Jive Tag Management Case Study Transitioning disparate marketing automation scripts and tools for measuring conversion into one solution: Google Tag Manager Jive www.jivesoftware.com Industry Technology Service Type Tag Management

Background Jive Software is a business-to-business (B2B) client that provides software for internal collaboration, community-based customer support, sales enablement, and more. SwellPath has partnered with Jive for SEO, analytics, and paid search marketing for over three years and 4+ website redesigns. The Challenge Jive relied on over ten different advertising and marketing automation scripts for measuring conversion including Google Analytics, display, remarketing, and retargeting networks, audience measurement scripts, and social sharing tools. At the same time the company was also going through a redesign of their forms and the structure they used to capture leads. The main challenge of the project was to properly transition the implementation of disparate tracking scripts and tools into one system, Google Tag Manager, by taking into account the forms Jive was using to capture data, the scripts that were being run on the pages, and the types of data that were being tracked. The Solution From the start, SwellPath knew that Google Tag Manager would be an ideal solution for Jive. By grouping the marketing automation scripts into one location, integrating GTM enables modifications to tags within the GTM interface with minimal updates to site code, thus minimizing development time and resources. This allows marketers to add or change tags themselves, whenever they want, in just a few clicks without relying on IT or webmasters.

Contact us to see how we can help you with your Google Tag Manager implementation. [email protected] 800.787.3006 x1

A scalable and extensible system, Google Tag Manager has a number of built-in benefits. In addition to integrating well with Google Analytics, the tag management system is constantly growing with built-in support for new tools, tags, and scripts, and is incredibly customizable to the needs of each business. The Results The transition from many disparate tags to one tag management system has paid off for Jive. Instead of maintaining over ten different scripts, the company can now manage everything through the Google Tag Manager interface. This Jive Case Study – © SwellPath 2013 – All Rights Reserved

allows them to move more efficiently through paid media programs, more efficiently test paid media networks, perform landing page testing, and experiment with their pages with ease. Implementing a tag management system leaves more time for Jive to focus on their content and advertising programs because the team is spending less time on the technology behind the tags. The Reaction “Google Tag Manager has made it so much easier for us to add and remove tracking scripts to our website, as well as get visibility into which scripts are on which pages. GTM has also provided a lot of flexibility in how we track our website through Google Analytics. Looking back I don't know why it took us so long to start using a tag management system.” “SwellPath knows Google Tag Manager inside and out and was able to get our very complicated tracking structure migrated and working inside GTM in no time. Once SwellPath got our GTM account set up they have been a great guide in getting us up to speed on the features and functionality, which are actually very straightforward given the power of the tool.” - Mike Tomita, Web Marketing Manager

Learn more Contact us to learn how we can help you and your organization in a similar way. Email us at [email protected], or give us a call at 800.787.3006 x1

Contact us to see how we can help you with your Google Tag Manager implementation. [email protected] 800.787.3006 x1

Jive Case Study – © SwellPath 2013 – All Rights Reserved

Jive Tag Management Case Study

SwellPath has partnered with Jive for SEO, analytics, and paid ... At the same time the company was also going through a redesign of their forms and the ...

360KB Sizes 5 Downloads 225 Views

Recommend Documents

Simple tag management. services
Google Tag Manager lets you select important data elements on your site ... software. Google Tag Manager takes advantage of Google design principles to ...

case study
When Samsung Turkey launched the Galaxy S4 cell phone in early 2013, its marketing team ... wanted to use the company's existing video assets to build out a.

Simple tag management. Services
all your other tags. Our Tag Blacklist lets administrators define specific tags or tag types that can never be added to the site. This helps keep your site safe from malicious software. Google Tag Manager takes advantage of Google design principles t

Learning to Tag and Tagging to Learn: A Case Study ...
to user-supplied explicit annotations. We believe, though, that the Semantic Web community should develop these two visions in parallel. The Web 2.0 phenomenon brought renewed energy to annotat- ing Web content, as large-scale tagging, adopting micro

Google Case Study Template
Steve Bridges, Director of Application. Engineering, and Randy Abramson, Senior. Product Development Manager at Discovery. Digital Media. "Now we look at ...

Google Case Study Template
allows direct sales to always serve before remnant orders,” he notes, “and it also ... the Google logo, and the DoubleClick logo are trademarks of Google Inc. All.

case study -
JAMNALAL BAJAJ INSTITUTE OF MANAGEMENT STUDIES ... any point in time and in reconciling and removing inaccuracies in the data available ... control critical parameters such as packing costs, freight costs, and costs due to material.

Case Study
Jun 20, 2014 - campaign to evoke online and phone bookings for all Melbourne ... would use the displayed telephone number to call and book an appointment rather than fill in a ... set a new benchmark for lead generation for the business.

98FM Case Study
o Consulting on account structure because they had 10 accounts, 13 profiles and ... player, interactions with videos, clicks off to social media, PDF downloads; ... o Tracking multi-channel marketing campaigns via analytics e.g. mapping show times ..

Case Study -
Wow!! A calcium Sandoz bottle is free with it. It's good for his health and strengthening of bones. 7. Son coming to fight – can convince him with 5 flavours and also with the calcium Sandoz as a toy and then good for health. More muscle is what he

Google Case Study Template
About Havas Digital. • www.havasdigital.com. • Operates from 54 cities in 40 countries. • The holding company that manages all of Havas. Media's interactive operations, Havas Digital offers interactive media and mobile advertising networks, a c

case study
Attitude & Identity Survey). D. Word Analysis Skills (Early Names Test). APPLICATION (+ Strength; - Weakness). Initial Consonants. __+___. Ending Consonants.

Google Case Study Template
With DoubleClick's data transfer solution, selected DoubleClick ad server log files ... dedicated network for Havas Digital in Asia Pacific and dedicated custom ...

Case Study: Ideeli
They needed understanding of the customer journey across devices, i.e. the ... Page 2. Delve Partners. 379 West Broadway, Suite 205. New York, NY 10012.

case study: fxdd
TRADES. Phase 1. Web Analytics. Phase 2. Google Analytics. Adobe Site Catalyst. Open Measurement Protocol. Others? 'Client' Analytics. Demo. Download.

Case Study: Ideeli
Not just an Audit, but a Big Data Optimize guide – e.g. behavior cross device throughout the ... Implement Google Tag Manager and its Data Layer to simplify the ...

StubHub's case study - UserTesting
UserTesting.com provides the fastest and most affordable web, desktop and mobile app ... The company gives marketers, product managers and UX designers, ...

case study: fxdd
Approach. The first step was for Delve Partners to re-implement UNIVERSAL Google Analytics (Phase 1), using Google's Open Measurement protocol to feed the downloadable client data into Google. Analytics (Phase 2). No outcomes yet, in the midst of doi

Case study Services
Case study. CS program suggestions for one university. 2017 ... Working in existing code bases, including reading and understanding existing code, and being able to test and debug code you've ... Software engineering industry experience/internship, t

Google Case Study Template
Powerful new benefits for Dapper's clients topping all previous ... technology solution called Dapper DisplayDR that helps agencies and advertisers buy online ...

A YouTube Case Study
The campaign ran across multiple media, including TV. , Outdoor ... Best Game of the year Purchase Intent ... YouTube has a significant effect on key brand Measures ... Jorge Huguet, Chief Marketing Officer (CMO) Sony PlayStation Espana.

case study: fxdd
browsing it, how do they become a lead? FXDD needed to connect Web Analytics with the downloadable 'client' analytics – what is the cost of acquisition, per ...