Management
3025
20
80
2
International Marketing Management
3026
20
3
Retailing Management
4
Strategic Brand Management
3027 3028
Internal Marks
Teaching Hours per week
Credit
100
04
04
80
100
04
04
20
80
100
04
04
20
80
100
04
04
Semester End Exam Marks
Total Marks
Two Credit Papers
5
Cause Related Marketing
6
Distribution & Logistics Management
7
Legal Aspects of Marketing
8
Strategic Marketing Management
3029
10
40
50
02
02
10
40
50
02
02
3031
10
40
50
02
02
3032
10
40
50
02
02
3030
171
ADVERTISING MANAGEMENT
Subject Code: --Contact Hours : 60 External Marks: 80
Credits: 04 Weekly Hours: 04 Internal Marks: 20
Objectives: 1. To help students learn the basics of advertising 2. To introduce the students to the working of advertising agency along with the knowledge to make good advertising decisions.
Expected Outcome: The students gets ready for a career in the field of advertising. Module 1
(8 Hours)
Introduction; nature of advertising ; definition , evolution of advertising in India, its role in the economic development of India, Legal aspects of Surrogate advertising, Advertising Agencies Association of India(Introduction) , the decision process, external environment , types of purchase decisions, models of buyer behaviors. Howard and Sheth model. DAGMAR, AIDA. Module 2
(8 Hours)
Types of advertising, product, service, institutional, public service, financial and industrial. The agency- its departments and functions. Module 3
(16 Hours)
Types of media, electronic, print, outdoors and transit media, cable & internet. Messages design and development, message positioning, presentation, visualization, different creative styles, ad copy types of copy and appeals copy writing and layout Module 4
(18 Hours)
The media plan development; selecting the plan counting exposures. Segmentation, effect, repetition media the copy discussion. Ad effectiveness, Positioning, Advertisement copy ,Testing, PACT-types of evaluations. Pretesting and post testing of ads
Module 5
(10 Hours)
172
Advertising budget, plans, process, different methods (sales objectives and task, all you can afford, comparative parity and incremental concept), budgeting decisions rules, ethical and social dimension of advertising. Role of computers in advertising. Activity: The students are required to submit a set of three advertising copies of some products. RECOMMENDED READING a) Essential 1. Foundations of advertising - Theory and Practice S A Chunawala and K C Shetia. Himalaya publishing house, Mumbai 2. Advertising management - Aaker, and Myers. Prentice Hall India b) Reference Books 1. Advertising & Promotions – Belch & Belch, TMH 2. Advertising Procedure - Kleppner’s, 18/e, Prenticehall
173
INTERNATIONAL MARKETING MANAGEMENT
Subject Code: ---
Credits: 04
Contact Hours: 60
Weekly Hours: 04
External Marks: 80
Internal Marks: 20
OBJECTIVES:
1. To develop understanding of International Marketing concepts. 2. To understand the strategies and issues involved in International Marketing. 3. To be aware of the developments in the field of International Marketing and practical issues in export and import of goods and services Expected Outcome: To prepare the students for a career in International marketing Module 1
(12 Hours)
The Concept of International Marketing a) Theories of International Trade Theory of Mercantilism
b) c) d) e) f)
- Theory of Absolute Advantage - Theory of Comparative Advantage - Factor Endowment Theory - Theory of IPLC - Theory of Competitive Advantage Internationalization of Indian Firms Process of International Marketing (towards GLOCAL marketing) WTO & RIA’s (Regional Integration Agreements/ Trade Blocks: EU, NAFTA, ASEAN, SAFTA, SAARC) Adaptation to International Markets (w.r.t product, culture, etc) EPRG Framework
174
Module 2
(14 Hours)
Decision Making Process for entering International Markets: Market Entry Modes, International Distribution a) Types of Channels b) Selecting Channels c) Market Intermediaries d) Structure of Distribution Channel in International Markets Research in International Marketing: Consumer Behavior, Psychological and Social aspects, Marketing Research and Information System.
Module 3
(12 Hours)
Product and Brand Building Strategy for International Marketing: Standardization v/s Adaptation in International markets, Voluntary factors influencing product adaptation in international markets, Product quality decisions, packaging and labelling for International markets, PLC and product strategies in International markets, Selecting brand name for international markets, brand name, brand equity, brand identity, brand essence, brand positioning, brand revitalization, Strategy for building global brands, Life cycle concept and brand, international branding strategy.
Module 4
(10 Hours)
Pricing Decisions in International Marketing: Pricing approaches and factors influencing pricing decisions in International Markets, Terms of payment and delivery, Types of credit, Dumping, Counter trade, Transfer pricing and Grey marketing Module 5
(12 Hours)
Supporting Framework for International Marketing a) India’s EXIM Policy b) EOU, STP, Export / Trading / Star Trading Houses / Superstar Trading Houses c) ECGC Export Procedure and Documentation
175
Activity: 1. Students to visit a company and discuss with the concerned person the export orientation of the company and study their export import procedure, documentation etc. for different countries. Students should prepare a report and make a presentation to the class 2. To prepare the country profile for exporting a chosen product RECOMMENDED READINGS:
a) Essential Reading 1. International Marketing by Rakesh Mohan Joshi, Oxford Publication 2. International Marketing – by Philip Cateora & John Graham 12th edition, TMH b) References: 1. Global Marketing Management 7th Edition by Keegan Pearson Education/PHI 2. International Marketing: Analysis & strategy By Onkvisit & Shaw Briztantra-2007( First Indian Adoption) 3. 4. 5. 6. 7. 8.
International Marketing by Francis Cherunilam, Himalaya publication International Marketing by - Terpstra & Sarathy Thompson 8 Edition Global Business Management – Morab Adhikary, Macmillian Publication International Marketing by- Roger Bennet & Jim Blythe, Kogan Page Publication International Marketing, 2nd Edition, R. Srinivasan, PHI International Marketing by Sak Onkvisit & John Shaw, PHI
176
RETAILING MANAGEMENT Subject Code: --Contact Hours: 60 External Marks: 80
Credits: 04 Weekly Hours: 04 Internal Marks: 20
OBJECTIVES: 1. To introduce the basic concepts of retailing management and the latest developments in retailing in the Indian context 2. To introduce to the framework of Retail mix and Retail Strategy. Expected Outcome: The students gets ready for a career in the field of Retailing
Module I - Introduction to retailing – Retailing in India
(10 hours)
The Role of Retailer- Retailing, Role of Retailer in distribution channel, functions performed by Retailer Reasons for studying retailing – Proximity to customer, The rise of consumerism, Introduction to private label, Technology in retailing (Introduction) The global Retail Market Scenario, challenges faced by Retailers worldwide Indian Retail Market – Market share of organized Vs unorganized, Retail Market forecast by MGI, ATKerney, key sectors in Indian Retail Industry (Food, Apparel, Consumer Durable, Footwear, Jwellery, Fashion accessories, Pharmaceutical)Drivers of Retail change in India. Career in Retail–Buying & Merchandising, Marketing, Store Operations, Sales, Finance, HRM, Technology & Ecommerce, Visual Merchandising, Logistics Management Module II - Retail Formats and Theories
(10 hours)
Traditional Retailing in India – Haat, Mandi, Mela, Kirana store, Pan-Bidi shops Understanding organized retail formats – Store based Retail formats. Non store (Catalogue store, direct selling, Mail order, Tele Shopping, Electronic shopping, Automated Vending, Kiosks), service retail Theories of Retail development – Environmental Theory (cyclical theory, conflict theory), concept of life cycle in Retail
177
Module III–Consumer Behavior and Planning Retailing
(08 hours)
Type of buying decisions (Extended problem solving, Limited problem solving, Habitual decision making).Factors influencing retail shoppers. Strategic Retail Planning Process Module IV - Retail Location
(16 hours)
Types of Retail Locations (Freestanding/Isolated Stores, Part of Business Districts, Part of shopping centers – Neighborhood shopping center, Community shopping center, Regional, Fashion or specialty, Power, Theme, Outlet center) Steps involved in choosing a retail location,Trade Areas(primary, secondary, tertiary) and their evaluation (Index of retail saturation, Reilly’s law of gravitation, The Herfindahl – Herschman Index(HHI),Huff Model of trade area analysis) Basics of Retail Merchandising - concept of merchandising, seven rights of merchandising Process of Merchandising planning - Developing the sales forecast (review of past sales, changes in economic conditions, changes in sales potential, changes in marketing strategy of organization, creating sales forecast), Determining merchandise requirements (order point, order quality, planned sales, gross margin, BOM & EOM planned inventory), The open to buy Merchandise ProcurementProcess - Identifying the sources of supply, Private label, contacting and evaluating sources of supply, negotiating with vendors, placing the purchase order, establishing vendor relations, analyzing vendor performance Evaluating Retail Store Performance - GMROI, Inventory turnover, sales per employee, basket size/ticket size, conversion ratio, sales per square foot, advertising as percentage of sales Module V - Retail Mix & Store Design
(16 hours)
Retail Marketing Mix and Retail communication Mix HRM function in Retail - Identifying role in organization, recruitment & selection, training, motivating the employees, evaluation of employee performance. Organization structure of a retailer store Legal aspects of retail - Licenses needed for opening a retail store (introduction only). Employment laws - ESIC, Payment of Bonus, Payment of Gratuity, EPFO, minimum wages act, trade union act, payment of wages act(introduction only) Store design - Principles of store design, exterior store design, interior store design (aesthetics, space planning, atmospherics). Store Layouts - Grid, Race track, Free form Visual merchandising - Definition, role of VM, tools used (Colors & textures, Props &fixtures, Store windows, lighting, Mannequins, planogram)
178
Role of Technology in Retail - Electronic Data Interchange (EDI), RFID, Internet Retailing, Mobile Commerce Activities: 1. To study the structure of a organized retail store 2. To study the promotional activities adopted by organized retail stores
RECOMMENDED READING a) 1. 2. b) 1. 2.
Essential Books Retailing Management – 4e – TMH – Swapna Pradhan Retailing Management – 6e – TMH – Michael Levy, Barton Weitz, Ajay Pandit Reference Books Retail Management – A strategic Approach – 3e – Pearson – Barry Berman, Joel Evans Retail Management –Oxford University Press – Chetan Bajaj, Nidhi Srivastava, RajnishTuli 3. Retail Marketing Management – Pearson Education – David Gilberth 4. Retailing – 4e - Thomson south western – Patrick Dunne, Robert Lusch, David Griffith
179
STRATEGIC BRAND MANAGEMENT Subject Code: ----
Credits: 04
Contact Hours: 60
Weekly Hours: 04
External Marks: 80
Internal Marks: 20
OBJECTIVES: 1. To explore the various issues related to Brand Management 2. To understand and appreciate the important intangible strategic assets. Expected Outcome: The student will develop familiarity and competence with the strategies and tactics involved in building,leveraging and defending strong brands. Module I
(10 hours)
Brand & Brand Management What is Brand?, Brand Vs. Product, Why do brands matter? (Consumers, Firms), Can anything be branded? (Goods, Services, Retailers, distributors, Online services, People, Organizations, Sports, Arts, Entertainment, Locations, properties, Ideas & Cause) Branding Challenges and Opportunities (Savvy customers, Brand Proliferation, Media Fragmentation, Increased competition, Increased Cost, Greater Accountability), The Brand equity concept Strategic brand management process (Identifying & Establishing brand positioning, Planning & Implementing Brand Marketing programmes, Measuring &Interpreting
Brand Performance,
Growing & Sustaining Brand Equity Module II
(10 hours)
Identifying and establishing brand positioning and value Brand equity as a bridge, Brand knowledge (Making a brand strong), Sources of Brand equity (Brand Awareness, Brand Image), Steps in brand building (4 steps CBBE model), Dimensions of Brand Building blocks (Salience, Performance, Imagery, Judgment, Feelings, Resonance) Creating customer value (CRM, Customer Equity, Relationship of Customer Equity & Brand Equity) 180
Indentifying and establishing brand positioning (basic concepts, target market, nature of competitions, POP &POD), Positioning Guidelines (defining & communicating frame of reference, choosing POD, establishing POP & POD, updating positioning over time, Core brand associations, Internal branding, Brand Audits Module III
(15 hours)
Brand Marketing Programme Criteria for choosing brand elements (Memorability, Meaningfulness, Likability, Transferability, Adaptability, Protectability), Options and tactics for brand elements (Brand names (Naming decisions, Lendor’s Brand Name Texonomy, naming procedure, naming mistakes), Brand Awareness, Brand Associations (URLs Logos & symbols, Characters, Slogans, Jingles, Packaging) Product Strategy (Perceived quality & Value - Brand intangibles, Value chain, Relationship Marketing – Mass Marketing, After marketing, loyalty programs) Pricing Strategy (Consumer price perceptions, setting prices to build brand equity, product design &delivery, product costs) Channel Strategy (Channel Design, Direct Channels, Indirect Channels, web strategies) IMC for branding (Challenges in designing brand building communication, information processing model of communication, Advertising, promotion, event management, PR, personal selling),Criteria for IMC Programs (Coverage, contribution, commonality, complementarily, versatility, cost), below the line marketing campaigns. Secondary brand associations (creation of new brand associations, Co-branding, ingredient branding, celebrity brand endorsement) Module IV
(10 hours)
Measuring brand performance Designing brand tracking studies – what to track, how to conduct tracking studies, how to interpret tracking studies Measuring sources of brand equity – Qualitative techniques (free association, projective techniques, brand personality and values), Quantitative techniques (Brand awareness, Brand Image, Brand Response, Brand Relationship) Module V
(15 hours)
Designing &Implementing Brand Strategies Brand Architecture – the brand product matrix, Breath of a branding strategy, depth of branding strategy 181
Brand Hierarchy – building equity at different hierarchy levels, corporate image dimensions Designing a branding strategy – No of levels of the brand hierarchy, desired awareness & image at hierarchy level, linking brand elements to multiple products, Using cause marketing to build brand equity – meaning &advantages of cause marketing, green marketing. Brand Extensions – advantages & disadvantages of brand extensions Revitalizing brands – expanding brand awareness, improving brand image, entering new markets Activities: 1. Select a brand of your choice and assess the various brand elements in terms of its effectiveness and benefits to brand. 2. Identify few white goods and study the brand positioning for the same. RECOMMENDED READING a) Essential Books 1. Strategic Brand Management – 13e – Pearson –Kevin Keller, M.G. Parameshwaran, Issac Jacob b) Reference Books 1. Product Management - McGraw Hill - Donald R Lehmann and Russel S Winner 2. Brand management The Indian Context – Vikas Publication - Y L R Moorthi 3. Brand Failure –3e – Kegon – Matt Haig
182
CAUSE RELATED MARKETING Subject Code: --Contact Hours / Week: 04 Semester: IV
Credits: 02 External Marks: 40 Internal Marks: 10
OBJECTIVES: 1. To understand the process of the cause related marketing plan 2. To understand the strategies involved 3. To give a student the overall understanding of the subject 4. To orient the student with applications models involved Expected Outcome: To understand the different aspects involved in cause related marketing and to apply them in NGO’s or educational advertising for mass marketing. Module I
(10 hours)
Cause Related Marketing What is Cause related Marketing - definition, Development of cause related marketing, cause related marketing continuum, cause related marketing - History of cause related marketing in context of corporate social responsibility. Module II
(10 hours)
Context of Corporate Reputation What is corporate reputation? Consumer expectations of a business, Kohlberg’s levels of moral development, adding value to values, what is corporate community investment? 7P’s for business involvement, 9 community principles Corporate Community investment. Characterization of a company in society. Fit between corporate social responsibility, marketing and philanthropy. Relationship between cause related marketing in the marketing mix Module III
(10 hours)
Cause related Marketing Models
183
Advertising, sponsorship, Licensing, Trial triggered donations, Voucher collection schemes, competitions games and draws, new for old, felicitated giving. Activities: ·
Conduct a lecture on differently capable students for High School students and inform the class about methods they can use to keep the city clean
·
Conduct a small event like a fancy fare and give all your profits to a cause of your liking.
