Make your videos easier to discover An introduction to Video Sitemaps

Everyday, you’re making cool and engaging videos for your audience. But with all the content that’s out there, how can you make sure that your videos are discovered by users? Here’s how Google can help. Video search is important Video search is increasingly important in helping users find what they’re looking for. Each day, Google connects millions of users to all types of videos - from 30-second clips to full-length TV episodes. We do this using our video index, which holds all of Google’s knowledge about videos on the web. When a user conducts a search, Google pulls relevant videos from its index and displays them in search results. Our index is constantly updated as Google discovers new videos. Your videos must be in Google’s index in order show up in search results. Making your videos searchable on Google A Video Sitemap is simply a link to each video, along with some additional information (such as title, description, and thumbnail image) that can be displayed in search results. You can submit and monitor Video Sitemaps using Google Webmaster Tools. Video Sitemaps can help: • Get your videos indexed by Google • Make your videos more visible in Google search results • Get your videos displayed on Google in the right way (with the title and thumbnail image of your choice) • Drive users looking for your content directly to your website.

To learn more about implementing Video Sitemaps, visit google.com/videositemaps

© 2010 Google Inc. All rights reserved. Google and the Google logo are trademarks of Google Inc. All other company and product names may be trademarks of the respective companies with which they are associated. 2838217_100723