10 Web Design Trends to Watch for in 2018   As 2017 winds down, it’s a good time to reflect on the accomplishments of the past year  and start thinking about S ​ earch Engine Optimisation​ designs yet to come.    Looking at more recent designs, redesigns and even just design tweaks, a few distinct  trends are starting to emerge as the front-runners heading into 2018. Here’s a look at some  of the ​Search Engine Optimisation​ web design trends that will likely become popular (and  many of these concepts can be used for print design as well).    1. A ​ symmetrical Grids   

    The age of perfect symmetry is over. While split screen designs were a big trend in 2017,  that perfect half-and-half visual outline is evolving.    Designers are splitting the visual elements on the screen with a more asymmetrical grid  pattern. 

  To make this concept work, there needs to be a distinct balance of S ​ earch Engine  Optimisation​ elements so that one side of the design isn’t overpowering. Space and text  elements often balance visuals to help draw the eye across the design.   

Lead Generation Activities  And it all comes together because the designs still live on a grid, which helps keep  everything organized. (The elements in the Club of the Waves design, above, is organized in  such a manner which is why the asymmetrical design feels so balanced.)    2. M ​ ore Bright Color   

    Bright color seems to be the design trend that just wants to stick around. It was a big part  of flat design and equally important to Material Design, and both concepts are still a part of  a lot of projects.    Even without characteristics of flat or Material, bold color is eye-catching and can help draw  a user into a design. Bright and bold color ​Search Engine Optimisation​ choices have a fresh  feel and appeal to younger users.   

These color choices can also create an unexpected aesthetic and create a funkier vibe for  websites and companies that might not be known for this tone. Ford, above, doesn’t come  to mind as a progressive, hip company, but the design for the Make it Drivable microsite  exudes these emotions.    3. B ​ ottom Sticky Elements   

    All those tiny ads at the bottom of apps and mobile websites are making their way to  desktop and tablet designs as well. And it’s not just ads in this down screen location, chat  boxes, pop-ups, notifications and even navigational elements are sticking to the bottom of  the screen.   

Lead Generation Blog  This less ​Search Engine Optimisation​ obtrusive location is a prime viewing area and mobile  usage has trained users that these types of placements are acceptable.   

And if works. An ad at the bottom of the screen, such as the one from the Burlap and Blue  blog above, just seems so much less in the way (and less in your face) than a nameplate  banner. The user still sees it, but it doesn’t obscure content.    4.​ Voice and Natural Language Search  The future of S ​ earch Engine  Optimisation​ web design  isn’t 100 percent visual.  Some of it will be audible.    From designing interfaces  that can “hear” and  understand voice  commands to  incorporating search terms  that mimic natural  language, integrating a  world of voice and  language will be imperative  for website design projects.    And while some of these other trends might not be even more popular at the end of 2018,  voice and natural language search is only going to grow in usage and popularity. You  should start planning for it now so you’ll be able to incorporate it into future projects with  ease.    5. F ​ luid Shapes    While sharper poly  shapes and  geometry were big in  2017, softer shapes  with a more fluid  look and even  animations are  gaining popularity.    Smoother ​Search  Engine Optimisation  lines are a natural  progression of the  polygon trend. When  Design Shack 

featured the poly shapes trend earlier this year, the description read “one of the best parts  of this versatile trend is that each of these designs is so different. … Polygons are typically  flat, two-dimensional shapes, although in website projects some polygons animate move  and seem to have more 3-D characteristics.”   

Lead Generation Books  The same characteristic hold for more fluid shapes; the key difference is that instead of  sharp intersecting lines, each shape is made of smooth curves that flow throughout the  design.    6. S ​ ubtle Animation   

    Small, simple animations can surprise and delight users. They can also help provide  information and lead the user through more active engagement with the design.    But subtle animation isn’t about a loading feature that hides lagging time, it’s movement  within the design itself.    From hover states to cinemagraphs to ​Search Engine Optimisation​ illustrations that seem  to come to life, subtle movement can be a great tool to help create user engagement. To 

make the most of subtle animation in the design stick to a couple of basic rules: pick just  one animation “trick” and stick to it, animation should feel realistic and mimic the laws of  physics, don’t force sound or click actions to motion and make sure the animation plays on  a reliable loop so users know when the animation is complete. (That’s a sign that they can  move on to do they thing they came to the website for in the first place.)   

Lead Generation Bournemouth  7. S ​ VG Images   

    Scalable Vector Graphics are becoming more common as the de factor image type for  websites. SVGs are lightweight vector images that ensure graphics, icons and logos look  pixel perfect regardless of screen size or resolution.    All the high-resolution S ​ earch Engine Optimisation​ displays are contributing to the rise of  this file format.    SVGs also work well with still and multimedia image experiences, including 3D images,  cinemagraphs, logo animations and 360-degree photography.   

8.​ Split Screen Desktop, Stacking Mobile   

    Split-screen design patterns are only growing in popularity. Even the more perfectly split  styles.    These designs are so popular because they provide great experiences on both desktop  screens and mobile devices because the split content displays side-by-side and stacked  equally well. (That way there’s a consistent, but device-specific experience for users.)    While many early split-screen ​Search Engine Optimisation​ designs were truly split, many  designers are opting for a split screen, plus an additional top layer with text or branding to  provide an effect that has more depth.    9. M ​ ore Scrolling Animations    Parallax scrolling animations  have been so popular that some  designers are starting to shy  away from them. But that  doesn’t mean you have to ditch  scrolling animations altogether.    There are plenty of other ways  to use scroll to encourage user  engagement. (And you can mix  in a little parallax too; just don’t  go crazy with it.) 

  Doggo for Hire, above, uses a scrolling animation that drops confetti on the dog pictured as  users scroll. The scroll dictates how fast confetti falls (and even the expression on the dog’s  face as it happens). Scroll quickly for a video-style experience; scroll slower to take in all the  content on the left side of the screen.   

Lead Generation Bristol  10. W ​ hite Space Without Minimalism   

    Designers love white space. (Plenty of us also love minimalism … even if clients don’t love it  so much.)    The compromise is designing with plenty of white space, but with a much less minimalistic  feel. By adding more S ​ earch Engine Optimisation​ color and design elements to a design  with a lot of space, it can feel more full.    Design Calendar does a great job using space and packing it with content and elements at  the same time – make sure to click on the example and scroll through to see it in action –  so that there’s plenty of room for oversized elements to breathe.    Designers are working with white space in plenty of other ways as well. Take a look back  through many of the other aforementioned trends and how much white space plays a role  there as well. 

  Conclusion    Does that start of a new year inspire you to try something new? Will it be one of your  resolutions?   

Lead Generation Business for Sale  Just make sure to use ​Search Engine Optimisation​ design trends with care. Sometimes the  best ideas can grow dated quickly. Others end up with a more timeless feel; voice  interfaces are probably here to stay for a while. Try them out, make a change to an existing  design and have fun. That’s what playing with design trends is all about.    Contact Details    All Round Marketing Solutions  113 Goldcroft  Yeovil  Somerset  BA21 4DE  Website: h ​ ttp://www.allroundmarketingsolutions.co.uk  Google Folder: h ​ ttps://goo.gl/vwzwxd  https://www.youtube.com/watch?v=Sv8qAi-QfVQ    Recommended Links    lead generation keywords  lead generation kft  lead generation kiosk  lead generation knoxville  lead generation knoxville tn  lead generation lab  lead generation landing page example  lead generation lead nurturing  lead generation life cycle  lead generation life insurance  lead generation linkedin profile  lead generation lists  lead generation logo  lead generation london  lead generation manager  lead generation manager salary uk 

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