·
Use local talent to make and sell greeting cards for birthdays
RECOMMENDED READING a) Essential Books 1. Adkins Sue - Cause related Marketing - who cares wins - Butterworth Heinemann 2. Ghosh Shantanu - Cause Related Marketing: An Introduction - ICFAI University Press b) Reference Books 1. Marconi Joe - Cause Marketing - Dearborn Trade Publishing 2. Earle Richard - The Art of Cause Marketing - McGraw Hill
184
DISTRIBUTION AND LOGISTICS MANAGEMENT Subject Code: --30
Credits: 02Contact Hours: Weekly Hours : 02External Marks: 40 Internal Marks: 10
OBJECTIVES: · ·
To acquaint the students with the concepts helpful in developing a sound distribution policy. To make the students competitive in organizing and managing marketing channels.
Expected Outcome: The student understands the importance of logistics
Module I – Distribution Management and Marketing Channels
(10 hours)
Introduction to Distribution Management, need for Distribution channels, Distribution channel strategy, Patterns of Distribution,different Channel formats.Channel flows to Service levels, Channel Levels, Service Channels and Prominent Channel Systems-VMS, HMS and Multi channel marketing systems Module II- Channel Institutions and Channel Management
(12 hours)
Retailing –role and functions of Retailer. Wholesaler - Functions of Wholesaler, Classifications of Wholesalers, Limitations of Wholesalers, Trends in Wholesaling. Channel design - factors and its planning process. Ideal Channel Structure, Selecting, Training. Motivating and Evaluating Channel Partners. Channel Design comparison factors,Channel Design Implementation. VerticalIntegration System.Use of Channel Power, Channel Conflict and Managing Conflicts, Principles of Channel Management,Channel Policies,Distribution management for Services.
Module III – Basics of Logistics
(08 hours)
Origin of Logistics,definition of Logistics,Scope of Logistics,Key Logistic activities. Extension into Supply Chain Management,Logistics and other Functions- Interface,Service driven Logistics 185
System. Focus areas of Logistics - Inventory management,Warehouse,Transportation.Advances in
logistics,IT enabling
the logistics
functions,Logistics/Supply channel -
Cost of
service,performance measurement and popular measurement ratios. Activity: Visit a FMCG distributor and study the Beat Plan RECOMMENDED READINGS: a) Essential Book: Sales & Distribution Management by Krishna K Havaldar, & V M Cavale 2/e Tata McGraw Hill Publication. b) Reference Books 1. Sales and Distribution Management by Tapan Panda and Sunil Sahadev Oxford publication. 2. Marketing Channels- Louis W. Stern, Adel L ER-Ansary, Anne T. Coughlan. 5/e. PHL, NewDelhi 3. ‘Cases in Marketing Channel strategy’, by Robert J.Foster Arch G.Woodride and J.TaylorSims,Harper and Row Publsihers.
186
LEGAL ASPECTS OF MARKETING Subject Code: ---Work Load: 2hrs /week Semester End Exam Marks: 40
Contact Hours: 30 Credit Points: 2 Internal Marks: 10
OBJECTIVES: 1. To provide the students with an understanding of fundamental legal issues pertaining to the marketing worldand to enhance their ability to manage businesses effectively. 2. Students shall be acquainted with general marketing laws. Expected Outcome: The student will become more informed, sensitive and effective business leader with knowledge of law. Module I
(10 hours)
The Indian Contract Act, 1872 Essential elements of a Contract, Offer and Acceptance. Consideration, Legality of the Object and Consideration. Capacity to Contract, Free Consent, Void Agreements, Contingent and Quasi Contracts. Performance and discharge of Contract. Breach of Contract- Consequences and Remedies. Law of Indemnity and Guarantee, Bailment and Pledge, Agency.
Module II
(10 hours)
The Sale of Goods Act, 1930 Contract of Sale – meaning, essentials and formalities. Conditions and Warranties, Effects of the Contract. Performance of the Contract, Rights of Unpaid Seller, Suits for Breach of the Contracts and Auction Sales. Competition Acts, 2002 Introduction and Objectives. Important definitions – Acquisition, Agreement, Cartel, Consumer, Enterprise, Goods, and Service. Prohibition of certain agreements, Abuse of dominant position and Regulation of combination. Competition Commission of India – Duties, powers and functions
187
Module III
(10 hours)
Consumer Protection Act, 1986 Objectives, Meaning of Consumer and their rights. Unfair trade practice and Restrictive trade practice. Consumer dispute – Complaint, Redressal Agencies, District, State and National Commission. Intellectual Property Rights: Understanding the concepts and salient features of,Patents Act, 1970, Copyright Act, 1957, Trademarks Act, 1999, Designs Act, 2000. Activities: 1. Identify a FMCG product and assess the product on promises with reference to Consumer protection act. 2. Visit a consumer court and study the proceedings of a case. RECOMMENDED READINGS: a) Essential Book: Business Legislation for Management – M C Kuchal, Vikas Publishing House. b) 1. 2. 3. 4.
Reference Books and Materials: Business Law for Management – K R Bulchandani, Himalaya Publishing House. Elements of Mercantile Law – N D Kapoor, Sultan Chand Publication Legal news and views Case-study on Court decisions
188
STRATEGIC MARKETING MANAGEMENT Subject Code: ---
Credits: 04
Contact Hours: 60
Weekly Hours: 04
External Marks: 80
Internal Marks: 20
OBJECTIVES: 1. To understand the process of creating and executing the marketing plan 2. To understand the competitive strategies and their implementation. Expected Outcome: The student gets equipped to face the challenges in the field of marketing. Module I
(12 hours)
Marketing Planning Process Understanding the strategic planning process.Defining role of Marketing in strategic planning process. Assessing Organizational Resources &opportunities. Establishing an organizational Mission & Goals. Developing Corporate & Business Unit strategies (Portfolio Analysis – BCG & G.E, Growth Strategies for Business Units - Ansoff Matrix). Developing a marketing strategy (Target Market Selection, Creating the marketing mix). Creating the marketing plan, components of marketing plan. Marketing implementation. Marketing department Organization. Marketing control. Measuring &Managing Returns on Marketing investment. Module II
(10 hours)
Competitive Advantage & Marketing Strategies Core competencies – meaning. Competitive advantage - meaning and importance. Competitor Analysis – Identify competitors, assessing competitors, selecting competitors to attack & avoid, designing a competitive intelligence system. Basic competitive strategies (Overall Cost leadership, Differentiation & Focus). Strategies for Market leader – Defensive marketing warfare, Expand market share, Expand total market. Strategies for Market challenger – Offensive frontal attack, indirect attack Strategies for Market follower – Flanking marketing strategy Strategies for Nicher – Guerrilla Marketing strategy, service multiple niching. 189
Module III
(8 hours)
Sustainable Marketing Sustainable Marketing – Green marketing (five rules of green marketing by Ottman). Sustainable marketing definition. Social criticism of marketing (Marketing’s impact on individual consumers, Marketing’s impact on society as a whole). Consumer actions to promote sustainable marketing (consumerism, environmentalism, public actions to regulate marketing). Business actions towards sustainable marketing (sustainable marketing principles, Marketing ethics, the sustainable company). Activities: 1. Identify a niche company in each of the following industry and study marketing strategies followed the firms –Fashion, Automobile & Hospitality 2. Conduct a customer value analysis for five local restaurants. Identify competitive advantage for each and indentify strong and weak players. RECOMMENDED READINGS: a) Essential Books 3. Marketing – concepts & Strategies – 12e – biztantra – William M. Pride & O.C. Ferrell 4. Marketing Warfare – 20e – Mcgraw Hill – Al Ries& Jack Trout 5. Principles of Marketing – 13e – Pearson – Philip Kotler, Gary Amstrong, PrafullaAgnihotri&EhsanulHaque b) Reference Books 1. Strategic Marketing Management – 2e – Viva – Richard M.S. Wilson, Colin Gilligan 2. Marketing planning & strategy – 6e – Thomson – Subhash Jain 3. Strategic Marketing Management – 10e – Wiley – David A. Aaker
190
Semester IV
191
MBA IV SEMESTER
Sl.
Name of the Subject
No.
Course Code
Internal Marks
Semester End Exam Marks
Total Marks
Teaching Hours per week
Credit
20
80
100
04
04
10
40
50
02
02
10
40
50
02
02
1
Management Control System
4001
2
Project Work (ABL)
4002
3
Studies In Indian Values and Management
4003
4
Specialization Subjects Total
A student has to choose papers which accumulates to 12 credits of specialization subject
12 20
192
MANAGEMENT CONTROL SYSTEM Subject Code:
Credit Points: 4
Teaching Hours: 60
Hours/Week: 4
External Marks: 80
Internal Marks: 20
Objective: 1. To introduce macro level canvas of Management Control to the management students. 2. To explain their relevance to micro operations at the unit level management. Expected Outcome: 1. A multi-dimensional (CEO’s) perspective to understand Control & focus. Module I
5 Hours
Basic Concepts, Goals, Strategies, Key-variables in Management Control Systems, Control characteristics in Business activities. Management by Objectives - with emphasis on all functional areas in an organization, Analysis for effective feedback. Module II
20 Hours
Responsibility Center Concept - Types of Responsibility Centers. Evolution of various models of Responsibility Centers, Cost Centers (Associated Problems). Profit Center (Associated Problems) with special reference to Transfer Pricing Problems. Investment Center (Associated Problems) with special reference to Problem of Measurement of Investment, Importance of Behavioral Aspects of Management Control Module III
15 Hours
Budgetary Control System - Types of Budget, Zero Based Budgeting, Performance Budgeting, Flexible Budgets, Special Problems related to Behavioural Aspects. (Participation, Procedure, Authorization, System and Manual) Standard Costing and Variance Analysis:
Need
for
setting standards-development of standards for material and labour costs- variance analysis– breakup of material and labour cost variances Ideal Reporting System - Budget Reporting. Estimation in Reporting, Financial Reporting, Project Reporting, Troubles in Reporting, Nature of Economic Reporting. 193
Module IV
10 Hours
Financial Control and Reporting in Non-Profit and Non-Government Organisations, MultiNational Organisations and Service Organisations, Scope, Characteristics, Non-Monetary Output Measurement Module V
10 Hours
Management Control of Projects: Nature, Planning, execution and evaluation. Recommended Reading Essential Reading: 1. Robert N. Anthony and Vijay Govindarajan: Management Control Systems,
Tata Mc
Graw Hill Publishing Company Ltd., New Delhi- 8/e. 2. P. Saravanavel – Management Control Systems, Himalaya Publishing House. Suggested Reading: 1. Pradip Kumar Sinha, Mgmt Control System - a Managerial Emphasis. Excel Books Publication. 2. Ravindra Vadapalli, Management Control System, Excel Books
194
PROJECT PLANNING & ANALYSIS Subject Code: Credits: 02 Teaching Hours: 60 Hours/Week: 4 External Marks: 80 Internal Marks: 20 ________________________________________________________________________ Objective: 1. To introduce the students about the basic knowledge of project planning and analysis. 2. To help them to prepare and analyze the project feasibility.
