M.Sc. VISUAL MERCHANDIZING AND COMMUNICATION DESIGN (MSCVMCD) O O
Term-End Examination December, 2011
MFW-067 : MATERIAL EXPLORATION Time : 3 hours
Maximum Marks : 70
Note : Q. no. 1 is compulsory, carries 20 marks. Attempt any five questions from q. no. 2 to q. no. 8. Each carries 10 marks.
1. Explain the use of following in store designing : 4x5=20
2.
(a)
Fabrics
(b)
Plastics
(c)
Metals
(d)
Paints
(e)
Wood panels
(a) What are the merits and demerits of 5+5=10 Engineered wood ? (b) Describe any one example of Engineered wood. Can they be derived from waste • materials ?
3.
Discuss the various weaves to create some textures to be used in window display.
MFW 067 -
1
10
P.T.O.
4. Distinguish between : (Any 5)
(a) (b) (c) (d) (e) (f)
5x2=10
Laminated Veneer Lumber (LVL) and Plywood Ceramic and Rubber Flooring Safety Glass and Smart Glass Natural and Engineered Wood Corrugated Paper and Sand Paper Woven and Knitted Fabrics
5. (a) Enlist the various types of tiles. Discuss any
2+3
two used for flooring in the interior of a mall. (b) What are Metamorphic rocks? Give its 5 various examples ? 6. Elaborate the various types of paper which can
10
be used in visual merchandising and their impact on sales etc. 7. (a) Describe any two glasses which provide
5
privacy. (b) Explain printing techniques used on the 5 fabrics. 8. Write short notes : (Any 5)
(a) (b) (c) (d) (e) (f)
Wired Glass Construction Paper Emulsion Paints Hardboards Sedimentary rocks Wood Plastics
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