LEE  R.  HERTEG  

[email protected]  ♦  989-­‐317-­‐6267   Current  Address:  1419  Watson  ♦  Mt.  Pleasant,  Michigan  48858   Permanent  Address:  627  Gargantua  Ave.  ♦  Clawson,  Michigan  48017     EDUCATION   Central  Michigan  University,  Mt.  Pleasant,  Michigan   Master  of  Arts  in  Sports  Administration,  May  2014  (Anticipated)     Central  Michigan  University,  Mt.  Pleasant,  Michigan   Bachelor  of  Applied  Arts,  May  2012   Ø Major:  Sport  Studies     Ø Minor:  Marketing     SKILLS     Computer:  Microsoft  Word,  PowerPoint,  Excel,  Photoshop,  and  Publisher     SPORT  RELATED  EXPERIENCE   Central  Michigan  University,  August  2010  –  Present     Athletic  Marketing  Department   Game  day  Intern,  August  2010  –  May  2011,  Graduate  Assistant,  June  2011  –  June  2012,   Coordinator  of  Marketing  and  Community  Relations,  June  2012  –  Present   Ø Primary  Marketing  contact  for  Soccer,  Volleyball,  Gymnastics,  and  Baseball   Ø Create  and  execute  all  aspects  of  2012-­‐2013  marketing  plans   Ø Organize  all  on-­‐campus/student  organization  grassroots  marketing  efforts   Ø Oversee  the  Central  C.A.R.E  program,  Chip  Rewards,  and  Kids  Club   Ø Lead  and  manage  daily  job  duties  of  18  game  day  and  office  interns,  including  staffing   and  communication   Ø Assist  in  all  aspects  of  Football  marketing  and  game  day  operations   Ø Create  email  list  serves  that  are  sent  out  to  student  body  updating  them  on  weekly   sporting  events     INVOLVEMENTS   Sports  Management  Association  (S.M.A),  August  2010  –  Present   Historian,  December  2010  –  March  2011,  Vice  President,  April  2011  –  November  2011,   President,  December  2011  –May  2012   Ø Organizing  important  events  and  meetings  in  order  to  raise  the  exposure  of  current   sport  management  students  to  people  and  programs  that  can  help  them  with  their   development   Ø Liaison  between  S.M.A  and  the  athletic  marketing  department,  working  to  build  a   relationship  and  an  awareness  for  Central  Michigan  University  sports     Ø Designed  a  logo  and  created  a  style  guide  to  build  brand  awareness  for  S.M.A     Ø Assist  in  organizing  and  developing  Professional  Development  Conference  that  brings   in  professionals  from  the  sport  industry  to  shed  light  on  major  topics  within  the   industry  to  college  students  getting  ready  to  enter  into  the  sport  industry