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Learn to use AdWords Express Google AdWords Express is a way for your business to stand out in local searches, right when customers are looking for your services and products. With AdWords Express, your customers can find you through Google Search and Google Maps. Your ad could appear when people search for products or services like yours in your neighbourhood. Your ad would also show your business address and phone number. You only pay when potential customers visit your website or call your business, and you can adjust your budget at any time. You can quickly create an ad in just minutes: Describe your product or service, write the ad, and set your monthly budget—that’s it! AdWords Express automatically manages your ads for you to help you get the most value from your budget, so it’s a little easier to use than Google AdWords. You can even manage Adwords Express from your mobile phone with the app.
CONTENT 1. Create your AdWords Express account 2. Create your ad 2.1 Handy tips for creating good ads 3. Add your billing details for AdWords Express 4. Download the AdWords Express app
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Create your AdWords Express account 1.
Set up your Google My Business first.
2.
In your browser, go to adwords.google.com/express.
3.
Sign in with your G Suite username and password.
You’ll see your business listed there. (If you haven’t signed up for Google My Business, you can click Create new business to add your details.)
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Create your ad 1.
Sign in to your AdWords Express account at adwords.google.com/express.
2.
Click the Menu
3.
Follow the step-by-step instructions to describe your business.
at the top.
You’ll also be guided through everything else you need to do. 4.
Follow the instructions to choose your audience, write your ad text, and set your budget.
2.1
Handy tips for creating good ads ●
The headline is what people see first. Use it to stand out. Don’t just simply add your business name or service.
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Create or choose a landing page on your website that’s clearly related to your ad. When someone clicks on an ad, they don’t want to land on your homepage and search for the service or product: They want to land directly on what they saw advertised.
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Your ad description is where you can show how your service or product is different from everyone else. Make it clear how your business stands out from competitors.
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If you’re running special sales or promotions, add them to your ad. (And don’t forget to link the ad to the right page.)
© 2018 Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043
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Make the call-to-action really clear, with strong verbs like Order today, Buy now, Sign up, Get a quote, etc.
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Capitalize the first letter of each word. Title caps can help your ad stand out.
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Choose the geographic locations where your ad should appear for local searches. Go to the Target by distance from business tab, enter your business' address, and then move the Targeting radius slider to a distance that makes sense for your potential customers. You can also choose to target your ad to a wider area by clicking the Target by city, state, or country tab.
See more best practices and tips for creating ads in the Admin Help Center.
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Add your billing details for AdWords Express Your ad will only show up after you’ve added your billing details to your AdWords Express account. The payment methods available to you will vary based on your billing address. But, the options are usually credit card or bank payment (automatic withdrawal or manual payment). You can change your payment method at any time. 1.
Click the Menu
at the top.
2.
Click Billing.
3.
Scroll down to the How you pay section and click Manage payment methods.
4.
Click Add payment method.
5.
Choose your payment method and enter all the details.
6.
Click Save.
© 2018 Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043
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Download the AdWords Express app Create new ads or manage your account from your mobile device with the AdWords Express app. ●
Download the Android app on Google Play.
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Download the iOS® app on the Apple® App Store®.
© 2018 Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043
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