(i) Attempt any three questions from Section-A. (ii) Section-B is compulsory. (iii) All questions carry equal marks. SECTION - A
1.
Differentiate between Internal and External validity of an Experiment in Marketing Research. Explain with examples, the factors that can influence the validity of an experiment in marketing research.
2.
A leading FMCG manufacturer currently markets its brand of a clothes starch which is in dissolvable powder form. It now plans to launch a spray version of this starch. As a consultant, you are required to develop a "Marketing Research Proposal" clearly giving the stages in the Marketing Research process for this case.
MS-66
1
P.T.O.
3.
(a) Discuss the need for using secondary data in marketing research. Enlist a few sources of secondary data. (b) Explain the various areas of application of multi-dimensional scaling.
4.
Write short notes on any three of the following : (a) 'Types of Research Design in Marketing Research.' (b) Projective Techniques of data collection. (c) Probability Sampling Techniques. (d) Rating Scales used in Marketing Research. (e)
Conjoint analysis.
SECTION 5.
-
B
The management of PQR Mall, has asked you to undertake a survey designed to gather information on consumer perception, patronage and satisfaction with various aspects of the mall. Design a questionnaire for this purpose. [The questionnaire would be administered personally and should take 10 - 15 minutes to administer]
A leading FMCG manufacturer currently markets its brand of a clothes starch which is in dissolvable powder form. It now plans to launch a spray version of this ...
June, 2015. ELECTIVE COURSE : POLITICAL SCIENCE. EPS-08 : GOVERNMENT AND POLITICS IN. AUSTRALIA. Time : 3 hours. Maximum Marks : 100. Note. (i) Section I â Answer any ... (iii) Section III â Answer any two parts of Question. No. 13. SECTION I ...
industrialist in India. ... India. Even though some of his subsidiaries have gone public, most of his industries are still ... accounts with freedom to make decisions.
(a) The essence of Marketing is a "Transaction". Discuss the above statement ... (b) What arc the major functions of Packaging ? What is the type of Packaging ...
retail operation as a strategic tool for ... to premium brand of apparels and other services to the customers. The emporium as mentioned earlier is the oldest.
Define the concept of strategy. Explain the Boston. Consulting Group (BCG) model, General Electric. (GE) planning model and highlight their usefulness.
The unrecognised union claimed that they have a following of 30-40 percent and almost all white collar staff are their followers. The ' Mill Workers Union ' served a notice on the. Administration with the following demands : (a) Foreman should be tra
The National Institute of Engineering Science and. 40 ... institute was Civil Engineering College of India, ... Science and Engineering, School of Management.
40 following : (a) Disable the Java Script. (b) Manage passwords through adding exception. (c) Use custom setting for history. (d) Setting fonts and colors in web page. 3. Create a log file and display its contents. Manage exception in firefox and co
(iv) Ghee is obtained from bone. (v) Insulin is produced by pituitary gland. (vi) Submucosa layer of intestine is used as casing. 2. (a) Write about the benefits of utilization of animal by-products. 5 ... setting up a by-product processing plant ? 3
20. What are the different types of Weaker Section. Cooperatives ? Discuss the activities of Tribal. Co-operatives Marketing Development Federation of India Ltd. (TRIFED). 21. Explain the Cooperative Credit Structure in India. 22. Discuss the structu
(d) Collisions are a well-known weakness in cryptography in which plain text messages can generate identical cipher - text messages using different keys and ...
(a) What is "Training Needs Assessment" ? 10. Discuss tools used for training needs assessment. (b) Examine the sources that could be used for 10 identifying ...
Define various encryption. 5 terms used. SECTION - D. (Attempt 2 out of 3 long type questions.) 7. With the help of neat diagram, briefly explain the 10 types of fire walls. 8. Explain Network Layer Attack. Discuss packnet 10 sniffing in detail. 9. D
... the types of spatial data. Give suitable examples. 10. 4. Attempt any one part : (a) Discuss topographical maps. With the help of a neat, well-labelled diagram, explain the contour representation of different slopes and landforms on the map. 10.
Part - B : Attempt any five. Each question carries ten marks. Part - C : Attempt any two. Each question carries fifteen marks. PART - A. All questions are ...
religious movement in the text, Iran from Religious. Dispute to Revolution. 7. Critically discuss the main areas of contention 20 between Bronislaw Malinowski's and Annette. Weiner's ethnographic works on the Trobriand. Islanders. 8. Elucidate the ro