Expected Outcome: 1. To develop the skill of preparing a detailed project report.
Module I
8 hours
Introduction to Projects Project – definition, project management (definition), project life cycle (conception, selection, planning, control, evaluation,& termination). Capital Budgeting – Meaning, capital budgeting process (Planning, analysis, selection, financing, implementation & review), Levels of decision making, facets of project analysis (Market, technical, financial, economical, ecological), Feasibility study a schematic diagram. Key issues in major investment decisions. Module II
10 hours
Generation and Screening of Project Ideas Simulating flow of ideas – SWOT analysis, clear articulation of objectives, fostering conducive climate. Monitoring the Environment –Economic, Government, Technology, socio-demographics, competition & supplier. Corporate Appraisal – Marketing & distribution, production & operations, research & development, corporate resources & personnel, finance & accounting. Scouting for project ideas, preliminary screening.
195
Module III
12 hours
Project Feasibility Analysis Marketing Analysis – Marketing plan, Technical analysis – Product mix, plant capacity, location & site & environmental aspects. Financial analysis –Cost of project, means of finance, estimation of sales & production, cost of production, working capital requirement & financing, profitability projections, projected cash flow statement &balance sheet, multiyear projections
Activity 1. 2. 3. 4.
Visit to DIC and detailing government support for industry. B plan competition. Profiling of firms with less than 5 years of establishment Assessing business model of newly established e commerce firms.
Essential Book 1. Projects: Planning, Analysis, Selection, Financing, Implementation and Review - 7th Edition - Tata Mcgraw Hill Education Private Limited - Dr. Prasanna Chandra Reference Books 1. Project Management – A managerial approach–6e – Wiley India - Jack R. Meredith, Samuel J. Mantel, Jr. 2. Project Management – for Business, Engineering & Technology –3e –Elservier –John M. Nicholas 7 Herman Steyn 3. Stay hungry stay foolish - Westland – Rashmi Bansal 4. Connecting the dots - Westland – Rashmi Bansal 5. Poor Little Rich Slum - Westland – Rashmi Bansal 6. Rich Dad Poor Dad – Robert Kiyosaki
196
STUDIES IN INDIAN VALUES AND MANAGEMENT Subject Code:
Credits: 02
Contact Hours: 30
Hours/week: 2
External Marks: 40
Internal Marks: 10
Objectives: 1. To provide the students a glimpse into the wealth of Indian Values & it’s relevance in Management. 2. To help students develop a holistic perspective towards learning and living 3. To enable an understanding of the concept of unity of mankind. Expected Outcome: Students shall understand and appreciate the core values of humanity and evolve as better citizens. 10 hours
Module I Introduction to Values: Indian Values, Global Values, Corporate Values
Indian Values: Empathy, Sensitivity, Tradition, Peace, Humility, Economy, Sacrifice, Patriotism, Spirituality, & Respect Corporate Values: Achievement, Independence, Corporate Social Responsibility, Trust, Appreciation, Agree to Disagree, Adaptability, Commitment, Harmony, & Excellence Global Values: Health, Environment, Freedom, Equality, Fraternity, Diversity, Happiness, Unity, Honesty, & Humanity 10 hours
Module II Comparative
study
of
Traditional
and
Modern
Management
ethos,
Eternal
Indian/Universal values: Patriotism (Art/Dance/Music/Dress/Food/etc), Work is Worship (May1/Professionalism/etc), Empathy/Sensitivity/Flexibility, Sacrifice, Social Commitment (Society, Environment) Module III
10 hours
Spirituality and the Unity of thought: Important Commandments of Major religions of India (Hinduism, Islam, Christianity, Buddhism, Jainism). Management lessons from the 197
works and thoughts: Learning from Works and Thoughts of Chanakya, Lord Basaveshwara, Mahavira, Gautama Buddha, Swami Vivekananda, Mahatma Gandhi, Dr. B.R. Ambedkar, APJ Abdul Kalam, Mother Teresa and JRD Tata. Concepts and Application. (any three to be selected) Activities: 1. Quiz 2. Celebrating Festivities 3. Common Feasts 4. Cultural days 5. Sharing Experiences 6. Guest lectures 7. Yoga/ Meditation 8. Failure stories (learning from failures) 9. Identify a role model 10. Role Plays/Skits 11. Defend a friend/invite criticism/Face the truth 12. Recording/Documenting/Presenting hidden stories of success 13. 1 day for the Nation/Society/Friends/Institution/etc. 14. Book/Movie/Prayer/Symbols/ Review 15. 1 day with Orphans/elders/HIV/etc 16. Visit to a farm/Village/wilderness/etc. Books/Resources for reference 1. Devdutt Patnaik – Business Sutras, other books, Ted talks, etc. 2. Chinmaya Mission Publications 3. Swami Sukhabodhananda’s Books, Videos and Audio. 4. Rama Krishna Mission Ashrama Publications 5. Swami Vivekananda’s Works 6. Gurudev Ranade Mandir Publications 7. Speaking Tree (Times of India Columns/Collected Volume) 8. Panchatantra 9. Akbar – Birbal/ Tenali Rama / Raja Bhoj stories 10. C Rajagopalachari’s works (Mahabharatha, Ramayana) 198
11. Biographies of Importance 12. Bhavan’s Journal 13. Bharathiya Vidya Bhavan Publication 14. Good to Great by Jim Collins / Seagull by Livingstone 15. Robin Sharma / Shiv Khera / Deepak Chopra / others 16. R Nandagopal and Ajit Shankar’s Ethos in Management Evaluation: 7. Internal Assessment: (10 Marks) Class Participation, Presentations, Story Telling, & Assignments 8. External Assessment: (40 Marks) a. MCQs (20 Marks) b. Project (10 marks) c. Viva (10 marks) Skills are evaluated through the mode of assessment to measure the skill level. Assessment rating are given below O – Outstanding (45 and above) A – Excellent
(41 to 44)
B – Good (31 to 40) C – Moderate (21 to 30) D – Must Improve (Less than or equal to 20)
199
ADVANCE BUSINESS MANAGEMENT SPECIALIZATION
200
ADVANCED BUSINESS MANAGEMENT SPECIALIZATION Name of the Subject
Course Code
Internal Marks
Semester End Exam Marks
Total Marks
Teaching Hours Per Week
Credit
1
Innovation and Technology Management
4004
20
80
100
04
04
2
Supply Chain Management
4005
20
80
100
04
04
Sl. No.
Two Credit Papers 3
Enterprise Resource Planning
4006
4
Managing Business Growth
4007
5
Tourism and Travel Management
4008
6
Value Analysis and Management
4009
10
40
50
02
02
10
40
50
02
02
10
40
50
02
02
10
40
50
02
02
201
INNOVATION AND TECHNOLOGY MANAGEMENT Subject Code: Contact Hours/week: 04 Semester: IV
Credit: 4 Exam Marks: 80 Internal Marks: 20
Course Objectives: 1. To highlight the role of technology and innovation as drivers of value and competitive advantage 2. To provide conceptual foundation in managing innovation and technology Outcome: Students are equipped to set themselves for the challenging fields of innovation and technology. Module I: 10 Hours Introduction and importance of technology management: Definition and characteristics, technology trends, market based and resources based view, impact of technology on business, forma of technology change, concept significant management of technology, technological environment- meaning, and importance. Recent developments in technological environmentglobalization, time compression, technology integration, induced and autonomous changes in the technology environment, competitive advantages through new technology. 15 Hours Module II: Innovation Management: Concept of innovation, innovation and creativity, role and relationship with innovation, drivers and process of innovation-firm & technology level, classification of innovation, management of innovation. Technology evolution – S curve, technology progression, and technology change agents, evolutionary characteristics of technology change, uncertainty & technological insularity. 10 Hours Module III: Technology Sources & Research & Development Management: Sources of technology, process of new product development, reason of failures of high tech products, strategy to avoid product failure in market. Process of bringing high tech product from development to market, managing R& D organization-issues and recent trends. Linking between technology, development and competition, strategies issues in managing IPR. Module IV: 15 Hours Technological forecasting: Meaning of technology forecasting, uses of technology forecasting, technology forecasting techniques: Exploratory and Normative technique; process and application of techniques like Delphi, Growth curves, S curves, Pearl Curve, Gompetz curve; Relevancy Tree, Morphological Analysis, Mission flow diagram, technology strategy, linking of technology with business strategy. 10 Hours Module V: Technology & Organizational Issues: Technological Change and industrial relations, Technology assignment and environmental impact analysis integration of people and technology, organizational and psychological factors, organizational structure. Practical Component 202
1. Visit a R&D organization and explore the innovation made by them and prepare a record. 2. Select a company known for innovation and list the immerging technologies and its impact on the Business environment. Recommended Reading: Essential Reading: 1. Managing Technology & innovation for competitive advantage by V K Narayana, Pearson Education Asia. References: 1. Handbook of technology management by Gaynor, McGraw Hill
203
SUPPLY CHAIN MANAGEMENT Subject Code: Contact Hours/week: 04 Semester: IV
Credit: 4 Exam Marks: 80 Internal Marks: 20
Course Objectives: 1. The objective of this course is to enable the student to understand the basic concepts, processes and key elements of a supply chain and how they interact in supply chains. 2. This subject provides information regarding the strategies for establishing efficient, effective and sustainable supply chains. Outcome: By the end of the course Students are ready to take up their career in supply chain management, 10 Hours Module I: Introduction: Basic concepts and philosophy of SCM, essential features, decision phases – process view, supply chain framework, key issues in SCM and benefits, IT in supply chain management, CRM vs SCM, value addition in SCM. Module II: 15 Hours Designing the supply chain Network: Designing the distribution network, role of distribution, factors influencing distribution, design options, distribution networks in practice, network design in the supply chain, factors affecting the network design decisions. Designing and planning transportation networks, role of transportation, modes and their performance, transportation infrastructure and policies, design options and their trade-offs, tailored transportation. 10 Hours Module III: Purchasing and Vendor Management: Centralized and decentralized purchasing, function of purchase department and purchase policies, outsourcing, vendor rating/evaluation, management of stores, account for materials, just in time and Kanban systems of inventory management. 15 Hours Module IV: Inventory and Logistics Management: Concept, various costs associated with inventory, EOQ, buffer stock, lead time reduction, reorder point/re-order level fixation, ABC analysis, SDE/VED analysis, Numerical exercises, Logistics part of SCM, logistics cost, different models, logistics, sub-systems, inbound and out bound logistics, bullwhip effects in logistics, distribution and warehousing management. Module V: 10 Hours Demand Management and Customer Service: Demand Management, Traditional forecasting, customer service, expected cost of stock outs, Demand chain management, Benchmarking concept, features and implementation.
Practical Components: 1. Students are expected to choose any 2 Indian organization and study their supply chain in terms of drivers of the supply chain and submit a report. 204
2. Students can study different logistics companies and services provided by them 3. Students can identify any product/service and study the type of distribution system used and understand the reason for using that particular type. 4. Students can identify the various types of IT applications employed by Indian organization in their supply chain. Recommended Books: Essential Reading: 1. Rahul V Altekar, Supply Chain Management, Concepts and Cases, PHI Learning, Pvt Ltd. 2. Chopra Sunil and Peter Meindl – Supply Chain Management, Pearson, 3rd Edition, 2007 References: 1. A Logistic approach to supply chain management –Coyle, Bardi, Lonley, Cengage Learning, 1/e 2. Total Supply Chain Management by Basu and Wright, Elsevier, 1st Edition. 3. Supply Chain Logistics Management, Donald J Bowersox, Dand J Closs, M Bixby Coluper, TMH, 2nd Edition 2008.
205
ENTERPRISE RESOURCE PLANNING
Subject Code: Contact Hours: 30 External Marks: 40
Credits: 2 Credits Weekly Hours: 2 Internal Marks: 10
Objects: The primary objective of this course is to provide basic knowledge regarding the concept and structure of ERP systems and impart necessary skills for the implementation in a business enterprise. Outcome: Students who completes this course shall have a idea and hands on experience of ERP Module I:
08 Hours
An Enterprise perspective: Production, finance personnel disciplines and their relationships, transiting environment, MIS Integration for disciplines, Information? Work flow Network Structure, Client Server Integrator Systems, Virtual Enterprise.
Module II:
10 Hours
Resource Management Perspective of ERP Systems: Function and process of Resource Management, Basic modules of ERP Systems – HRD, Personal Management, Training and Development, Skill Inventory, Material Planning and control.
