What’s Next? Top Web Design Trends in 2018 As we spend more and more time online, keeping track of the latest trends in S earch Engine Optimisation website creation becomes a marker of good taste for both professional designers and ordinary web users.
In this article, we will see how graphic trends evolve and how technology transforms our daily routines into breathtaking experiences. Take a minute to dive into our collection of web design templates that are crafted for the future. Cleaner Layouts and Bold Typography
In 2018, Search Engine Optimisation web designers will be competing for mobile users by reducing load time to bare minimum. We expect layouts become even cleaner and more conversion-centered than in 2017. Users will not be tired by complex, flashy elements, instead, we will see very catchy headlines and calls to action set against ample negative space. Original typefaces will be pushing graphics and 3D animation out of the spotlight. Bottom Menus and Sticky Elements Hamburger menus are still in trend, but many web designers have come to prefer tab-based navigation placed at the bottom of the page. As you might have guessed by now, this is due to people getting used to bottom navigation icons on their mobile devices and tablets. Sticky call to action elements will follow users as they scroll down the pages, which will lead to increased conversions.
Modules and Irregular Grids Modular S earch Engine Optimisation layouts reached their peak popularity in 2017. Designers use them to structure text content and visuals into cohesive and balanced stories. With a shift towards geometry ever increasing, websites in 2018 will feature mosaic grids and chaotic card layouts. Many designs will include images and chunks of text organized into irregular yet mobile-friendly geometrical patterns.
Longer Content Forms Recently, website visitors have become more willing to scroll and scan through long-form content. Search engine optimization requires building website designs around content and going “below the fold”.
Personalization Modern S earch Engine Optimisation websites collect much data about us and our browsing history. Consumers are used to being called by the name and shown specific content depending on location, past purchases, etc. With machine learning tracking behavior patterns, visitors will continue getting unique user experiences and becoming emotionally attached to brands. Cinemagraphs We have gotten used to screen-wide videos that welcome us on many websites. In 2018, cinemagraphs will take over to keep users entertained and focused on key converting points. These animated images are most functional on product pages where they allow showing certain elements of a product in motion or at a different angle. Cinemagraphs load much faster than videos, so that is a perfect match for modern lightweight websites.
Scalable Vector Graphics JPGs, PNGs, and GIFs slow pages down, so we will see them replaced by scalable vector graphics. SVGs do not harm website’s Search Engine Optimisation performance, and their quality remains intact after scaling the image to fit a mobile screen.
Micro Interactions Micro interactions are the options for action available to a user without reloading the entire page. They include: ● providing feedback or leaving a “like” ● writing a comment ● changing page setting ● dealing with user errors
We will also see a lot of web application features, such as push notifications and splash screens, embedded into websites. This trend aims at building a strong relationship with each user and encouraging them to spend more time on the site. Animated Typography In 2018, large animated buttons and images will give way to scroll-triggered animation focused on typography. Most layouts will feature animated logos, headlines, and calls to action while remaining static and clean. Another one will keep visitors scrolling in awe. Virtual Reality Videos Screen-wide background videos and video intros were trending in 2017. They will be taken to the next level and made interactive. With 360 videos, video mapping, and augmented reality videos embedded into many web pages, viewers will be getting used to spectacular and comprehensive digital brand experiences. Negative space typeface One of the most trending S earch Engine Optimisation effects is the combination of bold typefaces with negative space. Photo backgrounds and images lurk through the letters creating a deep and vibrant impression.
Gradients and Double Exposure Extensive use of bright colors will mark the 2018 Search Engine Optimisation web designs. Gradients have made a comeback since the early 2000s, only to be combined with double exposure background photos. Merging two photos into one, placing one monochrome image on top of another, or adding colored shades – these graphic design trends will determine the look and feel of many websites next year.
Corrupted Images Designers will also seek S earch Engine Optimisation to overwhelm and shock viewers with ruined images and “glitch” effects.Using color channels, they will create websites that resemble horror movie scenes or hallucinations. Reality distortions and ruined aesthetics will rule the show in 2018.
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