Articles Blogs Identify and verify contacts

Podcasts E-books

Develop relationships


Gain internal referrals


Uncover business needs

Phone calls


Opt-in for content notification Identify sales ready leads

Content Marketing

Meme Videos

Invite to upcoming events


Re-engage past opportunities

Book reviews One-to-one

Case Study


Research and original data

One-to-many Newsletters

Interview How to

Podcast YouTube

Self mailer Postcards Dimensional mail

Direct mail

Personal letters


Social Media


Lead Generation Channel Map



Twitter Facebook

Public speaking

Organic search

Press release

Paid search (PPC)

Public relations


Newsletter sponsorships

Online Marketing

News coverage


Article placement

Portals Online directories Seminars

Work shops

Search engine optimization (SEO)

Webinars Teleseminar

Landing page








Executive briefings Vendors Advertising


Sponsorships Associations Newsletters Events

Lead Generation Channels.mmap - 10/8/2014 - Mindjet


Consultants Customers Partners

Lead Generation Channel Map - B2B Lead Blog

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