Module III:
12 Hours
Inventory, forecasting, Manufacturing, Production Planning, Production scheduling, production control, sales and distribution, finance, Resource management in global scenario. Dynamic Data Management in complex global scenario. Information system perspective of ERP system: Evolution of application Software Technology Management MIS, DBMS, DSS, OLAP, KBSM, BPR, SCM, CRM, Information Communication Technology. E-Business.
References Books: 1. Garg V.K. and Venket Krishna N.K. ERP Concepts and Practice”, PHI publication 1997 2. Champy J. Harper, “Re-engineering Management “, Harper Collins 1995 3. J. Kanter Managing with information, Prentice Hall (I) 1996 New Delhi 4. V. Rajaraman Analysis and Design of Information System, Prentice Hall (I) 1997, New Delhi
206
MANAGING BUSINESS GROWING
Subject Code: Contact Hours/week: 02 Semester: III
Credit: 2 Exam Marks: 40 Internal Marks: 10
Objective The aim of this course is to present students an insight into what makes business to grow. Outcome: Students are acquainted with the skills and techniques those are used in growing a business. Module I:
10 Hours
Running an early stage growing business, overview of the major strategic and operational issues that confront growing businesses Module II:
10 Hours
Barriers to growth and strategies to overcome them; Finance for entrepreneurs – including cash management, funding growth Module III:
10 Hours
Stakeholder perspectives in a growing business; Non-organic growth – e.g. roll-ups, buy/sell businesses; Organising for growth; Growth models, adaptation and evolution and managing transitions Activity: Visit a growing enterprise and make a report on the various strategies by that enterprise. Recommended Readings Essential Reading: 1. Hisrich, R., & Peters, M. (2002). Entrepreneurship. New Delhi: Tata McGraw Hill. 2. Burns, P. (2001). Entrepreneurship and small business. New Jersey: Palgrave. 3. Kaplan, J. (2004). Patterns of entrepreneurship. Wiley. References: 1. Mullins, J. (2004). New business road test. New Delhi: Prentice Hall. 2. Stevenson, H. (Ed.). (2007). Perspective on entrepreneurship. Boston: Harvard Business Press.
207
TOURISM AND TRAVEL MANAGEMENT
Subject Code: Contact Hours: 30 External Marks: 40
Credit:2 Weekly hours: 2 Internal Marks: 10
OBJECTIVE To prepare the learners with knowledge and skills essential to know what is tourism, its types and the Nations contribution to the industry
OUTCOME The learners will have a complete idea about the different concepts, trends and strategies and more used in this industry.
Module I
10 hours
INTRODUCTION Tourism - Definitions and Concepts – Components of tourism, Geographic components of tourism - Types of Tourists, Visitor, Traveler, and Excursionist – Differentiation Tourism, recreation and leisure, their inter–relationships – Tourism organization / Institutions – Role and functions of International agencies in Hospitality industry.
Module II
12 hours
TRAVEL MANAGEMENT Travel Agency and Tour Operation Business - Functions of Travel Agency - Setting up a fullfledged Travel Agency - Sources of Income of a travel agency Diversification of Business - Travel and Health Insurance, Forex, Cargo & MICE – Documentation - IATA Accreditation - Recognition from Government.
Module III
8 hours
TOUR PLANNING Tour Packaging & Costing - Importance of Tour Packaging – Classifications of Tour Packages - Components of Package Tours - Concept of costing - Types of costs - Components of tour cost - Preparation of cost sheet - Tour pricing - Calculation of tour price - Pricing strategies
208
UNIT IV TOURISM MANAGEMENT Tourism infrastructure- Tourism organizations-Travel motivators-Leisure or holiday TourismVisiting friends and Relatives (VFR)- Cultural TourismAdventure Tourism-Sports Tourism, Religious Tourism-Business Tourism-Medical TourismAlternative Forms of tourism-Tourism Products and types.
UNIT V ECO TOURISM Evolution, Principles, Trends and Functions of Ecotourism-Themes Eco-tel and Eco resorts - Fundamentals of Ecology- Basic Laws & ideas in Ecology- Function and Management of Ecosystem-Biodiversity and its Conservation-Pollution-Ecological Foot Prints -Mass Tourism Vs Ecotourism -Typology of Eco-tourists - Ecotourism Activities & Impacts –Western and Eastern Views of Ecotourism Activity: 1. Visit any local Tourism/Travel agency and prepare a report on its tour plan Recommended Readings: a. Essential Reading: 1. Rajat Gupta, Nishant Singh, Ishita Kirar & Mahesh Kumar Bairwa, Hospitality and Tourism, Vikas Publishing House Pvt Ltd. 2. Foster Dennis L., The Business Of Travel Agency Operations and Administration (1993) Macmillan/ McGraw, Singapore 3. Tourism Operations and Management, SunetraRoday, ArchanaBiwal&Vandana Joshi, Oxford University Press b. References: 1. Tourism principles and practices, Sampad Kumar Swain &Jitendra Mohan Mishra, Oxford University Press
209
VALUE ANALYSIS AND MANAGEMENT
Subject Code: Contact Hours: 30 External Marks: 40
Credit:2 Weekly hours: 2 Internal Marks: 10
OBJECTIVE To acquaint the students with the techniques of value analysis and their applications in product design and production process.
OUTCOME
Students will be getting insights about value analysis and value addition in the manufacturing process.
Module I
10 hours
Value Analysis and Engineering – Managerial Approach, Introduction and History, Value Function and Costs, Problem Analysis and Solution.
Module II
12 hours
Value engineering Techniques, Qualification of Value Specialist, Project Selection and setting of value engineering goals. Program action and implementation.
Module III
8 hours
Measurement and Control of Value Engineering Programme. Recent Developments in value management.
Activity: 1. Case study analysis 2. Operations workout 210
Recommended Readings a. Essential readings 1. Miles, L.D., Techniques of Value Analysis and Engineering, McGraw Hill. 2. H. Tuffy, Competition on Value Engineering, Indo American Society.
211
FINANCE SPECIALISATION
212
FINANCE SPECIALIZATION Sl.
Name of the Subject
No.
Course Code
Internal Marks
Semester End Exam Marks
Total Marks
Teaching Hours Per Week
Credit
1
Corporate Financial Restructuring
4010
20
80
100
04
04
2
Insurance Management
4011
20
80
100
04
04
3
International Financial Management
4012
20
80
100
04
04
4
Management of Mutual Funds
4013
20
80
100
04
04
5
Merchant Banking & Financial Services
4014
20
80
100
04
04
6
Tax Planning & Management-II
4015
20
80
100
04
04
213
CORPORATE FINANCIAL RESTRUCTURING Subject Code: Work Load: 4hrs/Week Semester End Exam Marks: 70
Contact Hours: 60 Credit Points: 04 Internal Marks: 30
This course has been designed to enable students to understand how corporate entities can be financially restructured to promote growth and how the Legal Framework facilitates the process of Corporate Financial Restructuring. COURSE OBJECTIVES: 1. To give complete exposure to various means and ways of corporate financial restructuring. 2. To help students to understand legal framework & process of corporate financial restructuring. EXPECTED OUTCOME: The students were expected to master the art of Financial Restructuring MODULE 1
TITLE AND CONTENT
No. of Hours
Introduction to Corporate Financial Restructuring Concept; Corporate Financial Restructuring in India; Corporate Financial Restructuring as Business Strategy; Objectives; Need
2
6
Tools of Corporate Financial Restructuring – Part I Merger : Concept; Types; Motives Behind Mergers; Synergy; Horizontal, Vertical and Conglomerate Mergers; Cost of Merger; Methods of Mergers; Economic, Financial & Taxation aspects of Mergers; Funding the Merger; Merger Process; Valuation of Shares and Business : DCF Method, Relative Valuation – Valuation of Operating & Financial Synergy – Valuing Corporate Control – Valuation of LBO; Measuring Post-Merger Efficiency; Legal Framework & Mergers : Companies Act 2013, Indian Income Tax Act 1961, SEBI Takeover Code, Competition Act, Listing Agreement,
SEBI
(Substantial
Acquisitions
&
Takeovers)
Regulations 2011 3
18
Tools of Corporate Financial Restructuring – Part II Buyback of Shares : Concept; Reasons; Methods; Legal Framework & Buyback : Companies Act 2013, SEBI Buyback Regulations, Accounting Requirements; Share Buyback scenario in India 214
Disinvestment : Concept; Reasons; Methods : Offer for Sale to Public at a Fixed Price & Offer for Sale to Public through Book Building; International Offering; Private Placement; Auction; Sale through Demerger / Spinning Off – Methodology (Each Method) including
Valuation; Legal Framework
& Disinvestment
:
Companies Act 2013, SEBI Take-Over Code, RBI Regulations, FIPB Clearance, Disclosure Requirements, Accounting & Listing Requirements;-Disinvestment Scenario in India 4
16
Tools of Corporate Financial Restructuring – Part III Employees Stock Option Plan : Concept; Reasons; Types : ESOS, ESPP, Compensation Plans, Incentive Plans, Stock Appreciation Rights, Phantom ESOPs etc.; Issue Procedure; Legal Framework & ESOP: SEBI (ESOS & ESPS) Guidelines, Companies Act 2013, Income Tax Issues Repayment of Loans, Repaying Deposits to Public & Redemption of Debentures: Timing & Quantum Decision; Reasons; Procedure; Legal Framework; Income Tax Issues
5
14
Tools of Corporate Financial Restructuring – Part IV Raising Additional Fund through New Issue of Equity, Debentures, ADR & GDR : Timing & Quantum Decision, Cost of Issue, Procedure,
Impact
on
Stakeholder
&
Measurement,
Legal
Framework
06
RECOMMENDED BOOK: Mergers, Acquisitions and Corporate Restructuring by Patrick A. Gaughan, Wiley REFERENCE BOOKS AND SUPPLEMENTARY READING MATERIALS: 1.Mergers, Restructuring & Corporate Control by F Weston, Kwang S C, Susan E H, Pearson Education 2. Corporate Finance -Theory & Practice by Ashwath Damodaran, John Wiley & Sons 3. Company Law & Practice – Taxmann and Students Guides to I.T. Act 1969 6. Value Creation from Mergers & Acquisitions by Sudi Sudarsanam, Pearson Education 7. Valuation for Mergers Buyouts & Restructuring by Arzak, Wiley India (P) Ltd. 8. Merger, Acquisitions & Corporate Restructuring by Chandrashekar K & Vishwanath. S.R, Sage Publication 9. Takeovers, Restructuring & Corporate Governance by Weston, Mitchel & Mulherin, Pearson Education 10. Corporate Growth through Mergers & Acquisitions by Shiv Ramu, Response Books 11. Mergers acquisitions and Business valuation by Ravindhar Vadapalli, Excel books 215
12. Mergers, Restructuring and Corporate Control by Weston Et Al., Prentice-Hall 13. Corporate Restructuring by John J. McConnell and David J. Denis, Edward Elgar Publishing 14. Valuation, Mergers, Buyouts and Restructuring by Enrique Arzac, wileyindia 15. Corporate Restructuring: Lessons from Experience by Michael P & William S, World Bank Publication
216
INSURANCE MANAGEMENT Subject Code: Work Load: 4hrs/Week Semester End Exam Marks: 70
Contact Hours: 60 Credit Points: 04 Internal Marks: 30
This course has been designed for students aspiring for a career in Insurance Sector. The course is also aimed at acquainting the students with knowledge of insurance. COURSE OBJECTIVES: 1. To give complete exposure to products and services offered by insurance players. 2. To help students to understand working of insurance sector in the competitive environment. EXPECTED OUTCOME: Building strong fundamentals in the concept of Insurance and its Management MODULE 1
TITLE AND CONTENT
No. of Hours
Introduction to Insurance & Risk Management Concept; How Insurance works; Insurance Act,1938; Insurance Regulatory & Development Authority Act; The role of Lloyds; Insurance
Advertisements
&
Disclosure
Regulations,
2000;
Protection of Policy Holders Interest Regulations, 20002; Third Party Administrators (TTPA); Contract Terminology; Fundamental Principles; Elements of Valid Insurance Contract; Common Clauses & Sections in an Insurance Contract; Insurance Organization Structure & Functions; IRDA; Risk Management : Concept, Types, Risk Management, Stages of Risk Management 2
15
Life Insurance Concept; Principles; Financial Planning; Types of Life Insurance Policies; Motor Vehicles Act; Life Insurance Premium & Tax Benefits
3
10
General Insurance Concept;
Classification: Life Insurance & Non-Life Insurance :
Property Insurance, Fire Insurance, Marine Insurance, Motor Insurance, Burglary Insurance, Money Insurance (Concept, Clauses, Risk Coverage & Market Players)
10 217
4
Personal and Liability Insurance Personal Insurance : Mediclaim Policies; Group Mediclaim Policy; Personal Accident Insurance; Liability Insurance: Employers Liability Insurance; Public Liability Insurance; Professional Indemnity Insurance;- Product Liability Insurance (Concept, Clauses, Risk Coverage & Market Players); ESIC
5
10
Insurance Intermediaries & Customer Protection Individual Agent; Corporate Agent; Code of Conduct; Broking Regulations;
Insurance Pricing; Asymmetric Information/Moral
Hazard/Adverse Selection; National Insurance Academy; Institute of Actuaries of India (IAI); Ombudsmen; Integrated Grievance Management System [IGMS]; Insurance Information Bureau; Indian Institute of Insurance Surveyors & Loss Assessors; Lok Adalat & Jald Rahat Yojana; Coinsurance; Reinsurance; Hit and Run Cases; Indian Insurance Market; Reform and Developments; Actuarial Mathematics
15
