ISRAEL IS CALLING YOU 2018 Competition Competition Procedures (Hereinafter: “The Procedures”)

This document aims to arrange the procedures by which the ISRAEL IS CALLING YOU 2018 competition is conducted. It is hereby clarified that production reserves the right to change including to add and/or remove and/or update the procedures at its sole discretion and the participants will have no claim, demand or allegation in this regard. The procedures will be uploaded to the official Facebook page for Israel Calling event (Hereinafter "The Event"). The Event will take place between 8-11 April 2018. The competition is being conducted in conjunction with the Ministry of Foreign Affairs, and the Ministry of Jerusalem and Heritage. 1. Definitions “The Competition” – ISRAEL IS CALLING YOU 2018internet competition with prizes in which visitors will be sent video clips to the message box of the ISRAEL CALLING Facebook page. “The Production” – Eshkoli productions Ltd. (Hereinafter “The Competition Producer) “Participant” – any individual over the age of 18 who is not a resident or citizen of the State of Israel who holds a passport that allows entry (including passports that require the issuing of an entry visa) to the State of Israel and who follows the ISRAEL CALLING Facebook page (Hereinafter The Page) and who satisfies the conditions set forth in these Procedures and who wishes to participate in the competition and followed the instructions specified in these procedures. Participation in the competition does not involve payment and employees of the Competition Procedure and their family members are prohibited from entering (family member for this purpose includes mother, father, sister, brother, partner).

“Content” – clip of the participant that was filmed by the participant only with no other participants explaining in any creative manner of their choosing that complies with the terms of the procedures and does not violate any right, why they should win the package. “Win” – the clip with the largest number of ‘Likes’ among visitors to the page. “The Prize” – VIP package that includes a pair of plane tickets in coach, a hotel room in the hotel that will host the delegations and artists, half-pension lodging, entry into every ISRAEL CALLING event including the performance. The win is for a couple – the participant and any companion of their choosing.

2. The Competition Period 2.1. Video clips must be sent to the inbox within 5 days from the date of publication of the competition (up to date 13/03/2018 at 23:59 Israel time) – Hereinafter The Deadline for Submission. Once the clip is received by the page, the participant will be sent a message confirming receipt of the video. After the submission deadline has passed, the video will be uploaded en masse to the ISRAEL CALLING Facebook page and the participant will be tagged in their video segment. For 5 days (up to date 19/03/2018 at 21:00 time Israeli time) from the date on which the video is uploaded, the video can be viewed and LIKE pressed for the favorite video (Hereinafter The Competition Period) 2.2. Once the content is sent to the inbox, the Participant confirms reading the procedures and accepting all of the conditions. 2.3. The Competition Procedure reserves the right to change and/or extend and/or shorten the Competition Period including a suspension and/or cancellation at its sole discretion pursuant to having issued notice that will be published on the ISRAEL CALLING Facebook page, and the Participants do hereby agree that said notice is sufficient notice and that the Participants hereby waive any claim, demand and allegation of any kind with regards to the change and/or end of the competition and/or any of its conditions therein.

2.4. The Competition Producer is entitled to delay and/or change and/or suspend and/or cancel and/or not conduct the competition if it cannot be conducted at its sole discretion due to a technical malfunction, computer virus, Trojan horse, fraud, any technical failure or for any other reason that has or might at the discretion of the Competition Producer an impact on fairness or integrity of the competition. 3. Terms of Participation To participate in the competition, every participant must satisfy all conditions specified below, for the entire duration of the competition: 3.1. To be a fan of the ISRAEL CALLING Facebook page. 3.2. To send content to the inbox that includes original video by the participant that was filmed by the participant alone and that does not include any faces of any other people who did not grant their consent to the sending of the video and participation in the competition, and does not infringe upon any right. The video must not exceed 2 minutes in length. 3.3. Participation in the competition and/or uploading of content and/or sending of content to the Competition Producer constitutes irrevocable approval and consent for the Competition Producer to legally use, on behalf of the Participant, for no consideration, the content including advertisement of the content in all forms of media, use of the content and participant details including for public relations, advertisement, sales promotion of the competition producer, distribution, reproduction, public performance, editing, etc. 3.4. Participation in the competition is contingent on and subject to the Participant’s undertaking to not upload during the Competition Period any content and/or text that might harm the other participants in the Competition and/or the Competition Producer and/or any third parties and/or partners to the event and/or the State of Israel and/or anyone else. It is hereby clarified and emphasized that participants who fail to comply with this undertaking will not be entitled to participate in the competition and/or win a prize and the Competition Producer reserves the right to terminate their participation in the

