Identifying Ideological Perspectives of Web Videos using Patterns Emerging from Folksonomies Wei-Hao Lin and Alex Hauptmann Language Technologies Institute School of Computer Science Carnegie Mellon University Wikis, Blogs, Bookmarking Tools - Mining the Web 2.0 Workshop @ ECML 2008

YouTube videos about abortion issue

YouTube videos about abortion issue

YouTube videos about abortion issue

YouTube videos about abortion issue “Pro-choice” view

YouTube videos about abortion issue “Pro-choice” view

“Pro-life” view

YouTube videos about abortion issue “Pro-choice” view

pro, choice, feminism, abortion, women, rights, truth, Bush

“Pro-life” view

YouTube videos about abortion issue “Pro-choice” view

“Pro-life” view

pro, choice, feminism, abortion, women, rights, truth, Bush

prayer, pro-life, God

Echo Chamber Percentage of Internet users in the United States who seek news sources that challenge their views:

Echo Chamber Percentage of Internet users in the United States who seek news sources that challenge their views:

20%

Too many videos, too little time

Automatic detection of biased web videos

Automatic detection of biased web videos Warning: Strongly pro-life bias!

Automatic detection of biased web videos Warning: Strongly pro-life bias! Want to watch pro-choice videos?

Goal



Automatic identify a web video’s ideological viewpoint

• • •

Justify statistical models’ decision Raise awareness of individual video makers’ biases Facilitate mutual understanding between people holding different beliefs

Outline

• • • •

Goal: Identify web videos’ ideological perspectives Joint Topic and Perspective Model

• •

Emphatic patterns in user-generated tags Model specification

Evaluation Conclusions

Emphatic patterns in tag multinomial ß

• • •

Two videos on different events: very different ß Two videos from same views: similar ß Two videos from differing views: different ß

v.s.

Emphatic patterns in tag multinomial ß

• • •

Two videos on different events: very different ß Two videos from same views: similar ß Two videos from differing views: different ß

v.s.

Emphatic patterns in tag multinomial ß

• • •

Two videos from same views: similar ß Two videos on different events: very different ß Two videos from differing views: different ß

v.s.

Encode emphatic patterns into ß structure

Encode emphatic patterns into ß structure

Joint Topic and Perspective Model (jTP) µτ τ π

Pd

Wd,n

Στ

βv Nd D

Document view Pd ∼

V

µφ

φv V

Σφ

Bernoulli(π), d = 1, . . . , D

word Wd,n |Pd = v ∼ Multinomial(βv ), n = 1, . . . , Nd βvw =

topical weight τ ∼

ideological weight φv ∼

exp(τ w ×φw v ) P ! ! ,v w w ×φv ) w! exp(τ

= 1, . . . , V

N(µτ , Στ ) N(µφ , Σφ ).

Joint Topic and Perspective Model (jTP) µτ τ π

Pd

Wd,n

Στ

βv Nd D

Document view Pd ∼

V

µφ

φv V

Σφ

Bernoulli(π), d = 1, . . . , D

word Wd,n |Pd = v ∼ Multinomial(βv ), n = 1, . . . , Nd βvw =

topical weight τ ∼

ideological weight φv ∼

exp(τ w ×φw v ) P ! ! ,v w w ×φv ) w! exp(τ

= 1, . . . , V

N(µτ , Στ ) N(µφ , Σφ ).

Joint Topic and Perspective Model (jTP) µτ τ π

Pd

Wd,n

Στ

βv Nd D

Document view Pd ∼

V

µφ

φv V

Σφ

Bernoulli(π), d = 1, . . . , D

word Wd,n |Pd = v ∼ Multinomial(βv ), n = 1, . . . , Nd βvw =

topical weight τ ∼

ideological weight φv ∼

exp(τ w ×φw v ) P ! ! ,v w w ×φv ) w! exp(τ

= 1, . . . , V

N(µτ , Στ ) N(µφ , Σφ ).

Joint Topic and Perspective Model (jTP) µτ τ π

Pd

Wd,n

Στ

βv Nd D

Document view Pd ∼

V

µφ

φv V

Σφ

Bernoulli(π), d = 1, . . . , D

word Wd,n |Pd = v ∼ Multinomial(βv ), n = 1, . . . , Nd βvw =

topical weight τ ∼

ideological weight φv ∼

exp(τ w ×φw v ) P ! ! ,v w w ×φv ) w! exp(τ

= 1, . . . , V

N(µτ , Στ ) N(µφ , Σφ ).

Joint Topic and Perspective Model (jTP) µτ τ π

Pd

Wd,n

Στ

βv Nd D

Document view Pd ∼

V

µφ

φv V

Σφ

Bernoulli(π), d = 1, . . . , D

word Wd,n |Pd = v ∼ Multinomial(βv ), n = 1, . . . , Nd βvw =

topical weight τ ∼

ideological weight φv ∼

exp(τ w ×φw v ) P ! ! ,v w w ×φv ) w! exp(τ

= 1, . . . , V

N(µτ , Στ ) N(µφ , Σφ ).

Joint Topic and Perspective Model (jTP) µτ τ π

Pd

Wd,n

Στ

βv Nd D

Document view Pd ∼

V

µφ

φv V

Σφ

Bernoulli(π), d = 1, . . . , D

word Wd,n |Pd = v ∼ Multinomial(βv ), n = 1, . . . , Nd βvw =

topical weight τ ∼

ideological weight φv ∼

exp(τ w ×φw v ) P ! ! ,v w w ×φv ) w! exp(τ

= 1, . . . , V

N(µτ , Στ ) N(µφ , Σφ ).

Outline

• • •



Goal: Identify web videos’ ideological perspectives Joint Topic and Perspective Model Evaluation

• • •

YouTube videos on 8 issues Uncovered topical and ideological weights Classifying a video’s viewpoint

Conclusions

Experimental Data

• •

Download top 1K YouTube videos and associated tags 8 political and social issues 1.

Abortion

2.

Democratic party primary election in 2008

3.

Gay rights

4.

Global warming

5.

Illegal immigrants to the United States

6.

Iraq War

7.

Israeli-Palestinian conflict

8.

United States politics

Pro-life vs. Pro-choice

Global warming supporters vs. skeptics

Good accuracy on identifying viewpoints

Conclusions

• • •



New challenge: identifying ideological perspectives Emphatic patterns in user-generated tags Joint topic and perspective model



Automatic discovery of topical and ideological weights of tags



Achieve good accuracy on identifying viewpoints

Emphatic patterns prevail in multiple modalities: e.g., words and visual content

Identifying Ideological Perspectives of Web Videos ...

Experimental Data. • Download top 1K YouTube videos and associated tags. • 8 political and social issues. 1. Abortion. 2. Democratic party primary election in 2008. 3. Gay rights. 4. Global warming. 5. Illegal immigrants to the United States. 6. Iraq War. 7. Israeli-Palestinian conflict. 8. United States politics ...

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