RECOMMENDED BOOK: Insurance Products and Services, IIBF, Taxman Publications REFERENCE BOOKS AND SUPPLEMENTARY READING MATERIALS: 1. Fundamentals of Insurance – Study Course CPAIM-BL-01, Insurance Institute of India 2. Agency Management – Study Course CPAIM-IL03, Insurance Institute of India. 3. Indian Insurance Industry – Study Course CPAIM-IL04, Insurance Institute of India. 4. Practice of Life Insurance, Study Course, IC-10, Insurance Institute of India 5. Practice of General Insurance, Study Course, IC-11, Insurance Institute of India 6. Health Insurance, Study Course IC-27, Insurance Institute of India. 7. Insurance: Principles and Practice, M.N Mishra, S.B Mishra, Sultan Chand & Sons 8. Fundamentals of Life Insurance: Theories and Practice by Kaninika Mishra, PHI learning 9. Insurance: Theory and Practice by Nalini Tripathy & Prabir Pal, PHI learning 10. General Insurance: Principles & Practice by Thomas G E and K C Mishra, Cengage learning. 11. Principles and Practice of Life Insurance, G Krishnaswamy, Excel books 12. Principles of Risk Management and Insurance by Rejda George, Pearson Education
218
INTERNATIONAL FINANCIAL MANAGEMENT Subject Code: Work Load: 4hrs/Week Semester End Exam Marks: 70
Contact Hours: 60 Credit Points: 04 Internal Marks: 30
The present course aims at familiarizing the students with various aspects of macro & micro international financial concepts influencing business organization. This will help them in gaining a deeper understanding of the international financial environment COURSE OBJECTIVES: 1. To provide an understanding of the international economic and financial environment 2. To describe foreign exchange exposure measurement and management. 3. To offer an understanding of the financial management aspects of the MNC EXPECTED OUTCOME: The student shall be able to understand the concept of international finance, tools and its implication on business organization. TITLE AND CONTENT
MODULE 1
No. of Hours
Introduction To IFM Overview; Importance; Nature & Scope; Theories of International Business; International Business Methods; Capital Flow & Flight; Fundamentals Balance of Payments (BoP); Accounting Components of BOP; Factors Affecting International Trade Flows; Agencies that facilitate International Flows; BoP Equilibrium & Disequilibrium; Trade Deficits; Capital Account Convertibility; Problems on BoP; Indian BoP Trends
2
International Monetary System Evolution; Economic and Monetary Union; IMF; World Bank; ADB
3
15 08
International Financial Markets and Instruments Foreign Portfolio Investment; International Bond & Equity Market; GDR, ADR, IDR, Cross listing of Shares; Global Registered Shares; International Financial Instruments: Foreign Bonds & Eurobonds, Global Bonds. Floating Rate Notes, Zero Coupon Bonds; International Money Markets; Financing of Foreign Trade; Payment Methods for International Trade; Prepayment; Letters of Credit; Drafts; Consignment; Open 219
Account. etc. 4
10
Exchange Rates Measuring Exchange Rate Movements; Factors influencing Exchange Rates; Government influence on Exchange Rates; Exchange Rate System; Managing Foreign Exchange Risk; International Arbitrage & Interest Rate Parity; Relationship between Inflation, Interest & Exchange Rates; Transaction Exposure; Translation and Economic Exposure
5
12
International Capital Budgeting Concepts & Evaluation of a Project; International Capital Structure & Cost of Capital; International Financing: Equity, Bond Financing, Parallel Loans; International Cash Mgt.; Accounts Receivable Mgt.; Inventory Mgt.
15
PRACTICAL COMPONENT: 1. Students must study the BoP Statistics of India for the last five year & present the analysis in the class. 2. Students can carry out a survey of Exporters and report the foreign exchange risk management practices adopted by them. 3. Students can study the impact of exchange rate movement on the firm profitability 4. Students can predict exchange rates using technical analysis and find arbitrage opportunities using newspaper quotes present the same in the class RECOMMENDED BOOKS: 3. International Finance Management - Eun & Resnick, 4/e, Tata McGraw Hill 4. International Finance Management, T. Siddaiah, Parson 5. Multinational Financial Management, Alan C. Shapiro, John Wiley REFERENCE BOOKS AND SUPPLEMENTARY READING MATERIAL: 1. International Financial Management, Jeff Madura, Cengage Learning 2. International Financial Management, Apte P. G, 6/e, TMH 3. International Finance, Maurice Levi, 5/e, Routledge 4. International Financial Management, Madhu Vij, Excel Books 5. Multinational Business Finance, David K. E, Arthur I.S & Michael H. M, Pearson 6. International Finance, Theory & Practice, V.A. Avadhani, Himalaya Publishing House 7. Indian Journal of International Business & Finance 8. Asian Economic Bulletin 9. Journal of International Business 10. International Trade Journal WEBSITES: IMF, WB, ADB, RBI 220
MANAGEMENT OF MUTUAL FUNDS Subject Code: Work Load: 4hrs /Week Semester End Exam Marks: 70
Contact Hours: 60 Credit Points: 4 Internal Marks: 30
This course is designed for students who wish to either begin a career in the mutual fund sector in India. The course is structured to help the students understand the basic concepts relating to the Management of Mutual funds in India. COURSE OBJECTIVE: To help students to gain knowledge on dynamics of Mutual Fund Sector in India EXPECTED OUTCOME: The students are expected to clear the AMFI Examination. TITLE AND CONTENT
MODULE 1
No. of Hours
Introduction to Mutual Fund Concepts; Role; MF as Investment Avenue; Risk Factor; Fund Structure and Constituents; Types of Mutual Fund : Open & Close Ended – Equity – Debt – Gold – Real Estate – International MF Schemes - Exchange Traded – Index MF – Monthly Income Plan – Fixed Maturity Plan, Capital Protection Oriented Plan
2
10
Mutual Fund Investment New Fund Offer's & Procedure for Investing in NFO; Offer Document ; Listed Schemes;- Expenses (Initial Issue Expense); Cutoff Timing; Information Sources : Scheme Information Sheet, Statement of Additional Information, Key Information Memorandum, Fund A/c Statement, Fact Sheet, Annual Reports, Portfolio Statements; MF Players in India; Investor Services;- Investors Rights and Obligations
3
10
Financial Planning through Mutual Funds Introduction to Financial Planning; Alternate Financial Planning Approaches; Life Cycle & Wealth Cycle in Financial Planning; Concept of NAVs; Measurement of NAVs; Mark to Market; Sale 221
Price; Re-Purchase Price & Loads; Investor Risk Profiling; Asset Allocation & Model Portfolios; Financial Blood-Test Report (FBR); Scheme Selection; Exit from Schemes; Tips and Tricks 4
12
Evaluation of Mutual Fund Schemes Return Measurement - Simple Return, XIRR, Compounded Annual Growth Rate, Compounding Periodic Return, Annualized Return, Absolute and Relative Return; Risk Measurement - Standard Deviation, Variance, Beta, Weighted Average Maturity, Modified Duration; Risk Adjusted Return: Alpha, Sharp Ratio, Treynor Ratio, Jensen’s Alpha, Eugene Fama, Appraisal Ratio, Modigliani and Modigliani (M2), Sortino Ratio - Return on Risk Adjusted Capital CRISIL Rating and Ranking - SEBI Disclosure Norms on Return
5
20
Mutual Fund Players and Regulatory Environment Market Players; Investor Protection; Standard Protections; Time Standards; Legal and Regulatory Environment; Sponsor; Trusteeship; Asset Management Company (AMC); Maintenance of Investor Records; Unique Client Code; Custody of Investments (Custodian); Registrar; Transfer Agent; AMFI
8
RECOMMENDED BOOK: 1. Indian Mutual Funds Handbook-A Guide for Industry Professionals and Intelligent Investors by Sundar Sankaran, Vision book India REFERENCE BOOKS AND SUPPLEMENTARY READING MATERIALS: 1. Mutual Funds in India by Joydeep Sen, Shroff Pub & Dist. Pvt. Ltd 2. Everything you wanted to know about investing in Mutual Funds by Deepa Venkatraghvan, CNBC TV18 3. Prosperity through Mutual Funds by Arvind Paranjpe, Tejal Prakashan 4. Mutual Funds in India: A Study of Investment Mgt. by Amitabh Gupta, Anmol Publications 5. AMFI Study Materials
222
MERCHANT BANKING & FINANCIAL SERVICES Subject Code: Work Load: 4hrs/Week Semester End Exam Marks: 70
Contact Hours: 60 Credit Points: 04 Internal Marks: 30
This course has been designed for students who are aspiring to make their career in financial service sector COURSE OBJECTIVE: 5. To acquaint student with the knowledge of financial service sector and financial services. EXPECTED OUTCOME: Students shall be aware of the financial services available in the market. MODULE 1
TITLE AND CONTENT
No. of Hours
Financial Market related Services Merchant Banking: Concept, Types, SEBI Guidelines, Service offered by Merchant Bankers in India; Underwriting, Market Players Depository Services : Concept, Depository Participants, SEBI Guidelines, Service offered, Market Players Banker to Issue : Concept, SEBI Guidelines,
Service offered,
Market Players Brokerage Services: Concept, SEBI Guidelines, Service offered, Market Players 2
15
Lease Financing Meaning and Types, Historical Perspective, Present Legislative Framework, Lease and Taxes, Lease Evaluation, Market Players, Exercises
3
10
Hire Purchase Concepts, HP V/S Lease, Conditions and Warranties in Hire Purchasing, Tax Implications, Market Players, Exercises
4
10
Factoring, Forfeiting and Credit Rating Factoring : Concept, Parties, Process, Cost of Factoring, Factoring 223
Decision, Limitations, Market Players, Exercises Forfeiting : Concept, Parties, Process, Cost of Forfeiting, Forfeiting Decision, Limitations, Market Players, Exercises Credit Rating : Concept, Legal Framework, Types of Rating, Rating Methodology and Benchmarks, Rating of Various Financial Instruments, Credit Rating Agencies in India, Exercises 5
15
Other Financial Services (Basic Concepts) Securitization,
Asset
Banking Services,
Reconstruction
Companies,
Investment
Corporate Restructuring Services, Advisory
Services, Wealth Management Services, Tax Planning Services, Asset Management, Hedge Fund Management, Foreign Exchange Services, Private Equity, Venture Capital, Conglomerates, Angel Investment, Financial Infrastructure, Debt Resolution, Portfolio Management, Equity Research, Financial Information, Banking Technology, Surveillance, Loan Syndication, Realty Services (Housing Financial Services), Sponsorship Services, Treasury Management Services
10
RECOMMENDED BOOK: 2. Financial Services by Machi Raju, Vikas Publication REFERENCE BOOKS AND SUPPLEMENTARY READING MATERIALS: 1. Financial Services and Markets by Varshini and Mittal, Sultanchand 2. Financial Services by M Y Khan, FMH 3. Financial Institutions and Markets by L M Bhole, FMH 4. Merchant Banking Organization and Management by J C Verma
224
TAX PLANNING AND MANAGEMENT – II (INDIRECT TAXES) Subject Code: Work Load: 4hrs/week Semester End Exam Marks: 70
Contact Hours: 60 Credit Points: 4 Internal Marks: 30
This course has been designed to acquaint the students with the conceptual framework of the key decision areas in Indirect Taxes COURSE OBJECTIVE: 1. To provide an in depth knowledge of the various provisions of indirect taxation laws and their impact on business decision-making. 2. Identify and analyze the procedural aspects under different applicable statutes related to indirect taxation. EXPECTED OUTCOME: Students shall be able to compute the assessable value of transactions related to goods and services for levy and determination of duty liability. TITLE AND CONTENT
MODULE 1
No. of Hours
Central Excise Law Introduction and Background; Difference between Direct Taxes & Indirect Taxes : Meaning, Central Excise Officer, Goods, Excisable Goods, Manufacture, Taxable Event; Types of Excise Duty; Classification of Goods; Valuation of Excisable Goods; Registration; Assessment; Payment; Clearance and Exemption of Duties; Penalties
2
10
Cenvat Credit Rules, 2004 Export Benefits and Procedures; Recovery and Refund of Duties; Interest; Demand; Penalty and Audit; Small Scale Units; Offences; Search; Seizure and Adjudication Procedures
3
5
Customs Law Introduction and Basic Concepts; Export & Import; Territorial Waters; Indian Customs Water; Goods; Imported Goods; Types of Custom Duties; Valuation of Imported and Export Goods; 225
Assessment of Imported and Export Goods; Clearance of Imported Goods and Export Goods; Goods in Transit; Warehousing; Duty Drawback; Baggage; Coastal Goods; Search; Seizure; Confiscation of Goods; Offences and Penalties 4
15
Service Tax Introduction; Nature of Service Tax; Service Provider and Service Receiver; Registration Procedure; Records to be Maintained; Payment of Service Tax; Returns of Service Tax; Negative List; Exempted Service; Service Tax Liability; Point of Taxation; Classification &Valuation of Taxable Service; Place of Provision of Service; Payment of Service Tax; Exemptions & Abatements; Service Tax Procedures; Cenvat Credit
5
15
Other Indirect Taxes Central Sales Tax : Introduction; Definitions; Salient Features; Stock Transfer; Branch Transfer; Inter State Sale; Sale in Course of Import/Export; De-termination of Turnover for CST; Exceptions to Levy of CST; Exemptions
from CST; Goods of Special
Importance/Declared Goods; Procedures Under CST VAT : Introduction; Definitions; Salient Features; Methods of Computation of Tax; VAT Rates and Coverage of Goods; Input Tax; Output Tax; Input Tax Credit; VAT Liability; Treatment of Stock & Branch Transfer; VAT Procedures; Registration; Invoice; Returns and Audit; Incentives under VAT GST : Introduction and Basic Concept
15
Note: The semester’s previous “Finance Act” shall be applicable to the examination. For ex: If 4thsemester begins in Feb 2016, then “Finance Act, 2015” will be applicable for the examination.