Competition and/or remove the content at its sole discretion, immediately and/or in any stage of the competition, with no prior notice, and with the Participant not having any claim and/or demand and/or right to appeal. 3.5. By participating in the competition and/or uploading of content and/or sending the content to the Competition Produce, the participant declares and undertakes that the content is an original work by the participant, that it was created by the participant, and that it does not violate and/or infringe upon any right and/or intellectual property of any third party including in accordance with copyright laws, commercial rights, economic rights, operator rights, trademarks, brand names, samples, slander and libel laws, privacy protection laws, etc. 3.6. Sole responsibility for participation in the competition and all actions derived from that including uploading of content and images as well as publication of content on the website is and will be that of the participant only. The Competition Producer is not and will not be responsible for any allegation regarding the content including any damage, loss, expense, shortfall, bias, fraud, inaccuracy, disruption, misrepresentation and any other allegation regarding the content uploaded by the participant. 3.7. The Participant is aware and does hereby agree in advance and explicitly that the Competition Producer will be entitled at its sole discretion to publish the names of the winners of the competition, the winning content and/or other content that participated in the competition and/or other details brought to the attention of the Competition Producer during the competition in any manner, under any conditions and on dates as set forth by the Competition Producer and at its sole discretion. 3.8. The Competition Producer is not liable for any delay and/or malfunction and/or problem of any kind to be caused to the process of uploading the video. It is hereby clarified that only a video that is received in the inbox on the ISRAEL CALLING Facebook page will be uploaded to the page in accordance with the guidelines. 3.9. The Participant does hereby declare that it is aware that Facebook is not owned and/or controlled by the Competition Producer and that the

Competition Producer is not liable with regards to Facebook and/or its contents and/or its availability and/or its validity and/or the validity of the Company page contained therein and/or the validity of the registration process / content upload process and/or participation in competitions and/or any other direct and/or indirect damage if any is caused to them and/or any of their agents. 4. Selection of a winner 4.1. Every video that is uploaded by the Participant in the competition and that complies with all of the procedural conditions will be entitled to be included in the competition at the discretion of the Competition Producer. For caution sake, it is hereby clarified that the Competition Producer is not required to allow all content sent by each participant to participate in the competition and is entitled to disqualify content at its discretion and, inter alia, for violation of the provisions of Section 3 of the procedures above. 4.2. The winner will have the video that received the largest number of ‘LIKES’. In the event of a tie in votes between two or more videos, a run-off vote will be conducted between these videos in which the visitors to the page will vote as part of a survey between these videos alone that will be opened for 48 hours at the end of which a winner will be declared. 4.3. It is hereby clarified that the Competition Producer is entitled at any stage of the Competition to disqualify the participation and/or win of a participant in the competition if it believes that manipulation of the voting and/or voting percentage and/or breakdown appears unreasonable. The Competition Producer is entitled to cancel the win of the winning participant that has committed an act of fraud, violation, mala fides or has violated the rules or law. 4.4. The Competition Producer will declare the winner on the ISRAEL CALLING Facebook page. 4.5. The Competition Producer will inform the winning participants of their win through a personal message to be sent through the ISRAEL CALLING page (Hereinafter: Notification of the Win). Upon delivery of the Notification, the

winner will be asked to send an email address that will be disclosed in a PM the details required to invite the winner to the event. 4.6. A winner who does not contact the Competition Producer within 48 hours from the date of Notification of the Win will have their eligibility for the prize disqualified and they will not be entitled to credit and/or compensation and/or equivalent and will no longer be considered a ‘winning participant’ and the win will be transferred to the next winner with the highest number of ‘LIKES’. 4.7. A winner who does not exercise the prize, for any reason, will not be entitled to credit and/or compensation and/or equivalent. 4.8. The Competition Producer will be entitled to postpone publication of the competition results for technical reasons including any malfunction and/or disruption in the website and/or in the application and/or in the computer system of the Competition Producer and/or for any other reason at its sole discretion. 4.9. The Competition Producer will be entitled to publish and/or not publish at its discretion the name of the winners or any name thereof including their details and the content that was uploaded, all or some, in any manner and in any form of media. 4.10. It is hereby clarified that if the Competition Producer learns that the winning content does not satisfy with the competition criteria and/or the criteria of the procedures including but not limited to content due to any alleged infringement of copyright and/or invasion of privacy and/or technical failure and/or lack of fairness and/or fraud and/or any other violation of rights and/or intellectual property of a third part – the Competition Producer will be entitled to retract the Notification of the Win and the win will be transferred to the next participant who satisfies the conditions of the competition and procedures.

