Lowe’s takes ownership of their data Jellyfish Dynamix rebuilt the DoubleClick technology stack to provide Lowe’s with data ownership and full transparency into their agency partners’ media buying and costs.
Goals
Approach
Results
• Design a data-capture strategy to capitalize on highly valuable consumer journeys
• Audit site to identify existing user journey, conversation points, and all actionable data
After working with Jellyfish Dynamix, Lowe’s can use DoubleClick to:
• Improve media activation strategies
• Overhaul floodlight strategy to capitalize on highly valuable consumer journeys, improve media activation strategies, and allow comprehensive data generation
• Allow comprehensive data generation
• Revise campaign setup/hierarchy in DoubleClick platforms to simplify naming conventions, streamline reporting, and increase agility for future customization
• Execute data-driven campaigns based on real-time conversion metrics • Access real-time reporting for upto-the-minute decision making • Serve dynamic creative based on audience segments, weatherbased triggers, and geo-targets • Execute digital campaigns based on offline point-of-sale transactions and data points
Technology Implemented:
Contact Baltimore
New York
San Francisco
London
Barcelona
250 S. President Street Baltimore, MD 21202
112 W 34th Street New York, NY 10120
650 California Street San Francisco, CA 94108
The Shard, 22nd Floor London Bridge Street London SE1 9SG
World Trade Center, Edificio Norte, Barcelona, 08039
London Bridge Street. London SE1 9SG. London. World Trade Center,. Edificio Norte,. Barcelona, 08039. Barcelona ... Improve media activation strategies.
Whoops! There was a problem loading more pages. Retrying... Lowes Toolbox Certificate Green Courtyard.pdf. Lowes Toolbox Certificate Green Courtyard.pdf.
c)tt\er !i|niltr docuftents. Page 3 of 4. Submission of Copies of Ownership Titles of Public Elementary & Secondary Schools.pdf. Submission of Copies of ...
Foreign. Owned. Of U.S.. Corp. Debt. %. Foreigned. Own. Of U.S. Gov. Investments ... declining purchases of the central banks. Page 3 of 7. 09.pdf. 09.pdf. Open.
showing a live video image of the subject's arm on the screen. [8-10]. While easy to ..... of Eyeglass Displays," Lecture Notes in Computer Science, vol. 1927, pp.
Jul 4, 2009 - Any breach of these Regulations shall be Misconduct and shall be dealt with in accordance with the Rules of The Association and shall be ...
University of Zurich and ETH Zurich ... in the correct position relative to the user on a table top. We ..... of Eyeglass Displays," Lecture Notes in Computer Science,.
6. Maintenance and Support. 9. Summary. 9. Topline Implications of Using MongoDB. 9 ... Because the choice of MongoDB versus a relational database is not the major driver of these .... Standard Edition) plus Oracle Real Application Clusters.
One of the basic things you need to do is understand the type of door you own. If. this gives you a problem, our team is available for any consultation. If you are ...
An application to China's township-village enterprises ... One striking example of these non-state firms is local government controlled enterprises ..... Since it has all the bargaining power when charging a fee for the slot, the government agency ..
ticketing space in India with 25 million+ app downloads. ... To get accurate data for analysis and in a ... variables with Google Analytics Dimensions & Metrics.
Indeed cooperative information systems are software systems supporting coop- .... data quality dimension values evaluated for the application data) according to a specific data model. ..... (SAW) [22] or Analytical Hierarchy Process (AHP) [23].
in order to provide social aids, is a cooperative business system derived from the .... values; instead, they do not deal with aspects concerning quality of logical .... Data class instances can be represented as D2Q data graphs, according to.
on the design of a broker, which selects the best available data from dif- ferent sources; such a broker .... Indeed cooperative information systems are software systems supporting coop- ...... Intelligent Data Analysis, Cascais, Portugal, 2001. 15.