RECOMMENDED BOOK: Indirect Taxes Law and Practice - V S Datey, Taxmann Publication REFERENCE BOOKS AND SUPPLEMENTARY READING MATERIALS: 1. Indirect Taxes – Mohd. Rafi, Bharat Law House 2. Students Referencer on Indirect Taxes – G Sekar, CCH Publication 3. Various Bare Acts 4. Latest cases of Supreme Court and High Court
226
HUMAN RESOURCES SPECIALIZATION
227
HUMAN RESOURCE SPECIALIZATION Sl. No.
Name of the Subject
Course Code
Internal Marks
Semester End Exam Marks
Total Marks
Teaching Hours Per Week
Credit
1
Change Management & Leadership
4016
20
80
100
04
04
2
Compensation Management
4017
20
80
100
04
04
3
Counseling and Stress Management
4018
20
80
100
04
04
Two Credit Papers 4
Competency Mapping
4019
5
Contemporary Developments in HRM
4020
6
Human Resources Analytics
4021
10
40
50
02
02
10
40
50
02
02
10
40
50
02
02
228
CHANGE MANAGEMENT AND LEADERSHIP Subject Code:
Credits: 4
Contact Hours: 60
Weekly Hour: 4
External Marks: 80
Internal Marks: 20
______________________________________________________________________________ OBJECTIVES OF THE COURSE: ·
To learn the theory and practice of Managing Change and basics of leadership
·
To understand the strategic importance of managing change and role of leadership in any organization
LEARNING OUTCOMES: ·
The students will be able to understand the fundamentals of Change Management and Leadership theories & styles (Knowledge)
·
The students will be able to critically discusschange management efforts by different organizations to sustain in fast changing business environment as well as appreciate, compare & contrast leadership practices by different leaders across various sectors (Skill & Ability)
MODULE 1
- 15 Hours
Introduction to Change: Nature, Forces, Types and Models of Change; Leading and Managing Change-Transformation Planning, Creating Support Systems, Managing Transition. Organization Culture and Change, Strategic Leverages to Change-through Structure, Systems, Process and Strategies MODULE 2
-15 Hours
Managing Change through People: Change Management-Dealing with individuals and groups in organizations; Overcoming resistance to change; HR Professionals as Change agents, Managing Change in Workplace Dynamics-Workforce Diversity, Changing employer & employee expectations with each other MODULE 3
-10 Hours
Introduction to Leadership: 229
The Nature and Importance of Leadership. Traits, Motives, and Characteristics of Leaders; Charismatic and Transformational Leadership; Theories on Leadership Behaviors, Attitudes, and Styles; Contingency and Situational Leadership, Influence Tactics of Leaders MODULE 4
-10 Hours
Leadership Roles: Motivation and Empowerment, Leadership Communication, Leading Teams, Creating Vision and Strategic Direction, Shaping Culture and Values, Leading Change and Conflict Resolution MODULE 5
-10 Hours
Leadership Issues and Challenges Leadership Ethics and Social Responsibility; Power, Politics, and Leadership; Creativity, Innovation, and Leadership; Strategic Leadership; International and Culturally Diverse Aspects of Leadership · Leadership Development and Succession TEACHING AND LEARNING RESOURCES ·
HR Magazines-Human Capital, People Matters,
·
HR Journals
·
News Paper Articles/Videos related to Leadership and Change Management
RECOMMENDED READINGS Essential Readings: ·
Leadership -Research Findings, Practice and Skills by Andrew Dubrin, Biztantra Publications
·
Leadership Experience by Richard Daft, Cengage Learning Publication
References: ·
Effective Leadership by Lussier/Achua-Cengage Learning Publications
·
Leadership Theory & Practice by Peter G North house-Response Books
·
Leadership Wisdom by Robin Sharma- Jaico Book
·
Principle Centered Leadership-Stephen Covey-Pocket Books 230
·
Change Management in Organization by Huges Mark-Jaico India Publications
·
Leading Change-HBR Issue February-July-2015
·
HBR’s 10 must read on Change Management by Kotler, John P et al-HBS Press
PEDAGOGY AND ACTIVITIES ·
Student Presentations on profiles of great leaders across the globe
·
Discussions on contemporary leadership issues across various sectors (Education, Business, Government etc.,)
·
Article Reviews related to Change Management & Leadership
·
Class Project
231
COMPENSATION MANAGEMENT Subject Code: Weekly hours: 4 External Marks: 80
Contact Hours: 60 Credits: 4 Internal Marks: 20
OBJECTIVES: ·
To promote understanding of issues related to the compensation in the Corporate Sector, public services and other forms of organization.
·
To explain the issues in designing the reward systems, the methods and aims of different forms of payment systems and to impart skills in designing, analyzing and restructuring compensation packages related systems, Policies and strategies.
·
To allow students hands – on experience in compensation management and increase their self efficacy.
OUTCOME ·
The course provides a systematic guidelines or roadmap for identifying and designing compensation system that add value to the organization.
Module 1
(10 hours)
Introduction and Background- Need and significance of Compensation Management in HRM , Objectives of Compensation Management, Concept of compensation, Dimensions of compensations, Methods of Compensation, Concept of Reward, Designing Reward System, The New Trends in Compensation Management, Theoretical Background- Economic Theories of wages. Wage and Salary Fixation Machinery- Institutions Involved in wage and Salary Fixation, Wage Board, Pay commission. Module 2
(10 Hours)
Industry’s Compensation Policy- Compensation Policy, , Strategy, compensations
strategy,
New
trends in
Concept of Internal Equity and External Parity, Job evaluation,
Procedure, Methods, ,Pay Surveys , Pricing Jobs,
Competitive
Imperatives
Influencing
Compensation. Compensation Structure-Indian Practices-Salary structures, Pay Structures in Practice, Designing Compensation Structure, Concept of CTC and Calculation, Factors affecting
232
compensation designing, Competency Based compensation, Traditional v/s Competency Based system Module 3
(10 Hours)
Incentive schemes- Classification of Incentives Merits and demerits, Types of Incentive Schemes, (The Halsey System, The Rowan System, the Bedaux Point System etc) Group Incentive Plans, Incentive plans for Blue collar workers, white collar employees. Performance Linked Compensation- Variable pay, Forms and types 0f Performance Linked Reward Scheme, Individual Performance related Pay, Skill Based Pay, Shop Floor Incentives, Team Rewards, Team based schemes. Module 4
(15 Hours)
Benefit and services- Need of Benefit and services, Classification of employees benefit , Factor influencing choice of benefit package, Fringe Benefits, Statuary welfare provision in India, Administration of benefit and services. Managerial remuneration- Benefits for executives,
Features of managerial communication,
strategies of managerial remuneration, and emerging trends in CEOs compensation. Tax planning- Tax implication on employer, Tax Efficient Compensation Package. International Compensation- Elements of expatriates compensation Package, approaches to international compensation,
Relevant Case Studies from various MNC’s Compensation
structures Module 5
(15 Hours)
Legislation related to compensation- Need for legislative control, Workers Compensation Act 1923, The Payment of wages Act 1936, The Minimum Wages Act 1948, Payment of Gratuity Act, 1972, the equal Remuneration Act 1976, The Payment of Bonus Act 1965, and Employees Deposit Linked Schemes 1976. PRACTICAL COMPONENT 1. Group presentations on various topics related to the subject, both conceptual and practical 2. Classroom discussions 3. Case studies –Analysis and discussion 4 Analyzing reported compensation surveys of various industries. . 233
5 Presentations and live project 6 Design of payroll system (using accounting software like Tally)
PEDAGOGY: Lectures, Assignments, Projects, management games and Seminars
Essential Reading: Reference Books 1. Singh, B.D. (2008).Compensation & reward management(1sted.). New Delhi: Excel. 2. Sing Sony Shyam (2008), Compensation Management(1sted). New Delhi: Excel.
Reference reading 1. Henderson, R.I. (2009).Compensation management in a knowledge-based world (9thed.).India: Pearson education 2 Bohlander, G.,& Snell,S.(2009).Human resource management .Cengage learning South Western. 3. Fishers, C.D., Schoenfeldt, L.F.,& Shaw, J.B.(2009). Managing human resource. Cengage learning. 4. International Journal of Human Resource Development and Management Review 5. Human Capital, Business India, Business Today
Recommended Websites: www.payscale.com>countries>India www.citehr.com www.paycheck.in
234
COUNSELLING AND STRESS MANAGEMENT IV semester
Subject Code:
Contact Hours: 60
Work load: - 4 hrs /week
Credit Points: - 04
Semester end exam marks: 80
Internal Marks -20
Objectives: 1. To understand human behaviour at different stages 2. To recognize behavioural problems and examine strategies for positive behaviour management 3. To relate counselling theory to issues in counselling 4. To develop an ethical approach to counselling Expected Outcome: This Course will enable understanding of the reasons for stress and how to overcome stress. It will help the student effectively perform the role of the counsellor which invariably the HR manager is expected to perform while managing employee.
MODULE 1
12 hours
Counselling: Meaning, Need of Counselling; Functions of counselling; Forms of Counselling; Counseling Process; Counseling Variables; Prerequisites of Effective Counseling; the historical development of counselling, Special areas: Family counselling, students counselling, parental counselling, educational, vocational and career counselling, pastoral counselling. Counselling process: relationship Establishment, problem identification and exploration, planning for problem solving, Solution, Application and termination, Skills of an Effective Counselor, the role and qualities of a counsellor, basic counselling skills and different techniques of counseling, various ethical and professional issues involved in counselling and their impact on the process of counseling. MODULE 2
10 hours 235
Tests in counselling Counselling Interview: Communication, verbal, nonverbal, interview, techniques of interview, relationship technique. Different data-gathering for the provision of counselling, different datagathering tools to collect information about students who need counselling, theories of counselling in different situations. MODULE 3
12 hours
Setting to Stress Stress: Meaning - Approaches to stress, Good Stress Vs Bad Stress, The individual and work. Manifestations of Stress - Stages of Stress, Signs of Stress at work, Personality types and Stress.General sources of Stress - Stress and Health - Physiological and psychological illness. MODULE 4 12 hours Stress Management Individual strategies to combat stress Stress Diary, Becoming change skilled, Adopting a healthy life style, Right attitude, Thought Awareness, Imaginary (Auto-genic Therapy), Learning to relax, Correct breathing, Value and goal planning, Time Management, Organization and Stress Management Recognize the signs, Approaches to the problem, Providers Assistance. 14 hours MODULE 5 Work Life Balance Introduction, Reasons for work life imbalance, importance of work life balance, factors attributing to increased awareness for work life balance, work life balance Intervention, Guidelines for effective work life balance. Job Frustration; Introduction, What is frustration? Where does frustration come from? How does frustration affect Behavior? Impact of frustration in work life balance, managing frustration. Work place spirituality and its growing relevance in managing stress. PRACTICAL COMPONENT:4. Students must be exposed to basic workshops by practicing counsellors 5. NLP coaching would enhance the students’ perspective to counselling. 6. Alternative stress management and relaxation techniques must be incorporated in the practical component.
Recommended Book: 236
1. Counselling and Guidance – S. Narayana Rao, Tata McGraw-Hill 2. Stress management, Jonathan C Smith, Springer Pub co 2002
1. 2. 3. 4. 5. 6. 7.
Reference Books: Theories and Practice of Counseling and Therapy – Rechard Nelson Jones, Sage Theory and Practice of Group Counselling – Corey. G. Belmant Workplace counseling: A systematic approach: Michael Carroll, 1996 The Integrations of Employee Assistance Work (2006) Mark Attuidge, Prancta A Herlihy Counselling and Life Span Development. Thomas Murray Sage Pub 1990. Fundamentals of Counseling, Shertzer and Stone, Houghton Miffin Co. Introduction to Counseling and Guidance, Gibson & Mitchell, PHI India Ltd.
