The 5 Most Important SEO Trends to Watch in 2018   Long gone are the days when keyword placement and backlinks guaranteed success in  SEO.    As Google gathers increasingly S ​ earch Engine Optimisation​ more data about us, search  results have become more accurate, timely, and personalized than ever.    As such, the​Search Engine  Optimisation​’s job today is  more than keywords and  backlinks. It’s more than  metadata optimisation. It’s  more than even content.    It’s the assurance of a  frictionless user experience  while delivering the right  information at the right  time—and in a timely manner.    A lot has happened in SEO this  year, but I don’t want to burden  you with technicalities. Instead,  I’ll discuss what I see as the  most important trends in SEO  on a macro level, which will  give you a big-picture view of  where SEO is headed.    You’ll notice how these trends build on each other, signaling the importance of a systematic  and integrated S ​ earch Engine Optimisation​ strategy.    1. T ​ he rise of voice search    Here’s a hard fact: 1 out of 5 searches already comes from voice queries, according to  Google. And that’s not surprising: Voice-activated smart speakers like Google Home and  Amazon Echo are on the rise. With its new flagship phone Pixel 2 and an extended line of 

home speakers driven by Google Assistant, Google is advancing the adoption of  voice-activated hardware.    Side note: I have a Pixel Home and a Pixel phone myself, and I can tell you: The ease of  using voice search is highly addictive. Try it once and you’ll have a hard time getting back to  typing.   

Lead Generation Definition  Plus, Google recently released Google Assistant for all Android devices. This is important  because, contrary to popular belief, the adoption of voice search will largely happen on  mobile devices, not on home speakers.    As the accuracy of voice assistants continues to improve, we’ll see more and more people  utilizing voice search for timely search queries. That’s why optimizing your SEO strategy for  voice search today is of vital importance.    In short, this means more  focus on long-tail keywords  and syntax used in everyday  language, as well as creating  well-structured content broken  down into short sections  answering more search queries  at a time.    This brings me to the next  trend…    2. F ​ eatured snippets    How do featured snippets tie back to voice search? Well, this is the information that voice  assistants return to you.    However, featured snippets are more than that.    Over the last few years, we’ve seen an astounding growth of featured snippets displayed in  search results across all devices. Today nearly 30% of all search queries on Google have  instant answers in the form of featured snippets.    In S ​ earch Engine Optimisation​ terms, it’s the new position #1!   

Featured snippets are already stealing up to 10% of traffic from top positions on the first  page. With the growing adoption of structured data and, in turn, the accuracy of instant  answers, featured snippets will further deprive other positions of traffic.    This trend is giving rise to new forms of content, such as Q&A content, which is optimized  to provide short answers in response to long-tail search queries. SEOs also pay more  attention to the formatting and structure of content to make it easier for Google to pull  relevant information for featured snippets.   

Lead Generation Description  Recommended read: This article from HubSpot is one of the best articles on structuring  content for featured snippets.    3. A ​ massive shift to mobile    We are probably only months away from Google’s roll-out of the mobile-first index. This  means that Google will rank pages based on the mobile version of the page.    To this date, Google has been evaluating a website’s relevance to the user based on the  desktop page. However, as mobile searches today account for more than 60% of total  searches, this ranking system has become obsolete.   

   

Hence the shift to the mobile-first index.    Let that sink in…    It’s probably one of the biggest algorithmic changes in Google’s history that might turn  page rankings upside down.    As a result, CEOs increasingly adopt accelerated mobile pages and optimize the user  experience for mobile: from page load time to navigation, information architecture, and  design.    This brings me to the next trend…    4. U ​ ser experience at the forefront    It’s not just mobile. User expectations and demands for search are growing across the  board. Today users want instant solutions to their problems no matter the device they are  using.    Want a hard fact? Google’s studies have shown that sites that load longer than three  seconds lose about 40% of visitors. In other words, the bottom line of your business  depends on seconds!    For the sake of argument, let’s assume that your site has a perfect load time. But what  happens if the user can’t figure out how to navigate your site in a couple of seconds? What  happens if the user can’t understand what your article is about in a couple of seconds?    They’ll bounce!    That’s why a good user experience from an S ​ earch Engine Optimisation​ perspective is  more than your site’s speed. It’s the readability of your content. It’s navigation. It’s  information architecture. It's designed.    Google has made it clear that a seamless user experience is part of their ranking system.  And that seamless user experience must be adapted for both mobile and desktop,  ensuring a frictionless journey to the answer on all devices.    This brings me to the last trend…    5.​ Optimization for intent    As we’ve learned, search results are becoming more timely and contextual.   

Google does a lot on its part to integrate AI into its search algorithm so that it can combine  historical information, present context (location, device, etc.), and the intent of the query to  return the most relevant and personalized answer to the user in the quickest way possible.    In fact, Google has recently confirmed one of my long-held hypotheses, which is that  Google’s ranking factors largely depend on the keyword intent.    For example, for ​Search Engine Optimisation​ keywords with clear buying intent, Google will  prioritize e-commerce sites instead of major media outlets even if the latter is more  authoritative. That’s because the goal of the searcher is to buy, not to find information.    Conversely, for keywords with the intent to find more information, Google will more likely  prioritize highly credible media sites.    That’s why CEOs are starting to factor in the intent behind each search query and optimize  the content and user experience accordingly. As such, we see a shift from generic content  optimization for keywords to more contextual intent-based content optimization.    Contact Details    All Round Marketing Solutions  113 Goldcroft  Yeovil  Somerset  BA21 4DE  Website: h ​ ttp://www.allroundmarketingsolutions.co.uk  Google Folder: h ​ ttps://goo.gl/vwzwxd  https://www.youtube.com/watch?v=Sv8qAi-QfVQ    Recommended Links    lead generation website template  lead generation wiki  lead generation with linkedin  lead generation wordpress theme  lead generation wordpress theme free  lead generation work  lead generation work from home  lead generation x  lead generation x gumtree  lead generation x review  lead generation xls  lead generation yorkshire 

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Lead Generation Companies for Small Businesses.pdf

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