5. Liability 5.1. The Competition Producer and/or any of its agents will not be liable for the prize including the nature of the prize and/or the quality of the prize and/or its validity and/or suitability for the purposes of the winning participant and/or any of its agents and/or for any loss and/or expense and/or damage to be caused to the winning participant and/or any of its agents, directly or indirectly, at the time of the prize, and the Participant and/or the winner and/or the companion and/or any of their agents do hereby irrevocably waive any allegation, demand or claim directly and/or indirectly with regards to the prize and/or exercise of the prize and/or competition and/or its management and/or its results. 5.2. The Competition Producer is not and will not be liable for any damage, loss, expense – direct and/or indirect, if any is caused to the Participant and/or winner and/or any of their agents due to any action and/or act and/or omission to be adopted for any malfunction and the Participant hereby waives any claim, demand, allegation with regards to said damages. The Participant alone will be exclusively liable for any content / image / creation and/or any error, mistake, violation that the content contained therein. 5.3. It is hereby clarified that sole liability for entering and/or sending personal details, by which the winners can be contacted as specified in the procedures, is that of the winners themselves and no claim and/or demand and/or allegation will be heard against the Competition Producer and/or any of its agents in this regard. 5.4. The prizes are personal to the winners only and cannot be endorsed, liened, changed, replaced or converted, not by cash or cash equivalent and not with any other prize or product. 5.5. The prizes will be distributed to the winners subject to presentation of identifying details as required and signature on confirmation regarding receipt of the prize and the letter of consent for use of the winner details for publication within the confines of the competition.

5.6. The Participant does not and will not have any allegation, demand or claim against the Competition producer with regards to the activity on the Facebook site, whether carried out by the Competition Producer or by others and/or the website regulations and/or the Company page on the site. The Competition Producer and/or any of its agent are not liable for the valid actions of the systems and/or applications and/or infrastructures and/or websites by which people can participate in competition, including the Company website and page on the site, and they will not be liable for any defect and/or disruption and/or error and/or malfunction and/or interruption and/or suspension and/or damage, direct and/or indirect, including direct and/or indirect expenses if any is caused to the Participant including the winning participant. 5.7. The Winning Participant does hereby declare and agree that its participation in the competition is for amusement purposes, that they are aware that errors and malfunctions might occur in the competition and that in any case participation will not constitute grounds, allegation or claim for the Participant that is directly or indirectly related to the competition, its management, its results and any other matter related and involved therein. 5.8. By participating in the competition and/or uploading of content and/or sending of content to the Competition Producer, the Participant is expressing its consent to the filming and publication of their name, image, details, content that was uploaded, notification of their win (if they won) all or part, for no consideration and for an unlimited amount of time, through all forms of media and/or advertisement and/or social network and/or other and does hereby waive any allegation, demand and claim in this regard. 5.9. All rights of any kind, including intellectual property rights, in the competition and/or in content included therein that belong to the Competition Producer and must not be copied, duplicated, photocopied, distributed, advertised or retained with the participant’s permission all or any part thereof. It is hereby clarified that unless stipulated in these regulations and subject to the provisions of the law, no use must be made of any image, video, design, text, information, file, content, brand name, trademark, logo, sound, source code,

target code, software, content or any other right of the Competition Producer without its expressed written consent. 5.10. The applicable law for these procedures as well as the competition, prize and any other matter related is Israeli law only, and sole jurisdiction with regards to said procedures and competition are that of the certified court in Tel Aviv Yafo only. 6. Oversight 6.1. The Competition is being overseen by CPA. Ofer Sossover (Hereinafter The Supervisor) 6.2. The Supervisor will decide, at its sole discretion, any question, problem, dispute or lack of clarity that arises with regards to participation in the competition, win of the prizes distributed therein, competency of the participants and/or disqualification of the participants and any other matter related to the competition and procedures. The Supervisor’s decision will be final. 6.3. The Supervisor has sole authority to disqualify, at its sole discretion, any candidate at any stage of the competition, including after a win, due to violation of rules set forth in these regulations and/or due to an act or omission that harms the competition and/or due to an act or omission that constitutes a violation of the provisions of the law and/or for any other justifiable reason.