237
COMPETENCY MAPPING Subject Code:
Credits: 2
Contact Hours: 30 External Marks: 40
Weekly Hour: 2 Internal Marks: 10
_____________________________________________________________________________ OBJECTIVES OF THE COURSE: ·
To introduce the concept of Competency and its importance in enhancing organizational performance through people in the competitive business environment
·
To learn how to map and profile competencies for a given position or job in an organization
LEARNING OUTCOMES: ·
The students will understand the significance of Competency in an organization (Knowledge)
·
The students will be able to develop the competency model on their own (Skill & Ability)
______________________________________________________________________________ MODULE 1
- 6 Hours
Introduction to Competency: Concept and Evolution of Competency; Difference between Competence and Competency; Types of Competency, Iceberg Model, Lancaster Model for Managerial Competency ______________________________________________________________________________ MODULE 2
-12 Hours
Aspects of Competency Mapping: Developing Competency Models-Five Level Competency Model {based on Knowledge, Skills, Perception, Traits, & Motives}; Single/Multiple Job based Competency Model;Generic {OneSize-Fits-All} & Specific Competency Model; Managerial, Behavioral & Functional based Competency Model; Organizational Goal Linked Competency Model; and Technical & Behavioural based Competency Model; 238
Competency Identification: Tools & Techniques for identification of Competency- Questionnaire, Interview, Repertory Grid, Task Analysis, Inputs from Job holder, Supervisor, HR Specialist, Industrial Engineer, Superior Performers etc. Developing Competency dictionary MODULE 3
-12 Hours
Competency Assessment and applications of Competency Mapping: Competency Assessment Tools- Self & Superior Assessment, 3600 feedback, Assessment Centre, Psychometric Tests & Interviews Applications of Competency Mapping: Competency Based Human Resource Management, People, Capability Maturity Model ______________________________________________________________________________ TEACHING AND LEARNING RESOURCES ·
HR Magazines-Human Capital, People Matters,
·
HR Journals
·
News Paper Articles related to Competency
RECOMMENDED READINGS Essential Readings: ·
Competency Mapping by R. K Sahu, Excel Publication
·
Hand book of Competency Mapping by SeemaSanghi, SAGE Publications India Private Limited
References: ·
Competency Based HRM by Ganesh Shermon-Tata McGraw Hill Publication
·
Competency Based Recruitment & Selection by Wood Robert-ICFAI Publication
·
Competence at work by Spenser, Legde M &Sigme M Spenser
·
Quest for Competencies’ by Parry S. B, Training , Journal paper
·
Competing for the future-Hamel, Gary & C. K Pralhad-HBS Publication
·
Effective Competency Modellingby Cooper, Kenneth Carlton-AMA Publications 239
PEDAGOGY AND ACTIVITIES ·
Student Presentations,
·
Article Reviews
·
The students have to identify an organization and develop the Competency profiles of at least three job roles in that organization.
240
CONTEMPORARY DEVELOPMENTS IN HRM
Subject Code: Work load: - 2 hrs /week Semester end exam marks: 40
Contact Hours: 30 Credit Points: - 02 Internal Marks -10
Objectives: 4. To facilitate the student to keep abreast with the dynamic practices of people management practices in organisations 5. To keep in track with the changes/developments/best practices of HRM in practice. Expected Outcome: As the field of HRM responds to the demands and impact of the environment, this paper should help the student stay in tune with the contemporary developments. On completion of this unit, learners will: 1. Understand contemporary external trends and data and the implications of these for HRM practice. 2. Be able to understand the new responsibilities which have been added to the role of the HR Manager – Compliance and CSR
MODULE 1
10 hours
CONTEMPORARY CHALLENGES IN HRM – ORGANIZATIONAL PERSPECTIVE Globalization and its impact on HRM, the new face of HR - the strategic business partner, the new roles of the HR manager. Contemporary challenges, with special emphasis on o o o o o o
Outsourcing Contingent Work force Decentralized Work Sites – WFH , Flexi time Employee Involvement Corporate Downsizing. Working in shifts - impact on family,individual,consequences,etc.
MODULE 2
10 hours
Latest Trends in HRM 241
An understanding of the meaning, evolution and role of the following in HRM. o o o o o
Big Data Social Media Skills and Employer Branding Generation Changes in the Workplace Managing an aging Workforce Inclusive Growth
MODULE 3 New Responsibilities of the HR Manager
10 hours
o Compliance Management Meaning, Objectives and Importance of Compliance Management,Role of the HR manager in Compliance Management, Global Fair Practices Compact, OSHA Best Practices in Compliance Management o CSR Meaning, Objectives and Importance of CSR,Role of the HR manager in CSR Best Practices in CSR
PRACTICAL COMPONENT:o Case analysis and Presentations. o Visit the blogs of people who write about HR frequently. A google search will lead to a number of results. Analyze their opinions and present in class. o Document Best practices of companies related to all functions of HRM. Recommended Book: Contemporary Human Resource Management: Text and Cases (2nd Edition) by Adrian Wilkinson, Supplementary Reading Material:3. Human Capital Websites:www.humancapitalonline.com www.citehr.com http://www.shrm.org
242
HUMAN RESOURCE ANALYTICS Subject Code:
Credits: 2
Contact hours: 30
Weekly hours: 2
External Marks: 40
Internal Marks:10
Objectives: 1. To develop Specific analytical skills in HR using analytics. 2. Creating awareness of the next generation techniques used to make HR the partner in organizations.
Outcome: 1. The students will have a hands on understanding about the usage of HR analytics in the organizations. MODULE-1
Introduction to HR Analytics
10Hours
Evolution of HR Analytics; HR Metrics and HR Analytics; Intuition versus analytical thinking; HRMS/HRIS and data sources; Analytics frameworks like Human Capital Mgmt. (HCM): 21 Model, towards analytics and prediction, why analytics is important. MODULE-2
The HCM: 21 Model
10 Hours
Scan the market, manage the risk. How to improve HR processes, the new face of HR planning, How to put capability planning into practice. Turning Data into business IntelligenceIntroduction to HR metrics, avoiding common metrics mistakes, second generation metrics, and third generation metrics. MODULE-3
The models in Practice
10 hours
Cases studies where HR analytics is an applied science and incepts from 1. Ingram Content group. 2. Monster and Enterprise Rent-A-Car. 3. Predictive mgmt at DesconEngg. 4. Federal Agency 243
Essential Reading: 1. The new HR analytics- Predicting the new economic value of your company’s Human Capital Investments by JAC FITZ-ENZ, an EBOOK.
Reference Articles & Research Papers: 1. The New Generation of Human Capital Analytics by- Jeanne G. Harris, Elizabeth Craig and David A. Light, July 2010 and ACCENTURE RESEARCH REPORT 2. Raging Debates in HR Analytics, By Laurie Bassi, McBassi& Company. 3. Harnessing the power of HR analytics: why building hr’s analytics capability can help it add bottom-line value -CEO Publication, G 05-2 (474), by-Alec R. Levenson. 4. Case Study: Workforce Analytics at Sun, James Holincheck.
Activities: 1. Case studies. 2. Hands on understanding of this subject can be done by having tie-ups with the software providers like SAP, IBM, and Oracle university alliance programme.
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MARKETING SPECIALIZATION
245
MARKETING SPECIALIZATION Sl.
Name of the Subject
No.
Course Code
Internal Marks
Semester End Exam Marks
Total Marks
Teaching Hours Per Week
Credit
1
Business to Business Marketing
4022
20
80
100
04
04
2
E-Marketing
4023
20
80
100
04
04
3
Rural Marketing
4024
20
80
100
04
04
Two Credit Papers 4
Agricultural Product Marketing
4025
5
Customer Relationship Management
4026
6
Event Marketing and Management
4027
10
40
50
02
02
10
40
50
02
02
10
40
50
02
02
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BUSINESS TO BUSINESS MARKETING Subject Code: ----
Credits: 04
Contact Hours: 60
Weekly Hours: 04
External Marks: 80
Internal Marks: 20
OBJECTIVES: 3. To help the students gain insights into various aspects of Business to Business Marketing 4. To equip the students to develop and implement B2B marketing strategies Expected Outcome: To prepare students for careers in Business to Business Marketing (10 Hours) Module: 1 Definition andmeaning. Difference between Business and Consumer marketing.Economics of Industrial Demand – Derived demand, Joint demand and Cross elasticity of demand. Ethics in B2B marketing. Understanding the Industrial Markets - Classification of Industrial markets. Classification of Industrial products with marketing implications. Career opportunities in B2B Marketing. (15 Hours) Module: 2 Understanding Organization Buying Behavior (OBB)- The Organizational Buying Process [OBP], Types of Buying Situations, Business Buying Process, The Buygrid Model, Buying Center and Buying Center roles. Buying Motivations of Business buyers (Rational/Emotional Motives).Forces shaping OBB; Purchasing Organization (Structure/Functions), Vendor Analysis- Criteria and methods of vendor rating (Categorical, Weighted Point and Cost Ratio method).E-procurement (meaning & process), Types of Auctions (English, Dutch, Sealed bid and Reverse auctions). (10 Hours) Module: 3 Buyer and Seller Relationships in Business Marketing– Transactional, Collaborative and valueadded.Managing Customer Relationships-Acquiring the right customers, Crafting the right value proposition, Instituting the best processes, Motivating employees and Learning to retain customers. Segmenting the Business Markets (Requirements and Bases for segmentation). Business Marketing Planning - Problems in planning, Hierarchy of strategies, Marketing’scross functional relationships. The components of a business model; Business marketing strategies for the global markets – Advantages of going global and International market entry options.
