I can write on this with authority as I've been freelance full-time since 2008 (8 years now) and since going freelance have worked for many agencies and companies selling SEO services and Pay Per Click Advertising in London and the UK . Before going freelance, I worked for a digital agency for around 2.5 years. Factors worth considering include the following: 1. Freelancers have more experience (according to some research)! The Brighton Search Engine Optimisation Conference 2013 UK Salary Survey (http://www.brightonseo.com/2013-uk-seo-search-marketing-salary-survey/) suggests freelance SEOs may have longer professional experience (an average of 5 years) in SEO consultancy than agency staff (or in-house SEOs). For example, in my case I have over 11 years professional experience (well twice the average freelance SEO's professional experience) and over thrice the professional experience of the average agency / in-house SEO staff member according to the above survey. The senior manager (even director) at your agency may only have a maximum
of 3.5 years experience according to the above survey!?
If you had a website before 2011 and since that time you've had search engine issues (e.g. a drop in search engine rankings or a formal penalty from Google), you need an experienced professional to help you understand and deal with any legacy effects of previous SEO work (e.g. sites affected by the Google's 'Panda' and 'Penguin' algorithm updates) . Your SEO advisor needs to know about the whole range of old SEO techniques (including illegal methods that have been and are used) and the possible ongoing issues that may remain to to this day (e.g articles on article syndication sites continuing to be syndicated on new sites). Combe Wood Computers 1 Combe Wood Ln Combe St Nicholas Somerset TA20 3NH
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