(12 Hours) MODULE: 4 Business Product Strategies - Core Competency, Product Quality, ProductPolicy, Planning Industrial product strategy (Steps in product positioning process). Brand Equity (Brand Pyramid, Brand Personality & Brand Attitude). Technology Adoption Life Cycle (Classes of customers). 247
Managing Services for Business – Benefits of solution marketing and Challenges in business services marketing. Module: 5 (13 Hours) Business Marketing Channels – Direct & indirect channels, Participants in the business marketing channels (Distributors and Manufacturer’s Representatives), Channel design (Five stages) and channel administration.E-channels. Pricing Strategy for Business Markets – Customer Value (Benefits & Sacrifices), The Pricing Process in Business Markets and Competitive Bidding. Trade Shows for Business Marketing – Benefits of trade shows, planning trade show strategy (Objectives, selecting the trade shows, managing the trade show exhibit, evaluating the trade show performance). Use of internet in promotions Managing Personal Selling Function – Relationship marketing (Organization Buying & Selling Center, Relationship Quality), Key account management (Difference between Key account and Regular account, Selecting Key accounts).Transforming the selling process through Internet. Activities: 1. Students to form a group of 4 or 5. Select one organization and study its buying behavior and present the same in the class. 2. Study and analyze and present the business model of Dell or any similar organization to understand the integration of technology in a company’s business process. RECOMMENDED READINGS: a) Essential Reading: 1) Business Marketing Management: B2B 9e by Michael Hutt, Thomas W Speh, Cengage learning 2) Industrial Marketing by Reader, Brierty and Reader, PHI b) References: 1) Industrial Marketing Text and Cases by FranchisCherunilam, HPH 2) Business Marketing, Text & Cases by Krishna Havaldar, 3e, TMH. 2) Industrial Marketing Management by M. Govindrajan, Vikas publication 3) Industrial Marketing by P.K.Ghosh, Oxford university press 4) Business to Business Marketing by U.C. Mathur, New age international publishers 5) Industrial Marketing by HoryshankarMukerjee, Excel Books
248
E-MARKETING Subject Code: --Hours: 60 Marks: 80
Credits: 04 Contact Weekly Hours: 04 External Internal Marks: 20
OBJECTIVES: 5. Togain insights into various aspects of e-marketing 6. To understand e-commerce and broad categories 7. To understand legal & IPR issues in online marketing Expected Outcome: To make students go through dynamic environment and explore carrier opportunities in e-Marketing. Module: 1 (10Hours) Internet- (meaning, advantages, disadvantages, history and growth, LAN, WAN, www). Essentials of e-marketing, Business models (Brokerage model, Advertising model, Infomediary model, Merchant model, Direct model, Affiliate model, Community model, Utility model), Emarketing Mix, Internet marketing Challenges Module: 2 (15 Hours) E-marketing planning process, Product benefits(attributes, branding, support services, labeling), new product strategies for e-marketing, Pricing strategies (fixed, dynamic, renting), online channel intermediaries, e-marketing communication tools(Advertising, Public relations, Sales promotion, Direct Marketing and Personal selling) (15 Hours) Module: 3 E-Commerce - meaning, definition, e-commerce in India, Traditional commerce versus ecommerce, Advantages of e-commerce, Limitations of e-commerce, Drivers of e-commerce, Myths of e-commerce, Opportunities of e-commerce, categories of e-commerce (B2C, B2B, C2B, C2C) (10 Hours) Module: 4 Website - meaning, Types of websites, Search Engine& Links, Search engine optimization (SEO), Website design decisions and guidelines. Mobile Marketing - meaning, benefits of mobile marketing, mobile marketing applications, mobile marketing campaigns Module: 5 (10 Hours) Legal & IPR Issues– copyrights in online marketing, copyright issues,Copyright (Amendment) Act, 1999 , Information Technology Act, 2000, Trademarks online(meta tags, sale of trademarks as keywords, pop-up advertisements, mouse trapping, framing) Domain names, Patents (Business method patents & Software patents), International Law 249
Activities: 1. Compare two e-commerce websites and analyzetheir product offering strategies (Example - www.amazon.in and www.flipkart.com) 2. Visit any airline websites and study how dynamic pricing is used for keeping the breakeven for seat booking in the flights 3. Many Indian companies are today going for online promotion of their products. Select two examples each for success and failure of online campaigns and analyze the reasons for the results. 4. Take up two recent mobile campaigns successfully launched by the leading brands. Find out the factors which contributed to the success of their campaigns. RECOMMENDED READINGS a) EssentialReading 1. E-Marketing in Digital Age – Text and Cases – Prof Vinod V Solpe, Second Edition, Biztantra publication 2. E-Marketing - Judy Strauss and Raymond Frost, 5th Edition, PHI publication b) References Books 1. Introduction to E-Commerce – NidhiDhawan, 1st Edition, International Book House Publication 2. e-commerce – C.S.V Murthy, Himalaya Publishing House
250
RURAL MARKETING Subject Code: --Hours : 60 Marks: 80
Credits: 04 Contact Weekly Hours : 04 External Internal Marks: 20
OBJECTIVES: 8. To introduce the students to the concept of Indian rural market 9. To equip the students with all aspects of Rural Marketing Strategies Expected Outcome: To prepare students to take decisions in rural markets Module -1
(5 hours)
Introduction – Definition for Rural market (RBI, Census, NABARD). Scope of Rural Marketing, Concepts, Components of Rural Markets, Classification of Rural Markets, Rural versus Urban Markets, Challenges in Rural Marketing Module -2
(15hours)
Rural Marketing Environment - Population, Occupation Pattern, Income Generation, Location of Rural Population, Expenditure Pattern, Literacy Level, Land Distribution, Land Use Pattern, Irrigation, Development Programs, Infrastructure Facilities, Rural Credit Institutions, Rural Retail Outlets, Print Media in Rural Areas, Rural Areas Requirement, Rural Demand, Thompsons Rural Market Index Module -3
(15 hours)
Rural Consumer - Characteristics of Rural Consumer, Stages of the Life Cycle, Occupation and Income, Economic Circumstances, Lifestyle, Personality and Brand Belief, Information Search and Pre Purchase Evaluation, Rise of Consumerism. Factors affecting rural consumer buying Social factors, Technological factors, Economic factors, Political factors. Socio - Economic classification(New SEC system based on 2 variables viz., education & consumer durables) of rural consumers Module -4
(15 hours)
Rural Marketing Strategies – STP (Segmenting, Targeting and Positioning), Heterogeneity in rural markets, pre-requisites of segmentation, selection and coverage of segmentation for targeting, Developing rural concept for positioning. 251
Product Strategy, pricing strategy, Distribution Strategy, Coverage Status in Rural Markets, Channels of Distribution, - Rural Retail System, Rural Mobile Traders, The Last Mile Distribution, Haats/Shandies, Public Distribution System, Co-Operative Societies, Prevalent Rural Distribution Models - Distribution Models of FMCG Companies, Microfinance Models Module -5
(15 hours)
Rural Marketing Innovations - HUL’s Project shakti, ITC’s e-Choupal, HP’s RasoiGhar, Shriram Finance, Amul, Chennapattana Toys, Savantwadi Toys, Lifebouy soap
Activities: 1. Students to visit self help group (SHG) in a village OR A visit to micro finance institutions 2. Rural immersion programmes: Students stay in a village to understand rural consumers 3. Understanding farm to factory: A visit to sugar factory and a sugar cane farm RECOMMENDED READINGS: a) Essential Reading 1. Rural Marketing, Pradeep Kashyap Second Edition , Pearson Publication 2. Rural Marketing : by C S G Krishnamacharyulu& Latitha Ramakrishnan Text and cases 2nd edition ,Pearson Publications b) References Books 1. Rural Marketing: Concepts and Practices, Author: Karminder Ghuman , Balram Dogra Publisher: Tata McGraw Hill Publishing. 2. Rural Marketing 1st Edition (English) 1st EditionAuthor: U C MathurPublisher: Excel Books. 3 Rural Marketing 01 EditionAuthor: Badi R VPublisher: Variety Books.
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AGRICULTURAL PRODUCT MARKETING Subject Code: ---Contact Hours: 30 External Marks: 40
Credits: 02 Weekly Hours: 02 Internal Marks: 10
OBJECTIVE: · · ·
To understand the potential of Indian agricultural produces To impart adequate knowledge in the field of agricultural marketing issues, and enhance expertise in improving the performance of the marketing institutions and the players in marketing of agricultural commodities. To explore and to cater the marketing needs of agricultural products in India.
Expected Outcome: The student would be able to market agricultural product and understand the various places and market to do so.
Module 1: Agricultural Marketing Overview
(10 Hours)
Concept, Definition, Need, scope of agricultural Marketing, History and growth of Agricultural Marketing, Importance of Agricultural Marketing, Difference in marketing Agricultural goods and Manufactured goods, Process of Agricultural Marketing, Problems in Agricultural Marketing, Suggestions to Improve Agricultural Marketing, Marketing functions – Grading, Storage, and Transport, Packaging. Marketing Channels, Module 2:Marketing Agricultural Products in India
(10 Hours)
Role of Agriculture in Indian Economy.Economic Problems of Indian Agriculture:, Agricultural Marketing and Economic Development, Indian Agricultural Market Reforms, Agriculture Marketing System (AMS): Recent Efforts Towards AMS &Improvement in India, Role of Government in Agricultural Marketing, WTO and Indian Agricultural subsidies to farmers. Module 3: Prospect of Agricultural Marketing
(10 Hours)
The Emerging practice of Agri-Business: Contract farming- meaning and concept. Organic farming - concept and definition, its relevance to India and global agriculture and future prospects.Organized Retailing in Agriculture: Constraints and Future Agenda, Agricultural Products Export in India. Concept of Marketing co-operatives.
Activity: Student need to meet the farmers and understand the process and problems to market the agro products. RECOMMENDED READINGS: c) Essential Reading: 253
1. Agricultural Marketing In India by S.S. Acharya and N.L.AgarwalPublisher: Oxford &Ibh Publishing Co. Pvt Ltd (2012) 2. Agricultural Economics by Subba Reddy Publisher: Oxford (2008) d) References: 1 State of the Indian Farmer A MILLINNIUM STUDY Volume 17 : Agricultural Marketing S.S. ACHARYA 2 Journals: a) Marketing of Agricultural Productsby K Rama Mohana Rao Pragun Publication (2012) b) PROBLEMS AND PROSPECTS OF AGRICULTURAL MARKETING IN INDIA: AN OVERVIEW by A. Vadivelu1 and B.R. Kiran ISSN 2249-8516 3 Websites i. http://www.urpjournals.com ii. http://shodhganga.inflibnet.ac.in:8080/jspui/bitstream/10603/14594/6/chapter %20-iii.pdf iii. http://profmsr.blogspot.in/2008/10/problems-and-prospects-inagricultural.html 4 Necessary readings · Boosting Agricultural Marketing : Need for a Paradigm Shift · Export Potential of Agricultural, Handloom and Handicrafts Products in Mizoram · Farmers Orientation Programme for Agriculture Development · Agricultural Marketing in Coastal Karnataka: An Assessment
,
254
CUSTOMER RELATIONSHIP MANAGEMENT Subject Code: --Contact Hours : 30 External Marks: 40
Credits: 02 Weekly Hours : 02 Internal Marks: 10
OBJECTIVE: To help students to gain insights into valuable customer relations Expected outcome: To prepare students for career in Relationship marketing Module 1
(10 hours)
Concept and Context of CRM Introduction to CRM, Meaning of CRM, Definitions, Evolution and scope Explosion of CRM both in IT & Marketing, Benefits of CRM, Growth of CRM– Pre-Industrial Age, Industrial Age, Service Economy Age and Knowledge Age. Types of CRM (Operational, Collaborative and Analytical) Types of Customers & Relationship stylesCRM, Marketing & Relationship marketing, Difference between Transaction marketing and relationship marketing, difference between Marketing and CRM, difference between relationship marketing & CRM. Types of Customers and the relationship styles, Customer segmentation reexamined, Loyalty as a basis of Segmentation. Module 2
(10 hours)
Building and Managing Customer Relationship Economics of CRM-CRM Cost –Benefit Analysis, Market Share V/s Share of customer Customer Value –Concept and Characteristics, Customer Value Co-creation, Customer Lifetime Value (CLTV) - meaning and measurement. Building Customer Relationship - CRM Process, Objectives and benefits of CRM Process, an Insight into CRM and e-CRM, requirements of e-CRM, Key e-CRM features, The Customer life cycle, Modules in CRM, 4C’s (Elements) of CRM Process. Relationship building as a process- IDIC framework,The ladder of loyalty, Bonding for customer relations- four levels of bonding, Loyalty program, Zero customer defections, CRM framework. Module 3
(10 hours)
Technology for Customer Relationship CRM Architecture - IT and CRM, Customer profiling using Data mining.
255
Contact Center Technology (IVR, CTI, ACD), Customer Complaint Management Technology, Front Desk Management Technology, Introduction to Sales Force Management, Marketing Automation & Service automation. Managing Customer Relationship-Key principles of relationship management, Managing Customer Lifecycle. Techniques and applications to manage relationships- Acquisition stage, Customer Retention, customer Development, Customer Termination stages. Activities:
1. Students can be asked to study the effectiveness of Loyalty programs, on customer retention. 2. Students can take up projects to understand the CRM practices of various companies and its impact on building relations with the customers. RECOMMENDED READINGS:
a) Essential Reading 1) Customer Relationship Management- Concepts and Applications by Alok Kumar, Chhabi Sinha Rakesh Sharma, Biztantra 2) Customer Relationship Management -A Strategic Perspective, by G Shainesh and JagdishSheth, Published by Macmillan India ltd 3) Francis Buttle, Customer Relationship Management- Concepts and Technologies. 2nd Edition, Elsevier
1) 2) 3) 4) 5) 6)
b) References Alok Kumar Rai, Customer Relationship Management- Concepts and Cases. PHI. Shraddha M. Bhome, Dr. Amarpreet Singh Ghura, Customer Relationship Management. International Book house Pvt Ltd. William, G. Zikmund, Raymund McLeod Jr.; Faye W. Gilbert, Customer Relationships Management. Wiley. Alex Berson, Stephen Smith, Kurt Thearling, Building Data Mining Applications for CRM. Tata McGraw Hill. Mohammed, H. Peeru and a Sagadevan, Customer Relationship Management. Vikas Publishing House, Delhi. Paul Greenberge, CRM-Essential Customer Strategies for the 21st Century. Tata McGraw Hill.
256
EVENT MARKETINGAND MANAGEMENT Subject Code: ---ContactHours / Week: 02 Semester: IV
Credits: 02 External Marks: 40 Internal Marks:10
Objectives: 1. To help the students to gain insights into marketing aspects of Event Management. 2. To equip the students to develop and implement Marketing strategies through events. Expected Outcome: To prepare students for careers in event management. Module: 1
(8 Hours)
What are Events - Events defined, Event management,Types of events,Key Elements of Events (brief description): Event infrastructure, clients, event organizers, venue, media. Code of ethics. Event marketing, 5 C’s of Events, Event designing. Reach and Interaction. Why Events - Event as a marketing tool, the diverse Marketing needs addressed by event. (14 Hours) Module: 2 Understanding the event market - Concept of market in events, segmentation and targeting of the market for events, positioning in events and the concept of event property. Concept of product in events - Benefit levels, event hierarchy, categories of events and their characteristics, competitive, artistic, cultural, charitable, special business, retail Events, Event variations. Concept of pricing in events - Risk rating. Concept of promotion in events - networking components. MODULE: 3
(8 Hours)
Event management - Planning, organizing, staffing, leading, coordinating and controlling. Strategic market planning: setting objectives, developing plan, assessment, problem analysis, opportunity & resource analysis. Event Life Cycle – Meaning, Process Evaluation of event performance - Evaluation process, measuring evaluation, correcting deviations, critical evaluation. Activities: 1) Identify a local event or an event broadcasted on TV · Study the key elements and Relevant legislations applicable for the event · Identify the sponsors and do some research on them to find out their products or services. Follow the event carefully for pre and post-event promotion activity. Attend the event and observe the positioning of the sponsors boards. Interact with the event manager to find out the cost of advertising during the event and what others costs that the sponsors have borne to make a success of their association.
257
RECOMMENDED READINGS: e) Essential Reading: 1. Event Marketing Management by Sanjaya Singh Gaur, Sanjay V SaggereVikas Publishing house. f) References: 1. Event management, an integrated & practical approach By Razaq Raj, Paul Walters & Tahir Rashid 2. Successful Event Management by Anton Shone & Bryn Parry Cengage publication. 3. Event management, a professional approach By AshutoshChaturvedi 4. Event Management by Lynn Van Der Wagen& Brenda R Carlos.
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